Tips, Tools & Resources For Content Promotion on Twitter with Mike Allton
#TwitterSmarter Chat Recap: 5-11-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
I had a great time today with @mike_allton on the #TwitterSmarter “after” chat livestream on Facebook. https://t.co/8iOWp2z9vU pic.twitter.com/fvvRWKivS2
— Madalyn Sklar ? (@MadalynSklar) May 11, 2017
Please welcome our guest @mike_allton. Topic: Tips, Tools & Resources For Content Promotion on Twitter. #TwitterSmarter pic.twitter.com/hS5DxydWhb
— Madalyn Sklar (@MadalynSklar) May 11, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How do we find the right influencers to promote our product, service or brand? #TwitterSmarter pic.twitter.com/I9HpX8nPSx
— Madalyn Sklar (@MadalynSklar) May 11, 2017
@MadalynSklar 1|5 Start with who your audience engages with. The people your audience looks up to are the ideal options @MadalynSklar #TwitterSmarter pic.twitter.com/SrsYCy9ooN
— Hootsuite (@hootsuite) May 11, 2017
@MadalynSklar 2|5 Once you have a list of potential influencers, filter for relevance and reach. ? @MadalynSklar #TwitterSmarter pic.twitter.com/CCLqrZ82IB
— Hootsuite (@hootsuite) May 11, 2017
@MadalynSklar 3|5 Relevance: They’re trusted resources for your customers. Reach: They have an audience of good size. @madalynsklar #TwitterSmarter pic.twitter.com/6WRepJeAV7
— Hootsuite (@hootsuite) May 11, 2017
@MadalynSklar 4|5 What we do is leverage Hootsuite’s keyword search streams to find high-value individuals in your area ? @MadalynSklar #TwitterSmarter pic.twitter.com/jVbgCuQedq
— Hootsuite (@hootsuite) May 11, 2017
@MadalynSklar 5|5 For more info on this topic, check out our Influencer Marketing blog post ? https://t.co/cv6k19dsln @MadalynSklar #TwitterSmarter pic.twitter.com/r7JXsz75jt
— Hootsuite (@hootsuite) May 11, 2017
#TwitterSmarter Chat
Q1: Is Twitter relevant for Efficient and Effective Content Marketing? #TwitterSmarter pic.twitter.com/gxkI63tbc4
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A1a: Absolutely. Share new & evergreen posts. Twitter can also be used to connect, listen & engage! #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A1b: For instance, discussions on Twitter may give you ideas and inspiration for even more content you need to create! #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A1: Twitter is a great platform for connecting with people using creative 140 character tweets. It's proven to work. #TwitterSmarter https://t.co/IRvSmZ9ook
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A1 @MadalynSklar Not just relevant–essential if your audience is there! #twittersmarter
— Rochelle Moulton (@ConsultingChick) May 11, 2017
https://twitter.com/PolePositionMkg/status/862719189026557952
https://twitter.com/AndreaPAbbott/status/862719225680453633
A1: YES! If anyone says no – see me after class😡 #TwitterSmarter pic.twitter.com/xeGYhwAPbn
— Katelyn Brower (@KatelynBrower_) May 11, 2017
A1. Absolutely! I ❤️ twitter for how it easy it can be used to create a dialogue. The 140 limit allows u to talk concisely. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
A1: If your audience is on Twitter, it's a great platform to get to know them and share valuable content they'd love. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 11, 2017
A1 Twitter offers a great opportunity to be concise and really nail down what you are trying to say. #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) May 11, 2017
A1: If you put in the time, it can be effective; but shelf life of a tweet is about 18 minutes, you gotta post frequently! #TwitterSmarter
— JMatt (@JMattMke) May 11, 2017
Q2: What are some best tips to successfully integrate your Twitter presence and content strategy? #TwitterSmarter pic.twitter.com/VzmYrLDTVX
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A2a: Have a consistent brand & voice between Twitter and your website / content. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A2b: Cross-promote by sharing content and ideas to Twitter, and have follow buttons, embedded tweets, etc. on your site. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A2c: Participate in great tweet chats like #TwitterSmarter within your niche!
— Mike Allton (@mike_allton) May 11, 2017
A2: Best strategy is participating in relevant Twitter chats. And even host your own! #TwitterSmarter https://t.co/2WEGWCMuin
— Madalyn Sklar (@MadalynSklar) May 11, 2017
@MadalynSklar A2: Includes tweetables in your content to encourage readers to share it. #twittersmarter
— Social Chefs (@socialchefs) May 11, 2017
A2. I've created my own personal hashtag #GetSET and I use it in my Twitterchat conversations. #TwitterSmarter
— Danny Kambel (@DannyKambel) May 11, 2017
https://twitter.com/DCuevasIM/status/862720731670470657
A2. Use twitter to get to know your audience, engage with them, and amplify your content.
Engage
Educate
Amplify#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
A2: Make sure you're actually present on the platform. Share posts regularly and take the time to engage with your audience. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 11, 2017
https://twitter.com/PolePositionMkg/status/862721190586195970
A2 Think that rather than retweeting my content link all the time, I need to mix it up with gifs, quotes, pics. #twittersmarter
— Jamie Jeffers (@MediumSizedFam) May 11, 2017
A2. Focus on sharing content related to your field of work and interests to integrate the two. #TwitterSmarter pic.twitter.com/LunDDPNz0W
— ❤❤#FreelanceWriter. Marketer. Influencer. 😘🤓😏 (@msloydwrites) May 11, 2017
https://twitter.com/OmnipoTony/status/862721517137924096
Q3: How can optimizing the "Tweet" Social Sharing Buttons help build your Twitter presence? #TwitterSmarter pic.twitter.com/gU3auBZ1cx
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A3a: First, append them with your handle like, “via @Mike_Allton” so you get mentioned on shares. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A3b: Then be sure to thank and engage with those sharing your content! #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A3c: Second, if possible, customize the text that’s shared so it’s ideal for Twitter (i.e. hashtags). #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A3: Most people don't take the time to optimize their social sharing buttons. Be sure you have it set up properly! #TwitterSmarter https://t.co/AaOcpLI89N
— Madalyn Sklar (@MadalynSklar) May 11, 2017
@MadalynSklar A3: it helps get the word out about your content via your audience /potential influencers #TwitterSmarter
— The Singing Tech ? (@SingingTech) May 11, 2017
A3: With my blog it brings awareness to my site, articles, and my brand. That way I can grow my audience. #twittersmarter pic.twitter.com/e3aC3Gvdsu
— Jenn Baker Blog (@jennbakerblog) May 11, 2017
A3: If you promote social sharing and you have good content, you'll see more traffic because you share value. #twittersmarter
— Jessica Lynn (@JessTheWriter33) May 11, 2017
https://twitter.com/OmnipoTony/status/862722231587282944
A3: If you maintain a website, that social share button should be featured on new content (but not just for Twitter, FB too) #TwitterSmarter
— JMatt (@JMattMke) May 11, 2017
@MadalynSklar A3: People are more likely to share your quality content if you help them do so and social sharing buttons are best in that.#TwitterSmarter
— RankWatch (@RankWatch) May 11, 2017
A3 Having a tweet sharing button makes it very easy for people who love your content to share it with others. #twittersmarter
— Rebecca Jatoe (@makemoneybecky) May 11, 2017
@MadalynSklar A3: It makes it easier for your audience to know how to connect with you. It also drives people to check out that account. #twittersmarter
— Social Chefs (@socialchefs) May 11, 2017
@MadalynSklar A3 – It makes it easier for people to share you content and thus they are more likely to – low barrier! #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) May 11, 2017
Q4: What are some ways to measure content performance and how does it resonates with our audience? #TwitterSmarter pic.twitter.com/Y7523oil6K
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A4a: Use Google Analytics to measure referral traffic from Twitter to your site overall & specific posts. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A4b: If your buttons lack tweet counts, try a https://t.co/NZz6T9p0a6 script to display them. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A4c: For a bigger picture, use tools like Brandwatch or AgoraPulse to monitor engagement, awareness or sentiment trends. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A4: Regularly review your Twitter analytics at https://t.co/8WRP5jPRDG. Twitter provides helpful stats. #TwitterSmarter https://t.co/XrApyT9QvH
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A4 beyond likes and retweets? I think ongoing engagement with later tweets and real conversation #twittersmarter
— broadhead|HMH (@hmhagency) May 11, 2017
A4: Twitter Analytics is a great starting point for checking out tweet engagement.
#twittersmarter— Laura Denny (@ldcreativemedia) May 11, 2017
https://twitter.com/AndreaPAbbott/status/862722888230592512
https://twitter.com/PolePositionMkg/status/862722945466150917
A4 twitter analytics is great. Professional tools aside, number of RTs/Likes/reach are a decent indicator #TwitterSmarter pic.twitter.com/p5obpjRziN
— Monica Jasuja (@jasuja) May 11, 2017
A4: Social metrics work! Are users sharing the content? Are they clicking on the link provided? #TwitterSmarter pic.twitter.com/6Tv1PBT92b
— Katelyn Brower (@KatelynBrower_) May 11, 2017
A4: I would say be having a tweet counter on your site, comments, google analytics, and engagement. #twittersmarter pic.twitter.com/F03VBYsnmd
— Jenn Baker Blog (@jennbakerblog) May 11, 2017
A4: On Twitter you can use their native analytics software. You can also look at replies, retweets and favorites! #TwitterSmarter
— JMatt (@JMattMke) May 11, 2017
https://twitter.com/LUCYrk78/status/862723592164913152
A4: Twitter Analytics. Google Analytics. Facebook Insights. LinkedIn insights. Test, measure, pay attention to performance. #twittersmarter
— Jessica Lynn (@JessTheWriter33) May 11, 2017
A4: Use the analytics built into each platform and the analytics on your social media scheduler. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 11, 2017
Q5: How can Twitter integration with automation tools help manage timely content distribution? #TwitterSmarter pic.twitter.com/gH8qAAZnR2
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A5: No one has time to tweet all day. Tools must be used to schedule and maintain activity. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A5: I use @buffer to schedule articles I read and then want to share with my community. It's best to spread out over time. #TwitterSmarter https://t.co/k7N23NT56R
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A5: A great strategy to automate content is using @buffer or @hootsuite with @feedly. I ♥️ how easy it is! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A5: Some more great tools for automating content is @nuzzel to @buffer or @hootsuite. I love also ♥️ @tweet_jukebox. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 11, 2017
https://twitter.com/PolePositionMkg/status/862724094042812416
https://twitter.com/AndreaPAbbott/status/862724351568695296
A5. Schedule evergreen content to be posted at optimal time based on your audience.
NEVER schedule engagement. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
A5 Love being able to use #Hootsuite with pre-scheduling/automation. Ensures that content is going out on a regular basis #twittersmarter
— broadhead|HMH (@hmhagency) May 11, 2017
A5 If you have an international audience you need to have tweets going out when they are awake even if you're not! #twittersmarter https://t.co/SYXQFmA2tB
— Amanda Webb – Digital Marketer 👩💻 (@Spiderworking) May 11, 2017
A5: If you are promoting your own content, it helps schedule your tweets around it! #TwitterSmarter pic.twitter.com/w4EzxeSJ7j
— JMatt (@JMattMke) May 11, 2017
A5: no matter what do but please do not send auto DM's. those auto DM's kill me #TwitterSmarter
— Husamettin Erciyes (@husamerciyes) May 11, 2017
A5. You can schedule content that isn't time or date sensitive using automation tools to save yourself some time. #TwitterSmarter pic.twitter.com/bVYJXxXPBR
— ❤❤#FreelanceWriter. Marketer. Influencer. 😘🤓😏 (@msloydwrites) May 11, 2017
A5: Automation is great to “work” while on vacation, but should not be used full-time. Make sure to be real. @MadalynSklar #twittersmarter pic.twitter.com/XTE0Kk2ZMk
— Krysti Mikkonen (@KrystiMikkonen) May 11, 2017
Q6: How can we use Twitter features like Lists and DMs for genuine engagement? #TwitterSmarter pic.twitter.com/726QzxoA2b
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A6a: I love using Lists to focus on specific topics or groups when I’m looking for specific opportunities. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A6b: A nicely curated list can surface just the right kind of tweets/content to share, when you want it. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A6: I create private lists that help me organize and listen to people I'm most interested in. It's a great way to connect. #TwitterSmarter https://t.co/Op3oMq3uWT
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A6: Another List strategy is curating a great public list. When you add someone, they get a notification. Great to connect. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A6 I <3 lists for finding relevant content to retweet and engage. Are DMs dead? The automated DMs make me dread all of them! #twittersmarter
— Jamie Jeffers (@MediumSizedFam) May 11, 2017
A6: I love using Lists to remind me how I've interacted with people in the past (such as on a Twitter Chat)! #TwitterSmarter
— JMatt (@JMattMke) May 11, 2017
A6. List is a great way 2 monitor content of people I want to follow & engage w/ them
DM is inviting people over for dinner.#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
@MadalynSklar A6. You can use twitter lists to stump out the noise on social media. #twittersmarter
— Cheval John (@chevd80) May 11, 2017
A6.2: DMs are great ways to network/chat with others. But again, don't send auto-DMs. They're disingenuous. Really connect. #twittersmarter pic.twitter.com/NHqgoKbVSD
— Jessica Lynn (@JessTheWriter33) May 11, 2017
A6. Lists – I use it to curate content sources, and also to control my twitter stream.
No unsolicited DMs pls. #TwitterSmarter
— Ruby+Social Success Marketing (@SocialSMktg) May 11, 2017
Q7: How can I use Twitter to spark conversations and build long-term relationships? #TwitterSmarter pic.twitter.com/PNxl85OBzo
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A7: Ask questions. Answer questions. Share & mention other people. Promote others before yourself. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A7: Right here on a Twitter chat. This is the BEST way to spark conversation and build relationships. #TwitterSmarter https://t.co/23pGIQpsNc
— Madalyn Sklar (@MadalynSklar) May 11, 2017
https://twitter.com/PolePositionMkg/status/862725403034693632
@MadalynSklar A7: Monitor other people’s tweets and respond to things, if you have something relevant to say. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) May 11, 2017
A7 Hashtags are an awesome icebreaker since you know they're interested in that topic. #twittersmarter
— Jamie Jeffers (@MediumSizedFam) May 11, 2017
A7: Join Twitter chats! They're a great way to share your thoughts and connect with people all over the world. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 11, 2017
A7: Ask questions, join conversations, hit up Twitter chats. Be social and really connect with others. #twittersmarter
— Jessica Lynn (@JessTheWriter33) May 11, 2017
https://twitter.com/OmnipoTony/status/862727463926943748
A7: I treat Twitter as my digital get-together, conversational and engaging – I find it very easy to start a conversation #twittersmarter
— Sabrina Cadini (@SabrinaCadini) May 11, 2017
@MadalynSklar A7: Join trending topics as well as #Twitter chats. Follow and add people to a list if you want to hear from them. #twittersmarter
— Social Chefs (@socialchefs) May 11, 2017
A7.b: You still have to engage authentically (not spammy/promotionally), but you can strike up convos pretty easily here! #TwitterSmarter https://t.co/NmFOIdzDdZ
— JMatt (@JMattMke) May 11, 2017
A7. Engage
Listen
Monitor & Measure
Create content of value to your ppl#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
@MadalynSklar A7: If you want to interact w/ people who share content using particular hashtag then interact w/ their content, reply them#TwitterSmarter
— RankWatch (@RankWatch) May 11, 2017
Q8: What are your top 5 resources for content promotion on Twitter that help you stand out from the noise? #TwitterSmarter pic.twitter.com/vp7U5Bc4Pp
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A8a: While tools like SocialOomph & AgoraPulse help, it’s the tweets themselves that need to stand out. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A8b: That means sharing smart content, good commentary, and great images. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A8c: So Top 5 Resources look more like: Google Analytics, Feedly, Canva, Post Planner and Twitter Lists. #TwitterSmarter
— Mike Allton (@mike_allton) May 11, 2017
A8: Engage. Engage. Engage. Engage some more. Then engage again. #TwitterSmarter https://t.co/7bxSmZGl8l
— Madalyn Sklar (@MadalynSklar) May 11, 2017
A8: Here are 5 tools: @hootsuite @buffer @nuzzel @feedly and Juice by @paper_li (it's an iPhone app) at Juice.li #TwitterSmarter https://t.co/7bxSmZGl8l
— Madalyn Sklar (@MadalynSklar) May 11, 2017
@MadalynSklar A8: hashtags, images/video, repetition, tagging people and Twitter chats #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) May 11, 2017
@MadalynSklar A8. I definitely recommend @hootsuite, @AgoraPulse @buffer, @PostPlanner and @SproutSocial for content promotion #twittersmarter
— Cheval John (@chevd80) May 11, 2017
A8: Top 5… that's a lot of examples! #TwitterSmarter
1 Be authentic
2 Consistency
3 Twitter Chats
4 GIFs/visuals
5 Puns… lots of puns! pic.twitter.com/Hc8Se7IYwu— JMatt (@JMattMke) May 11, 2017
https://twitter.com/AndreaPAbbott/status/862728935993245697
A8. I use @buffer's Pablo app to schedule my blogs. Love it and can always create awesome quote images easily. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) May 11, 2017
OH… A8.2 – I just started using @Canva to make sure my pics I post to Twitter are optimized for the feed! It's wonderful! #TwitterSmarter https://t.co/ECk4Qcq1Gx
— JMatt (@JMattMke) May 11, 2017
@MadalynSklar A8: For content – .@googlearts, .@SMExaminer, .@socialmedia2day,
For tweet – Include images, gifs, videos, #hashtags.#TwitterSmarter— RankWatch (@RankWatch) May 11, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
