Crowdfunding – How to Use Twitter During Your Campaign with Ariel Hyatt
#TwitterSmarter Chat Recap: 1-26-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest Ariel Hyatt @cyberpr. Topic: Crowdfunding – How to Use Twitter During Your Campaign. #TwitterSmarter pic.twitter.com/udiw7KQCkn
— Madalyn Sklar (@MadalynSklar) January 26, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some Twitter hacks & tricks that are lesser known? #TwitterSmarter pic.twitter.com/UGombYPc6T
— Madalyn Sklar (@MadalynSklar) January 26, 2017
1|4 How is this for a hack? You can request your entire archive of Tweets from Twitter! @MadalynSklar #TwitterSmarter pic.twitter.com/oEB46wXbfj
— Hootsuite (@hootsuite) January 26, 2017
2|4 You can add stickers to the images you tweet as well. @MadalynSklar #TwitterSmarter pic.twitter.com/2Wg7GIOT4j
— Hootsuite (@hootsuite) January 26, 2017
3|4 You know how to embed a Tweet onto a blog. But did you know you can embed multiple via embedded timelines? @MadalynSklar #TwitterSmarter pic.twitter.com/AHmipAOIkx
— Hootsuite (@hootsuite) January 26, 2017
4|4 Learn about embedded timelines (and more!) in our Twitter hacks article here: https://t.co/PS0phAQQf6 @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) January 26, 2017
#TwitterSmarter Chat
Q1: What is crowdfunding? #TwitterSmarter pic.twitter.com/B9QZfdjAeI
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A1 #Crowdfunding is an online campaign to ask your tribe to fund a dream, product or idea #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A1 there are hundreds of #Crowdfunding Platforms to choose from
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A1: Crowdfunding is when you raise money from friends, family, customers, etc for a project. Most popular is @Kickstarter. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A1: Crowdfunding: presenting an idea to the public and getting them to support it by raising funds bringing it to fruition. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 26, 2017
A1.
It's the process of collecting the necessary $ to a fund a project by asking many!
ON or OFFline.#TwitterSmarter
— Gabriela Cardoza (@CardozaGab) January 26, 2017
A1: Crowdfunding is raising money for a project or something you feel passionate about that you want to complete. #twittersmarter
— Jessica Lynn (@JessTheWriter33) January 26, 2017
A1: Crowdfunding often taps into the Reciprocity Principle, offering funders gifts for their contributions. #TwitterSmarter pic.twitter.com/VWWW3bHcf2
— Wilde Agency (@Wilde_Agency) January 26, 2017
A1 Crowdfunding = ways to amass startup funds/capital via lots of smaller amounts from friends & potential customers! #twittersmarter
— 🔥 Natalie Fields (she/her)🔥 (@natalierfields) January 26, 2017
Q2: Is crowdfunding right for me if I already run a successful business? #TwitterSmarter pic.twitter.com/NVJSXAbPcd
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A2 Many of us run successful businesses BUT how many have an extra 10K or + to launch an idea? ☺ #twittersmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A2 In my book Crowdstart I talk about the fact that entrepreneurs should use #Crowdfunding to launch new ideas even if already successful
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A2: It depends. Budget can be low in the area you are testing out or launching & may require crowdfunding. #TwitterSmarter https://t.co/SyeBXZsvDy
— Katelyn Brower (@KatelynBrower_) January 26, 2017
A2: Potentially if it is a project where there is a lot of potential risk – if there is demand from the crowd then it works. #twittersmarter
— Tim Lewis @Stoneham Press (@StonehamPress) January 26, 2017
https://twitter.com/JoysOfMercy/status/824685251490447360
A2.
Crowdfunding can fund
LARGE & SMALL projects!Think sub-initiatives of an already established business! #TwitterSmarter
— Gabriela Cardoza (@CardozaGab) January 26, 2017
A2 And #crowdfunding is very congested. So you really have to know how to stand out from the crowd. Differentiate yourself. #TwitterSmarter https://t.co/IqqLEBObJA
— Sue Duris (@SueDuris) January 26, 2017
A2: I think crowdfunding is the perfect idea to launch creative ideas like a book. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A2: I've seen it work well for successful businesses! Great way to involve customers & create strong leads #TwitterSmarter
— Corrie Jones (@corriefjones) January 26, 2017
Q3: What are the differences between platforms (Kickstarter, IndieGoGo, etc)? Does one work best for Twitter? #TwitterSmarter pic.twitter.com/FOjLmXxwXs
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A3 #TwitterSmarter @Kickstarter = most well known, an all or nothing platform so if you don’t get 100% you don’t get any $
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A3 #TwitterSmarter @indiegogo allows partial raises AND if you have a charity angle they allow that (perk!)
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A3 #TwitterSmarter @gofundme is great for personal causes (health, education, disaster relief) #crowdfunding
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A3: The crowdfunding platforms have their differences. Most are minor. I would go through them all very thoroughly first. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A3: Some accept anyone to join the fund. @kickstarter is great for Twitter – You can directly market to them! #TwitterSmarter
— OFFPRICE Show (@OffPriceShow) January 26, 2017
https://twitter.com/JoysOfMercy/status/824687004940132352
A3: No matter what platform you use, ensure that your final product and rewards are enticing. #TwitterSmarter pic.twitter.com/0wTs7tK23g
— Wilde Agency (@Wilde_Agency) January 26, 2017
A3 Platform choice depends on your goals. Many opted for Indie GoGo as you could retain a portion of what you raised. #twittersmarter
— Sue Duris (@SueDuris) January 26, 2017
Q4: Do I need a large Twitter following to have a successful crowdfunding campaign? #TwitterSmarter pic.twitter.com/XRX2w5lsXX
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A4 Studies show that Twitter followings + socials strengthen your #Crowdfunding campaign #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A4 your Twitter following doesn’t have to be HUGE just engaged + responsive #Crowdfunding campaign #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A4: Heard that a great video is the best thing for a successful Kickstarter… #twittersmarter
— Tim Lewis @Stoneham Press (@StonehamPress) January 26, 2017
A4: Quantity isn't a big deal – if you have quality followers who will donate AND share the campaign, you can raise more. #TwitterSmarter https://t.co/uTd0IcSGt6
— Katelyn Brower (@KatelynBrower_) January 26, 2017
https://twitter.com/OffPriceShow/status/824688078690328577
A4: You don't need a huge following, you just need an engaged community that can advocate for you and spread the word #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 26, 2017
A4: I think it's about having a community on Twitter how loves and supports you. That can win out over large numbers. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A4: I mean the more people the better, but someone who is motivated can always get the word out. #TwitterSmarter
— Pure Plumbing (@pureplumbinglv) January 26, 2017
https://twitter.com/TIMtations11/status/824688726806822913
A4 I think not. You need a good support system and a good WOM. Make connections, prepare before you launch the campaing #twittersmarter https://t.co/hVczH3uuyV
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 26, 2017
Q5: How do I use Twitter to get PR for my campaign? #TwitterSmarter pic.twitter.com/xfPeOvjqny
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A5 For PR: BEST way is tweet @ #Podcasters #Bloggers + #Tastemakers who may cover you #Twittersmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
https://twitter.com/JonHigherEd/status/824689526249512960
A5: I would enlist your super fans in your community to help you promote your campaign by doing tweetstorms on Twitter. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A5: Create a branded hashtag. Reach out to the media. Use advanced search to find people whom your product would help #TwitterSmarter https://t.co/QbOkcI30KS
— Rasheen Carbin (@rasheencarbin) January 26, 2017
A5: Tap into good ol #InfluencerMarketing! #TwitterSmarter pic.twitter.com/xlknesicRY
— Katelyn Brower (@KatelynBrower_) January 26, 2017
A5: Twitter is a great tool because one can share the info and it can create a ripple effect through their connections #TwitterSmarter
— Garcia Media 🇨🇦 (@GarciaMediaSA) January 26, 2017
A5: Research media members for potential pitches. Find industry influencers to reach a bigger audience. Build conversation. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 26, 2017
A5 Twitter is about connecting with the right communities and people to share valuable information. Do your RESEARCH! #TwitterSmarter https://t.co/cs4BeMN2kG
— Nicholas Thickett (@NThickett) January 26, 2017
A5: Twitter can be beneficial because it's immediate and can be shared for so many to see #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) January 26, 2017
A5 To do PR well, embrace #PESO. https://t.co/V82BBQhU5z #twittersmarter
— Sue Duris (@SueDuris) January 26, 2017
Q6: Should I create a hashtag to help promote my campaign? #TwitterSmarter pic.twitter.com/MCwZko2oP2
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A6 YES I think a unique hashtag for a campaign is a great idea! #Twittersmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A6 but do your research and make sure yr hashtag is unique to you and not conflicting! great idea! #Twittersmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A6.
Absolutely.
It can help you keep track of the conversation around your campaign. #TwitterSmarter
— Gabriela Cardoza (@CardozaGab) January 26, 2017
A6: YES! Campaign specific hashtags are 🔑 & 🔥 #TwitterSmarter https://t.co/clHAHMHhXK
— Katelyn Brower (@KatelynBrower_) January 26, 2017
A6: YES!! Create a hashtag that is unique to your campaign. This will help you stand out. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
https://twitter.com/JonHigherEd/status/824690743411437569
A6. Yes! Hashtags are a great way to build communities and bring ppl together. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 26, 2017
A6: I discovered #TwitterSmarter thanks to the hashtag trending, so I vote yes!
— Jessy Herman (@jessyh2609) January 26, 2017
https://twitter.com/socialcontented/status/824691192940134401
https://twitter.com/JoysOfMercy/status/824691378177404928
A6. Yes! But do research first and make it well-connected to your campaign. Introduce # way before you start campaiging. #TwitterSmarter https://t.co/ufsLJeYySj
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 26, 2017
A6. 🎯😆Yass. A relevant hashtag keeps a flow, becomes a place to go, resource for further engagement, UGC, etc #TwitterSmarter pic.twitter.com/6dQtxVscMi
— Chris Santiago (@Chris_Santiago_) January 26, 2017
Q7: How can I enlist Twitter influencers to help my campaign? #TwitterSmarter pic.twitter.com/gR6dEhoTmb
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A7 1st of all don’t confuse “influencers” with YOUR Influencers – they are different! #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A7 make sure you already have done something for THEM before you ask (prepare) #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A7 – Make "Influencer" lists to help keep track of your Tweeps and shine a light on them! #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A7: Call in all those favours. Bribery and corruption lol #twittersmarter
— Tim Lewis @Stoneham Press (@StonehamPress) January 26, 2017
A7: How to get influencers to help? Ask. It's that simple. Don't be afraid to ask for help. #twittersmarter
— Madalyn Sklar (@MadalynSklar) January 26, 2017
A7: Partner with influencers whose values align with yours. If they are genuinely interested it will be mutually beneficial. #TwitterSmarter
— Jessy Herman (@jessyh2609) January 26, 2017
A7: It really doesn't hurt to ask. If you don't, how will you know? #TwitterSmarter
— Garcia Media 🇨🇦 (@GarciaMediaSA) January 26, 2017
A7: Build relationships with influencers prior to launching your crowdfunding campaign. Then, JUST ASK! #TwitterSmarter pic.twitter.com/cndRRGcNUE
— Wilde Agency (@Wilde_Agency) January 26, 2017
A7: Create a strong relationship with them and offer incentive. And choose influencers who are relevant to your campaign! #TwitterSmarter
— MatchBack Media (@MatchBackMedia) January 26, 2017
A7 Build relevant relationships way in advance of needs, projects; a tribe is a resource. #TwitterSmarter
— Chris Santiago (@Chris_Santiago_) January 26, 2017
Q8: What Twitter tactics will help my crowdfund campaign be a big success? #TwitterSmarter pic.twitter.com/gzbIfltzZu
— Madalyn Sklar (@MadalynSklar) January 26, 2017
and… #ShamelessPlug If you buy book I give you some amazing Bonuses! https://t.co/kDhfuxVR3u #TwitterSmarter pic.twitter.com/WTtClES1dr
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A8 DM’ing your real friends and engaged Tweeps is a great way to directly ask for pledges #TwitterSmarter
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A8 email & ask all close friends + family to Tweet abt your #Crowdfunding Campaign #TwitterSmarter Write the tweets FOR them ☺
— Ariel Hyatt, Ultimate Guide to Music PR (@cyberpr) January 26, 2017
A8: Buzz is your friend. Make sure you're driving the offline with the online and vice versa. It's a integrated cycle. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 26, 2017
A8 Keep adding value thru listening, engaging, providing content that resonates. Winning on Twitter is an ongoing experiment #twittersmarter
— Sue Duris (@SueDuris) January 26, 2017
A8: One simple tactic is to say a genuine "thank you" to supporters of your project. #TwitterSmarter pic.twitter.com/1RD9vIZdcj
— Wilde Agency (@Wilde_Agency) January 26, 2017
A8: Keep engaging people. Make them feel included. #TwitterSmarter
— Garcia Media 🇨🇦 (@GarciaMediaSA) January 26, 2017
https://twitter.com/TIMtations11/status/824693685942157314
A8: Audience engagement! Be sure to THANK people who donate. Also, encourage them to share on social media when they do. #TwitterSmarter pic.twitter.com/5kRZFZl0f5
— MatchBack Media (@MatchBackMedia) January 26, 2017
A8: Be real: honest, engaged, human, grateful. Appeal to shared sense of humanity. #TwitterSmarter pic.twitter.com/XarExvlaSx
— Chris Santiago (@Chris_Santiago_) January 26, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
