Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @ConsultingChick. Topic: Building An Unforgettable Personal Brand on Social Media. #TwitterSmarter pic.twitter.com/hBjBeCqXsY
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can Twitter lists help me curate the perfect Twitter feed? #TwitterSmarter pic.twitter.com/Trld0QI4il
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
@MadalynSklar 1|5 Twitter Lists offer a great way to organize and curate feeds and make it easier to digest relevant content @MadalynSklar #TwitterSmarter pic.twitter.com/wsqABjwwU9
— Hootsuite (@hootsuite) May 4, 2017
@MadalynSklar 2|5 Use Twitter Lists to help curate the perfect Twitter feed by: Creating lists organized by theme or topic @MadalynSklar #TwitterSmarter pic.twitter.com/c8YfnFEkBp
— Hootsuite (@hootsuite) May 4, 2017
@MadalynSklar 3|5 You can also create a private list of competitors as well as subscribe to other users’ lists @MadalynSklar #TwitterSmarter pic.twitter.com/OsAiZQ87h8
— Hootsuite (@hootsuite) May 4, 2017
@MadalynSklar 4|5 Use Hootsuite to save time and energy by setting up streams for your lists to view them side-by-side. @madalynsklar #TwitterSmarter pic.twitter.com/yqDNJmbAal
— Hootsuite (@hootsuite) May 4, 2017
@MadalynSklar 5|5 For more info on how to curate the perfect Twitter feed, check out this post: https://t.co/Y5cBavdvik @MadalynSklar pic.twitter.com/G8aP3FHhSC
— Hootsuite (@hootsuite) May 4, 2017
Q1: How would you define an Unforgettable Personal Brand? #TwitterSmarter pic.twitter.com/nctr2iD5CZ
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A1.1 Unforgettable is always in the eyes of the beholder: your sweet-spot audience. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A1.2 Truly unforgettable people are focused on SERVING their audience—they’ve got a big idea that connects them #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A1.3 People who live/express their talents/passions authentically–and tie it back to a core idea that matters #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A1: Unforgettable is being so different, in a great way, that you stand out in another stratosphere. Like @CaseyNeistat. #TwitterSmarter https://t.co/pgWeYeSsEC
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A1 Unforgettable personal brand feels unique and authentic. You can tell without looking at a name where content comes from. #twittersmarter
— PolePositionMkg (@PolePositionMkg) May 4, 2017
A1: "Uniquely YOU." No one else can be the best you, so stand out the best way you possibly can. #TwitterSmarter https://t.co/VlUeFkHoeB
— Katelyn Brower ? (@BrowerKDnB) May 4, 2017
A1 someone people respect, & that is memorable. Someone who is the same online & off. #TwitterSmarter someone always top of mind https://t.co/fBrjUOJIJA
— LUCYrk (@LUCYrk78) May 4, 2017
@MadalynSklar A1 personally, I would say authentic, fun, clear, relevant #twittersmarter @MadalynSklar
— Dr Ross Espinoza ? (@DrRossEspinoza) May 4, 2017
A1 an unforgettable personal brand is one that never PUSHES or HUSTLES people into listening #twittersmarter https://t.co/UCVarfTeEi
— mark longbottom (@marklongbottom_) May 4, 2017
A1: An unforgettable personal brand hits you in the sweet spot. It's memorable, engaging, and you want to know more. #twittersmarter
— Jessica Lynn (@JessTheWriter33) May 4, 2017
A1: It all starts with TRUST. An unforgettable PB also means being knowledgeable, engaged, and reaching out to help #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) May 4, 2017
@MadalynSklar A1. An forgettable personal brand gives value to others #twittersmarter
— Cheval John (@chevd80) May 4, 2017
A1: An unforgettable personal brand is AUTHENTICALLY YOU. Be true to yourself online, offline, or anywhere else! #TwitterSmarter https://t.co/RgFSdm4Sc1
— Jason Michael (@_Jason_Michael) May 4, 2017
@MadalynSklar A1: Someone who offers insights that you remember & can reference at any moment to generate value for yourself. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) May 4, 2017
A1: An unforgettable #personalbrand is one that consistently resonates emotionally, not just visually #twittersmarter
— Elizabeth Greenberg (@BettaBeYou) May 4, 2017
A1: an unforgettable brand is one that is authentic. When you're real with your followers, consistent & give great value! #Twittersmarter https://t.co/7b0AOI3oFC
— The Jax Inc (@JacquiCooks) May 4, 2017
@MadalynSklar A1 One that ties visuals together with engaging content. Our brains remember visuals better. I just made these with Canva! #twittersmarter pic.twitter.com/4WcE8aDJik
— Rob Christianson (@robchristianson) May 4, 2017
Q2: How can Social Media help you craft your personal brand voice to expand your reach? #TwitterSmarter pic.twitter.com/8HzCg5MCaz
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A2.1 Social is a GREAT place to experiment—tweets and short posts don’t live forever so it’s easy to shift focus. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A2.2 You can try a new audience slice (or SM platform) on for size, crafting everything exactly for them. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A2.3 If that works you can incorporate into your overall brand/biz. If not, you can pivot fast. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A2: Go to where your fans are on social media. Use every feature that platform has to offer. Livestream is hot. Try it! #TwitterSmarter https://t.co/DrXuZiIwWx
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A2: Social media allows you to connect with SO many people in the easiest way. #TwitterSmarter
— Express Writers (@ExpWriters) May 4, 2017
A2: Social media gives you the tools to not only see what you can offer more of, but exactly what your audience wants/needs. #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) May 4, 2017
A2.2: Each platform is unique which encourages you to create and offer different content – which develops your online voice! #TwitterSmarter
— ?JMatt (@JMattMke) May 4, 2017
A2 Interest tweets, engaging others, commenting and sharing help expand reach, build personal brand. #TwitterSmarter
— Suzy Hartgrove (@kitdog) May 4, 2017
A2 You can show different sides of you but with same message on different platforms – some more visual, some deeper content #twittersmarter
— Jeff Dagley (@jdags) May 4, 2017
A2: It allows to find your audience and share your wisdom / knowledge in different ways on each platform #twittersmarter
— Sabrina Cadini (@SabrinaCadini) May 4, 2017
A2: Social Media is a platform to test your #personalbrand’s voice where you’re guaranteed to receive unfiltered feedback. #TwitterSmarter https://t.co/1yx2AwZDFT
— Jason Michael (@_Jason_Michael) May 4, 2017
Q3: What are some ways small businesses can leverage Social Media to earn the audience’s attention? #TwitterSmarter pic.twitter.com/XYYPllkxe7
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A3.1 Be—authentically—different to stand out. Like @Wendys for example. Cheeky, irreverent is powerful (done right) #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A3.2 Make alliances where you help each other amplify complementary content #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A3: It's about relationships. Take time to connect and engage with people on social media. Do this every day. #TwitterSmarter https://t.co/84efBFx6wq
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
@MadalynSklar A3: Make your message into content and make your content worth sharing. And make that share-worthy content bite-sized #twittersmarter
— Jeff Perry ? (@ThePodcastBrief) May 4, 2017
A3. Small businesses have the ability to better show company culture & add personalized touches through SM #twittersmarter @MadalynSklar
— Easton Advertising (@easttweet) May 4, 2017
A3 Provide relevant, targeted content, be human and authentic, interact with your audience #twittersmarter
— PolePositionMkg (@PolePositionMkg) May 4, 2017
A3 Think: how am I different / niched in what I can offer? How's my voice unique to stand out. Then cratf your content w/it #TwitterSmarter https://t.co/JLfNVM1MaT
— Zala Bricelj (@ZalkaB) May 4, 2017
A3: create or participate in twitter chats. do live stream videos to show bts or a q&a. It's about getting ppl involved. #twittersmarter
— Mind of a Diva (@MindofaDiva) May 4, 2017
A3: Social platforms are great places to share helpful content – be on the right channels & deliver prob.-solving content #twittersmarter
— Elizabeth Greenberg (@BettaBeYou) May 4, 2017
A3. Engage with the audience and invite audience participation. Encourage sharing and user generated content. #TwitterSmarter pic.twitter.com/O8vj9Fo4gu
— ✨Eloquent Content✨ (@eloquentcontent) May 4, 2017
A3 live and story options help share their voice and engage w/audience – the brand and audience learn from each other #twittersmarter pic.twitter.com/hDJ7VbDI8H
— Tianna Winters (@socialbytw) May 4, 2017
Q4: What questions do we need to ask when defining our social strategy for any Social Platform? #TwitterSmarter pic.twitter.com/Rg0Q2v20ic
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A4.1 Who am I trying to reach on this platform—buyers, employers, clients, media? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A4.2 What can do to differentiate myself on this platform? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A4.3 Am I REALLY ready to do what it takes to be successful on this site? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A4.4 What results are reasonable to expect over 3 months? 6 months? What’s my cost/benefit? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A4: Know and understand who your audience is. I thought it was one and when I paid closer attention, it was something else. #TwitterSmarter https://t.co/25MIXJqDHL
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
@MadalynSklar A4. Who is our audience? What pain is keeping them up at night? How can we solve their problem #twittersmarter
— Cheval John (@chevd80) May 4, 2017
A4 What is my end-goal long-term? How do I engage & connect to my audience? What do I wish my audience to do w/my content #twittersmarter https://t.co/nWUV8LKhtE
— Zala Bricelj (@ZalkaB) May 4, 2017
A4: What incentive can I use to get the people I meet on this network to my website & on my email list? #TwitterSmarter https://t.co/f6yvo8GdSa
— Stacey #WOMMASummit (@sdepolo) May 4, 2017
A4: Who is our target audience? What are our main goals on this platform? Where do we begin? #TwitterSmarter https://t.co/sQm6VTJNoO
— Katelyn Brower ? (@BrowerKDnB) May 4, 2017
A4: Who is your audience? What kind of content are they looking for? How can you be of service to them? #TwitterSmarter
— Express Writers (@ExpWriters) May 4, 2017
A4: Does my community hang out on this platform? Am I better served putting my energy elsewhere? #TwitterSmarter https://t.co/aN8keskBro
— David B. Cuevas (@DCuevasIM) May 4, 2017
A4: Is my audience or consumer here? What can I offer through this specific platform? What's my end goal? #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) May 4, 2017
A4. Keeping it simple here:
Who?
What?
When?
Where?
How?
Why?
#twittersmarter— Gene Petrov (@GenePetrovLMC) May 4, 2017
Q5: What are some tips to make Twitter work best for your personal brand and business? #TwitterSmarter pic.twitter.com/4K3Xx3C15L
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A5.1 Find the right voice for both you + your biz—where do the 2 intersect? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A5.2 Find your people. Search and FOLLOW peeps, don’t wait for them to find you. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A5.3 Align EVERYTHING on Twitter w/your biz. High touch? No auto DMs. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A5.4 Don’t be afraid to take it off-line—talking to people can cement budding relationships #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A5: My Twitter Secret Sauce works! I've been using this strategy for years. Try it. The key is consistency. #TwitterSmarter pic.twitter.com/QdTyWzcwkQ
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A5: This is where the magic happens…getting to hang out IRL with folks I meet online.
Let me know when you visit SF! #TwitterSmarter https://t.co/BjlRCNghcs— Stacey #WOMMASummit (@sdepolo) May 4, 2017
A5: Be authentic and transparent. Remember your personal brand is YOU! #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) May 4, 2017
A5. Make sure to be consistently Tweeting relevant and high quality content to establish authority. Engage w/ followers #twittersmarter
— Gene Petrov (@GenePetrovLMC) May 4, 2017
A5: Understand that only 5% of your total audience will ever see each individual tweet.
♻️Repurpose
♻️Reuse
♻️Recycle #twittersmarter https://t.co/YoMmiS5FAi— Jason Michael (@_Jason_Michael) May 4, 2017
A5 We used to talk about "brand names" NOW your brand IS your name! #twittersmarter
— Chaim Shapiro (@ChaimShapiro) May 4, 2017
A5: Be you! Don't take "expert" advice if it doesn't feel right to you and/or your brand. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) May 4, 2017
A5: For both personal & business, we need to engage with one another – it is not only about you, your audience matters. #TwitterSmarter pic.twitter.com/tT5UXUl7hs
— Katelyn Brower ? (@BrowerKDnB) May 4, 2017
A5: Share relevant content for your ideal audience – You won't create a community with just random or trendy posts / tweets #twittersmarter
— Sabrina Cadini (@SabrinaCadini) May 4, 2017
A5. Make sure you understand and are using the built in #tools to sort information like Twitter Analytics and Lists. #TwitterSmarter pic.twitter.com/1QUVe3cvle
— ✨Eloquent Content✨ (@eloquentcontent) May 4, 2017
Q6: How can I define what Social Media Platform works best for my small business/consultancy? #TwitterSmarter pic.twitter.com/ro0zeWSiKO
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A6.1 My new favorite saying: word of mouth isn’t spoken anymore, it’s posted. So where are your buyers posting? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A6.2 Get clear on your client/buyer profile. Where do they go to find/talk about your service? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A6.3 What fits best with your brand? Twitter’s fast pace or Instagram’s smoothness? Pinterest for instant sales? #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A6: When you know your audience, it will be easy to figure out which platforms work best. But you have to experiment. #TwitterSmarter https://t.co/H6GIyXPXSu
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A6. Depends on the business. Highly visual businesses are better served on Instagram. #twittersmarter
— Gene Petrov (@GenePetrovLMC) May 4, 2017
A6: Determine if your audience is there. Create a strategy + post. The best platform is where you see the best results. #TwitterSmarter
— Express Writers (@ExpWriters) May 4, 2017
A6: First define what your social media goals are. Then evaluate and see which platforms are helping you reach those goals. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) May 4, 2017
A6 Where are your customers? Where are your competitors? Start there to know which social media channels to use. #TwitterSmarter
— Suzy Hartgrove (@kitdog) May 4, 2017
A6: find out where your target audience is at. HOW? spy on your competition hehe#TwitterSmarter pic.twitter.com/AYAAFm3g8X
— ali mirza (@AliMirza2k) May 4, 2017
A6: Start by defining your audience & buyer personas in true detail. Ask your customers where they are and what they like. #twittersmarter
— Elizabeth Greenberg (@BettaBeYou) May 4, 2017
A6. Go where your target audience is. No use providing great content on a platform that doesn't resonate with ur audience. #twittersmarter pic.twitter.com/S27YtnrDaL
— Daniel Birungi (@DanielBirungi) May 4, 2017
A6. Try out platforms to see if they feel like a good fit for you & your audience. If you're comfortable, they will be too. #TwitterSmarter pic.twitter.com/X4tK2SX055
— ✨Eloquent Content✨ (@eloquentcontent) May 4, 2017
Q7: What are some best ways for small businesses to manage their digital presence effectively? #TwitterSmarter pic.twitter.com/o2Je5CmfRN
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
Q7.1 Match your social media platforms with your business + personality #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
Q7.2 Keep it simple—start with the platforms most aligned with your message/buyers #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
Q7.3 If you hire out, agree on key goals, metrics (in advance) and MEASURE results #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
Q7.4 Build it into your life—make it seamless #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A7: Tool, tools and more tools! @hootsuite @buffer @tweet_jukebox @ManageFlitter will help you tremendously. #TwitterSmarter https://t.co/DfxJQbOXah
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A7: Use tools like @hootsuite @buffer @TweetDeck @Bitly. Schedule time for social networking. Commit to connect. #TwitterSmarter https://t.co/PZiZH2djXs
— Wendy Terwelp (@wendyterwelp) May 4, 2017
A7: I go back & forth on whether I like @hootsuite or @buffer better but recently I've started using @coschedule and LOVE it #twittersmarter
— Elizabeth Greenberg (@BettaBeYou) May 4, 2017
A7. Use tools. Paid tools. It is a BUSINESS investment.
That is unless, it is just a hobby. #twittersmarter
— rubyrusine (@SocialSMktg) May 4, 2017
A7: When it comes to managing your dig presence, you should think 'content to provide' – organize it w/ a Content Calendar! #TwitterSmarter
— ?JMatt (@JMattMke) May 4, 2017
A7 observe and listen to what matters to them – theirs time and nobody has to fill every black hole with content #twittersmarter https://t.co/tXhofBYBiL
— mark longbottom (@marklongbottom_) May 4, 2017
A7. Hire a VA to handle some of the social media responsibilities. I'm glad I did. More time for engagement! #twittersmarter
— Gene Petrov (@GenePetrovLMC) May 4, 2017
A7: Businesses can manage their digital presence effectively by using an all inclusive inbox like @FrontApp. I use it too!#twittersmarter https://t.co/X5p5HhAFu4
— Jason Michael (@_Jason_Michael) May 4, 2017
A7: Carve out time daily to ENGAGE. Go through your lists, find the best content and SHARE. Start a dialogue #TwitterSmarter https://t.co/lLb5gWbkJY
— David B. Cuevas (@DCuevasIM) May 4, 2017
A7. Finding & recruiting "rising stars" in the biz to join in. They're usually flattered and will bring their A game. #twittersmarter https://t.co/NliSFgs4tt
— Su Doyle (@sudoyle) May 4, 2017
A7 use analytics to generate actionable data that informs continuous improvement of digital presence #twittersmarter
— David Pepper (@thedavepepper) May 4, 2017
A7: Pro Tip – #SmallBiz, doesn't make social media a part-time job. If you put in the time/effort, you will see success! #TwitterSmarter pic.twitter.com/ARBKm5mGab
— Katelyn Brower ? (@BrowerKDnB) May 4, 2017
Q8: “You Only Need Three Marketing Strategies” – Can you explain more? #TwitterSmarter pic.twitter.com/CM6qGhsUUu
— Madalyn Sklar ? (@MadalynSklar) May 4, 2017
A8.1 Small biz owners have oh about a million priorities, so their marketing works best when it’s simple. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A8.2 You don’t need competing priorities—so narrow down your strategies to 3 or less. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A8.3 If you’re still experimenting, stick with each strategy (watch metrics) until you’re sure it’s not working #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
A8.4 Strategy changes occasionally—tactics might change often. #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 4, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.