Tactics to Increase Engagement on Twitter with Patrick Whatman

#TwitterSmarter Chat Recap: 6-9-16

Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.

Please welcome our guest @mrwhatman from @Mention. Topic: Tactics to Increase Engagement on Twitter. #TwitterSmarter pic.twitter.com/lfH9hiEARy

— Madalyn Sklar (@MadalynSklar) June 9, 2016

Q1: What do we mean by "engagement?" #TwitterSmarter pic.twitter.com/nPpQ4qTuc4

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A1: For me, it’s the level of interaction. Mentions, RTs, and Favs. The best moments on Twitter are the back-and-forths. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A1: It’s important to know the message is getting across. There’s no better place for immediate feedback than Twitter. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A1: Engagement to me has always equaled the "conversation" part of social media. #TwitterSmarter

— Frank Vaccariello (@gowithfrank) June 9, 2016

A1: Engagement on any platform is connecting with an audience. Right now we are engaging with each other by sharing & asking #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A1: Engagement is defined by lasting relationships with followers. It's more than just likes + retweets. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

A1: Engagement is about interacting with your audience and building a connection with them. #TwitterSmarter

— Express Writers | Your Content Writing Partner (@ExpWriters) June 9, 2016

A1: Engagement means you are talking WITH people, not AT them. Both have their place. #TwitterSmarter

— Kami Huyse | Social Media Strategist 🎯 (@kamichat) June 9, 2016

A1 Take interest in others. Get to know small. Things about them, remember it and start a conversation. Send GIFs for fun #TwitterSmarter

— Zala Bricelj – 🇸🇮👩‍💻🐕📚 #EduTech is my jam (@ZalkaB) June 9, 2016

A1) Engagement is focusing on what others are saying. Contributing to a conversation, not making declarations. #TwitterSmarter

— Jeremy Bond (@JeremyDBond) June 9, 2016

A1: Engagement (relationship loyalty) can lead to Marriage (brand advocacy) ! #TwitterSmarter

— FreshSparks ⚡️️ Sonia Gregory, CEO (@FreshSparks) June 9, 2016

A1: Engagement means having people actively reading, participating and impacted by your content. #TwitterSmarter pic.twitter.com/4aIBeOluu1

— Black Sheep Social (@blcksheepsocial) June 9, 2016

A1 Talking to real people with shared interests #twittersmarter

— Rebecca Smith (@wekarea) June 9, 2016

Q2: What tools do you use to monitor Twitter? (Ex: @Mention @Hootsuite @thecounter @Tweetdeck) #TwitterSmarter pic.twitter.com/BsDKrennNy

— Madalyn Sklar (@MadalynSklar) June 9, 2016

Obviously, I use @Mention (https://t.co/IIFARDSUDu). I’ve used @hootsuite and @tweetdeck in the past. They’re both great. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A2: Twitter lists are awesome. Totally agree! #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

https://twitter.com/calgarydreamer/status/740957604420169729

A2: It's more like what tools do I NOT use. LOL. I love @Mention @hootsuite @thecounter @Twitter analytics too! #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A2 I look at the analytics provided by twitter for this platform and @SproutSocial for everything else #TwitterSmarter

— SiteCare (@gositecare) June 9, 2016

https://twitter.com/SFerika/status/740957961527271425

A2) Tweetdeck has a dedicated monitor on my desk 🙂 #TwitterSmarter

— David Boutin (@dmboutin) June 9, 2016

A2: Twitter app, phone notifications, tweetdeck, apple integration @MadalynSklar @Mention @Hootsuite @thecounter @Tweetdeck #twittersmarter

— Rob the Designer (@robchristianson) June 9, 2016

A2. Such a great question. Shoutout to everyone in #TwitterSmarter who makes good use of our tool to monitor their social! 😄

— Hootsuite 🦉 (@hootsuite) June 9, 2016

Q3: Aside from creating your own, where do you find new content to share? #TwitterSmarter pic.twitter.com/VXQcMpRsQA

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A3: I share a lot from our blog (https://t.co/2k4IFRazmv). Also @TheNextWeb, @Medium, @mashable, anything w a fun angle #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A3: @moz, @buzzsumo, @SEMRush. Blogs that offer valuable info. That tends to lead to higher engagement. #twittersmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A3: This #TwitterSmarter chat is leading to all sorts of new ideas! Nice one @madalynsklar!

— Patrick Whatman (@mrwhatman) June 9, 2016

Hashtags I'm interested in (so my community), Pocket, Medium #TwitterSmarter

— Anne Dougherty (she/her | xe/xet) (@annedougherty) June 9, 2016

A3: Check blogs related to your industry to find content your audience would enjoy. #TwitterSmarter

— Express Writers | Your Content Writing Partner (@ExpWriters) June 9, 2016

A3: I find content to share at @nuzzel Juice from @paper_li and @feedly. #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A3: I've also curated great Twitter lists and find lots of great content there. #twittersmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A3: Twitter lists compiling content feeds, @feedly to aggregate blogs, signup for email from influential content creators #TwitterSmarter

— FreshSparks ⚡️️ Sonia Gregory, CEO (@FreshSparks) June 9, 2016

A3: Look at what your followers are sharing, because that's a good indication of what they're interested in. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

Q4: What sorts of content do you find people enjoy the most? #TwitterSmarter pic.twitter.com/UsfBtIFV7f

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A4: People love tools. The most shared piece I wrote for @Mention was a list of social tools: https://t.co/mSzlbzvJqV #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A4: Statistics are also great. Lead with “92% of people think that X is the next hot thing,” and you’ll get a reaction. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A4) I find detailed – like REALLY detailed – how-to posts are very popular these days #TwitterSmarter

— David Boutin (@dmboutin) June 9, 2016

https://twitter.com/calgarydreamer/status/740960925755269120

A4: People love helpful info so I share articles and How To's. And they enjoy motivational quotes. #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A4 Content that is personal & personalized – about a subject that matters to both writer & viewer #twittersmarter

— 𝐉𝐞𝐟𝐟 𝐃𝐚𝐠𝐥𝐞𝐲 🇺🇸 🏳️‍🌈🇮🇪 (@jdags) June 9, 2016

A4 I’m all about that GIF, bout that GIF, no robots. #twittersmarter @MadalynSklar pic.twitter.com/RjxELONTR1

— Rob the Designer (@robchristianson) June 9, 2016

A4 I get good traction out of content people can apply: Tips, templates, hacks… #TwitterSmarter

— Mike Barzacchini (@MikeBarzacchini) June 9, 2016

Q5: How can we measure engagement? #TwitterSmarter pic.twitter.com/iXcFavkk1N

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A5: I know for a lot of #socialmarketers, it’s a challenge to prove their value to superiors.

— Patrick Whatman (@mrwhatman) June 9, 2016

Our @mention Twitter dashboard shows us Replies, RTs, Favs, and Quotes. We can quickly see our most engaging tweets. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A5: Tools like @Mention also tell u when tweets are taking off. I love that email from @Buffer… #TwitterSmarter pic.twitter.com/fZBs3kROQ6

— Patrick Whatman (@mrwhatman) June 9, 2016

A5: Go to your Twitter analytics. https://t.co/8WRP5jygf6 BAM! #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A5: engagement is no longer just a like, I measure engagement in conversation #twittersmarter

— Jonathan Tripp (@jonathantripp) June 9, 2016

https://twitter.com/winniegiang/status/740962062189400064

A5 by those tiny notifications popping up 🙂 #TwitterSmarter pic.twitter.com/8eYbHs4QOZ

— SiteCare (@gositecare) June 9, 2016

A5: My favorite tool of all time to measure Twitter engagement is @TrueSocialApp, and you can benchmark against competitors #twittersmarter

— Kami Huyse | Social Media Strategist 🎯 (@kamichat) June 9, 2016

Q6: How can we find new people to engage with? #TwitterSmarter pic.twitter.com/8qgtCbA1uJ

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A6: Hashtags are a simple way. And Twitter’s Advanced Search. Save your searches and check back (like hashtags). #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A6: Social listening tools make this easy. You can set complex keywords and be alerted any time people use them. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A6) Set up a tool to monitor hashtags and look for people Tweeting great stuff #TwitterSmarter

— David Boutin (@dmboutin) June 9, 2016

A6: You can always find new people to engage with on Twitter chats. There are lots of them!! Go forth & engage!! #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A6: You can find new people to engage with in these things called Twitter Chats. Perhaps you've heard of them. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

A6: When sharing content, consider mentioning authors + publications. You can build relationships that way. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

https://twitter.com/winniegiang/status/740963519462510592

A6: I also like looking at the conversations the people I follow are having and engage with new people. #TwitterSmarter

— Berrak – Follow BerrakBiz on Threads (@BerrakBiz) June 9, 2016

A6: Twitter chats, Twitter advanced search, and reaching out to those who like or RT your content #TwitterSmarter

— FreshSparks ⚡️️ Sonia Gregory, CEO (@FreshSparks) June 9, 2016

A6 Chats, blabs, Periscope, searching # and being curious. Make it a fun thing to reach out to new ppl. 😊#TwitterSmarter

— Zala Bricelj – 🇸🇮👩‍💻🐕📚 #EduTech is my jam (@ZalkaB) June 9, 2016

A6. Search streams! Plug relevant keywords into your Hootsuite dashboard and BAM; tons of like-minded people #TwitterSmarter

— Hootsuite 🦉 (@hootsuite) June 9, 2016

A6: Finding new people to engage with is simple Actually talk to current followers, join chats like #TwitterSmarter

— Kami Huyse | Social Media Strategist 🎯 (@kamichat) June 9, 2016

Q7: How can we find new conversations to join? #TwitterSmarter pic.twitter.com/kq4yQpnWlL

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A7: Set keywords and listen. Brands even find clients this way – by listening to problems on Twitter and solving them. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A7: Search hashtags relevant to your brand and see what people are talking about. Join conversations when appropriate. #TwitterSmarter

— Express Writers | Your Content Writing Partner (@ExpWriters) June 9, 2016

https://twitter.com/SarahMT1212/status/740964389377953792

A7: Surf and listen. There are so many great conversations on Twitter. Use Advanced Search: https://t.co/AlblkF8Y8i #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A7: Do what I did! Search hashtags or ask others! The Twitter community is very inclusive. #TwitterSmarter

— Rachel Sprouse (@SprouseRachel) June 9, 2016

A7: It can be strange to insert yourself into a conversation, but hashtags are essentially an open invitation. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

https://twitter.com/LiftecForklifts/status/740964786666606592

A7. @twitter #chats, hash tag streams, @twitter lists #TwitterSmarter https://t.co/W8GqwvX15j

— Steve Morozumi (@SFenthusiast) June 9, 2016

A7 Well… You can start by jining the #GIFdanceparty tomorrow 😉 #TwitterSmarter pic.twitter.com/dAe6QsgkpE

— SiteCare (@gositecare) June 9, 2016

Q8: Why do we care about engagement? Isn't it enough that people just see our tweets? #TwitterSmarter pic.twitter.com/DTjWDxQbZO

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A8: As marketers, we always need to know whether what we’re creating makes an impact. Otherwise we’re wasting our time. #TwitterSmarter

— Patrick Whatman (@mrwhatman) June 9, 2016

A8: On a personal level, we want to know that people enjoy what we’re doing. Always feels good! #TwitterSmarter pic.twitter.com/Y84sZLdkEJ

— Patrick Whatman (@mrwhatman) June 9, 2016

A8. Engagement is so much better than people "seeing" our tweets. Engagement goes deeper. #twittersmarter

— Carol Stephen (@Carol_Stephen) June 9, 2016

A8 Social media = building relationships; you can't just make content, you have to talk to people! #TwitterSmarter https://t.co/rTjxc1E2RT

— Amanda Crans (@amsterli) June 9, 2016

A8: It's never enough! Seeing is not engaging. If people aren't engaging with you, you aren't being remembered. #TwitterSmarter

— Yelling Mule (@YellingMule) June 9, 2016

A8: All writers want a reaction. That's true whether it's a novel or a marketing message. #TwitterSmarter https://t.co/fc2Sw3K5v0

— Gary Karr (@garykarr) June 9, 2016

A8: No it's not enough people see your tweets. You want to connect and build your audience/community here. Listen & Engage! #TwitterSmarter

— Madalyn Sklar (@MadalynSklar) June 9, 2016

A8: People see things all the time + ignore them. Engagement shows that they care. #TwitterSmarter

— Wilde Agency (@Wilde_Agency) June 9, 2016

A8 Real Engagement brings real Business and #brand advocacy #TwitterSmarter https://t.co/Y7NJJjyePB

— Varun Kumar 🎶 (@DigitalVK) June 9, 2016

A8: No one wants to be talked at. There is a difference between an audience and a community. #TwitterSmarter

— Nicholas Norfolk (@absolut_zer0) June 9, 2016

https://twitter.com/cupoftea918/status/740966246032629760

A8. Sorry so late:( I would say just think of #ChewbaccaMom vs a stale Twitter feed of content #TwitterSmarter https://t.co/t5ftqXW5n2

— Navah Berg (@Navahk) June 9, 2016

A8: We care because this is SOCIAL media, not SIT BACK media. 😉 #TwitterSmarter

— FreshSparks ⚡️️ Sonia Gregory, CEO (@FreshSparks) June 9, 2016

For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.

Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.