Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @lisa_marcyes. Topic: Tips and Tricks for a Winning Twitter Strategy. #TwitterSmarter #SMMW17 pic.twitter.com/5QBrbljrwG
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How do I become a pro at using Twitter’s Advanced Search? #TwitterSmarter #SMMW17 pic.twitter.com/DTrNcQHOOD
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
1|5 Many people don’t make use of Twitter’s Advanced Search, but it’s quite handy! @madalynsklar #TwitterSmarter pic.twitter.com/EUEMg7LU7d
— Hootsuite (@hootsuite) March 23, 2017
2|5 You can search for tweets while adjusting the keyword & hashtag parameters @madalynsklar #TwitterSmarter pic.twitter.com/Pf0aAIOWyE
— Hootsuite (@hootsuite) March 23, 2017
3|5 Also, you can target your searches geographically aka find relevant tweets sent near your location ? @madalynsklar #TwitterSmarter pic.twitter.com/ij5B0xg9Cl
— Hootsuite (@hootsuite) March 23, 2017
4|5 You can also search for tweets by sentiment. Discover feedback for your brand! (Good or bad ?) @madalynsklar #TwitterSmarter pic.twitter.com/hEDMPAPeTk
— Hootsuite (@hootsuite) March 23, 2017
5|5 There is much that can be done with Twitter’s Advanced Search. Dive in and see what you can find! ? @madalynsklar #TwitterSmarter pic.twitter.com/in0yENRTXQ
— Hootsuite (@hootsuite) March 23, 2017
Q1: What are the top 3 things marketers should consider when developing a Twitter strategy? #TwitterSmarter #SMMW17 pic.twitter.com/qiX4FcgOrL
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A1a. Clearly define your goals and objectives! Be specific. Don’t jump in without tangible, realistic goals. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A1b. Understand your target audience. Who are they? What do they care about? What kind of content do they engage? #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A1c. Define KPI’s and obtain the tools you need to measure them. Platform analytics can only tell you so much! #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A1: My 3 things are:
✔︎ Know your audience
✔︎ Offer value
✔︎ Measure progress#twittersmarter pic.twitter.com/0TVDOVOO1g— Jennifer Bulandr (@JenniferBulandr) March 23, 2017
A1. Know Your Audience 2. Every one is not your customer, but they can be an Ambassador 3. Follow @MadalynSklar ? #TwitterSmarter pic.twitter.com/l5LIaGvQTN
— ✨Eloquent Content✨ (@eloquentcontent) March 23, 2017
A1: Provide value to your audience. Set goals. Measure #twittersmarter
— Laura Denny (@ldcreativemedia) March 23, 2017
A1 I would also say be clear as to how you will identify and connect withCustomers, new prospects and influencers #twittersmarter
— Phillip Twyford ?? (@PTwyford) March 23, 2017
A1 – If you hate doing what your audience loves, you're doing it wrong. #twittersmarter
— @JoeWilsonTV (@joewilsontv) March 23, 2017
A1
1: what content does your audience want from you?
2: what content do you have that you can repurpose?
3: hashtags to use#TwitterSmarter— ?JMatt (@JMattMke) March 23, 2017
A1 My top 3:
Audience
Style/tone (this makes you STAND OUT)
hashtags #TwitterSmarter pic.twitter.com/r0BmMO0QDy— Nicholas Thickett (@NThickett) March 23, 2017
A1: what is the key message, who is your audience, what is the call to action – be clear and stick to it #twittersmarter
— Barbara Schmidt (@BarbFFm) March 23, 2017
A1 Determine your target audience, your metrics (vanity or engagement), and the hashtags you will use! #twittersmarter pic.twitter.com/P0uHx0mOsF
— HeyOrca! (@HeyOrca) March 23, 2017
@MadalynSklar A1: Marketers needs to consider target audience, content strategy and measuring progress #Twittersmarter #SMMW17
— Hey Dip Your Toes In (@dipyourtoesin) March 23, 2017
Q2: How can marketers get to know their Twitter audience? #TwitterSmarter #SMMW17 pic.twitter.com/fTzMoST6Yi
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A2a. Determine your target audience's background, where they work and what their responsibilities are. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A2b. Ask them! What are their business goals and how can you help them? What are their challenges and pain points? #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A2c. Look at the content they’re interacting with. Are they interested in a particular solution or product? Type of content? #TwitterSmarter
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A2: (Listening + engaging) ÷ metrics = KNOWING THY #AUDIENCE. @MadalynSklar #TwitterSmarter #SMMW17 pic.twitter.com/2hcDLOYmv2
— Gina D. ? (@GNAdv) March 23, 2017
A2. Remember your audience are real people, not numbers. BE CURIOUS. Ask open questions and care about the answers #SMMW17 #twittersmarter
— Jane Scandurra (@JaneScandurra) March 23, 2017
A2. Take the time to practice Genuine? #Engagement. Read Profiles, Visit Websites, Ask Questions, Answer Questions #TwitterSmarter pic.twitter.com/LARkAGZTxK
— ✨Eloquent Content✨ (@eloquentcontent) March 23, 2017
A2: If you want people to care about your content, you must also care about theirs. #twittersmarter
— Laura Denny (@ldcreativemedia) March 23, 2017
A2: Interacting with them! Listening to what's being said… or tweeted in this case #twittersmarter
— Jasmine Meredith (@JJAdultJJ) March 23, 2017
A2. Look at what your audience are talking about and then create a solution to their pain points #TwitterSmarter #SMMW17
— Cheval John (@chevd80) March 23, 2017
A2 Pools, ask questions to your audience. Use Analytics to understand their behavior. #TwitterSmarter pic.twitter.com/Uu2yDjqtDj
— Tony Stephan (@OmnipoTony) March 23, 2017
A2 cont AND please for the love of all that is holy don't sell me when first meet you. #TwitterSmarter https://t.co/EuBpnzJwtf
— Beth Staub (@AdventureGlass) March 23, 2017
A2 Do a little detective work:
Review competitors
Jump in relevant chats
Pick 5 ideal clients & see what they engage with#TwitterSmarter pic.twitter.com/iAUq5Pm6Um— Nicholas Thickett (@NThickett) March 23, 2017
A2 Getting to know your audience starts with just listening. See what they are talking about, sharing, responding to #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 23, 2017
Q3: What mistakes do you see marketers make most when posting content on Twitter? #TwitterSmarter #SMMW17 pic.twitter.com/BomKF463G8
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A3a. Not using visuals! Tweets with images receive 150% more retweets than tweets without images. -Buffer #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A3b. Researchers have found colored visuals increase people's willingness to read a piece of content by 80%. -Xerox #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A3c. Not going live! The equivalent of 110 years of live video is watched on Periscope every day. Get in on that action! #TwitterSmarter
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
@MadalynSklar 3: Inconsistent use of hashtags! #TwitterSmarter #SMM17 pic.twitter.com/hscUUY38Al
— Mehul ? (@mehulgohil) March 23, 2017
A3: constantly pushing their content/Promotions, lack of visuals, auto post from FB posts. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 23, 2017
@MadalynSklar A3: Forgetting to use video/photos! Text only posts can get boring. #TwitterSmarter
— nicole (@nicolemaries__) March 23, 2017
A3: Text only posts! No link "cards" or media = BORING = overlooked. @MadalynSklar #TwitterSmarter #SMMW17 pic.twitter.com/1DGgkKk6hd
— Gina D. ? (@GNAdv) March 23, 2017
A3B: Treating people like contributions to follower count and not like people. That's never a good look. ? #TwitterSmarter
— Emily Hayes (@emercis) March 23, 2017
A3: Content designed to "target customers" instead just being human. Nod to @bryankramer @cshasarrived #H2Hchat #TwitterSmarter https://t.co/OrueVFf8gW
— Stacey DePolo ? (@sdepolo) March 23, 2017
A3 Don't post content for the sake of posting content. Let it be engaging and be prepared to engage anyone who comments! #twittersmarter pic.twitter.com/ZcFny1LuBj
— HeyOrca! (@HeyOrca) March 23, 2017
A3 The most common mistake is they're posting to promote instead of connect #TwitterSmarter pic.twitter.com/K48eBWTUgr
— Nicholas Thickett (@NThickett) March 23, 2017
A3b: Also auto-DMs. I hate them with a passion and will immediately unfollow anyone who obviously uses them. #TwitterSmarter pic.twitter.com/Mpvj1M321n
— Mallie Rust (@malliefe2o3) March 23, 2017
A3) "Go to my page!!" without a single word to explain why I should or what I will find there. #TwitterSmarter
— Tom Reid (@GovConSME) March 23, 2017
Q4: How do you determine how often and what to post? #TwitterSmarter #SMMW17 pic.twitter.com/fSarXcfNIS
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A4a. A/B test with times, frequency, messaging, and images to determine what resonates best with your audience. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A4b. Take a look at your competitor’s feeds to see what’s working for them. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A4: I'm all about the A/B test. Use your data to inform your decisions! #TwitterSmarter pic.twitter.com/4QlrNP8nQY
— Mallie Rust (@malliefe2o3) March 23, 2017
A4 Consider your ideal customer:
How many followers do they have?
Lots -> Post more
Few -> Post less#TwitterSmarter pic.twitter.com/brm6amYJaa— Nicholas Thickett (@NThickett) March 23, 2017
@MadalynSklar A4: Post frequency varies. It depends on factors like: audience, brand mission, trending events etc. #TwitterSmarter
— Hey Dip Your Toes In (@dipyourtoesin) March 23, 2017
A4: if I published new content on the website, I schedule 2 for that day, 1 the next day, in a week & month. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 23, 2017
A4 – Gotta be daily posting. the 80/20 rule is a good way to start, 80 social/20 business/marketing. #twittersmarter
— @JoeWilsonTV (@joewilsontv) March 23, 2017
A4: Experiment with optimal posting times to see what works. We post five times a day. #TwitterSmarter
— Express Writers (@ExpWriters) March 23, 2017
A4: We use auto schedule from @hootsuite. We like to share industry news or info that we think is relevant to the industry #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) March 23, 2017
A4 I use Followerwonk to see when followers are active & use it to export a schedule to Buffer. #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 23, 2017
A4 Test and use analytics to find out when to post. Think about your audience. When are they on #Twitter? #smmw17 #twittersmarter
— Azure Collier ✨ (@azurecollier) March 23, 2017
@MadalynSklar 4: It is always a trial and error. Deep listening helps to identify your audience. #TwitterSmarter
— Mehul ? (@mehulgohil) March 23, 2017
Q5: How can marketers engage their audiences more on Twitter? #TwitterSmarter #SMMW17 pic.twitter.com/ZmhnOyMl3O
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A5a. Always be listening so you know when your followers are interacting with you. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A5b. Jump in and offer your perspective on relevant conversations with influencers and customers. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A5: all you have to do is mention/reply to them in an authentic way! @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 23, 2017
A5 Responded to your audiences inquiries, creating a hashtag in which they can produce UGC. #TwitterSmarter pic.twitter.com/2TAbrked7Q
— Tony Stephan (@OmnipoTony) March 23, 2017
A5 – more questions, elicit information and also be personable and approachable not just corporate #TwitterSmarter
— Anna Jo Scheller (@SchellerAnna) March 23, 2017
A5 – Engage with *THEIR* tweets. Using the #improv rule of "yes, and…" starts a lot of conversation. #twittersmarter
— @JoeWilsonTV (@joewilsontv) March 23, 2017
A5: Share/post USEFUL #content. And don't forget to listen + RESPOND. @MadalynSklar #TwitterSmarter #SMMW17 pic.twitter.com/ftSzgo5TFh
— Gina D. ? (@GNAdv) March 23, 2017
A5: Look at Twitter like a conversation, because that's what it is. Look for meaningful ways to connect with your audience! #TwitterSmarter pic.twitter.com/rRVWEsteZ3
— Mallie Rust (@malliefe2o3) March 23, 2017
A5: Want more engagement? Ask questions. Start conversations. BE PRESENT. #TwitterSmarter
— Express Writers (@ExpWriters) March 23, 2017
A5: Helpful hints work well. Take time to listen to front-line SMEs, sit in on cust serv calls & share share share #twittersmarter #SMMW17
— Su Doyle (@sudoyle) March 23, 2017
@MadalynSklar A5: Marketers can engage audiences more by being real; keep it social. Help them Know u, trust u, & like u ?? #twittersmarter pic.twitter.com/UkbBeQOCvQ
— Chris Santiago (@Chris_Santiago_) March 23, 2017
@MadalynSklar A5: Retweet their content, mention them, take part in their chats n chat with them when appropriate #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) March 23, 2017
Q6: Who do you track on Twitter: Competitors? Influencers? Both? Neither? #TwitterSmarter #SMMW17 pic.twitter.com/XFaxI9gaXz
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A6a. Both! This is where Twitter lists come in handy. I monitor our competitors to keep tabs on what’s working for them. #TwitterSmarter
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A6b. I also have a List for Influencers in differing fields. This allows me to engage quickly and keep tabs on top trends. #TwitterSmarter
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A6c. Tip: Whenever we launch an influencer campaigns, we build out a Twitter List and link for others to follow. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A6: Also important to track other industries w/similar audiences – fresh perspectives go a long way #twittersmarter #SMMW17
— Su Doyle (@sudoyle) March 23, 2017
A6: ALL OF THESE. Worth noting that sometimes competitors can become partners/supporters/allies. @MadalynSklar #TwitterSmarter #SMMW17 pic.twitter.com/zyuji0rZOc
— Gina D. ? (@GNAdv) March 23, 2017
A6: Follow other people's lists if they did all the work for you. ? @lisa_marcyes #TwitterSmarter #SMMW17 pic.twitter.com/cLix7OWwVq
— Gina D. ? (@GNAdv) March 23, 2017
A6: Also important to track other industries w/similar audiences – fresh perspectives go a long way #twittersmarter #SMMW17
— Su Doyle (@sudoyle) March 23, 2017
A6: my audience engagement rate is the most ↗️ KPI. What competitors or influencer do is nice to know but not essential #twittersmarter
— Fanny Heuck (@FannyHeuck) March 23, 2017
A6 It really helps to track 3 competitors & 3 influencers when you're stepping into a new market!
Requires a new style! #TwitterSmarter pic.twitter.com/88WPcCJqM6— Nicholas Thickett (@NThickett) March 23, 2017
A6: Both! You should never skimp on researching the climate of your community! #TwitterSmarter
— Emily Hayes (@emercis) March 23, 2017
A6: Track competitors and influencers. You can work with influencers and learn from competitors. #TwitterSmarter
— Express Writers (@ExpWriters) March 23, 2017
A6. Both! Track EVERYONE. #TwitterSmarter pic.twitter.com/42R1fOXV9m
— Rebecca Bredin (@RebeccaBredin) March 23, 2017
A6 I used to track both but now I have an established network of amazing people. Now, I'm focused on engaging and helping!#TwitterSmarter
— Nicholas Thickett (@NThickett) March 23, 2017
Q7: What’s the best way to manage customer complaints on Twitter? #TwitterSmarter #SMMW17 pic.twitter.com/iLQEcGTq52
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A7a. First and foremost, always be listening so you can find mentions of potentially unhappy customers. #TwitterSmarter
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A7b. Offer an apology AND a solution. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A7c. Make an effort to switch channels from public to private as quickly as you can. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A7c. Show empathy with a ‘We Hear You and want to Make This Right Immediately!’ approach. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A7: always reply, don't hide or ignore. Be kind to bad complaints. #TwitterSmarter
— Fanny Heuck (@FannyHeuck) March 23, 2017
A7 My best advice is to listen to UNDERSTAND
Ask questions to get to the root of the problem
Then
Start building a solution #TwitterSmarter pic.twitter.com/rvpVAIWXn9— Nicholas Thickett (@NThickett) March 23, 2017
A7 How you respond to customer complaints on Twitter is a great opportunity to demonstrate your customer service to all. #TwitterSmarter
— Troy Surratt (@TechnicallyTroy) March 23, 2017
A7: Respond quickly and personally. Don't automate your responses; it's painfully obvious when you do. #TwitterSmarter pic.twitter.com/dHENm6Ybyf
— Mallie Rust (@malliefe2o3) March 23, 2017
A7: don't ignore complaints and hope they go away. Publicly respond and take the conversation to DMs. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 23, 2017
A7 I think @jaybaer does a great piece on this in his book Hug your Haters #twittersmarter
— Phillip Twyford ?? (@PTwyford) March 23, 2017
A7 We call it outrageous customer service – call them immediately and fix it #TwitterSmarter pic.twitter.com/Ztq3YL1YVJ
— Beth Staub (@AdventureGlass) March 23, 2017
A7.
ALSO,
keep track of complaints.
Repeat complaints
could indicate problem in customer journey, services, etc. #TwitterSmarter pic.twitter.com/kNjElPnKvw— Gabriela Cardoza (@CardozaGab) March 23, 2017
A7 If you were to judge by complaints on Twitter, airlines are the WORST companies in history! #twittersmarter
— Chaim Shapiro (@ChaimShapiro) March 23, 2017
A7 Acknowledge the mistake, apologise, and work to make it better! #twittersmarter
— HeyOrca! (@HeyOrca) March 23, 2017
Q8 (last question): What metrics do you track to measure success on Twitter? #TwitterSmarter #SMMW17 pic.twitter.com/JMI00DkDYk
— Madalyn Sklar ? (@MadalynSklar) March 23, 2017
A8a. We track soft metrics like follower growth, new names, engagements, mentions, share of voice and sentiment. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A8b. What really matters is mid and late stage metrics. Marketing and sales qualified leads, opportunity & pipeline. #TwitterSmarter #SMMW17
— Lisa Marcyes (@lisa_marcyes) March 23, 2017
A8 I personally track engagement over vanity metrics. But its dependent on what you're looking for. #twittersmarter pic.twitter.com/XgLkiXpexa
— HeyOrca! (@HeyOrca) March 23, 2017
@MadalynSklar A8: analytics, popular hashtags, followers using @ManageFlitter, tweets and which are popular #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) March 23, 2017
A8 Engagement. New relationships made. Content helpful to others (because they said so). # of followers irrelevant #twittersmarter
— Jane Scandurra (@JaneScandurra) March 23, 2017
A8: You need to look at reach. If your posts aren't getting anywhere, then what is the point? #TwitterSmarter #SMMW17 pic.twitter.com/BUqPCno6WP
— Katelyn Brower ? (@BrowerKDnB) March 23, 2017
A8: Follower count may be impressive, it doesn't mean much if you aren't improving your impressions & engagement rate! #TwitterSmarter
— Emily Hayes (@emercis) March 23, 2017
A8 Engagement, traffic, and conversions #twittersmarter
— Azure Collier ✨ (@azurecollier) March 23, 2017
A8: 1st, I think it's important to know the traffic to your website from Twitter. Then I look at impressions for tweets. #TwitterSmarter
— ?JMatt (@JMattMke) March 23, 2017
A8.
1. Comments
2. Retweets and likes
3. Follower growth
4. Link clicks.Basically, engagement. #TwitterSmarter
— Rogue Jess (@JessOB1kenobi) March 23, 2017
A8 – Engagement. Likes, RT's and most importantly, conversation. Actual conversation. It's magic. #twittersmarter
— @JoeWilsonTV (@joewilsontv) March 23, 2017
A8: Quality of followers matters, too. Artificial audience gets you no return. @MadalynSklar #TwitterSmarter #SocialROI #SMMW17 pic.twitter.com/gfRA7TSAnL
— Gina D. ? (@GNAdv) March 23, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.