#TWITTERSMARTER CHAT – Thursday October 15, 2015
By Anna Edwards
We’ve all heard the sentiment‘Content is King’ but what is less talked about is how to go about promoting this content after it’s been created. Certainly, there are many different outlets for sharing content, but here on the #TwitterSmarter chat, we’re particularly biased toward Twitter – our favorite platform. When it comes to social media in general and Twitter in particular, sharing isn’t alway caring. Sharing has to be done right for it to be meaningful and effective. The 5 ‘W’s (and the ‘H’) definitely come to mind – What, When, Where, Why, Who, How.
In the last chat David Boutin of Lab3 Marketing joined us with some very valuable insight on content sharing for Twitter. We talked about Twitter Cards, scheduling tools for sharing and repurposing content, among other things. The main take away was that it’s important to have a schedule for sharing as well as to get creative when repurposing content for repeat sharing. We also spoke about the best way to get an influencer to share content.
Continue reading below to get more details on the various questions and some of the more insightful and popular responses from the chat.
Be sure to join us every Thursday on Twitter at 1pm ET | 10am PT for awesome and actionable advice on how to #TwitterSmarter.
SUMMARY OF RESPONSES: With the help of hashtags and the formation of communities around interests, Twitter is a great platform for connecting with your target audience. And the tweeters are awesome 🙂
A1) Twitter allows you to easily zero in on highly targeted audiences for free with relevant hashtags #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A1: The power of hashtags really helps you get your content in front of people you wouldn’t normally reach #twittersmarter
— Liz Da Ponte (@lizdaponte) October 15, 2015
A1: I love Twitter for sharing content. I think we have a better audience here. More like-minded people in our tribe. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) October 15, 2015
A1) 140 characters forces you to be concise and make an impression. It’s also very fluid and connections are fast. #twittersmarter
— Kyle Murray (@TheKyleMurray) October 15, 2015
A1 Twitter has an incredible ability to bring communities together. You can find the “home” of you target audience #twittersmarter
— Jade Phillips (@lifeofaworkgirl) October 15, 2015
SUMMARY OF RESPONSES: A social media calendar is great for strategy – for identifying, organizing and scheduling content and other relevant tasks.
A2) A SM calendar breaks down monthly, weekly and daily tasks and provides a road map for a consistent brand message #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A2b) A detailed SM calendar also makes it easier to track what’s working and what isn’t to help you plan future strategy #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A2: A calendar helps you plan your content strategically – different times, different days to help increase impressions #twittersmarter
— Liz Da Ponte (@lizdaponte) October 15, 2015
A2: Fail to plan. Plan to fail. Life is busy and Social Media Calendars assures life doesn’t get in the way. #twittersmarter
— Mike Kawula (@MikeKawula) October 15, 2015
SUMMARY OF RESPONSES: Images grab attention. They make your content stand out and give more room for expression beyond the 140 characters.
A3) Strong visuals with a consistent design makes your posts stand out and helps establish your personal or business’ brand #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A3b) Creating visually appealing images with text on them allow you to effectively expand your message beyond 140 characters #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A3 Visuals are great way to get ppls attention. Speed bumps when you’re scrolling through feeds. 😉 #TwitterSmarter https://t.co/PQuwjfh9wj
— Glenda Vaquerano (@GlendaVee) October 15, 2015
@MadalynSklar Pictures are worth a 1,000 words. They engage. #twittersmarter
— Wendy Reid (@wrosyth) October 15, 2015
A3: Images speak volumes. With our 140 characters I recommend posting 1-4 images in each promo tweet #TwitterSmarter https://t.co/AswoLnvOil
— Madalyn Sklar (@MadalynSklar) October 15, 2015
A3: Images speak to our eyes, hearts, minds, souls. Oh and stats show the engagement is higher. #datawins @MadalynSklar #TwitterSmarter
— jeff soto (@JS_insidepitch) October 15, 2015
SUMMARY OF RESPONSES: Turns out, Hashtagify is the crowd favorite.
A4) My personal favorite hashtag research tools are @hashtagify and @RiteTag #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A4) Tip – tools may not tell you how a hashtag is being used so investigate first, e.g. is #Engagement for SM or weddings? #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A4) http://t.co/jRIQtSkYWY Look at my twitter feed for what’s trending. Pay attention to tags used by those I follow. #twittersmarter
— Kim Shivler (@KimShivler) October 15, 2015
A4) Some interesting stats on hashtags from @buffer – don’t go crazy! #TwitterSmarter pic.twitter.com/gUOtHZHK2G
— David Boutin (@dmboutin) October 15, 2015
A4: Once you identify your hashtags, use Advanced Twitter Search. Go here: http://t.co/P1XEC8vuXw #TwitterSmarter https://t.co/iPNuxgIAV3
— Madalyn Sklar (@MadalynSklar) October 15, 2015
A4 Not playing favorites here, but social listening tools like #Zoomph show associated hashtags #PSL #twittersmarter pic.twitter.com/McVTHRKAqe
— Katherine Boufford (@kbouffd) October 15, 2015
SUMMARY OF RESPONSES: Use different images and different pull quotes to promote each time. Try rewording also.
A5) Create multiple images for content & test combinations of text/images/hashtags to see what gets the most engagement #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A5) Try switching up your wording; it may actually help to see what “headlines” are more effective and use that in future. #twittersmarter
— Kyle Murray (@TheKyleMurray) October 15, 2015
A5: When sharing the same content pull different quotes from that content to see what resonates better with your community #twittersmarter
— Mike Kawula (@MikeKawula) October 15, 2015
@MadalynSklar A5: Change up the copy, swap the image, add a short video, or pin the Tweet. #TwitterSmarter
— Joshua Hager (@JoshuaJHager) October 15, 2015
A5 Push your content using different images, video, SlideShare, infographic w/ different text on each #TwitterSmarter @MadalynSklar
— Gail Gardner (@GrowMap) October 15, 2015
SUMMARY OF RESPONSES: They are very effective visually. They share content in a neat and tidy way that is visually appealling and uniformed.
A6) This is an example of a Twitter Card Tweet. Pretty sweet, right?! #TwitterSmarter https://t.co/Ery2NNmyol
— David Boutin (@dmboutin) October 15, 2015
A6b) Tip – You do have to sign up for Twitter Ads to create a Twitter Card, but you don’t ever have to pay to Tweet them #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A6: Best adv is that you set it up once & you can feel confident that your content will look like you want it to when shared #twittersmarter
— Liz Da Ponte (@lizdaponte) October 15, 2015
A6 – Twitter Cards draw attention to one’s message via tidiness, clarity, vibrancy & intrigue. #TwitterSmarter https://t.co/BKYaFTpPpd
— Joe Nielsen (@JoeNielsen10) October 15, 2015
SUMMARY OF RESPONSES: Engage with influencers by retweeting, favoriting and sharing their content, commenting on their blog posts, and above all make sure your content is relevant and useful.
A7) Make connections w/influencers through RTs, mentions, blog comments, then share with them content you know they’ll love #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A7: I RT, reply, favorite, converse. I share their articles. And I join Twitter chats. #TwitterSmarter https://t.co/PTI0jybpMd
— Madalyn Sklar (@MadalynSklar) October 15, 2015
A7: Best way 2 get influencers to share your content is creating great influencer roundup piece of content, sharing w/ them #twittersmarter
— Mike Kawula (@MikeKawula) October 15, 2015
Before you ask anyone for help, be helpful first! Share, comment, engage – show you care! #TwitterSmarter https://t.co/OTZmwWF6QW
— Lenka Koppová (@lenkakopp) October 15, 2015
@MadalynSklar A7: Relationships, relationships, relationships. Build them. Maintain them. Nourish them. #TwitterSmarter
— Joshua Hager (@JoshuaJHager) October 15, 2015
SUMMARY OF RESPONSES: This should only be done sparingly, when it’s relevant and useful. Anything else will come across as spam.
A8) I think it’s okay to promote content in chats but VERY sparingly – if it’s not crazy relevant you’ll just seem spammy #TwitterSmarter
— David Boutin (@dmboutin) October 15, 2015
A8 Yes, if the person who owns the Twitter chat wants you to AND what you share is highly relevant / on topic @MadalynSklar #TwitterSmarter
— Gail Gardner (@GrowMap) October 15, 2015
A8) Depends on if it’s relevant. If I have a question and your content answers it for me, please share #twittersmarter
— Kim Shivler (@KimShivler) October 15, 2015
A8 If the content is 100% relevant to the chat! And sparingly. Chats are there for learning not self promotion #twittersmarter
— Jade Phillips (@lifeofaworkgirl) October 15, 2015
A8: If it’s relevant to the chat. But not spammy!! #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 15, 2015
As always, we had a great time and the hour seemed too short.
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow @MadalynSklar and join us every Thursday on Twitter at 1pm ET | 10am PT for #TwitterSmarter.
#TwitterSmarter chat stats via @spiderQube: 1523 tweets from 145 profiles 1.5 million reach 25.3 million impressions pic.twitter.com/KdsQW79xvl
— Madalyn Sklar (@MadalynSklar) October 17, 2015
——————————————————
As a freelance copywriter, Anna eats, breathes and dreams up story-centric copy for her clients at www.focusonthestory.com. Otherwise she likes to spend time drooling over other people’s well-crafted sentences. She’s also passionate about forming connections, social media and branding. Say hi to her on Twitter!