Tips To Rock Your B2B Social Media Marketing with Katelyn Brower
#TwitterSmarter Chat Recap: 1-19-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @BrowerKDnB. Topic: Tips To Rock Your B2B Social Media Marketing. #TwitterSmarter pic.twitter.com/lz10UX8yJH
— Madalyn Sklar (@MadalynSklar) January 19, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: Why do Twitter analytics matter? #TwitterSmarter pic.twitter.com/VBMRsKwlhs
— Madalyn Sklar (@MadalynSklar) January 19, 2017
1|4 Want to know how you're doing on Twitter? Analyics help you track your success! @madalynsklar #TwitterSmarter pic.twitter.com/lrjNRopKtW
— Hootsuite Enterprise (@HootBusiness) January 19, 2017
2|4 Analytics also help you provide insight into what needs to be improved. @MadalynSklar #TwitterSmarter
— Hootsuite Enterprise (@HootBusiness) January 19, 2017
3|4 Use analytics to learn about your audience, the best time to post, and how to replicate your success @MadalynSklar #TwitterSmarter
— Hootsuite Enterprise (@HootBusiness) January 19, 2017
4|4 Check out this blog post for more details on @Twitter analytics! https://t.co/4nDRygFlDP @madalynsklar #TwitterSmarter
— Hootsuite Enterprise (@HootBusiness) January 19, 2017
#TwitterSmarter Chat
Q1: How can B2B companies benefit from incorporating social media in their marketing strategy? #TwitterSmarter pic.twitter.com/ObCEEqnryD
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A1: #SocialMedia is a great awareness booster. #B2B companies can easily tell their brand story & get known! #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A1 Social not only gives B2B reach, but allows companies to show how they are different from their competition #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 19, 2017
A1: Done correctly, B2B orgs can participate in conversations involving their brand/industry. Thought leader positioning. #twittersmarter
— Randy Thio (@ideabloke) January 19, 2017
A1: Social Media is great for B2B for building brand awareness, maximizing reach and generating leads #TwitterSmarter
— Darcy Schuller (@darcyschuller) January 19, 2017
A1: Social media can help you have a personal touch when it comes to your customers #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) January 19, 2017
A1: It's all about building relationships which leads to Know, Like and Trust = Business. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A1. B2B companies benefit from #social as part of strategy via #BrandAdvocacy & 1-on-1 attention to aud. via #SocialSelling #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 19, 2017
A1 B2B companies can grow thought leadership and influencer campaigns via social media. #twittersmarter
— Mike Barzacchini (@MikeBarzacchini) January 19, 2017
A1: To promote brand awareness, you need to be where your audience is. Make it easier for your brand to be discovered! #TwitterSmarter
— JMatt (@JMattMke) January 19, 2017
A1 Social Media is a great way to build credibility and gain exposure. #twittersmarter
— Rebecca Jatoe (@makemoneybecky) January 19, 2017
A1 I got a great idea from some guy called @garyvee to befriend employees from target companies and use them as advocates. #TwitterSmarter pic.twitter.com/wX2DnKWTOx
— Joshua Aaron (@PizzimpJiznus) January 19, 2017
Q2: How can social media help B2B companies with their global presence and outreach? #TwitterSmarter pic.twitter.com/drqYoPYSPD
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A2: Social media is always on. Users from all around the world can dive into your platforms for information at any time. #TwitterSmarter pic.twitter.com/9bcFvvrYws
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A2(2): TIP–We use country-specific social platforms for major markets. This allows us to effectively reach diff audiences. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A2 Social Media should be part of a #B2B Brand's #multichannel strategy. Another venue to deliver your consistent msg. #twittersmarter
— Sue Duris (@SueDuris) January 19, 2017
A2: Social media helps you reach your audience worldwide and allows you to be accessible when you can't be there in person. #TwitterSmarter
— JMatt (@JMattMke) January 19, 2017
A2: Social is a great outreach and brand building tool. You have direct engagement with consumers and immense targeting #TwitterSmarter
— J. Martin (@stealth_j_m) January 19, 2017
https://twitter.com/TheVanderwagen/status/822149110887284737
https://twitter.com/OmnipoTony/status/822149828205486080
A2: Social media is 24/7/365. There is no better way to connect with your audience than social media. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A2
BC SM is a country without borders.
I can say something right here and be heard from NY to Slovenia.
Same postage. #TwitterSmarter
— Joshua Aaron (@PizzimpJiznus) January 19, 2017
Q3: How can you create memorable content on social media to help your brand visibility? #TwitterSmarter pic.twitter.com/HCLFjAiPfv
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A3: Stand out/show expertise w/ thought leadership & stats/facts. Content tells a story & will put you above the competition #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A3(2): Always make sure #content is consistent with #branding. (colors, logos, etc.) Consistency is 🔑. #TwitterSmarter pic.twitter.com/U5EtlW2Z31
— Katelyn Brower (@KatelynBrower_) January 19, 2017
https://twitter.com/JoysOfMercy/status/822149435211780096
A3 Create content that help your customer use your product better – tips & tricks – best practices #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 19, 2017
A3: If it's relatable, it's memorable. SoMe storytelling allows community members to be part of the brand story. #twittersmarter
— Randy Thio (@ideabloke) January 19, 2017
A3: Create scroll stopping visuals to capture attention and tie with strong click-worthy headlines or CTAs to your content #twittersmarter
— Darcy Schuller (@darcyschuller) January 19, 2017
A3: You have to create great content. Use visuals – images, videos, GIFs. Be attention grabbing. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A3 Pretend that you're speaking directly to your ideal customer. Answer the questions they desperately need answers to #TwitterSmarter https://t.co/2EquTDxu0Y
— Nicholas Thickett (@NThickett) January 19, 2017
A3: Answer these: What does your audience like? How, where and why do they want it? Think of share-ability not viral-ity. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 19, 2017
A3 Be authentic, not promotional. Use your marketing strategy to tell a STORY that's relatable. #TwitterSmarter
— 🔥 Natalie Fields (she/her)🔥 (@natalierfields) January 19, 2017
Q4: How can social media help you craft your unique brand messaging? #TwitterSmarter pic.twitter.com/xGmURFmAkc
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A4: You must stay true to brand voice, but the messaging can be tailored to social trends and conversations. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A4 After listening to and learning from your customers, create content that fills that need #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 19, 2017
A4: Social media allows your brand to be personal. FB = company mag, Twitter = breaking news, Instagram = behind-the-scenes. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 19, 2017
A4. Converse. Engage. And
Invite people to the content creation process. #twittersmarter— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 19, 2017
A4. #Social can help you craft unique brand messaging via images, GIFs, video, and especially #UGC from #community! 😀 #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 19, 2017
A4: Twitter provides real-time market feedback for your message. Don't know what to say? Start w/ anything, listen, adjust. #TwitterSmarter
— Matthew Owen (@mowenranger) January 19, 2017
A4 Define your purpose & WHY. What painpoints your audience has. What do they need. Stick to that in actions & words #twittersmarter https://t.co/kEyeB4MHB4
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 19, 2017
A4: Spend time getting to know your audience. Listen. Engage. This will help you craft better social media posts. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A4: listen to your target audience convos, recognize their needs/pain points then demonstrate how u can address/resolve. #twittersmarter https://t.co/BnhCQr7VzF
— Zen Yinger (@ZenYinger) January 19, 2017
Q5: How can you measure the success of your social media marketing for B2B companies? #TwitterSmarter pic.twitter.com/tSvz7JoalX
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A5: B2B companies must look at reach, follower growth, and engagement to measure brand awareness success. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A5(2): Also tap into #SocialListening 👂. What is the conversation sentiment around your company? #TwitterSmarter pic.twitter.com/m7xGhoobum
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A5 Measure with utm codes within links and track via Google Analytics #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 19, 2017
A5: If you're efficiently connecting with the businesses you're targeting and contact leads to deals, you're doing well. #twittersmarter
— DiKayo Data (@dikayodata) January 19, 2017
A5: We need to stop pumping up vanity metrics and start looking at how many actual relationships we are building. #twittersmarter
— Chris Well 🚀 (@BuildYourBrandA) January 19, 2017
A5. link SM marketing to overall business goals/bottom line #twittersmarter https://t.co/iSddUP9zEa
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 19, 2017
A5: Track your engagement & brand sentiment with a close eye on KPI's. Live monitoring is crucial for customer satisfaction. #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) January 19, 2017
A5: Check your analytics regularly. For Twitter go here: https://t.co/8WRP5jPRDG #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
https://twitter.com/Fancy_Guppy/status/822153542391754755
Q6: How can social media be a competitive advantage for B2B companies? #TwitterSmarter pic.twitter.com/vmK3XY1YaO
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A6: Social media allows companies to directly engage with customers and prospects. It can help boost lead gen & sales. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A6(2): Shockingly enough, some B2B companies are NOT on social media. In 2017, your biz MUST be! #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A6 Don't use Social because "everyone does," find and utilize the platforms your customers are using. #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 19, 2017
https://twitter.com/ashleyshipley/status/819616865676828674
https://twitter.com/TheVanderwagen/status/822153752597725185
A6: Social medial allows you to get to really know your audience and have a real conversation with them. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A6. @Toby_Metcalf answered this in A1: "…allows companies to show how they are different from their competition." 😀 #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 19, 2017
A6. It's a great place to provide customer service and build relationships. #TwitterSmarter pic.twitter.com/LHLbqXPdbi
— Jessica Mack (@js_mack) January 19, 2017
A6: Social listening can be an awesome tool for competitive intelligence research #TwitterSmarter
— J. Martin (@stealth_j_m) January 19, 2017
A6. It can humanize who you are as a brand so that ppl start to relate to you as a real person than a brand. #twittersmarter https://t.co/BPi3Nu2ACz
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 19, 2017
A6: Those companies that use SM Well for customer service, not just selling will outsell any competitors not doing the same #TwitterSmarter pic.twitter.com/EE1RjOUV0n
— Krysti Mikkonen (@KrystiMikkonen) January 19, 2017
Q7: How can you differentiate personal and business social media engagement? #TwitterSmarter pic.twitter.com/zeixtt31jl
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A7: BUSINESS—Engage with customers, prospects, and influencers to showcase thought leadership. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A7(2): PERSONAL—Engage with others in specific areas of expertise to boost personal profiles & learn new things. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
https://twitter.com/Fancy_Guppy/status/822155308395098112
A7. With #strategic #personalbranding done right there is no differentiation between personal & business #social management. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 19, 2017
A7: Keep it professional. You can post about personal things, just not in the same way you would chat to your friends #TwitterSmarter
— Lee Brooks (@leebrux) January 19, 2017
A7 It depends. Want to have acct for fun? personal brand? corporate? Set boundaries. Don't let each bleed into the other. #twittersmarter
— Sue Duris (@SueDuris) January 19, 2017
A7: It's all about your voice. For some it's the same and others you must keep separate. Find your place and shine in it! #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
https://twitter.com/TheVanderwagen/status/822156107636441089
Q8: What type of content is best to promote on social media for B2B companies? #TwitterSmarter pic.twitter.com/sdHPl567eZ
— Madalyn Sklar (@MadalynSklar) January 19, 2017
A8: Awareness content: articles that showcase thought leadership, customer stories & photos/videos of company culture. #TwitterSmarter
— Katelyn Brower (@KatelynBrower_) January 19, 2017
A8(2): TIP – make sure all written pieces of #content are supported with visuals!! #TwitterSmarter pic.twitter.com/E1BIg4aMrP
— Katelyn Brower (@KatelynBrower_) January 19, 2017
https://twitter.com/PolePositionMkg/status/822155796591112192
A8: Share GOOD content. Make it your best stuff. Use visuals often. I use them in just about every tweet. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 19, 2017
@MadalynSklar A8: Content that resonates with your audience. We keep them informed on our industry trends & tradeshow tips! #TwitterSmarter pic.twitter.com/6X9kVCUkky
— OFFPRICE Show (@OffPriceShow) January 19, 2017
A8. Best type of #content for B2B on #social: Educational content that demonstrates deep industry knowledge & enthusiasm! #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 19, 2017
https://twitter.com/OmnipoTony/status/822156665667670019
A8: Make each work your best work. How can you help them? #TwitterSmarter
— Alex Harris (@iamspeedyalex) January 19, 2017
A8. Depending on the needs of one's audience. Address what frustrates them. #twittersmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 19, 2017
A8: VISUAL content is the best content.
Images, VIDEO (will be king this year), Infographics, GIFs, emojis…#TwitterSmarter pic.twitter.com/Ka3yvOSZzK
— JMatt (@JMattMke) January 19, 2017
A8. Impact stories work great for #nonprofits. The more uniquely human, the better. #TwitterSmarter https://t.co/hei3k4otBw
— Gina D. 😷 (@GNAdv) January 19, 2017
A8: Two great examples: @bryankramer's https://t.co/kW8xOnGhMZ & @traackr's https://t.co/jBAIX1jTFk #twitterSmarter https://t.co/XE3x0M4QfO
— Stacey DePolo 🌻 (@sdepolo) January 19, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
