Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @markshaw. Topic: How Marketing on Twitter Has Changed Over The Years. #TwitterSmarter pic.twitter.com/hP7LWHC80l
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
Q1: How has Twitter changed in the past few years? #TwitterSmarter pic.twitter.com/liQoP767Hm
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
@MadalynSklar twitter has dramatically changed in terms of noise. Too much noise & people are overwhelmed #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
Twitter has also changed in terms of what people use it for.. discovery, breaking news and listening is the best.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a.1 people have also got too many other distraction to focus on.. they follow too many & dont read or look at much anymore #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A1. Much more interactive and in depth. Not just what someone had for dinner. #twittersmarter
— Jennifer Longworth (@JoysOfMercy) October 20, 2016
A1 It's become more focused on user engagement and integration with other platforms #twittersmarter
— Jeff Dagley (@jdags) October 20, 2016
A1: People are becoming more educated on how to best use Twitter. Better features which makes for a better experience. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
A1: It’s a more visual platform. Video, Periscope, GIFs, larger images. People process this 60,000X faster than just text. #TwitterSmarter pic.twitter.com/vGnmilsRTf
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A1 Changed Twitter limits, longer tweets, more focus on interacting #TwitterSmarter https://t.co/8MtSSE0HwJ @MadalynSklar
— Gail Gardner (@GrowMap) October 20, 2016
A1 Twitter has become a necessary marketing and communication tool over the past 3 years. #TwitterSmarter
— Suzy Hartgrove (@kitdog) October 20, 2016
Q2: What are some new ways to get business with Twitter? #TwitterSmarter pic.twitter.com/U5pdSCkXPA
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a.2 to get biz from twitter.. you need to dully understand how to use the search.. thats the goldmine.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a.2 you need to think and act differently.. focussed twitterchats are good for finding people with similar interests.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a.2 the point is that people have limited time.. content & more duplicated content wont add any value or help you. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A2. Sharing relevant content to target audience, using influencers, handling customer service on twitter #TwitterSmarter https://t.co/qpOmcaNlIQ
— Vivek Nair (@vivektweetsso) October 20, 2016
A2 You may not intially. It's a long game. You have to focus on building strong relationships and brand awareness #twittersmarter
— PolePositionMkg (@PolePositionMkg) October 20, 2016
A2: Align and collaborate with influencers in your niche. Work together for your message to reach a broader audience. #TwitterSmarter pic.twitter.com/F4fBjn5wIA
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
@MadalynSklar A2: Post relevant content to target demo, show brand personality, respond to customer feedback in real-time #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) October 20, 2016
A2. You can get new business with Twitter by building a strong community through Twitter chats #twittersmarter
— Cheval John (@chevd80) October 20, 2016
A2: I like the opp for brands (personal or corporate) to contribute in meaningful, authenticways during live cultural events #TwitterSmarter
— Jeanette (@jeanettepham) October 20, 2016
A2: Use Twitter video to grab attention. People will notice you. This is a great way to get business on Twitter. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
@MadalynSklar A2: Twitter as a customer service has been fantastic to eliminate confusing support emails #TwitterSmarter
— Winnie Giang (@winniegiang) October 20, 2016
Q3: What are new Twitter features to try? #TwitterSmarter pic.twitter.com/uByTCab9PD
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a3. new twitter features to try.. moments great for curating tweets into a story.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a3. also try twitter collections.. create your own customised twitter results & add to your site.. only via @TweetDeck
— Mark Shaw (@markshaw) October 20, 2016
a3. try Giphy its an ios app.. make your own gifs… Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a3. try Bitmoji its an ios app… make your own personalised bitmoji and add that.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a3. try polls on your twitter acc.. great for getting interaction from other folk.. some serious & some fun.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A3. The best new trick I've seen is doing personalized video replies to Tweets. #twittersmarter
— Chris Well ? (@BuildYourBrandA) October 20, 2016
@MadalynSklar A3: Twitter moments. In Germany it is new to Twitter since last week. #TwitterSmarter
— Manuel Feldmann (@ManuelFeldmann) October 20, 2016
A3: It’s not new, but many people don’t take advantage of Advanced Search. Go try it, you’ll uncover lots of things! #TwitterSmarter pic.twitter.com/GcUE7XE2Fo
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A3: I've been using GIFs like crazy. People love them. Starting incorporating them into your Twitter marketing strategy. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
@MadalynSklar A3: Twitter polls are so much fun! It's cool to see the different ways that people have used them #TwitterSmarter
— Winnie Giang (@winniegiang) October 20, 2016
A3 Longer tweets, love it! Way easier to insert images and more natural language. #TwitterSmarter
— Phil Siarri (@philsiarri) October 20, 2016
A3 Definitely check out the analytics in your account and click all the audiences tabs to expand them #TwitterSmarter @MadalynSklar
— Gail Gardner (@GrowMap) October 20, 2016
Q4: What things are not working on Twitter anymore? #TwitterSmarter pic.twitter.com/gE8wDvgOLu
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a4. people are too busy to read you stuff..stop pumping out tons & tons of duplicated valueless content.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a4. you need to think out of the box, stand out, be different.. too many are boring, the same, & share same content Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A4. Pure broadcasting & no engagement is not effective on @twitter like it used to be; unless you're @SethGodinBlog #TwitterSmarter
— Steve Morozumi (@SFenthusiast) October 20, 2016
A4 Blind curation, if it ever did. Read what you are sharing, make sure it's right audience. Better yet, add own comments. #twittersmarter
— PolePositionMkg (@PolePositionMkg) October 20, 2016
A4: Automated DMs that are sales attempts. Those tactics don’t work on social media, and can damage relationship-building. #TwitterSmarter pic.twitter.com/uzLRdHzuhZ
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A4: What's not working is useless crap people push out on Twitter. Stop selling. Start talking. Build relationships. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
A4 Too many #trolls. Some folks need to watch what they type. #TwitterSmarter
— Phil Siarri (@philsiarri) October 20, 2016
A4 Auto-DMs with LINKS!!! People automatically know it's just spam and ignore it! #TwitterSmarter
— Natalie Palombi ? (@NataliePalombi) October 20, 2016
Q5: Is there a need for a new game plan on Twitter? #TwitterSmarter pic.twitter.com/IYwL3WcpGV
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a5. new game plan.. definitely.. search, search & more searching.. thats the key.. biz leads & opportunities are there Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a5. new game plan.. stop with the auto dm's auto posts, duplicated images & quotes.. everyone is doing it.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a5. new game plan.. have the most amazing bio.. stand out, be different, fun, memorable & search like mad.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A5 I think so. It's constantly evolving and so your Twitter strategy has to evolve as well. #TwitterSmarter https://t.co/ess1ZHTOEC
— Suzy Hartgrove (@kitdog) October 20, 2016
a5) My game plan: i. Devote more time ii. Relevance of content to followers is key iii. Figure out #GrowthHacks #TwitterSmarter
— Krishna Shastry (@bkcs) October 20, 2016
A5. Yes. Honing your #content around @twitter #analytics, and taking @twitter polls of what your aud. wants is very helpful. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) October 20, 2016
A5: Game plan or not, always set yourself up with goals for any efforts! It will help measure success, or pivot as needed. #TwitterSmarter pic.twitter.com/WS0QcBJU9w
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A5: Your game plan should be an amazing Twitter profile that stands out and grabs attention. Tweets that connect you. Engage #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
A5: It's still important to set goals for your Twitter presence, share valuable content, and engage with your audience. #TwitterSmarter
— Express Writers (@ExpWriters) October 20, 2016
Q6: How should we be using Twitter in 2016? #TwitterSmarter pic.twitter.com/XJJ5uW4nYV
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a6. twitter in 2016 is best for listening discovery & breaking news.. WhatsApp for content distribution & relationships Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a6. too many people have copied the same ideas as everyone else.. need to change your plan.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a6. use twitter to listen to your clients, customers, potential clients & customers etc… stay local.. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
a6. utilise twitter search to find disgruntled customers, what people are saying about you..Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A6 – Connections. Connections. Connections. Building relationships. #twittersmarter
— Jennifer Longworth (@JoysOfMercy) October 20, 2016
@MadalynSklar A6: Real, genuine engagement. With anyone who will listen. Less focus on sales, more on relationships. #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) October 20, 2016
A6 Twitter is THE place to build relationships, engage with customers & become a thought leader! #TwitterSmarter https://t.co/YbG7TDev5d
— LinkTrust Tech (@LinkTrust) October 20, 2016
A6: Use Twitter to build your community. Start a Twitter chat. Start a group DM. Connect people together. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
@MadalynSklar A6 I feel like Twitter should be used for unifying communities in 2016. #TwitterSmarter
— Evelynn Mimi Jae (@im_mimijae) October 20, 2016
A6) Keep connecting, interacting & distributing valuable content! #TwitterSmarter
— Liliana H ??♀️☕️️ (@Liliholl) October 20, 2016
a6) I plan to use Twitter responsibly! That means no more than 0.08% blood alcohol! #TwitterSmarter
— Krishna Shastry (@bkcs) October 20, 2016
A6) 2016 onward? Get back to basics: Focus on benefits (not features). Focus on them (not you). Solve/reply fast (not slow). #twittersmarter
— RevvCrew (@RevvCrew) October 20, 2016
A6: Use Twitter to build relationships. Increasing your know/like/ trust factor will help grow community & win business. #TwitterSmarter pic.twitter.com/QL6moOurfo
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A6. @twitter's #TNF & @business live, attending these & engaging is new to do + @periscopeco & @twitter #chats: GO LIVE! #TwitterSmarter
— Steve Morozumi (@SFenthusiast) October 20, 2016
Q7: Is local the new global? #TwitterSmarter pic.twitter.com/8zMSW59xQ5
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a7. yes.. you all need to think local.. find local people to you.. far more likely to use your service. Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
A7: With the reach of social media and SEO for organic traffic from anywhere, your brand can be known globally. #TwitterSmarter pic.twitter.com/NUliLcr5xp
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A7 I have been telling people to focus on LOCAL even if they sell globally since at least 2011 https://t.co/h1Wr4TCJFo #TwitterSmarter
— Gail Gardner (@GrowMap) October 20, 2016
A7: Advance Twitter Search can help you uncover people in your area quite easily. https://t.co/AlblkF8Y8i #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
Local is global, global is local. Defining territorial boundaries is moot with technology! a7 #twittersmarter @MadalynSklar
— Krishna Shastry (@bkcs) October 20, 2016
A7. Yes, local is the new global on #socialmedia. For example, with @periscopeco you can broadcast a local show globally. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) October 20, 2016
A7. When you build a strong local audience, that will expand into a global audience overtime #twittersmarter
— Cheval John (@chevd80) October 20, 2016
A7: "Local" can be geographic, but also your key community. You never need to reach everybody. #TwitterSmarter https://t.co/pNoQBxmyx4
— Gary Karr (@garykarr) October 20, 2016
Q8: Can we be successful on Twitter with just 50 followers? #TwitterSmarter pic.twitter.com/RW9ZnnMN1j
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
a8. too many get fixated on follower numbers & other vanity metrics.. biz leads, conversions & web traffic Mark #TwitterSmarter
— Mark Shaw (@markshaw) October 20, 2016
@MadalynSklar A8: Yes! Getting exposure via chats, lists, hashtags, etc. can happen at any number of followers. #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) October 20, 2016
A8: It depends on your strategy and brand, but unless all 50 are thought leaders and major influencers, I don't think so. #TwitterSmarter
— JK Spaeth (@JK_Spaeth) October 20, 2016
A8: Definitely! If those 50 are targeted as we want then, just offer value and you'll get referrals #TwitterSmarter https://t.co/EVZH7GlKPJ
— Uke Enun Jnr (@ukenun) October 20, 2016
A8: if you do Twitter right — like how @MadalynSklar says — you'll be successful & have more than 50 followers soon. #TwitterSmarter https://t.co/dz6CAp86Sa
— Gary Karr (@garykarr) October 20, 2016
A8: Yes, we can be successful on Twitter no matter what the number. It's about the relationships. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 20, 2016
A8 Most people and businesses don't need huge follower numbers. They need the RIGHT followers interested in what they offer #TwitterSmarter
— Gail Gardner (@GrowMap) October 20, 2016
A8 – #quality always trumps quantity… #twittersmarter
— Sue Duris (@SueDuris) October 20, 2016
A8 I want to say it's all about engagement, not followers, but the 50 would have to be very highly engaged and targeted #twittersmarter
— PolePositionMkg (@PolePositionMkg) October 20, 2016
A8: Yes, if your community is the target audience & engages with your content. With consistency and time, it can only grow. #TwitterSmarter pic.twitter.com/c2cVerPvys
— FreshSparks ⚡️️ (@FreshSparks) October 20, 2016
A8. You can be successful with any number of followers. It's all about engagement. Engage daily no matter how many followers #TwitterSmarter
— Steve Morozumi (@SFenthusiast) October 20, 2016
A8 Yes! Build those 50 relationships and you'll be successful! #TwitterSmarter
— Natalie Palombi ? (@NataliePalombi) October 20, 2016
A8 @MadalynSklar #TwitterSmarter if you base your Twitter strategy on building a genuine relationship you will be a success ?? https://t.co/DEEbraWXjb
— Phillip Twyford (@PTwyford) October 20, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.