Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @TwitterSmallBiz. Topic: How to Build a Loyal Following on Twitter. #TwitterSmarter pic.twitter.com/pEBaak1vfU
— Madalyn Sklar (@MadalynSklar) July 21, 2016
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: How can pinning a tweet get you more visibility on Twitter? #TwitterSmarter pic.twitter.com/tI4ZvC2RzT
— Madalyn Sklar (@MadalynSklar) July 21, 2016
1/5| Pinning a tweet is a feature that many have yet to take advantage of. It can help in a couple of ways @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
2/5| This is prime real estate on your Twitter page. Make sure your pinned tweet provides value @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
3/5| We suggest pinning a tweet about a current campaign or a seasonal event @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
4/5| If you don’t have any current events on the go, pin one of your most popular/engaging tweets @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
5/5| Pinned tweets help because they are the first thing people see when on your page. Make the most of them! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
Q1: Why are Twitter followers important for a business? #TwitterSmarter pic.twitter.com/9IHzmYeEUE
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A1 Followers matter to your business: they're your advocates and can amplify your content through Retweets and mentions #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A1 Your Twitter followers also take actions that provide value to your business #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A1: I love the connections I am able to make and how friendly everyone is! #TwitterSmarter
— Derek Kurashima (@dkurashima) July 21, 2016
A1 Followers, when cultivated can carry your brands message very far and bring in additional prospects #TwitterSmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) July 21, 2016
A1. A loyal community is your brand's best advocates & people tend to trust that more than self promotion #TwitterSmarter
— Ai Zhang (@aiaddysonzhang) July 21, 2016
A1: They can be a key part of your tribe – work as ambassadors for your brand, become customers and EVEN Friends! #twittersmarter
— Kim Shivler (@KimShivler) July 21, 2016
A1 Twitter Followers are not only engaged, but also consumers: they spend & great for focus groups #twittersmarter
— Toby Metcalf (@Toby_Metcalf) July 21, 2016
A1: Not only can I connect with clients & prospects but other industry experts – constant learning makes me better! #TwitterSmarter
— Kelley Curtin (@Kelley_Curtin) July 21, 2016
A1: Your followers are your community. It's your audience that wants to connect with you regularly. They opted in. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
@MadalynSklar A1. Immediate feedback.Especially if there is an issue that needs to be addressed.It's more personal. #TwitterSmarter
— Christie C. (@PromoSocially) July 21, 2016
A1 #Business can use #Twitter to Connect with People who are #Social #TwitterSmarter =Why Promote on #Twitter pic.twitter.com/tf39RPvLUV
— Manish Pipalwa (@pipalwa) July 21, 2016
A1. Twitter followers seem to be the biggest advocates online. The real-time conversation makes for rich relationships. #TwitterSmarter
— Angelica Mata (@matageli) July 21, 2016
Q2: What can businesses do to stand out on Twitter? #TwitterSmarter pic.twitter.com/pfTJpKnNbK
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A2 Make sure you're set up for success by having a ? Twitter profile. First impressions count! #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A2 Every element should showcase your best content & accurately reflect your business identity https://t.co/UGrya1XebQ #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A2 Be authentic, be yourself, play and get to know folks. It's really that easy #TwitterSmarter https://t.co/xhnQsgisER
— Beth Staub (@AdventureGlass) July 21, 2016
A2: You stand out on Twitter with an exceptional profile. Great bio, profile image & header. Make better than everyone else. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A2: I advise clients that your header image is big real estate to share who you are & what you do. Take advantage! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A2: Be genuine, engage, tell a story, & don't be afraid to see customer criticism and fix the issues #twittersmarter
— Kim Shivler (@KimShivler) July 21, 2016
A2: Look for ways to help ppl in your industry – answer ?s, retweet their content, or give a shout out. #TwitterSmarter
— Kellie Elmerraji (@knelmerraji) July 21, 2016
A2 Don't just tweet from your brand's account – allow your employees to engage #twittersmarter
— Toby Metcalf (@Toby_Metcalf) July 21, 2016
A2: Post good content that will keep followers engaged and interested in what you have to say! No one likes a boring feed! #TwitterSmarter
— Derek Kurashima (@dkurashima) July 21, 2016
A2: Get down off the pedestal you perceive yourself to be on and do some genuine, fun interacting. #TwitterSmarter https://t.co/YCX0XRx9fQ
— Adam T. Music (@MusicAdamT) July 21, 2016
A2) Be a real person that has a unique voice, is helpful, and gives off good vibes! #TwitterSmarter pic.twitter.com/NbeSqZxqbi
— ★Dave_RareVictory (@RareVicRec) July 21, 2016
A2 Tweet out solutions, product tips, best practices – educate your customers #twittersmarter
— Toby Metcalf (@Toby_Metcalf) July 21, 2016
A2. Businesses can stand out on Twitter through creative, cohesive and timely messaging. #TwitterSmarter pic.twitter.com/7G0m31VEFU
— Alison Tedford (@alliespins) July 21, 2016
A2: make use of videos, vines, gifs as visuals are more likely to be remembered than plain text #Twittersmarter https://t.co/NxAQDAfulk
— The Jax Inc (@JacquiCooks) July 21, 2016
A2. Businesses can participate or host twitter chat and ENGAGE with their fans/potential customers #twittersmarter https://t.co/TUGknojXpJ
— Cheval John (@chevd80) July 21, 2016
@MadalynSklar A2: They can show they care, empathise, be caring, kind & have fun!! = ReturnOnConnection™ #TwitterSmarter
— Carrie Eddins (@blondepreneur) July 21, 2016
Q3: How do people discover a business on Twitter? #TwitterSmarter pic.twitter.com/OgryhwIRf2
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A3 Twitter is where people connect with their passions and find out ? what’s happening in the world right now #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A3 Our research shows that businesses are among those discoveries #TwitterSmarter pic.twitter.com/wTPkrjLp5o
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A3: It's not really how someone finds a brand – it's about how easily the brand allows themselves to be found! #TwitterSmarter
— Michelle Dziuban (@dziubs) July 21, 2016
A3: Include social follow buttons on your website and newsletter. Use relevant hashtags when posting to expand reach. #TwitterSmarter
— Express Writers (@ExpWriters) July 21, 2016
A3: Sponsored tweets, trending hashtags, recommendations to follow, just to name a few. #TwitterSmarter
— Kellie Elmerraji (@knelmerraji) July 21, 2016
A3) Business need to be super active (while always providing value) so they can be found! Use hashtags and chat a lot! #TwitterSmarter
— David Boutin (@dmboutin) July 21, 2016
A3: Customers find #B2B + #B2C businesses on Twitter via hashtags + updates on topics they care about. #TwitterSmarter @MadalynSklar
— Rebecca Murtagh (@VirtualMarketer) July 21, 2016
@MadalynSklar A3) Individuals discover businesses on Twitter out of need or because the business shares exceptional content #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
A3: People discover businesses on Twitter through relevant hashtags and easily searchable profiles. #TwitterSmarter pic.twitter.com/RdGDPo9zBv
— Alison Tedford (@alliespins) July 21, 2016
A3) Customers find you by searching. So make the most of your bio, name, handle, hashtags, even profile pic to make it easy. #twittersmarter
— Jim Carter (@MSLJim) July 21, 2016
A3. Be careful of all the tweets pushing hashtags, new research shows that tweets w/out are performing better. #TwitterSmarter
— Geoff Whiting (@geoffreywhiting) July 21, 2016
Q4: What are organic strategies to grow Twitter followers? #TwitterSmarter pic.twitter.com/SUxATQwPSZ
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A4 Search for keywords & hashtags relevant to your industry. It's a great way to find & connect w/ influencers in your space #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A4 Including your handle on your marketing materials (emails, brochures, etc.) is an effective way to increase followers #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A4 We have lots more tips you can implement quickly to help you grow your audience on our over here: #TwitterSmarter https://t.co/EIqZc5GHfg
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A4 The best way to grow organically is participation! Ask and answer questions; participate in tweetchats #twittersmarter
— Toby Metcalf (@Toby_Metcalf) July 21, 2016
A4 All I use is organic – most of the time it starts with (sit down for this) HI! How are ya #TwitterSmarter https://t.co/8FDyWPGB3y
— Beth Staub (@AdventureGlass) July 21, 2016
@MadalynSklar A4: Here's our list of organic strategies to grow followers: https://t.co/uHFeNkScov #TwitterSmarter pic.twitter.com/6Biox6D8er
— Wilde Agency (@Wilde_Agency) July 21, 2016
A4: Listen. Listen. Engage. Get involved in conversations on Twitter. You'll organically grow your followers quickly! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A4: Enage with influencers, share website content, involve influencers. We did it. Traffic soared. https://t.co/lVon0I79aX #twittersmarter
— ThinkTank (@Think_Tank_Mktg) July 21, 2016
A4: Contribute something unique to the conversation. Sharing is great, but add value so folks will want to follow. #twittersmarter
— pamelahughes (@pamelahughes) July 21, 2016
A4: Join 2-3 Twitter chats every week. Be consistent so everyone knows you. You'll be amazed at your growth. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A4 main B2B organic strategies: media conversations, twitter chats, event stunts, constant community support #TwitterSmarter
— Mike Mathews (@memathews) July 21, 2016
A4: use #@buzzsumo to identify influencers to help grow your profile #twittersmarter
— ThinkTank (@Think_Tank_Mktg) July 21, 2016
A4 I gained many more followers from being social than when I was just pushing out content all the time. #twittersmarter
— Martin Lieberman (@martinlieberman) July 21, 2016
A4: I'll be honest – I'm here ALL the time. That's why I get organic followers. I'm not as successful on other platforms. #TwitterSmarter
— AK Kerani (@AKKerani) July 21, 2016
A4. Put out high quality original & shared #content. Engage around both, and engage in general daily #TwitterSmarter https://t.co/vDrU40cGqK
— Steve Morozumi (@SFenthusiast) July 21, 2016
@MadalynSklar A4) Organically grow your Twitter follwers by: Engaging, Building Relationships and Curating Shareable Content #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
.@MadalynSklar A4. When you share valuable content, people and some celebrities will start to follow you. #twittersmarter
— Cheval John (@chevd80) July 21, 2016
A4: serve creative, relevant consistent content #TwitterSmarter pic.twitter.com/3x41Umbqbf
— The Jax Inc (@JacquiCooks) July 21, 2016
Q5: How can a business accelerate their follower growth? #TwitterSmarter pic.twitter.com/yJDPvJ6Y1P
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A5 If you're looking to ? your follower growth and reach a new audience, try a followers campaign: https://t.co/QjkLveUKgP #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A5 Followers campaigns promote your account to desktop and mobile users in the Who to follow panel & their Home timeline #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A5 See how these businesses launched successful followers campaigns and grew their audience base #TwitterSmarter https://t.co/E9dtXCTr14
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A5: Remain consistent. Check analytics – see what works, and what doesn't. Go with what does. #TwitterSmarter
— Michelle Dziuban (@dziubs) July 21, 2016
A5. 4 organic followers, increasing daily frequency of high quality relevant posts is the foundation #TwitterSmarter https://t.co/2zfvBpWlBw
— Steve Morozumi (@SFenthusiast) July 21, 2016
A5: Know who your audience is then share amazing, relevant content to them. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A5: Talk to people on Twitter. Use Advanced Search to uncover people and businesses in your industry. Listen & Engage. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A5: by developing a consistent voice and strategy and then sharing relevant and interesting content – sharing will happen! #TwitterSmarter
— Heather Found (@HeatherFound) July 21, 2016
A5: It's the Vanilla Ice strategy: Stop, collaborate and listen. #TwitterSmarter #TwitterSillier https://t.co/mKVaGW9LyL
— Gary Karr (@garykarr) July 21, 2016
A5 Maintain a balance between content Quality vs Quantity. Earlier quality was important, with increase in noise now both r #TwitterSmarter
— Tushar Mahajan (@chiax) July 21, 2016
A5: you could use promoted Tweets to boost great content #TwitterSmarter
— The Jax Inc (@JacquiCooks) July 21, 2016
A5: deliver exceptional timely customer service – use @TweetDeck #TwitterSmarter
— The Jax Inc (@JacquiCooks) July 21, 2016
A5: No amount of great content matters if no one can find it. Use other channels to drive traffic to your twitter content #TwitterSmarter
— Phil Barnes (@Barnes_Phil) July 21, 2016
A5: I've found the fastest way to grow followers (real followers!) is through Twitter chats, and just being friendly ? #TwitterSmarter
— Sherri Johnson (@FlyGirlFMP) July 21, 2016
Q6: Why is it important to respond to your customers? #TwitterSmarter pic.twitter.com/7DqOtDdCzM
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A6 Your followers ❤️ it when you interact with them. Let them know you're listening! #TwitterSmarter pic.twitter.com/MBl3jTIJDA
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A6: Because it's more cost-effective to keep the customers you've got than always be fighting that churn! #twittersmarter
— pamelahughes (@pamelahughes) July 21, 2016
A6: it shows that u care about them; it prevents issues from amplifying into major crises #TwitterSmarter https://t.co/zEAQK1dsXX
— Ai Zhang (@aiaddysonzhang) July 21, 2016
A6. Customers are gold. They deserve quick response time and first class service. https://t.co/Qvcje8valp
— Bob Rothman (@RothmanBob) July 21, 2016
A6: we often feature twitter users we engage with who kick a** in our blogs and it's helped grow followers by 78% #twittersmarter
— ThinkTank (@Think_Tank_Mktg) July 21, 2016
@MadalynSklar A6: Responding to both positive + negative feedback can increase brand loyalty. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) July 21, 2016
A6: Nothing worse than having a light on but no one is answering. Listen and respond. Your customers need you! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A6: Social Media is like a digital conversation. No one likes being ignored. Keep customers happy #TwitterSmarter pic.twitter.com/BJQdwvGywD
— Rachel Sprouse (@SprouseRachel) July 21, 2016
A6: @MediaPost found that18% of ppl who posted a neg. review & got a reply ended up becoming loyal customers & buying more. #TwitterSmarter
— Kellie Elmerraji (@knelmerraji) July 21, 2016
A6: They'll tell their friends "I contacted them on Twitter & they actually got back to me!" They'll want to spread the love #TwitterSmarter
— Scott Phillips (@scott_phillips_) July 21, 2016
A6: Responding to customers creates trust, shows respect and inspires loyalty. Communication is key. #TwitterSmarter pic.twitter.com/Vr1bUhIhG2
— Alison Tedford (@alliespins) July 21, 2016
A6) Your response could be the difference between an army of loyal fans and mediocrity. #TwitterSmarter https://t.co/7KWeSiPZUR
— Jim Carter (@MSLJim) July 21, 2016
A6. #Customerservice = the front line of #marketing and #branding for most companies/peeps #TwitterSmarter #custserv https://t.co/R0K30nvPzN
— Steve Morozumi (@SFenthusiast) July 21, 2016
A6: The fastest way to lose a customer is to show them you don't care. Ignore them, and they'll ignore you. #TwitterSmarter
— Sherri Johnson (@FlyGirlFMP) July 21, 2016
Q7: After growing your follower base, how do you keep them engaged? #TwitterSmarter pic.twitter.com/1zVIR9cJvx
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A7 Tweet great content! Compelling content will help you attract new followers and keep them engaged over time #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A7 Find out whats resonating with your audience by checking your Tweet activity dashboard #TwitterSmarter https://t.co/2YedKlqug3
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A7 Don't know what to Tweet? Get tips to help guide your Tweet strategy with @Dashboardapp #TwitterSmarter pic.twitter.com/72G85apdqp
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
A7: Ask for their help or input. And applaud them when they post something great. #twittersmarter
— pamelahughes (@pamelahughes) July 21, 2016
@MadalynSklar A7: Spend time listening to your follower base, figure out why they followed you, and keep it that way 🙂 #twittersmarter
— Rebecca Rees (@ReesReb) July 21, 2016
A7: Use Twitter polls to ask followers what they want. I do this perioically. It's a great tool! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A7: Keep the conversation going. New content every day, Twitter Chats, SM contests and responding to followers will help #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) July 21, 2016
A7: Always tweet back with and ENGAGE with your followers. They have no reason to engage w/you if you don't engage w/them. #TwitterSmarter
— Proteus Technologies (@proteuseng) July 21, 2016
A7) Don't forget to tag users when appropriate – huge boost in engagement! #TwitterSmarter
— David Boutin (@dmboutin) July 21, 2016
A7: Nurture your audience by supporting them. Who is RTing you, tweeting you – reciprocate. Simple kindness = loyalty. #twittersmarter
— Winnie Sun☀️☀️☀️ (@SunGroupWP) July 21, 2016
Q8: How do you turn those followers into paying customers? #TwitterSmarter pic.twitter.com/MA9m1ifhxV
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A8 Get your audience excited by sharing new product launches or promotions #TwitterSmarter
— Twitter Small Biz (@TwitterSmallBiz) July 21, 2016
@MadalynSklar A8: To turn followers into paying customers, you must demonstrate expertise or value of your product/service. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) July 21, 2016
A8: Have a sales funnel in place. Capture email addresses via a Twitter card. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
A8: I use TwitterCards with a giveaway as pinned post to bring them into the funnel, create lists & provide specials to them #twittersmarter
— Kim Shivler (@KimShivler) July 21, 2016
A8: Reward them w/incentives: coupons, special Twitter-only codes, etc. Make them feel appreciated! #TwitterSmarter pic.twitter.com/iMwYs0lLUM
— Proteus Technologies (@proteuseng) July 21, 2016
@MadalynSklar A8: Tweet offers they might be interested in, keep them informed. Let them know about promos and new products #TwitterSmarter
— Rebecca Rees (@ReesReb) July 21, 2016
@calgarydreamer A8: Yes, Terry answering questions can be a great way to bring in business. Thanks for the share 🙂 #twittersmarter
— Kim Shivler (@KimShivler) July 21, 2016
A8. Engage w/ them around their pain points, and help solve pain points and/or enable opportunities #TwitterSmarter https://t.co/5vTOJ3wBMM
— Steve Morozumi (@SFenthusiast) July 21, 2016
@madalynsklar A8) Businesses should never want to be pushy. If you build the relationship, sales will come #TwitterSmarter
— Hootsuite (@hootsuite) July 21, 2016
A8: Show that you care. That's it! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 21, 2016
.@MadalynSklar A8: get email ids via Twitter cards, track the funnel via utm parameters and https://t.co/TgCKsLCtmi #TwitterSmarter
— Nilesh Surana (@nileshsurana) July 21, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.