Achieving A Successful Content Strategy with Joe Dmarti
#TwitterSmarter Chat Recap: 1-12-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @joeDmarti. Topic: Achieving A Successful Content Strategy. #TwitterSmarter pic.twitter.com/59REH1DhlO
— Madalyn Sklar (@MadalynSklar) January 12, 2017
Ask @hootsuite:
Every week we invite our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: Why should you use Twitter video? #TwitterSmarter pic.twitter.com/Ag8EYhkoC8
— Madalyn Sklar (@MadalynSklar) January 12, 2017
1/4| You should use Twitter video because, to put it simply, it is engaging. @madalynsklar #TwitterSmarter pic.twitter.com/cLpEvyQgSL
— Hootsuite (@hootsuite) January 12, 2017
2/4| @Twitter found that videos drive 2.5x more replies, 2.8x more RTs and 1.9x more likes. @madalynsklar #TwitterSmarter pic.twitter.com/jzL1hNFEwU
— Hootsuite (@hootsuite) January 12, 2017
3/4| With numbers like that, it’s pretty clear that Twitter video should be built into your online strategy @MadalynSklar #TwitterSmarter pic.twitter.com/ywnlV2M3VZ
— Hootsuite (@hootsuite) January 12, 2017
4/4| Want to learn more? Check out our blog post on how to use Twitter video ? https://t.co/mkw0fRNMrZ @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) January 12, 2017
#TwitterSmarter Chat
Q1. How do you produce unique content? #TwitterSmarter pic.twitter.com/R5s9uL5w5U
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A1: Find an event that you love and create data around it. I love sports. A lot of my analyses have been done around that #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A1: Find an event that you love and create data around it. I love sports. A lot of my analyses have been done around that #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A1: Here is one I did for @adobe around the Super Bowl and how goods ads lead to stock increases. https://t.co/NeS2KeOPJ4 #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A1: Our crew is doing interesting work, I find that tapping into that and polishing it creates useful/valuable content. #TwitterSmarter
— Maureen Jann (she/her) (@NeoLuxeMo) January 12, 2017
A1: Tap into your audience's pain points, unmet needs and happiness triggers and create unique content for them #TwitterSmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A1: I usually look at what's been said about a topic & I create new content that has a different point of view or add'l info #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 12, 2017
A1: Know your audience. Your best, most unique content must connect you with them. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A1) All about putting your personal spin on content. Most everything has been said, your take on it differentiates you! #TwitterSmarter
— David Boutin (@dmboutin) January 12, 2017
A1. You look at your values and see how you can provide answers that solves people's pain points #twittersmarter
— Cheval John, Social Media Professional (@chevd80) January 12, 2017
A1
-Get creative in ideation stage
-Offer new angle
-Crowdsource topics
-Use UGC
-Add multimedia
-Make it interactive#TwitterSmarter https://t.co/EgcWirIPjq— Gabriela Cardoza (@CardozaGab) January 12, 2017
A1: look for what's not being said or a new insight – esp in convo really listening and responding without my own agenda #TwitterSmarter
— Kathryn Gorges (@kagorges) January 12, 2017
A1: I'll take inspiration from just about everywhere and then write my ideas on my phone; those ideas become unique content. #TwitterSmarter
— JMatt (@JMattMke) January 12, 2017
Q2. What content gets the most value on social? #TwitterSmarter pic.twitter.com/xbSKVPyABE
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A2: I think trending topics ex: #IoT #Machinelearning #AI . Also, culture anomaly like #PokemonGO #TwitterSmarter https://t.co/aYf3ZKs1n1
— J. Martin (@stealth_j_m) January 12, 2017
A2: We have a robust editorial calendar @adobe and leave flexibility for the #PokeMonGo s of the world. #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A2: Its good to throw out a POV on topics people care about, especially if you can find a unique data piece to support #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A2: I find I get really great engagement when I use photos and GIFs. They get the best value. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A2: Content that is genuinely helpful. Solves a problem a prospect is having, advances their business, etc. #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
A2 High value #social #content: Entertaining, Emotion Evoking, Educational & Fun! As @hootsuite mentioned: video is power! #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 12, 2017
A2: Short film clips work well. Ideal when explaining a complicated topic. Added bonus – can repurpose as articles #twittersmarter #content
— Suzanne Shaw (@SShawConsulting) January 12, 2017
A2 the content that provides the solution to your problem. No Gimmicks.. No Frills just results #twittersmarter #keepitreal 💯 pic.twitter.com/Nvexk9FR72
— Jay Miller (@kjaymiller) January 12, 2017
A2: Best Twitter content grabs attention (stream stopping) and entices action (click, reply, retweet, like, etc.) #TwitterSmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A2 Content that stays fresh, evergreen, and relevant has high value on social. Big bonus if it's smart, shareable #content. #TwitterSmarter
— Michael Roach (@mr0ach) January 12, 2017
Q3. How can your company produce unique data for content? #TwitterSmarter pic.twitter.com/IDLJz9TGFA
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A3: Everyone has unique data its a matter of mining it. Also, Twitter Polls and surveys can be a great way to get some data #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A1-3: Should say that consistency is also key. You can't just put out one POV piece and then stop. They build on each other #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A3: Past=I have polled the audience and crafted statistical content from that. Now we compile trends from in-house data. #TwitterSmarter
— Maureen Jann (she/her) (@NeoLuxeMo) January 12, 2017
A3: The data for your content should show if your strategy for that content worked. What was the content supposed to do? #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
A3: Good ol' SQL queries–>Slack yields tons of reportable data and trends. #twittersmarter
— Matthew Owen (@mowenranger) January 12, 2017
A3: I like using @ManageFlitter to uncover data that helps me connect with influencers. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A3) Understand the tools you already have. Are you on twitter? Use Twitter Analytics. #TwitterSmarter
— Jose Watson (@Josewats) January 12, 2017
A3.
-Research
-Study
-Poll
-Collaborate to gain access to partner data &/or conduct research together#TwitterSmarter https://t.co/vyun4Gv9SF— Gabriela Cardoza (@CardozaGab) January 12, 2017
https://twitter.com/PTwyford/status/819614319562420224
A3 Unique data is waiting to be discovered and utilized. Consider using surveys, web #analytics, or even social analytics. #TwitterSmarter
— Michael Roach (@mr0ach) January 12, 2017
A3 Measue analytics on all platforms and reviewing it with a focus on producing content #TwitterSmarter https://t.co/xTEC02SkSn
— Nicholas Coriano JD (@NicholasCoriano) January 12, 2017
Q4. How should you promote your content? #TwitterSmarter pic.twitter.com/YsoZzt2BgM
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A4: @adobe we are extremely active on #Social and promote our content on other channels as well. #TwitterSmart
— J. Martin (@stealth_j_m) January 12, 2017
A4: @adobe We also do awesome commercials.The brain child of @alewnes our CMO. Love this one on #CX #TwitterSmarter https://t.co/jdy55W1mkT
— J. Martin (@stealth_j_m) January 12, 2017
@MadalynSklar A4:With panache and style 🙂 #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) January 12, 2017
https://twitter.com/JoysOfMercy/status/819614208128118784
A4: Promote your content without being salesy. Do what @garyvee suggests: Jab, Jab, Jab, Right Hook = Give, Give, Give, Ask. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A4: I don't promote my own content. I promote other's content, and they promote mine (again, the RT philosophy) #twittersmarter
— Matthew Owen (@mowenranger) January 12, 2017
A4. A great way to promote your #content on @twitter is by tagging relevant peeps in a photo that relates to a blog post. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 12, 2017
A4: Promote your content along with valuable information that shows you care about your customers, not only selling to #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 12, 2017
A4: Promo of content across channels is NOT a one-size-fits-all approach. Craft the right message to the right audience #twittersmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A4: Highly relevant & valuable content gets shared just purely on strength of content, no promotion should be necessary. #twittersmarter
— Randy Thio (@ideabloke) January 12, 2017
A4: You should promote your content ONLINE – social media, your website… But also OFFLINE too, through word of mouth! #TwitterSmarter
— JMatt (@JMattMke) January 12, 2017
A4: Reuse in blogs, share to other social media, repurpose content for diff mediums, add link to emails, meaningful comments #TwitterSmarter https://t.co/p7qkbkBFxW
— Nicholas Coriano JD (@NicholasCoriano) January 12, 2017
Q5. What is the value of an editorial calendar? #TwitterSmarter pic.twitter.com/YrMP9ayLbr
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A5: Strong believers @adobe , provides a solid framework to prepare for the year. Important to leave flex for real time POVs #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A5: We have a lot of businesses @adobe @creativecloud @AdobeDocCloud and @AdobeMktgCloud . It helps align those messages #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A5 Editorial calendars help you to see what/when/where/who/and how you are producing content. #twittersmarter
— Jay Miller (@kjaymiller) January 12, 2017
A5: An editorial calendar helps you stay organized and keep everything in check. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A5: Editorial calendars=gold. Aligns goals, keeps staff/contractors on point, helps track content @ each part of the funnel #TwitterSmarter
— Maureen Jann (she/her) (@NeoLuxeMo) January 12, 2017
A5) Fail to plan and you can plan to fail. Plus an editorial calendar will keep you sane 🙃 #TwitterSmarter
— David Boutin (@dmboutin) January 12, 2017
A5) Keeps sm managers on the same page for material and provides a great overall look at balancing messages/content types. #twittersmarter
— Jeff Mason (@JeffWMason) January 12, 2017
A5: To keep everything organized but also collect new ideas and future topics #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 12, 2017
A5: Having an editorial calendar is a step to having a plan, which should be led by a larger strategy. #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
A5: Editorial calendars help you stay on track with a rhythm of timing and topics #twittersmarter
— Kathryn Gorges (@kagorges) January 12, 2017
A5: Before I knew about editorial calendars, I was constantly playing content catch-up. Now, I plan ahead! #GameChanger #TwitterSmarter pic.twitter.com/xLszJpficz
— JMatt (@JMattMke) January 12, 2017
A5 it's a mix of timeline, planning and keeping on track. So you know where you are, where you're going & how's the journey #TwitterSmarter https://t.co/y4PIuTB9VV
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 12, 2017
A5: A calendar is really helpful for ideation, planning, collaborating, implementing & driving action #twittersmarter #content
— Suzanne Shaw (@SShawConsulting) January 12, 2017
A5 An editorial calendar is a "go-to" tool to keep you organized and focused on your content's messaging over time. #TwitterSmarter
— Michael Roach (@mr0ach) January 12, 2017
A5: Editorial calendar eases pressure! Lego block ideas! Each block/content idea builds awesome social CONSISTENCY. #Twittersmarter pic.twitter.com/aIMN3ySZ4u
— Krysti Mikkonen (@KrystiMikkonen) January 12, 2017
Q6: When should I put content out? #TwitterSmarter pic.twitter.com/oEhYzwTqHH
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A6a: We somtimes align with product releases or big cultural events, but don't get bogged down by perfect times. #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A6b: The important thing is to get it out in the world it usually stays relevent. Find new ways to promote once its live #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A6c: Ex: I wrote about #PokeMonGo in the Summer and promoted it here to you guys…. 🙂 #sneaky #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A6: Put out content as often as you can. Don't saturate but have a steady, consistent presence on Twitter. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A6 – When it's 10X better than anything else out there. Mediocrity is easy to attain in content creation. #TwitterSmarter
— Jordan Scheltgen ⚫️🟡 (@JordanScheltgen) January 12, 2017
A6. Post #social & blog #content on a consistent schedule that works for U to start. Then experiment with timing w/ audience #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 12, 2017
A6: Content should be published when it's most relevant.Think about retail that puts umbrellas out front on a rainy day. #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
A6) Never more than you have something meaningful to say. 😏 #TwitterSmarter
— David Boutin (@dmboutin) January 12, 2017
A6: Following a regular drumbeat with your content helps to set the expectation with your audience – be consistent! #TwitterSmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A6: Consistency is key and…some realism. Think about your time & resources. Don't over promise and under deliver! #twittersmarter
— Suzanne Shaw (@SShawConsulting) January 12, 2017
A6: Depends on your goals. I put out content when I have something to say. Otherwise, I let others do the talking. #twittersmarter
— Matthew Owen (@mowenranger) January 12, 2017
A6: Daily. I don't overthink it. Instead, I focus on consistency & times when I most commonly have quality conversations. #TwitterSmarter https://t.co/DzJvl8Y1tH
— Seth Waite (@Seth_Waite) January 12, 2017
https://twitter.com/PTwyford/status/819618071149166593
Q7: What are some helpful content creation tools? #TwitterSmarter pic.twitter.com/7uzwR0l4CC
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A7: Google to find data to support your point….haha #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
https://twitter.com/JoysOfMercy/status/819617678256177152
A7) Big fan of Hemingway app to keep your written content on point and readable. Very helpful! 🤓 #TwitterSmarter
— David Boutin (@dmboutin) January 12, 2017
A7: Helpful content curation tools: @nuzzel, @feedly, Juice by @paper_li – it's at https://t.co/8w1qoaQeTD #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) January 12, 2017
https://twitter.com/ashleyshipley/status/819618510439677952
A7: I use @Trello as my editorial calendar, and @canva plus @AdobeSpark for visuals #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 12, 2017
A7) Imagination. #TwitterSmarter https://t.co/5TpphKH2pL
— Nicholas Coriano JD (@NicholasCoriano) January 12, 2017
A7: And of course @Buffer, @PostPlanner and @hootsuite for scheduling/publishing content – great tools! #TwitterSmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A7: A new #content creation tool is @editorrapp for when you need a few sentences edited. Get edits in 5 minutes! #twittersmarter
— Darcy De Leon, content manager (@darcydeleon) January 12, 2017
A7: @ExpWriters is a tremendous tool for me! #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
Q8. What action should everyone take right now to achieve a successful content strategy? #TwitterSmarter pic.twitter.com/OiFJUKzbtk
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A8: Start writing…. don't bog yourself down by waiting for perfection. My first @adobe post had 1 view. Now … thousands #TwitterSmarter
— J. Martin (@stealth_j_m) January 12, 2017
A8: Post that content that you are not sure will work, if you don't experiment you will never find the right content! #TwitterSmarter
— Pure Plumbing (@pureplumbinglv) January 12, 2017
https://twitter.com/PolePositionMkg/status/819619201614811136
A8: Keep on writing & sharing your #content! Don't stop! #TwitterSmarter https://t.co/QLc4WWlBoa
— Katelyn Brower (@KatelynBrower_) January 12, 2017
A8: A successful content strategy starts with identifying goals and objectives. Gotta know what to measure! #twittersmarter
— Darcy Schuller (@darcyschuller) January 12, 2017
A8: Revisit (or write) your strategy, make sure it's aligned to your goals. #twittersmarter
— Debbie Schwake (@SpiceDebbie) January 12, 2017
@MadalynSklar A8: Follow as many influencers as possible. What are they doing that's making them successful? Take note #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) January 12, 2017
A8: What action should you take right now? Just do something. As I say: Just Do It! #TwitterSmarter pic.twitter.com/seHv0k62hM
— Madalyn Sklar (@MadalynSklar) January 12, 2017
A8. Right now?? Put out more content, be different, take risks, try and try until it hits! #TwitterSmarter pic.twitter.com/kkF354rZZC
— Nicholas Coriano JD (@NicholasCoriano) January 12, 2017
A8 To achieve a #ContentStrategy that's successful: know your audience, document the strategy, and monitor performance. #TwitterSmarter
— Michael Roach (@mr0ach) January 12, 2017
A8 #Content strategy: Free write blog post many times: get juices flowing. Lay out blog/#social content on editor'l calendar #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 12, 2017
A8 For me, writing it out on actual paper is helpful. A written strategy is like a lighthouse in the tempest of SM! #TwitterSmarter pic.twitter.com/KuklcDj8e1
— Joshua Aaron (@PizzimpJiznus) January 12, 2017
A8: Just have fun & the content writes itself!Speak from the heart!Be authentic.Look back, see what worked, that's the plan. #twittersmarter
— Matthew Owen (@mowenranger) January 12, 2017
A8: Improve your #content quality: #Edit content (so it's clear, concise, credible and consistent in style) and #proofread. #TwitterSmarter https://t.co/weomUGqnLm
— Darcy De Leon, content manager (@darcydeleon) January 12, 2017
@MadalynSklar A8: Analyze and evaluate what you do now and think on how you can improve and do better. #twittersmarter
— Justin Bienvenue (@JustinBienvenue) January 12, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
