Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
TODAY! Join me and guest @JodiOkun for the #TwitterSmarter chat. She's the host of #CollegeCash every Thursday evening. pic.twitter.com/8XJL9uV8Ct
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: Why Do We Need A Good Twitter Bio & How Can It Help Us Get More Followers? #TwitterSmarter pic.twitter.com/TLvpqYNVR1
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
1|4 Engagement! If you want to be approachable online you’ll want to have a complete bio. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 17, 2016
2|4 A complete bio lets users know who you are. If they like what they see, alongside your tweets. You get a follow! ? #TwitterSmarter
— Hootsuite (@hootsuite) November 17, 2016
3|4 Our bio’s goal is to target our ideal audience with keywords. Can you do the same with yours? @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 17, 2016
4|4 Here are some ideas on how to spice up your bio and make it more engaging ? https://t.co/xqGR9AFXD3 @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 17, 2016
Q1: What are the benefits of branding your own hashtag? #TwitterSmarter pic.twitter.com/iZkEozoQ6k
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A1. @MadalynSklar When I started #CollegeCash I wanted to talk with other parents all about college on Twitter #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A1. @MadalynSklar As a small business owner, using a hashtag helps engage the conversation around like minded users #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A1. @MadalynSklarIf you are a business owner using your own hashtag can connect you with your fans or community #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A1. @MadalynSklar everyone comes to #CollegeCash students, aunts, brands we gained visibility expanded our audience
#TwitterSmarter— Jodi Okun (@JodiOkun) November 17, 2016
A1. Gives more publicity to your brand. Add consistency + credibility + authority. Also great for community building like #TwitterSmarter
— Ai Zhang (@aiaddysonzhang) November 17, 2016
A1: Branding your own hashtag is a great way to connect with your audience. I use #TwitterSmarter for the chat but also to share info.
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
@MadalynSklar A1. Builds a community of like minded people, branding, easier to monitor & analyse. #TwitterSmarter
— Gurnoor Kaur Behl (@GurnoorKBehl) November 17, 2016
A1 Your branded hashtag becomes a social media shortcut. Anyone can search it and find you easily. @MadalynSklar #TwitterSmarter
— Mira Joleigh, CPC (@MiraJoleigh) November 17, 2016
A1: A branded #hashtag elevates your brand, gives you more authority on a subject – @MadalynSklar can teach us all with #twittersmarter
— Sabrina Cadini (@SabrinaCadini) November 17, 2016
@MadalynSklar A1: A major benefit of branded hashtags is that you can EASILY track the conversation around your brand. #TwitterSmarter pic.twitter.com/OWMb0nm8OU
— Wilde Agency (@Wilde_Agency) November 17, 2016
A1. Benefit of #branding own hashtag: You have a designated place for you & your community to have conversations & get help. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) November 17, 2016
A1 Agreed. Familiarity with the hashtag also builds recognition which in turn builds engagement #TwitterSmarter https://t.co/1DINeBnJoV
— Solé Marketing (@AskSole) November 17, 2016
@MadalynSklar A1: A branded hashtag can allow members of your community to connect + communicate with one another. #TwitterSmarter pic.twitter.com/TaMn0ZpbA6
— Wilde Agency (@Wilde_Agency) November 17, 2016
A1 branding your own hashtag is another piece of owned media you should have. #TwitterSmarter
— Sue Duris (@SueDuris) November 17, 2016
A1 Additional reach! You give people something exciting and exclusive to keep up with. Plus you can curate community content #twittersmarter
— Jade Phillips (@lifeofaworkgirl) November 17, 2016
@MadalynSklar A1: It's a good way for you to have all your info on that topic in one place and gives it an authentic feel. #TwitterSmarter
— Justin Bienvenue (@JustinBienvenue) November 17, 2016
Q2: How did you come up with the #CollegeCash hashtag? #TwitterSmarter pic.twitter.com/Gb4H48Qpf1
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A2. @MadalynSklar I am a fan of synonyms I always have a tab open on my desk top. Using a few key words… I went on a hunt #TwitterSmarter pic.twitter.com/1hIRoRxYiZ
— Jodi Okun (@JodiOkun) November 17, 2016
A2. @MadalynSklar Another resource I use is the NPR method of titles – they tend to use two words in their titles #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A2. @MadalynSklar I wanted to make sure it was catchy, clever and still fit my brand, which can be kind dry on its own #TwitterSmarter pic.twitter.com/FQlgC4LDl6
— Jodi Okun (@JodiOkun) November 17, 2016
A2. @MadalynSklar Sometimes it is just a play on words #TwitterSmarter pic.twitter.com/688TSQJE7I
— Jodi Okun (@JodiOkun) November 17, 2016
@MadalynSklar A2: In creating a hashtag, pick something that's unique to your brand + not already in common use. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) November 17, 2016
A2 (Comment/Question) Do you think we'll have to bid on #s like SEM keywords in the future? #twittersmarter
— Michelle (@michelletweet) November 17, 2016
A2 A catchy and creative play on words that doesn't get far from your brand. Yes! #TwitterSmarter https://t.co/VQ2w1z59XL
— HeySuccess (@HeySuccess) November 17, 2016
Q3: Can you explain your hashtag research process. How did you make sure it was available to use? #TwitterSmarter pic.twitter.com/cJVVO0v9yf
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A3. @MadalynSklar When I started #CollegeCash there was a giant spreadsheet of chats, times and subject. #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A3. I checked the spreadsheet several times to make sure I was the only one with my hashtag #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A3. @MadalynSklar I spent a lot of time making sure no one else had #CollegeCash I did not want to step on anyone’s toes #TwitterSmarter pic.twitter.com/VxjZ5ih3Ji
— Jodi Okun (@JodiOkun) November 17, 2016
A3. @MadalynSklar I checked Twubs to see if anyone else was using my hashtag #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A3. @MadalynSklar I also searched google for the hashtag #TwitterSmarter pic.twitter.com/j3SFmAKvkI
— Jodi Okun (@JodiOkun) November 17, 2016
A3: I searched on @Twitter first, then on social media platforms, and online to see if it was used in blogs, websites, etc. #twittersmarter
— Sabrina Cadini (@SabrinaCadini) November 17, 2016
A3: I got on Twitter and researched hashtags. I liked #TwitterSmarter because as @JodiOkun mentioned, it's a play of words.
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A3 Tools like @keyholeco, @Storify & @tagboard were a huge help! You can search most networks to see if a hash tag is in use #twittersmarter
— Jade Phillips (@lifeofaworkgirl) November 17, 2016
A3 I am always talking about @hashtagify and @hashatit – both great # resources. #twittersmarter
— Michelle (@michelletweet) November 17, 2016
A3: ALWAYS search on Twitter & Google. You never know when your innocent hashtag is associated w/something not-so-innocent. #twittersmarter pic.twitter.com/oEb1AxIyXD
— Proteus Technologies (@proteuseng) November 17, 2016
@MadalynSklar A3: If you plan to use the hashtag across different platforms, make sure you research it on each of them. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) November 17, 2016
A3 Great. I can't tell you how many times I've seen hashtags taken w/out checking. #TwitterSmarter @SabrinaCadini @JodiOkun @MadalynSklar
— Ashley Ashbee (@cartooninperson) November 17, 2016
Q4: What if I don’t want to host a Twitter chat? Should I brand a hashtag anyway? #TwitterSmarter pic.twitter.com/mp2aljIDpH
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A4. @MadalynSklar Yes, Yes, Yes! When you work in an industry, you can offer tips, events and industry conversation. #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A4. @MadalynSklar As a small biz owner you can turn yourself into a brand, which is what I did with #CollegeCash #TwitterSmarter ? ?
— Jodi Okun (@JodiOkun) November 17, 2016
A4. @MadalynSklar Once U brand your hashtag your community will look 2 you as the central pillar for convo about your topic #TwitterSmarter pic.twitter.com/p5WMTLuBku
— Jodi Okun (@JodiOkun) November 17, 2016
A4 If you have a #brand name that would make a good hashtag, tweet it out, and start owning it even if you don't have a chat #TwitterSmarter
— Steve Morozumi (@SFenthusiast) November 17, 2016
A4. Yes, you should use a hashtag because you have to stand out from the noise on twitter #twittersmarter
— Cheval John (@chevd80) November 17, 2016
A4: YES!! Branding a hashtag can be used in many ways, not sure for Twitter chats. I branded #TwitterSmarter in 2013. Way before this chat.
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
@MadalynSklar I meant to say Not Just. 😉 #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A4: Absolutely! You can use your branded #hashtag in your bio, digital signature, make it your tagline, etc. #twittersmarter
— Sabrina Cadini (@SabrinaCadini) November 17, 2016
A4 a branded hashtag is impt -research shows including at least one hashtag in your social content elevates reach/engagement #twittersmarter
— Sue Duris (@SueDuris) November 17, 2016
A4 @Brandwatch gives me trending hashtag list and a topic word cloud (a hit with the c-suite). #twittersmarter
— Michelle (@michelletweet) November 17, 2016
@MadalynSklar A4: A branded hashtag could support a video or visual series, or it could help you promote an event. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) November 17, 2016
A4 It's the people who engage with your brand that tell your story!! A hashtag is the facilitator. No need for formal chats. #twittersmarter
— Joshua Aaron ?☀ (@SoCalSMM) November 17, 2016
Q5: Can I legally trademark and own a hashtag? #TwitterSmarter pic.twitter.com/b6YbM7cQvT
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A5. @MadalynSklar But now there are more “brands” registering a hashtag as a trademark or service mark #TwitterSmarter ??
— Jodi Okun (@JodiOkun) November 17, 2016
A5. @MadalynSklar Clearly understand the pros and cons of registering your hashtag before you begin the process #TwitterSmarter pic.twitter.com/gcs9Ysvg7y
— Jodi Okun (@JodiOkun) November 17, 2016
A5. Yes, you can legally trademark a hash tag. The process follows trade marking law, and is becoming a new area of law. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) November 17, 2016
A5 b "Companies Increasingly Trademark Hashtags" https://t.co/wrZGlp9HUo #twittersmarter
— Phil Siarri (@philsiarri) November 17, 2016
@MadalynSklar A5: You can, in fact, legally trademark a hashtag: https://t.co/v3WB5siHEo #TwitterSmarter pic.twitter.com/uKAaIJWK7s
— Wilde Agency (@Wilde_Agency) November 17, 2016
Q6: What are the best ways to promote your hashtag? #TwitterSmarter pic.twitter.com/Ev1iV2QhSX
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A6. @MadalynSklar First I connected with @hastracking ran a report at the end of each chat to help friends see chat tweets #TwitterSmarter pic.twitter.com/ykrCvsf6QG
— Jodi Okun (@JodiOkun) November 17, 2016
A6. @MadalynSklar I also had a blog post summary written to post on my website and shared on all platforms #TwitterSmarter ? ?
— Jodi Okun (@JodiOkun) November 17, 2016
A6. @MadalynSklar Now I schedule posts with visuals on all platforms and make sure I am naming my guest and topic #TwitterSmarter pic.twitter.com/twxrvOxuws
— Jodi Okun (@JodiOkun) November 17, 2016
A6. @MadalynSklar Finally I tap into other hashtags and chats that are aligned with my industry to promote my chat #TwitterSmarter ? ?
— Jodi Okun (@JodiOkun) November 17, 2016
A6. @MadalynSklar Thurs nights I do a fun thing. All chats that are back 2 back we call #ThrillsThursday and give line up #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A6: I promote my #TwitterSmarter hashtag everywhere! Place it prominently in your Twitter bio. Do that now!! pic.twitter.com/NyUofI9iku
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A6: One way is to tag relevant people in your tweeted visuals while including your hashtag in your tweet and your visual. #twittersmarter
— Randy Thio (@ideabloke) November 17, 2016
A6 : If you associate your hashtag with quality content, people will remember you and the hashtag #TwitterSmarter
— Agama (@agamagroup) November 17, 2016
@MadalynSklar A6: Constantly use your hashtag! The more you use it, the more people will be see it #TwitterSmarter #MimsPR pic.twitter.com/iyCYB87xoT
— Mädeline (@_MadelineO_) November 17, 2016
A6: use it regularly, and even post tweets promoting the hashtag. Maybe even create a graphic for it. #twittersmarter
— Bakari Chavanu (@bakarichavanu) November 17, 2016
A6: post alongside substantial content and try to utilise trending topics as well. #TwitterSmarter https://t.co/6AO7y5ZWez
— Camille Perez ? (@broctilem) November 17, 2016
A6: Use the hashtag whenever appropriate, but do NOT just throw it around! Has to be relevant, or it seems excessive. #TwitterSmarter pic.twitter.com/6QfPJKqwHt
— Proteus Technologies (@proteuseng) November 17, 2016
@MadalynSklar A6: Another way to promote your hashtag? ASK people to use it. #TwitterSmarter pic.twitter.com/kJUk9sVSWT
— Wilde Agency (@Wilde_Agency) November 17, 2016
A6: Don't hashtag every tweet, it dilutes the effectiveness. Do it only for those tweets that are relevant to the hashtag. #twittersmarter
— Randy Thio (@ideabloke) November 17, 2016
A6 put your hashtag on your social cover photos. I see a lot of businesses do that. It's a billboard that everyone will see. #twittersmarter
— Joshua Aaron ?☀ (@SoCalSMM) November 17, 2016
A6: Using eye-catching images is a great way to promote your hashtag & twitter chat. as well as creating twitter moments! #twittersmarter
— Kelly Lovell (@kellyalovell) November 17, 2016
Q7: What is the best way to monitor your hashtag? #TwitterSmarter pic.twitter.com/rdXCgbnqkP
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A7. @MadalynSklar I use @hootsuite and @hashtracking to see who is there and what they are saying #TwitterSmarter ? ?
— Jodi Okun (@JodiOkun) November 17, 2016
A7. @MadalynSklar I spend I good amount of time in the stream of my hashtag everyday #TwitterSmarter pic.twitter.com/Pqscew7OSy
— Jodi Okun (@JodiOkun) November 17, 2016
A7. @MadalynSklar I 100% make sure I list all new community members in my @Twitter list for #CollegeCash #TwitterSmarter pic.twitter.com/7BLAtWDtnB
— Jodi Okun (@JodiOkun) November 17, 2016
A7. @MadalynSklar I always welcome new friends to our hashtag community and introduce them to current members #TwitterSmarter pic.twitter.com/xMkqcvmpZb
— Jodi Okun (@JodiOkun) November 17, 2016
@MadalynSklar A7: Create a tab to monitor your hashtag in @hootsuite or whatever social management platform you use. #TwitterSmarter pic.twitter.com/Iu4EzE5fAA
— Wilde Agency (@Wilde_Agency) November 17, 2016
A7: Use @Twubs with @Twitter to make sure you don't miss anything. Might be # troublemakers at beginning. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) November 17, 2016
A7: I monitor the #TwitterSmarter hashtag with @keyholeco. I love their service! https://t.co/RlFW8Rnhdr
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A7: Twitter has a save search function – enter a hashtag as the search criteria. Pull up the saved search to view current #TwitterSmarter
— Nyssa (@nychemarketing) November 17, 2016
A7: For one check in on the hash tag daily. Secondly set up a Google Alerts for the hash tag. The latter I haven't done yet. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) November 17, 2016
A7 Social media management tools like @ZohoSocial or @hootsuite And perhaps one day with telepathic powers 😉 #twittersmarter
— Phil Siarri (@philsiarri) November 17, 2016
Q8: How do you tell your story and build conversations with a hashtag? #TwitterSmarter pic.twitter.com/0x46CUPrIb
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A8. @MadalynSklar I spent the 1st few yrs working on my tone & style 2 grow & tell my story. I am always evolving the story #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A8. @MadalynSklar Above be consistent every week, all day, every day 2 build brand story and keep the conversation going #TwitterSmarter
— Jodi Okun (@JodiOkun) November 17, 2016
A8. @MadalynSklar I use trends to tell my story a famous hashtag now #TGIT I tap into. Today is Thurs right? @ABC #TwitterSmarter pic.twitter.com/qgJoDqZ90O
— Jodi Okun (@JodiOkun) November 17, 2016
A8: Tell our story sequentially in small snippets, create curiosity, always leave our audience wanting more. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) November 17, 2016
@MadalynSklar A8: Consistency is a major factor for telling your story + building conversations with a hashtag. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) November 17, 2016
A8: I talk about the #TwitterSmarter hashtag all the time. I use it everywhere. It's branded to me. Madalyn Sklar = #TwitterSmarter. pic.twitter.com/pgoJab9TrE
— Madalyn Sklar ? (@MadalynSklar) November 17, 2016
A8: A8: Use stellar graphics in the right format, tag connections, & optimize your hashtags. Make sharing irrestible #twittersmarter
— Stephanie Parks (@S_WatersParks) November 10, 2016
A8: Just as brands use emotion to tie a feeling to a brand, so should hashtags be used. #twittersmarter
— Randy Thio (@ideabloke) November 17, 2016
A8 An evocative (non click bait) hashtag can go a long way…make lists and list of possible hashtags before final decision #TwitterSmarter
— Agama (@agamagroup) November 17, 2016
A8 b Don't overuse , avoid associating to overly sales-y content … hashtags need to fit the narrative #twittersmarter
— Phil Siarri (@philsiarri) November 17, 2016
.@ideabloke A8. Agree. Hashtags (used correctly) integrate into your brand's identity to develop 'hashtag affinity'. #twittersmarter
— Mike Godleman ? (@MissingATrick) November 17, 2016
@MadalynSklar A8: The more you use the hashtag the more info your putting out and it will build a story of content. #TwitterSmarter
— Justin Bienvenue (@JustinBienvenue) November 18, 2016
A8: Ask a question with hashtag, engage people answer the question and then you build a community of people telling stories. #TwitterSmarter
— Vlad Calus (@vladcalus) November 18, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.