Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: How do we find the right influencers to promote our product, service or brand? #TwitterSmarter pic.twitter.com/NV3sTu7A3q
— Madalyn Sklar (@MadalynSklar) June 30, 2016
1/5| Start with who your audience engages with. The people your audience looks up to are perfect targets #TwitterSmarter @MadalynSklar
— Hootsuite (@hootsuite) June 30, 2016
2/5| Once you have a pool of potential influencers, filter for relevance and reach. ? #TwitterSmarter @MadalynSklar pic.twitter.com/PLckRT8Dbd
— Hootsuite (@hootsuite) June 30, 2016
3/5| Relevant = They're trusted resources for your customers. Reach = They have an audience of good size. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) June 30, 2016
4/5| What we do is leverage Hootsuite’s keyword search streams to find high-value individuals in your area ? #TwitterSmarter @MadalynSklar
— Hootsuite (@hootsuite) June 30, 2016
5/5| For more info on this topic, check out our Influencer Marketing blog post ? https://t.co/MX6Go3l6i3 @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) June 30, 2016
Q1: What are the top 2 ways for brands and organizations to get more visibility for their content? #TwitterSmarter pic.twitter.com/7Z6Kj1XOmC
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A1: #1of2 Get employees involved on social & enable #EmployeeAdvocacy with tech. Useful how-to: https://t.co/F5v2UjYw7Q #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A1: #2of2 #Influencer #marketing is another powerful way to tap in a larger audience than you already command. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A1) Hashtags and tagging users are two great places to start! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A1: Get more visibility for your content by using 1) photos and 2) video. Be visual!! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A1: Relevant hashtags and #SEO #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
A1 To increase content visibility, distribute & promote your content across your comm channels, including to employees. #twittersmarter
— Erika Heald (@SFerika) June 30, 2016
@MadalynSklar A1: On Twitter, tagging with relevant hashtags + handles can significantly increase impressions + sharing. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
A1. Learn what sort of content your audience wants. Answer their questions. Become an expert. #TwitterSmarter https://t.co/fl0E7lOepc
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A1 Consistency and focus are critical. ABA: Are my Twitter efforts aligned with my goals? #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) June 30, 2016
A1 Be present where you are. Use # to find topics and content and great ppl. Engage and have fun being Social #TwitterSmarter
— Zala Bricelj (@ZalkaB) June 30, 2016
@MadalynSklar A1: Acknowledge others, show you can, listen & show u see & understand them #TwitterSmarter
— Carrie Eddins (@blondepreneur) June 30, 2016
Q2: How can organizations tweet more regularly without always blowing their own trumpet? #TwitterSmarter pic.twitter.com/VBIKnLVAGA
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A2: #Curate #content from good publications, share industry trends, expert views- shows you are informed & engages audience #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
@MadalynSklar A2. Use a #contentmarketing strategy to educate potential prospects without directly selling any products. #twittersmarter
— Daniel C. Havlik (@DanHavlik1) June 30, 2016
@MadalynSklar A2: Retweet other users' posts – they're more likely to support you down the road! #TwitterSmarter pic.twitter.com/8trE1hLwG0
— Proteus Technologies (@proteuseng) June 30, 2016
A2: Listen to your community. Talk to them not at them. When you listen you connect without blowing your trumpet. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A2: Organizations can tweet about current news that relate to their business. Knowledge is power. #TwitterSmarter https://t.co/vCpeD3QJu7
— 3C Communications (@3CComms) June 30, 2016
A2 providing valuable content that teaches not trying to sell @MadalynSklar #TwitterSmarter
— Cindy Millet (@cindymillet8) June 30, 2016
A2) Do a great job of curating valuable content for your audience – you can't do it all yourself! @feedly is a big help! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A2 show off the superstars in your audience. @ProdTechPodcast loves talking about our #friendsoftheshow they’re the experts! #TwitterSmarter
— Jay Miller (@kjaymiller) June 30, 2016
A2: Share relevant content that is of interest to your audience and will spark engagement/support for the organization. #TwitterSmarter
— Rebecca Albert (@BeccaAtSocial) June 30, 2016
@madalynsklar A2) It's key to take time to engage with your audience rather than just self-promoting. That gets old quick #TwitterSmarter
— Hootsuite (@hootsuite) June 30, 2016
@MadalynSklar A2: Content you share from others should, ideally, tie back into your voice + your audience's pain points. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
@MadalynSklar A2: #SocialEmployee teams tell your story from the perspective of employees & is usable content for the org. #TwitterSmarter
— Anna Larson (@CCRIAnna) June 30, 2016
Q3: How important is visual content on Twitter? #TwitterSmarter pic.twitter.com/FomZesram2
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A3: Very important. Pics & Gifs let you communicate beyond & above the 140 characters & are great for catching attention #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A3) Extremely! Look at your stream and see how many Tweets you can find WITHOUT a visual – key is to make yours stand out! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A3 As more & more users & brands are incorporating visuals on Twitter, it's important to do so as well & not get left behind #twittersmarter
— Jeff Dagley (@jdags) June 30, 2016
A3: visual content is important everywhere not just Twitter. Since the dawn of time we have communicated with pictures #TwitterSmarter
— Shannon Connor (@SconnorConnor) June 30, 2016
A3:
"…colored visuals increase people's willingness to read a piece of content by 80%." via @Xerox #TwitterSmarter https://t.co/gAWGq4xQQk— Access Marketing (@accessmarketing) June 30, 2016
A3: Visual content is extremely important. Study shows you get much better engagement with photos. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A3: Visual helps you to stand out and grab eyeballs. Also a good way to add emotion to your message. #TwitterSmarter pic.twitter.com/IWGDINb3FY
— Natx Wang (@natxwang) June 30, 2016
A3: Infographics are informational and fun – helpful to get followers to learn something new. #TwitterSmarter
— Resume Strategists (@ResumeStratgsts) June 30, 2016
A3: Visual Content is extremely important. It helps consumers remember longer #TwitterSmarter https://t.co/toUPzRP3ay
— 3C Communications (@3CComms) June 30, 2016
@MadalynSklar A3: On Twitter, visual content is extremely important. Tweets with images get 150% more retweets. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
@MadalynSklar A3: The RIGHT visuals are important, as @nharhut notes here: https://t.co/jtfsYHqeMg #TwitterSmarter pic.twitter.com/vGSgNvRYro
— Wilde Agency (@Wilde_Agency) June 30, 2016
A3. Very important. Images are more easily processed than words #TwitterSmarter https://t.co/mnguRmtzgH
— Rasheen Carbin (@rasheencarbin) June 30, 2016
@MasoomJethwa @MadalynSklar A3 Love that thought: Make your tweets (and all your content) a visual feast! #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) June 30, 2016
Q4: How can employees be roped in to amplify the brand's reach? #TwitterSmarter pic.twitter.com/7ABdRGqBnQ
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A4: A good #employeeadvocacy platform is the way to go! Organize the effort & enable employees to share easily with #tech. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A4: At DrumUp #employeeadvocacy platform roll-outs, we see 100x+ increase in social reach compared to informal efforts. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A4: Employees can have their own company social accounts to share content and connect with customers. #TwitterSmarter
— Express Writers (@ExpWriters) June 30, 2016
A4 Give 'em the tools and show how they have brand buy in. Tell them that their advocacy matters #twittersmarter https://t.co/mbx7YomyYJ
— (((Terry Lo))) (@calgarydreamer) June 30, 2016
A4 Employees become your advocates when you advocate for them… Make them part of your biz and decision making #TwitterSmarter
— Cindy Millet (@cindymillet8) June 30, 2016
A4. Promote your employees achievements on social media and they'll start sharing your content #TwitterSmarter https://t.co/raMOufmydR
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A4: First step is to train your employees on what you want & how to best participate with your company's social media. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A4: Show them what they can gain by helping, no matter how simple it is; we like to be rewarded for our actions. #TwitterSmarter
— Rebecca Albert (@BeccaAtSocial) June 30, 2016
A4) Allow them to be creative, and make sure they are recognized for eye-catching ideas. #twitterSmarter
— ★Dave_RareVictory (@RareVicRec) June 30, 2016
A4: You can easily see a brand's culture or message by seeing what the employees share/talk about. #TwitterSmarter
— Natx Wang (@natxwang) June 30, 2016
A4: Create a company atmosphere that employees are proud to be a part of. People post about things they're proud of. #twittersmarter
— Angela Oberer (@AngelaOberer) June 30, 2016
A4: share why participation benefits the company AND them professionally #TwitterSmarter https://t.co/OP2JNUUTVj
— AfroThunder,TheQueen (@LoveAndShalom) June 30, 2016
@madalynsklar A4) Get your employees on board with brand messaging. Keep them up to date and give them the content to share #TwitterSmarter
— Hootsuite (@hootsuite) June 30, 2016
A4 Start recruiting employees as brand advocates during the onboarding process. #TwitterSmarter
— Erika Heald (@SFerika) June 30, 2016
#TwitterSmarter A4: Get them excited about it! Use a tool with a leader board. Gamify the process.
— Disha Dinesh (@Disha_Dee) June 30, 2016
A4: #employeeadvocacy is the best! Explain what your strategy is and allow them to get involved by sharing/liking content #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
Q5: What are two best practices for customer support on Twitter? #TwitterSmarter pic.twitter.com/io3cc2dYvp
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A5: Reply quick and resolve issues fast. There's no better brand ambassador than a happy customer. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A5 Answer as fast as possible. Its no longer reasonable to answer a day later. And speak to others like people,. not wallets #twittersmarter
— (((Terry Lo))) (@calgarydreamer) June 30, 2016
A5: For the bad: reply sincerely and get the convo off Twitter. For the good: engage and make it personal. #TwitterSmarter
— Shannon Connor (@SconnorConnor) June 30, 2016
A5 Respond quickly even though you may not know the answer right away.. Let them know they were heard and U will help #TwitterSmarter
— Cindy Millet (@cindymillet8) June 30, 2016
A5: Customer Support = Monitor. Listen. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A5) Speedy responses and speedy responses 🙂 #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A5: Listen and respond quickly. No one likes to feel unheard/unvalued, especially with customer support. #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
@MadalynSklar A5: Do not lose your cool with a customer. Their negativity may be toxic, but don't let it get to you. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
A5 I loved @jaybaer's book Hug Your Haters. Really helps you understand how to engage w/unhappy customers online. #TwitterSmarter
— Erika Heald (@SFerika) June 30, 2016
A5 Speed! ?? The faster you solve someone’s problem, the less likely they are to go somewhere else. #TwitterSmarter
— Jay Miller (@kjaymiller) June 30, 2016
@madalynsklar A5) Timely and helpful responses are what people want. Be accessible to your customers when they need you #TwitterSmarter
— Hootsuite (@hootsuite) June 30, 2016
Q6: How can organizations use content curation for Twitter? #TwitterSmarter pic.twitter.com/9AqDLAHdky
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A6: Mix and match curated content with own. Strike balance. A good #contentcuration guide – https://t.co/YBiM53pfHU #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A6: For content curation, try DrumUp, we serve the freshest and most relevant content https://t.co/z84q3kqAgV U'll love it. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A6 Strategic content creation tells an overarching narrative. You want to tell the story of your brand, and do it well. #twittersmarter
— (((Terry Lo))) (@calgarydreamer) June 30, 2016
A6: look at the conversations and try to put a different spin on it. You want to stand out & be fresh, not a parrot!#TwitterSmarter
— Shannon Connor (@SconnorConnor) June 30, 2016
A6: Curate content that is both relevant and valuable to your audience. It helps to show you're a trusted resource. #TwitterSmarter
— Express Writers (@ExpWriters) June 30, 2016
A6 Content curation can help spark conversations with influencers #TwitterSmarter https://t.co/LZ1DwoALka
— Sal Conca (@SalConca) June 30, 2016
A6: You can find the best content to curate with @nuzzel and Juice by @paper_li. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A6. Content citation builds your audience and brand. It can also build alliances with influencers. #TwitterSmarter https://t.co/MNnlByRBVQ
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A6 Use content to start (or fuel) conversations. Not merely to maintain a presence. #twittersmarter
— Martin Lieberman (@martinlieberman) June 30, 2016
A6: Look for content that fits into who you are, but not just about what you do. #TwitterSmarter https://t.co/nOE6XGxgkS
— Gary Karr (@garykarr) June 30, 2016
Q7: How important are influencers in increasing a brand's reach? #TwitterSmarter pic.twitter.com/0eCSZzVZxP
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A7: Influencers allow you the reach to a large extended audience, which is otherwise hard to get. So v imp. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A7: Super important! Influencers can help elevate your brand through their large reach. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A7. Important, but keep in mind that a satisfied customer is your best influencer #TwitterSmarter https://t.co/90vmc4T0KH
— Rasheen Carbin (@rasheencarbin) June 30, 2016
. @MadalynSklar A7: Absolutely key, but the trick is figuring out how to provide value to those influencers first. #twittersmarter
— Craig Inzana (@craiginzana) June 30, 2016
A7 #Influencers can help to increase #Brand's reach, but they are not necessary always #TwitterSmarter https://t.co/2JwgzmKNYv
— Varun Kumar (@varunkr842) June 30, 2016
A7: Influencers are very important! They can amplify your brand, content and bring in new followers. #TwitterSmarter pic.twitter.com/nVvVr4adWA
— Rachel Sprouse (@SprouseRachel) June 30, 2016
A7: Your brand can be launched into a whole new ballgame just by a single mention of an influencer #TwitterSmarter https://t.co/HZWuIIEmN1
— 3C Communications (@3CComms) June 30, 2016
A7: Promoting a brand, strategically and consistently creates an influencer.
#twittersmarter— Angela Oberer (@AngelaOberer) June 30, 2016
A7. With ur #personalbranding/#branding work done U are in good position to get reach w/ influencers #TwitterSmarter https://t.co/wfiUN97ae0
— Steve Morozumi (@SFenthusiast) June 30, 2016
A7 part 2. At that point extending your brand reach with #influencer s can be extremely important if that's your #strategy. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) June 30, 2016
A7. Key, but also key to know what THEY want, not just want you want them to do. #TwitterSmarter https://t.co/cvenfTN8nS
— Gary Karr (@garykarr) June 30, 2016
A7 create connection first, start a relationship and then, yes, it can expand the reach, if the feeling is genuine & mutual #TwitterSmarter
— Zala Bricelj (@ZalkaB) June 30, 2016
@MadalynSklar A7: We can all learn from Bootea's mistake with Scott Disick. pic.twitter.com/1nST108HrA #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
Q8: What is your strategy for timing your content? #TwitterSmarter pic.twitter.com/YPHqE8hGMz
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A8: #1of2 For general content, freshness and relevance to day-season-time r key. Spreading content over the day is imp too. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A8: #2of2 For events & announcements, announce well in time & set content on repeat schedules, not too often or infrequent. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A8: Test and see what works best for you and your audience. Ideal times for posting can differ for everyone. #TwitterSmarter
— Express Writers (@ExpWriters) June 30, 2016
A8 I use automated tools to time my content on Twitter and also post whenever I come across something valuable. #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) June 30, 2016
A8: Staying consistent, engaged is key, but IMO people get overly wrapped around the axle re timing. #TwitterSmarter https://t.co/jL8Fzv1mnM
— Gary Karr (@garykarr) June 30, 2016
A8: personal strategy is when user traffic is heavy in the subject I'm discussing. #TwitterSmarter https://t.co/ss0rizRDYZ
— AfroThunder,TheQueen (@LoveAndShalom) June 30, 2016
A8) I have specific times chosen on Buffer and intermingle with real-time Tweets & RTs #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A8: I tweet all day/night. I space them out about an hour apart. Test and see what works for you. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A8 it's a global 24/7 vibrant, buzzing world. So forget the best times, be present & engage ad much as you can #TwitterSmarter
— Zala Bricelj (@ZalkaB) June 30, 2016
A8 For Twitter, it's more about the content itself & hashtags used w/the content rather than the timing. #contentmarketing #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) June 30, 2016
A8. Last week @Ross_Quintana had some advice: use the east & west coasts as 2 initial time frames #TwitterSmarter https://t.co/AV96e0pZBA
— Steve Morozumi (@SFenthusiast) June 30, 2016
@MadalynSklar A8: We're trying to move past the assumption that our audience is online (+ available) during business hours. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.