Leveraging User-Generated Content with Tyler Anderson
#TwitterSmarter Chat Recap: 4-6-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @tylerjanderson. Topic: Leveraging User-Generated Content. #TwitterSmarter pic.twitter.com/9VKZzJI1OM
— Madalyn Sklar (@MadalynSklar) April 6, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How should I incorporate emojis into my Twitter marketing? #TwitterSmarter pic.twitter.com/vqDr8Qbo6T
— Madalyn Sklar (@MadalynSklar) April 6, 2017
Hootsuite Answers
@MadalynSklar 1|5 Firstly, don’t over do it on emoji. We recommend one, MAYBE two for a Tweet ? @madalynsklar #TwitterSmarter pic.twitter.com/iuWHaYmck9
— Hootsuite (@hootsuite) April 6, 2017
@MadalynSklar 2|5 Overusing emoji can be distracting and confusing for your audience ????.?.. See?@madalynsklar #TwitterSmarter pic.twitter.com/PWLQT6Vr4i
— Hootsuite (@hootsuite) April 6, 2017
@MadalynSklar 3|5 It’s also important to recognize the appropriate time and place for emoji ? @madalynsklar #TwitterSmarter pic.twitter.com/AK4JSfmok0
— Hootsuite (@hootsuite) April 6, 2017
@MadalynSklar 4|5 How formal is the tweet you’re sending? Is an emoji necessary? ?. Ask yourself these questions @madalynsklar #TwitterSmarter pic.twitter.com/rdBWK377Do
— Hootsuite (@hootsuite) April 6, 2017
@MadalynSklar 5|5 Let your emoji add impact to your Tweets and support the marketing story you’re telling ? @madalynsklar #TwitterSmarter pic.twitter.com/LVovi6knSh
— Hootsuite (@hootsuite) April 6, 2017
#TwitterSmarter Chat
Q1: How would you define User Generated Content (UGC) in a marketing strategy? #TwitterSmarter pic.twitter.com/2wXfrf1kCH
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A1) UGC is content created by users of platforms, it's not content created by a brand or business. #TwitterSmarter (1/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1) It’s generally more authentic, less commercialized, and trusted more than brand content. #TwitterSmarter (2/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1) UGC can be photos, videos, text updates, check-ins, reviews, etc. about your brand/biz created by your customers. #TwitterSmarter (3/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1) it’s essential in marketing since people trust others more than they trust brands. #TwitterSmarter (4/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1) The more you can get customers creating positive UGC about your brand or business, that’s a win! #TwitterSmarter (5/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1) Positive UGC is subtle recommendations and testimonials for your brand/biz. #TwitterSmarter (6/6)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A1: User-generated content (UGC) is defined as "any form of content such as blogs, discussion forums, posts, chats, etc. #twittersmarter
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A1: UGC is sharing content from your audience. This can help build trust with potential customers if done right. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) April 6, 2017
A1: User generated content is an opportunity for transparency and a way to show your customers you value them. #TwitterSmarter
— Tara M. Clapper – Now on Threads (@irishtara) April 6, 2017
@MadalynSklar A1: Testimonials, case studies, problem-solving, customer service to name a few #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
A1.
UGC.
Content create by your
brand tribe (users).Can include:
Video
Photos
Tweets
Posts
etc. #TwitterSmarter pic.twitter.com/jgf9Gf6Tx3— Gabriela Cardoza (@CardozaGab) April 6, 2017
A1 video, text, meme, physical product, reviews – anything that comes from your consumers/audience #TwitterSmarter pic.twitter.com/zHxUJDINUT
— Tianna Winters (@socialbytw) April 6, 2017
A1: Images, video, and brand voice created by consumers using your brand or of your product in everyday situations . #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 6, 2017
@MadalynSklar A1: Anything made by a fan that represents the brand in some fashion. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) April 6, 2017
A1: User Generated Content, like imitation, is the highest form of flattery. Also it brings diversity! #TwitterSmarter
— Wayne Hendry (@ideakid88) April 6, 2017
Q2: How important is User Generated Content for brands and businesses? #TwitterSmarter pic.twitter.com/XtX8BUupZM
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A2) It comes down to this… People trust other people more than they trust brands or businesses. #TwitterSmarter (1/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A2) 51% of Americans trust UGC more than other info on a company website or news articles about the company #TwitterSmarter (2/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A2) 53% of millennials say that UGC affects their purchasing decisions. #TwitterSmarter (3/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A2) 70% of Boomers are influenced by UGC on company website in purchasing decisions. #TwitterSmarter 4/5
— Tyler Anderson (@tylerjanderson) April 6, 2017
A2) 85% of social media users find visual UGC more influential than brand photos or videos. #TwitterSmarter (5/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A2 user generated content helps tell the brand's story and engage their audience. So it is important. #twittersmarter
— Suzy Hartgrove (@kitdog) April 6, 2017
A2. User Generated Content is IMPERATIVE for a brand. Your happy customers are your best advocates. LEVERAGE THEM. #TwitterSmarter
— Jess O'Brien🤘🏼🐙🤘🏼 (@JessOB1kenobi) April 6, 2017
A2 UGC helps potential customers with their buying decision #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
A2 UGC is like a small endorsement/testimony in itself, so quite essential. Especially if you are tracking engagement. #twittersmarter pic.twitter.com/bEwQzh9qRy
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 6, 2017
@MadalynSklar A2: It is #HUGE! Word of mouth #KnowLikeTrust has more influence than #traditionalmarketing. #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
https://twitter.com/LUCYrk78/status/850037670365585408
A2.
Your TRIBE = your biggest asset!
They'll
-advocate for you
-help you build brand trust
-help increase brand loyalty#TwitterSmarter— Gabriela Cardoza (@CardozaGab) April 6, 2017
A2: UGC is word of mouth marketing at its finest! People want to provide you content… sometimes, unprompted! #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
A2. UGC is becoming increasingly important for brands & businesses as the need for original, engaging content is increasing #twittersmarter pic.twitter.com/GNxQB5HHrg
— ❤❤#FreelanceWriter. Marketer. Influencer. 😘🤓😏 (@msloydwrites) April 6, 2017
A2 ppl want to be heard & love when brands share those opinions-in the age of SM, UGC is 15 min of fame (sometimes longer) #TwitterSmarter pic.twitter.com/lBSQTFDoxC
— Tianna Winters (@socialbytw) April 6, 2017
@MadalynSklar A2: Uh. VERY. Gives your brand cred + personality — and both are equally invaluable! #TwitterSmarter pic.twitter.com/bg0uaXO55P
— Gina D. ? (@GNAdv) April 6, 2017
Q3: How can brands incorporate and leverage User Generated Content in their content strategy? #TwitterSmarter pic.twitter.com/dWTWI2s4vL
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A3) 3 Steps… 1. Encourage UGC both in-person (flyers, on packaging, etc) and online (e.g. contests) (1/5) #TwitterSmarter
— Tyler Anderson (@tylerjanderson) April 6, 2017
A3) 2. Engage with the UGC by searching it out and commenting / responding #TwitterSmarter (2/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A3) 3. Ask for permission to use it and feature it on the brand channels #TwitterSmarter (3/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A3) Promote a designated hashtag that customers should use when posting content. This is major key to discovering UGC. #TwitterSmarter (4/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A3) Use the UGC for social posts, email marketing, blog posts and ads. It’s authentic and as real as it gets. #TwitterSmarter (5/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
https://twitter.com/PolePositionMkg/status/850038021940547588
@MadalynSklar A3: Share it with their network, feature on their channel, reach out to the author to collaborate on other content. #twittersmarter
— Social Chefs (@socialchefs) April 6, 2017
A3 To be able to leverage UGC, you must first HAVE UGC!
Get your audience excited for your brand! #twittersmarter pic.twitter.com/0pHTTpndj4— HeyOrca! – Social Media Scheduler (@HeyOrca) April 6, 2017
@MadalynSklar A3 – Giveaways/competitions, having them answering quizzes #TwitterSmarter
— Scott Donald (@scottgwd) April 6, 2017
@MadalynSklar A3: Run contests, collaborate on case studies, customer service blog on troubleshooting/bug-bounties #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
https://twitter.com/kcneon/status/850038792723542016
A3: Best to let audiences do their own content. This leverages the authenticity of USG – the sweet spot for building trust #twittersmarter
— Andrew Pelletier (@Andrew7000) April 6, 2017
A3.2: You can set up media alerts to look for UGC & share the content (or ask for permission) depending on where you post it #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
A3: Invite your community to participate. Present it as an opportunity to share feedback. #TwitterSmarter pic.twitter.com/Y4l9e0GxDF
— Tara M. Clapper – Now on Threads (@irishtara) April 6, 2017
@MadalynSklar A3: Extract positive comments/social posts + use as testimonials/blog posts promoted via social+email. #TwitterSmarter #SocialROI #emailchat pic.twitter.com/XFUNepti0q
— Gina D. ? (@GNAdv) April 6, 2017
Q4: What are some ways to create a valuable User Generated Content strategy? #TwitterSmarter pic.twitter.com/Znffqzygt9
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A4) Have a plan. Dedicate time to search for it, and time to engage with them. Use tools to streamline the process. #TwitterSmarter (1/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A4) Don’t rip content off without permission. Simply giving attribution does not give you the right to use the UGC. #TwitterSmarter (2/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A4) Harness the power of UGC to tell the real story about your business. Find the best content. #TwitterSmarter (3/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A4) Turn your customers into Raving Fans. Leverage them to be the voice and marketers of your brand/biz. #TwitterSmarter (4/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A4) Communicate with your tribe and put a process in place to monitor and reward them. #TwitterSmarter (5/5)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A4 Start with connecting with customers via Online Community, Facebook page, Twitter, LinkedIn, etc #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
https://twitter.com/LUCYrk78/status/850039294534324224
A4.
-Reach out
-Hold contests
-Offer discounts for UGC
-Gamification#TwitterSmarter https://t.co/xgWAxlqiZ6
— Gabriela Cardoza (@CardozaGab) April 6, 2017
A4 Establish your goals and determine how that content can help achieve those goals. #twittersmarter
— Suzy Hartgrove (@kitdog) April 6, 2017
A4: The audience IS your brand! Make the consumer feel like they're not just using your product, they're the spokesperson. #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 6, 2017
A4: I love UGC around a hashtag… are we at a concert/music festival? Tell me what I should use so more see my content! #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
A4.2: Then, promote that hashtag everywhere (even at the event) so people know about it. Build that community of UGC! #TwitterSmarter
— ?JMatt (@JMattMke) April 6, 2017
@MadalynSklar A4: Set a hashtag for users to it’s easy to surface the content, while generating exposure for the campaign. #twittersmarter
— Social Chefs (@socialchefs) April 6, 2017
A4 branding is EVERYTHING. Brand everything you can, and UGC encourages people doing it for you while you sleep #TwitterSmarter pic.twitter.com/iiXWv2UoGj
— Tianna Winters (@socialbytw) April 6, 2017
A4. Ask your users to help you solve a problem. #TwitterSmarter https://t.co/5oNgbUH32A
— Rasheen Carbin (@rasheencarbin) April 6, 2017
@MadalynSklar A4: Want interaction? Then BE INTERACTIVE! POST. EMAIL. RESPOND. Ignite convo w/a competition — & clean out the mktg closet! #TwitterSmarter pic.twitter.com/s5hylT6Cqp
— Gina D. ? (@GNAdv) April 6, 2017
@MadalynSklar A4. 1. Define personas. 2. Develop content calendar (regular cadence) 3. Tell your story 4. Make your customers the hero! #TwitterSmarter
— Marketo (@marketo) April 6, 2017
A4: GoDaddy asked customers to review our hot new #webSiteBuilder. Great #UGC just started coming in: https://t.co/r0rkRqtJZD https://t.co/II0AEKwgxB
— Stacey DePolo 🌻 (@sdepolo) April 6, 2017
Q5: Is User Generated Content platform specific? How can we fit Twitter into the mix? #TwitterSmarter pic.twitter.com/V9myaj8g2d
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A5) Each platform is different when finding UGC. Twitter was one of the original channels for brands to find UGC. #TwitterSmarter (1/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A5) With Twitter, search hashtags and brand specific keywords with Boolean Search operators to find UGC. #TwitterSmarter (2/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A5) Instagram is great for finding quality UGC since the platform is so visual. Tons of photos/vids being posted users. #TwitterSmarter 3/4
— Tyler Anderson (@tylerjanderson) April 6, 2017
A5) Facebook is difficult since so many users profiles are private. But some good UGC can be found there. #TwitterSmarter (4/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A5: For Twitter use the Advance Search. It's a goldmine!! https://t.co/AlblkERngK #twittersmarter
— Madalyn Sklar (@MadalynSklar) April 6, 2017
@MadalynSklar A5: The concept will work anywhere, though what people will provide will vary by platform. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) April 6, 2017
A5: Brands can DM in response for further feedback/UGC. @Wawa, @comcast, and @Progressive do this well. #TwitterSmarter
— Tara M. Clapper – Now on Threads (@irishtara) April 6, 2017
A5 You can feature UGC on Instagram: Pictures of customers with your product – or their pictures of your product #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
A5: Always see what performs best & where. You can find UGC on Twitter by searching tweets by location, terms, and hashtags #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 6, 2017
A5: Yes. If you're on Twitter, you can retweet content. Heck, you can embed tweets into blogs. Makes it easy. @MadalynSklar #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
A5 Certainly Twitter: a tweetchat is ALL UGC right @tylerjanderson @MadalynSklar @hootsuite #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
A5.
Twitter = GREAT FOR UGC.
(example: @tacobell)Contests
Video
GIFs
TweetsSO MANY ideas!
Get creative! #twittersmarter— Gabriela Cardoza (@CardozaGab) April 6, 2017
A5: It depends on the platform, some are best for visual content (Instagram is king), others for shorter content (Twitter) #twittersmarter
— Sabrina Cadini (@SabrinaCadini) April 6, 2017
https://twitter.com/LUCYrk78/status/850041436389113860
@MadalynSklar A5: UGC is evergreen! You can repurpose tweets in blog posts, Instagram images in tweets, run daily Twitter polls, etc. #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
A5. Twitter is the perfect platform from which to seek, launch & share UGC campaigns. #TwitterSmarter https://t.co/wx7IJCsh5M
— Mike Barzacchini (@MikeBarzacchini) April 6, 2017
A5 Ask a Thought leader to blog within your community, then drive traffic to the blog via Twitter #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
A5 UGC can be repurposed across platforms if done properly. Twitter is the best place to engage your audience and share UGC #twittersmarter
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 6, 2017
@MadalynSklar A5: UGC is ERRRYWHERE! But you can automate into ur Twitter stream (@IFTTT!) or copy/tweek/paste to optimize each platform. #TwitterSmarter pic.twitter.com/1CUu2TOH3F
— Gina D. ? (@GNAdv) April 6, 2017
Q6: How should I set up a contest to generate User Generated Content? #TwitterSmarter pic.twitter.com/M5sqgXUfY3
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A6) A hashtag driven promotion where you’re encouraging people to share content and include a specific brand hashtag. #TwitterSmarter 1/4
— Tyler Anderson (@tylerjanderson) April 6, 2017
A6) We’ve seen great success with hotels leveraging this strategy in the form of scavenger hunts around the city. #TwitterSmarter (2/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A6) This strategy not only created UGC of the property, but also the destination. A win-win for a content strategy. #TwitterSmarter (3/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A7) Photo contests are also a great way to get your users to share some quality UGC. #TwitterSmarter (4/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A6: Provide users with specific direction. Ask 1-3 specific questions. #TwitterSmarter
— Tara M. Clapper – Now on Threads (@irishtara) April 6, 2017
A6 For Instagram – offer a prize for submitted picture of customers with your product – they share and call out your brand #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
A6: Whatever users are sharing, plaster it all over. People love seeing themselves look "famous" and it generates more UGC #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 6, 2017
@MadalynSklar A6:
1. Listen to audience
2. Make it relevant
3. Make it fun
4. Engage during the contest
5. Recognise & reward #TwitterSmarter— Hey Dip Your Toes In (@dipyourtoesin) April 6, 2017
@MadalynSklar A6: Make sure the prize is incentive enough to participate. Make it fun, and not a lot of work! #TwitterSmarter pic.twitter.com/uCGB7r4ldO
— Rogue Jess (@JessOB1kenobi) April 6, 2017
A6: I love when a brand can host a contest and the prize of 'being featured on their page' is incentive enough! #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
A6.2: No matter the contest, the perceived value of the prize is what’s important (not necessarily the actual price tag)! #TwitterSmarter
— ?JMatt (@JMattMke) April 6, 2017
A6 Contests or any participatory-driven activity can be great to connect w/ppl, learn more abt them & share biz insights #twittersmarter
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) April 6, 2017
A6
Think about your tribe
Think about your goals/objectives.
Think of creative way
Think of time frame
Think of tools.#twittersmarter
— Gabriela Cardoza (@CardozaGab) April 6, 2017
A6.3: Where do you plan to use the UGC? Create a contest specifically on that platform (Instagram… Twitter… Facebook). #TwitterSmarter
— JMatt (@JMattMke) April 6, 2017
@MadalynSklar A6: create a giveaway. Encourage fans/customers to submit content using a hashtag. #TwitterSmarter
— Social Chefs (@socialchefs) April 6, 2017
@MadalynSklar A6: Plan across platforms & have enough content to get attn. Gather vids/pics/copy/hashtags, then time it all out + respond. #TwitterSmarter pic.twitter.com/dHD9ZCRzmc
— Gina D. ? (@GNAdv) April 6, 2017
Q7: How can brands analyze, track and measure their User Generated Content strategy? #TwitterSmarter pic.twitter.com/lbMi2yJbn5
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A7) Depends on type of UGC being encouraged. Measure social using hashtags, look at review counts each week, etc. #TwitterSmarter 1/4
— Tyler Anderson (@tylerjanderson) April 6, 2017
A7) If running a contest, look at entries and how many potential users those entries reached. #TwitterSmarter (2/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A7) Correlate your pushes for more UGC (contests, collateral, etc) with volume of UGC generated by community. #TwitterSmarter (3/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A7) If sharing UGC on your brand channels, compare the engagement of that content vs. brand-created content. #TwitterSmarter (4/4)
— Tyler Anderson (@tylerjanderson) April 6, 2017
https://twitter.com/LUCYrk78/status/850043063774871552
A7: Monitor by location, frequency, style, and quality. All of these will help gauge when, where, how much you can expect #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 6, 2017
A7: @CoSchedule can help you plan (on editorial calendar), manage tasks, and track social shares on #UGC and other #content. #TwitterSmarter
— Tara M. Clapper – Now on Threads (@irishtara) April 6, 2017
A7
Analytics!
Depends on campaign goals!
Can include:
-brand recog
-brand rep
-visibility
-sales
-engagement
etc.#twittersmarter— Gabriela Cardoza (@CardozaGab) April 6, 2017
A7: Set goals for what you want to achieve with your UGC strategy. One thing to track is how many people are sharing. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) April 6, 2017
@MadalynSklar A7 – looks at an analyse reach and response – monitor hashtag if using one. #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) April 6, 2017
@MadalynSklar A7: Social listening tools, funnel analytics, pipeline build – KPIs matter! #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
@MadalynSklar A7: Use hashtags to organise content and use platform specific and cross-platform analytics tools #TwitterSmarter pic.twitter.com/eNpkI4HMWA
— Hey Dip Your Toes In (@dipyourtoesin) April 6, 2017
@MadalynSklar A7: using tracking codes such as UTM parameters on links to see which #socialmedia channels are working the best. #twittersmarter
— Social Chefs (@socialchefs) April 6, 2017
@MadalynSklar A7: Depends on where the UGC is… Google Analytics if it’s on the website. Otherwise, native analytics for tweets/post. #TwitterSmarter
— ?JMatt (@JMattMke) April 6, 2017
A7 UTM codes and Google Analytics are keys to measurement! #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 6, 2017
Q8 (last question): What are your top tips to leverage a successful User Generated Content strategy for a brand or biz? #TwitterSmarter pic.twitter.com/xZTGFY5M1T
— Madalyn Sklar (@MadalynSklar) April 6, 2017
A8) Content selection is key here. Select content that showcases your brand or product to be unique. #TwitterSmarter (1/3)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A8) Don’t feature UGC for the sake of featuring UGC, find and feature the best content possible. #TwitterSmarter (2/3)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A8) Do it legally, get permission if you’re going to use someone else’s photo or video. #TwitterSmarter (3/3)
— Tyler Anderson (@tylerjanderson) April 6, 2017
A8 Don't ever take your audience for granted, they can have innovative ideas that can take your brand from 25 to 250. #twittersmarter pic.twitter.com/Z0Y5zKw44D
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 6, 2017
@MadalynSklar A8, have a clear plan, engage with followers, keep it simple for your audience to be part of it acknowledge those involved #twittersmarter
— Louise Upchurch (@Loulou_Uberkirk) April 6, 2017
A8: Retweet, thank them, send out the image/review/link as a tweet. Continue the relationship after the UG is received. #TwitterSmarter
— Jess O'Brien🤘🏼🐙🤘🏼 (@JessOB1kenobi) April 6, 2017
@MadalynSklar A8: be sure to let fans and customers who create user-generated content know you appreciate them. #twittersmarter
— Social Chefs (@socialchefs) April 6, 2017
A8) leverage UAG in ways that make sense. Don't ignore the power of video everyone wants to be seen or at least heard #twittersmarter pic.twitter.com/b3SUtFFME2
— Zakia Ringgold (@ZakiaRinggold) April 6, 2017
@MadalynSklar A8: Not all User Generated Content is shareworthy. Choose wisely, get permission, showcase, and reward. #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 6, 2017
A8.
My #1 tip for
UGC:Know your audience! #twittersmarter
— Gabriela Cardoza (@CardozaGab) April 6, 2017
https://twitter.com/kcneon/status/850044939979423745
A8: I always strive for Quality, not Quantity – I'd rather post a few valuable UGC than a lot of useless UGC #twittersmarter
— Sabrina Cadini (@SabrinaCadini) April 6, 2017
A8 if customer mentions your brand positively, you've got a fan. Show your appreciation, reward them–make loyal advocates! #TwitterSmarter
— Troy Surratt (@TechnicallyTroy) April 6, 2017
https://twitter.com/marketo/status/850045903197032448
A8: Use #UGC where it works best:
#reviews & #testimonials help conversions on site & in ads
📷 & 📹 for awareness in social #TwitterSmarter https://t.co/nRRuOr8wKo— Stacey DePolo 🌻 (@sdepolo) April 6, 2017
A8. Spread the love and give credit where credit is due! #TwitterSmarter https://t.co/WM2j0w6JT7
— Keep it Simple (@kapoorontweet) April 6, 2017
@MadalynSklar A8: Establish/further ur brand personality. Set varied goals. Pay attn to platform. Monitor #socialROI & adjust accordingly. #TwitterSmarter pic.twitter.com/OaSbhyUEsd
— Gina D. ? (@GNAdv) April 6, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
