Twitter and Your Personal Brand with Dorie Clark
#TwitterSmarter Chat Recap: 4-13-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @dorieclark. Topic: Twitter & Your Personal Brand. #TwitterSmarter pic.twitter.com/joO6oXFmm7
— Madalyn Sklar (@MadalynSklar) April 13, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can you use Twitter chats to help you build your community? #TwitterSmarter pic.twitter.com/OZGayniScP
— Madalyn Sklar (@MadalynSklar) April 13, 2017
@MadalynSklar 1|5 Firstly, find Twitter chats that are relevant to you. This list will help ? https://t.co/3NL1hqcZy3 #TwitterSmarter @madalynsklar pic.twitter.com/a3QqhEC8kf
— Hootsuite (@hootsuite) April 13, 2017
@MadalynSklar 2|5 Once you’ve found a good chat, share your knowledge and provide value by answering the questions #TwitterSmarter @MadalynSklar pic.twitter.com/6uw4a0OXb3
— Hootsuite (@hootsuite) April 13, 2017
@MadalynSklar 3|5 Don’t just respond to questions though. Engage with your fellow Twitter chat attendees. Be social! #TwitterSmarter @MadalynSklar pic.twitter.com/VHoreVmJHf
— Hootsuite (@hootsuite) April 13, 2017
@MadalynSklar 4|5 Afterwards, just because the chat is done doesn’t mean you have to be! Keep your conversations going ? #TwitterSmarter @MadalynSklar pic.twitter.com/irboX3GuLH
— Hootsuite (@hootsuite) April 13, 2017
@MadalynSklar 5|5 Twitter chats like #TwitterSmarter & #HootChat are ideal for connecting with like-minded people & growing your community! @MadalynSklar pic.twitter.com/5ZDmEIj5pZ
— Hootsuite (@hootsuite) April 13, 2017
#TwitterSmarter Chat
Q1: Why is Personal Branding so important for entrepreneurs and small businesses? #TwitterSmarter pic.twitter.com/6JBYa2bTt8
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A1: Many times for small biz ventures, they’re buying because it’s *you*. Personal branding helps establish trust. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
Personal branding also makes biz more fun for you because it's more authentic. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A1: Your personal brands helps you attract the right customers & repel the wrong ones. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A1 It shows how you are unique, shares what you offer, and lets people know how you're different from competitors #twittersmarter
— Azure Collier ✨ (@azurecollier) April 13, 2017
https://twitter.com/MarketingBrotha/status/852572059519647749
A1. A personal brand is what sets you apart when you're just new and need something to help you stand out. #TwitterSmarter
— Rebecca Bredin (@RebeccaBredin) April 13, 2017
A1: Great business is all about relationships. Establishing your personal brand is essential for the KNOW-LIKE-TRUST factor #TwitterSmarter
— Darcy Schuller (@darcyschuller) April 13, 2017
@MadalynSklar A1: When you’re competing against big guys w/ bigger budgets, you’ve gotta have some sort of rep, hence personal branding. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) April 13, 2017
A1 Personal branding is your calling card, your digital signature, which quickly tells others what you're all about. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) April 13, 2017
@MadalynSklar A1: it helps build a good rep within the community and increase loyal customer base #TwitterSmarter
— The Singing Tech ? (@SingingTech) April 13, 2017
A1 Personal branding is the new resume #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 13, 2017
A1: Personal Branding is your identity. It's how you show who you are and what you stand for. Your expertise. It's you. #twittersmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
@MadalynSklar A1: People want to connect with a real person. #PersonalBranding helps people get to know you and, in turn, the brand! #TwitterSmarter
— Lori Friedrich (@lorifriedrich) April 13, 2017
A1: Personal branding is everything. It's who you are and also who you want to be. U can't just say it you need to live it #TwitterSmarter
— Tom Ward (@tomwardofficial) April 13, 2017
Q2: How can small businesses leverage the power of Twitter to position their brand? #TwitterSmarter pic.twitter.com/zQqD9XvpJS
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A2: Branding yourself over time on Twitter creates more loyalty & likeability among customers. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A2: Quick responsiveness on Twitter can defuse customer service complaints. And no response can escalate them! #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A2: Twitter is at its best as a 2-way communication mechanism, so it’s not just broadcasting messages. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
@MadalynSklar A2) By connecting with influencers and customers via lists, twitter chats and general twitteryness #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) April 13, 2017
A2 #Twitter is for real time #communication & community building. Find your tribe & engage, nurture, expand and Grow. #TwitterSmarter https://t.co/ZQ6vlqbPpf
— Varun Kumar 🎶 (@DigitalVK) April 13, 2017
A2
Use #Twitter to:
-share values
-share USP
-build brand rep
-build tribe
-network
-LISTEN
-establish thought leadership#TwitterSmarter pic.twitter.com/yZzT8RUIOJ— Gabriela Cardoza (@CardozaGab) April 13, 2017
https://twitter.com/GenePetrovLMC/status/852573637165056000
https://twitter.com/OmnipoTony/status/852573656836427777
A2 Use Twitter to not only socially listen, but respond to questions and comments #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 13, 2017
A2: Twitter is an amazing way to make connections with your audience and share content that adds value. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) April 13, 2017
A2: Be the SMB that jumps in conversation, offers help without trying to sell. People remember help more than a sales pitch #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) April 13, 2017
A2. When you interact on chats like #twittersmarter, you build trust over time.
— Cheval John, Social Media Professional (@chevd80) April 13, 2017
A2: You can reinforce your brand on Twitter thanks to valuable content, assistance to your clients, effective relationships #twittersmarter
— Sabrina Cadini (@SabrinaCadini) April 13, 2017
A2: Follow my Twitter Secret Sauce to leverage your brand on Twitter. It works! #TwitterSmarter pic.twitter.com/7xeb3YYdKk
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A2: Find your niche!! I am the brand voice for a rare disease & not many are tweeting about our info. We fill a need! #TwitterSmarter
— Jennifer Bulandr (@JenniferBulandr) April 13, 2017
A2: It works! Check out my pinned tweet! #TwitterSmarter @MadalynSklar's Secret Sauce rocks! https://t.co/6y10LqvJH8
— Nicole Osborne – Wunderstars (@Wunderstars) April 13, 2017
Q3: What are some tips for creating a strong personal brand to help your business? #TwitterSmarter pic.twitter.com/ljhpbZ9eHM
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A3: Create content regularly. No one knows what your ideas are if you don’t share them. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A3: Have a POV. Take a stance. Don’t be afraid to have a strong personality. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A3: Think through 1) what you talk about 2) who you associate yourself with 3) how you treat others #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A3: Always start with a brand strategy – it's the foundation for everything else you do in marketing. Period. #TwitterSmarter
— Darcy Schuller (@darcyschuller) April 13, 2017
A3: support your business by sharing thought leadership/products/etc, but in a "real" way. Don't overdo it or sound robotic! #TwitterSmarter https://t.co/2wCv6M1TXc
— Katelyn Brower (@KatelynBrower_) April 13, 2017
https://twitter.com/sashmchvz/status/852575231818555392
A3: identify your audience and speak their language; offer content that resonates with THEM, not just YOUR biz goals! #TwitterSmarter
— JMatt (@JMattMke) April 13, 2017
A3: As @dorieclark says, create content regularly. That is so important. It can be blog, podcast, videos, livestream, etc. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A3 Show people behind the scenes, expertise, and personality. Customers do biz w/ people they know, like & trust #twittersmarter
— Azure Collier ✨ (@azurecollier) April 13, 2017
A3 It's crucial to build an emotional bond with your consumers. Without that sentiment, then your effort is in vain. #TwitterSmarter pic.twitter.com/OSYy6WJltO
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 13, 2017
A3:
✔︎ Engage
✔︎ Listen
✔︎ Use a hashtag EVERYWHERE#twittersmarter pic.twitter.com/0JFtBkAlUh— Jennifer Bulandr (@JenniferBulandr) April 13, 2017
https://twitter.com/TracysEOP/status/852575361976201217
A3. Being consistent in sharing valuable content to your audience is very important for your small business #twittersmarter
— Cheval John, Social Media Professional (@chevd80) April 13, 2017
A3
CONSITENCY
CONSITENCY
CONSITENCY-in messages
-in values
-in tone
-in content
-in engagement
-in posts
-in personality#TwitterSmarter pic.twitter.com/hUIiqqnLhw— Gabriela Cardoza (@CardozaGab) April 13, 2017
Q4: How does Social Media, including Twitter, fit into creating your personal brand? #TwitterSmarter pic.twitter.com/0vRJfTXx3c
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A4: Reporters use Twitter extensively so it’s great to position yourself as a news source. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A4: Twitter allows you to surface evergreen content & keep it in circulation. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A4: Using social media is a signifier that shows you’re contemporary & up to date in today’s biz world. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
https://twitter.com/PolePositionMkg/status/852576092879810566
@MadalynSklar A4. Social Media should be the voice of your personal brand. It’s where you express yourself and show all your quirks. 🙂 #TwitterSmarter
— Rebecca Bredin (@RebeccaBredin) April 13, 2017
A4 Your social footprint gives people insight into your skill set and body of work #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 13, 2017
https://twitter.com/MarketingBrotha/status/852576294160265216
A4: Social media is a tactic you need to use to push info to your target audience about who you are & why they should care. #TwitterSmarter https://t.co/a4sgdiJNlQ
— Robert Fischer (@_imPRessive_) April 13, 2017
https://twitter.com/GenePetrovLMC/status/852576302129459200
A4: People get to know you better. One thing to be "on" stage and another to live each day #twittersmarter
— Kimberly Faith 💫 (@IamKimFaith) April 13, 2017
A4. Social media are the channels to show your true personality while your website is your home base for your business #twittersmarter
— Cheval John, Social Media Professional (@chevd80) April 13, 2017
A4: It's your starting point for your #digital footprint 👣 ! #TwitterSmarter https://t.co/yyJa4SEWL5
— Katelyn Brower (@KatelynBrower_) April 13, 2017
A4: Social media (if done right!) amplifies your presence & brings you closer to your audience, creates solid relationships #twittersmarter
— Sabrina Cadini (@SabrinaCadini) April 13, 2017
A4: Social Media is a great platform to get people to Know + Like + Trust you and your brand. #twittersmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A4 Social Media brings your brand forward on a personal level. it's a spotlight for you to form that connetion. #TwitterSmarter pic.twitter.com/3HTYzAeFBb
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 13, 2017
A4. Various SM sites are like the many slices of a pie.Together they create your whole brand identity. Each piece is unique. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) April 13, 2017
A4 PPL still think they can "create" / fake an image of their biz. #SocialMedia = the raw, honest, detailed digital map of U #TwitterSmarter https://t.co/CPCOYbqnUi
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) April 13, 2017
A4. Social media allows for almost connections to customers, colleagues, & other brands for education, learning & networking #TwitterSmarter pic.twitter.com/WEDaXcPDWN
— ❤❤#FreelanceWriter. Marketer. Influencer. 😘🤓😏 (@msloydwrites) April 13, 2017
https://twitter.com/vivektweetsso/status/852579203325329408
Q5: What are some of Twitter’s under-utilized features that can help small businesses succeed at Personal Branding? #TwitterSmarter pic.twitter.com/9Vc5A2pliI
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A5: You can create lists to keep tabs on current & potential clients. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A5: You can follow people you want to meet & see when they’re going to be in your city. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A5: With Twitter, you can create a ‘warm’ relationship with a reporter to position yourself as a future source. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
@MadalynSklar A5 : gifs! I absolutely love them! Humor goes a long way #TwitterSmarter. pic.twitter.com/JF8WASpf0n
— The Singing Tech ? (@SingingTech) April 13, 2017
A5 Tagging people on to pictures, it is great start forming a tribe #twittersmarter @MadalynSklar
— Dr Ross Espinoza FRSA (@DrRossEspinoza) April 13, 2017
A5.#twitter
tools:-Lists
-Analytics
-Advanced Search
-Buffer
-Moments
-Video#TwitterSmarter pic.twitter.com/aYZil94Bw6
— Gabriela Cardoza (@CardozaGab) April 13, 2017
A5 Twitter Lists – Hootsuite dashboards – pinning tweets – UTM codes #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 13, 2017
A5 Don't neglect analytics to see how your content/engagement/growth is doing. Analytics are like a lamp in the darkness. #TwitterSmarter pic.twitter.com/QKQU88LDVA
— HeyOrca! – Social Media Scheduler (@HeyOrca) April 13, 2017
A5: my favoriteeeeeeeee – GIFs , so fun and personable! #TwitterSmarter pic.twitter.com/HBTNA5tu88
— Katelyn Brower (@KatelynBrower_) April 13, 2017
https://twitter.com/LUCYrk78/status/852577863438127105
@MadalynSklar A5. A lot of people don’t know about or use Twitter Advanced Search #TwitterSmarter pic.twitter.com/LunZbfyAqz
— Jennifer Corcoran ? (@SuperConnector) April 13, 2017
@MadalynSklar A5: Analytics, people tend not to know how they work, Lists and bio showing who they are & what they do. #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) April 13, 2017
A5: Think Periscope and Videos should probably be included for brand building…. #twittersmarter
— Tim Lewis @Stoneham Press (@StonehamPress) April 13, 2017
A5. Analytics
Advanced Search#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) April 13, 2017
A5: Some of the under-utilized featuers on Twitter: lists, polls, moments, tagging up to 10 people in an image. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
https://twitter.com/PolePositionMkg/status/852578135010881536
A5: I can't say it enough, if you're not using Twitter for LISTS – you're missing out. It's a quick way to organize topics! #TwitterSmarter
— JMatt (@JMattMke) April 13, 2017
A5: Lists, lists, lists, lists, lists, lists, lists, lists, lists
Did I mention lists? #twittersmarter pic.twitter.com/xXP9P3UEW3
— Jennifer Bulandr (@JenniferBulandr) April 13, 2017
A5: Using moments, lists and advanced searches #twittersmarter
— SQM Inc. (@SQMInc) April 13, 2017
A5.
Heck…
YOUR BIO!Too often people
DON'T sell their USP!!!#TwitterSmarter pic.twitter.com/H9weBE7sOk— Gabriela Cardoza (@CardozaGab) April 13, 2017
@MadalynSklar A5: Advanced #search, pinned tweets, and #analytics! Don’t ignore the data ? #TwitterSmarter pic.twitter.com/G0G4QshmfG
— Lori Friedrich (@lorifriedrich) April 13, 2017
Q6: How can Twitter help you locate your target audience and manage your online positioning? #TwitterSmarter pic.twitter.com/SQDJruib8V
— Madalyn Sklar (@MadalynSklar) April 13, 2017
Q6: You’re known by the company you keep, so you can RT people you’d like to be associated with. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A6: There are tools that will help you locate your target audience. I use @ManageFlitter. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
https://twitter.com/LUCYrk78/status/852579003244437505
A6.
-Follow relevant hashtags
-Join chats
-Use advance search
-Follow competitor convos, hashtags, campaigns#TwitterSmarter https://t.co/64SN668nLl
— Gabriela Cardoza (@CardozaGab) April 13, 2017
A6: Monitor keywords and hashtags related to your brand/ competitors brand/similar product or offering/pancake recipes #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) April 13, 2017
A6: Check out what hashtags your audience is using and use them as long as the content is relevant + helpful. #twittersmarter https://t.co/YK8Npf6nI6
— Krissy Ruiz ⭐ (@KrissyRuiz_) April 13, 2017
A6.
Twitter = stay relevant
LISTEN to market needs feedback
+ value
respond
connect
build trust
thought leadership#TwitterSmarter— Gabriela Cardoza (@CardozaGab) April 13, 2017
A6 #Hashtag monitoring, Keyword search, Competitor analysis, Advanced search are helpful in finding TA. Engage with them. #TwitterSmarter https://t.co/KXCRXho3g5
— Varun Kumar 🎶 (@DigitalVK) April 13, 2017
A6: Take a look at advanced searched and explore hashtags and keywords in your area. You can also look at specific cities! #TwitterSmarter
— JMatt (@JMattMke) April 13, 2017
A6: Utilizing hashtags and list is a great way to find your audience. Plus getting in chats and making real connections. #TwitterSmarter pic.twitter.com/gq6FkJIjLV
— Jenn Baker Blog (@jennbakerblog) April 13, 2017
A6. Social listening.
Monitoring hashtags
Advanced search & analytics.
Engage#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) April 13, 2017
@MadalynSklar A6: Hashtags, advanced search, and list building are big pieces of the puzzle AND use #analytics to pinpoint and adjust #TwitterSmarter pic.twitter.com/OAsQVXrskS
— Lori Friedrich (@lorifriedrich) April 13, 2017
Q7: When building your personal brand, how important is creating your own content and consistent engagement? #TwitterSmarter pic.twitter.com/B6XYvfDZnN
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A7: It’s nice to curate others’ ideas, but better to also create your own. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A7: Creating your own content on Twitter (not just RTing) allows your voice & brand to shine through. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A7: It is always best to create and promote your own content. But of course you want to share others that are relevant. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) April 13, 2017
https://twitter.com/TracysEOP/status/852579948816728065
A7 Your own content defines your brand. Consistent engagement shows you care and are available to help others. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) April 13, 2017
A7: Even if creating your own content isn't possible, you can (AND SHOULD) always consistently engage with others! #TwitterSmarter
— JMatt (@JMattMke) April 13, 2017
A7 Depends on goals & curation can be powerful. but creating your own content on some level is necessary to build brand. #TwitterSmarter https://t.co/yFCdWGK56j
— Mike Barzacchini (@MikeBarzacchini) April 13, 2017
A7. They are as important as eating & sleeping. Without content, you won't be known. Without engagement, you r only a brand#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) April 13, 2017
@MadalynSklar A7. People want to hear your voice. If you just rehash other people's thoughts, you won't be seen as original. #TwitterSmarter
— Rebecca Bredin (@RebeccaBredin) April 13, 2017
A7
VERY!
VALUABLE content
+ engagement
+ consistency
+ authenticity=
tribe
trust
brand recog
brand rep
sales
loyalty#TwitterSmarter pic.twitter.com/KqUlbBBdCM— Gabriela Cardoza (@CardozaGab) April 13, 2017
https://twitter.com/PolePositionMkg/status/852580543610978304
https://twitter.com/ap_bullard/status/852580708014895104
A7: Speak your voice and, as @dorieclark mentioned earlier, show your personality – It helps with your personal brand #twittersmarter
— Sabrina Cadini (@SabrinaCadini) April 13, 2017
@MadalynSklar A7: Don't be a copycat, no one likes a broken record! #BeOriginal #BeEngaging #BeAuthentic #TwitterSmarter pic.twitter.com/LVgQ6gUm9W
— Lori Friedrich (@lorifriedrich) April 13, 2017
Q8: What is the 3-step process to reinventing yourself on social media – “Big R” vs. “little r” and how does Twitter fit in? #TwitterSmarter pic.twitter.com/WZLBqJSv6Q
— Madalyn Sklar (@MadalynSklar) April 13, 2017
A8: “Big R” Reinvention = major change. Small “r” reinvention = agility & adaptation. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A8: What you tweet about shows your audience what you care about & where your current interests are. #twittersmarter
— Dorie Clark (@dorieclark) April 13, 2017
A8: Be real. Be transparent. Be giving. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) April 13, 2017
@MadalynSklar A8:
1. Show who you are
2. Be yourself but appeal to your potential audience
3. Rock and own your content#twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) April 13, 2017
A8 If you're trying a BIG reinvention, start from stratch!
New account, research your new audience and provide new content! #TwitterSmarter
— JMatt (@JMattMke) April 13, 2017
A8 If you're trying to reinvent yourself w/ current account..
Re-evaluate your ideal audience, create new content & engage! #TwitterSmarter
— ?JMatt (@JMattMke) April 13, 2017
https://twitter.com/MarketingBrotha/status/852582473460576256
A8 Creative content, Engage with your audience, and monitor hashtags. #twittersmarter
— Makayley Lindsey (@LindseyMakayley) April 13, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
