How to Leverage Twitter for Event Marketing with Rich Brooks
#TwitterSmarter Chat Recap: 5-18-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
I had a great time last week with @therichbrooks on the #TwitterSmarter "after" chat livestream on Facebook. https://t.co/6uGvIIn1Hp pic.twitter.com/jWIClenlcw
— Madalyn Sklar (@MadalynSklar) May 22, 2017
Please welcome our guest @therichbrooks. Topic: How to Leverage Twitter for Event Marketing. #TwitterSmarter pic.twitter.com/qf1WjYKrHP
— Madalyn Sklar (@MadalynSklar) May 18, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we attract more Twitter followers? #TwitterSmarter pic.twitter.com/qUV2rH7B1Y
— Madalyn Sklar (@MadalynSklar) May 18, 2017
@MadalynSklar 1|4 Start attracting more Twitter followers by engaging and providing a reason for people to follow you. @MadalynSklar #TwitterSmarter pic.twitter.com/c330bTL2Yt
— Hootsuite (@hootsuite) May 18, 2017
@MadalynSklar 2|4 Have things to say and be conversational while sharing/creating interesting and relevant content. @MadalynSklar #TwitterSmarter pic.twitter.com/z5RcPpaHmT
— Hootsuite (@hootsuite) May 18, 2017
@MadalynSklar 3|4 New followers will come with: quality engagement, quality content, and consistency. @MadalynSklar #TwitterSmarter pic.twitter.com/1JjQJ79dHU
— Hootsuite (@hootsuite) May 18, 2017
@MadalynSklar 4|4 Focus on a topic you are passionate about; like-minded people will find you and follow to learn more. @MadalynSklar #TwitterSmarter pic.twitter.com/QgzlcYX1HX
— Hootsuite (@hootsuite) May 18, 2017
#TwitterSmarter Chat
Q1: How can Twitter help businesses with promotion of their customer-facing activities and events? #TwitterSmarter pic.twitter.com/ovmLKnryka
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A1. For your own events make sure yo have your own hashtag. Pro tip: Google it first to make sure it’s not being used. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A1. If you’re attending an event (as a biz), let people know you’ll be there by using the hashtag and your booth. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A1. Upload your email list to Twitter and target your customers on Twitter with ads. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A1: Twitter is a great platform for reaching a new audience when promoting your events. A cool hashtag can help too. #TwitterSmarter https://t.co/3YvuEAWLLm
— Madalyn Sklar (@MadalynSklar) May 18, 2017
https://twitter.com/PolePositionMkg/status/865255437930770432
@MadalynSklar A1: By driving attendee engagement/sharing during the event and creating a way for others to attend vicariously. #TwitterSmarter
— Richard Hostler (@CNXN_Hostler) May 18, 2017
@MadalynSklar A1. Twitter can help an event planner to stand out from the noise if they are using a specific hashtag #twittersmarter
— Cheval John (@chevd80) May 18, 2017
A1: Businesses can find their local audience with the adv search features (desktop), you can also search specific keywords. #TwitterSmarter pic.twitter.com/zSsstKMrTw
— JMatt (@JMattMke) May 18, 2017
A1 Through many ways: live video interviews with customers, product demos, Q&As, tutorials #twittersmarter
— Phil Siarri (@philsiarri) May 18, 2017
A1: Having an in-store monitor with a #curtated twitter feed and customers can respond in real-time while in store. #Twittersmarter pic.twitter.com/4NArMCwfcH
— Danielle Siarri (@innonurse) May 18, 2017
@MadalynSklar A1: Chime in to local conversations, use relevant hashtags, and run ads to people in your target market. #TwitterSmarter
— Joshua Hager (@JoshuaJHager) May 18, 2017
A1. Hashtag, hashtag, hashtag. Use the official hashtag to engage w/ the community #TwitterSmarter pic.twitter.com/LsP4MqfNGe
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) May 18, 2017
A1
Connect
w/ other
that might
be interested in your
activities &/or events!-Hashtags
-Chats
-Advance search
-Location#twittersmarter— Gabriela Cardoza (@CardozaGab) May 18, 2017
A1: You could also mobilize existing brand advocates via Twitter, give them the opportunity to leverage their connections. #twittersmarter
— Randy Thio (@ideabloke) May 18, 2017
Q2: How can Twitter give momentum to your marketing activities? #TwitterSmarter pic.twitter.com/fPhVz6z1bm
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A2. Twitter is another channel to promote your event, your speakers, your sponsors, and early bird tickets. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A2. Use Periscope…er, Twitter Live to share some or all of your event. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A2. Blog about your event and promote via Twitter. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A2. Have a Twitter Chat with your speakers leading up to your event. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A2: Share everything you do online (your blog, videos, other social) to your Twitter. #TwitterSmarter https://t.co/YMCcpWlhPH
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A2: Use Twitter consistently, daily to gain momentum. It really works. #TwitterSmarter https://t.co/YMCcpWlhPH
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A2 Twitter helps in Live Promotion with targeting on Specific lists of people u have shortlisted #TwitterSmarter https://t.co/jGCNlCb9Ad
— Ruchi Aggarwal (@Ruchi_Aggarwal1) May 18, 2017
@MadalynSklar A2 Build an experience that's Twitter-friendly. Stencil in art on the ground, use lights, have a wall of curated tweets #TwitterSmarter
— Nancy Casanova (@nancycasanova) May 18, 2017
A2: Twitter gives you another element of marketing from images, short vid or #periscope stream with instant #feedback. #TwitterSmarter pic.twitter.com/I7l2d7WOQZ
— Danielle Siarri (@innonurse) May 18, 2017
A2: Be present on Twitter! Post regularly and take the time to engage with your audience. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 18, 2017
https://twitter.com/LUCYrk78/status/865258196025446400
A2: Extending your reach on twitter is as easy as a RT! You can get your content to spread pretty fast with minimal effort. #TwitterSmarter pic.twitter.com/eyjXhrUIhE
— JMatt (@JMattMke) May 18, 2017
@MadalynSklar A2: You instantly have (well, potentially) a global audience. Start a conversation! #TwitterSmarter
— Joshua Hager (@JoshuaJHager) May 18, 2017
A2: Promote on Twitter, Share Live feed of your event and grounds, and create opportunities for people to ask questions.#TwitterSmarter
— Alex Harris (@iamspeedyalex) May 18, 2017
https://twitter.com/DCuevasIM/status/865260359736848384
A2: Influencers and advocates who follow hashtags used can help you reach audiences you otherwise could not. 🐦 #TwitterSmarter https://t.co/J3UNVQqsVI
— Stacey DePolo 🌻 (@sdepolo) May 18, 2017
A2 Twitter provides on demand touch points for creating both marketing momentum and richer experiences. #TwitterSmarter
— Ross Quintana💻 (@Ross_Quintana) May 18, 2017
Q3: What are some smart ways to use Twitter for successful event promotion? #TwitterSmarter pic.twitter.com/WeoLlMUGL3
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A3. Promote discounts, price breaks, and (with their permission) recent signups. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A3. Create awesome looking Twitter cards of your awesome speakers…like @MadalynSklar! #twittersmarter #agentsofchange pic.twitter.com/S6PvsI6mJH
— Rich Brooks (@therichbrooks) May 18, 2017
A3. Tweet photos and videos from previous events #twittersmarter https://t.co/G0dvTtwZXQ
— Rich Brooks (@therichbrooks) May 18, 2017
A3: From my #TwitterSmarter podcast: Hear how @Mike_Stelzner uses @clicktotweet for event promotions https://t.co/aL2FffZHbp pic.twitter.com/6fGJKs1MhK
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A3: Use event hashtag and reach out to influencer attending the event. Showcase your brand #TwitterSmarter
— Janette Speyer – Artist, Digital Marketer (@JanetteSpeyer) May 18, 2017
https://twitter.com/PolePositionMkg/status/865258346831597569
@MadalynSklar A3: Promote a hashtag for your event. Post pictures of the process. Engage with followers to increase attendance & exposure. #twittersmarter
— Jayme Byrd (@jaymevbyrd) May 18, 2017
A3: Promote what makes your presence at each #event unique. Special giveaways? Exclusive demos? Tweet about it!#TwitterSmarter https://t.co/yLVD3Q1lsF
— Katelyn Brower (@KatelynBrower_) May 18, 2017
A3
-branded hashtag
-video/live video
-infographic
-influencers
-photography
-chats
-contest, giveaways, polls
-ads
-GIFs#TwitterSmarter https://t.co/A4RIDBPIjs— Gabriela Cardoza (@CardozaGab) May 18, 2017
A3. I'm really enjoying this topic. Hashtags are key, inviting centers of influence as speakers, ambassadors as well. #twittersmarter
— #WinnieSun ☀️ (@winniesun) May 18, 2017
A3: Create a branded hashtag and begin sharing updates with it. You can post photos and even videos to get people excited. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 18, 2017
A3: Smart ways to use #twitter for promotion hire #SME #socialmediaambassadors to write #blogpost and tweet live #Twittersmarter pic.twitter.com/LsqNh2X5eV
— Danielle Siarri (@innonurse) May 18, 2017
A3. Pro Tip: Selfies! Let me see who your with & what y'all are up to. Don't forget the event hashtag #TwitterSmarter pic.twitter.com/tWcgu5L7VI
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) May 18, 2017
A3 Live tweeting or video at events is a great way to build your personal brand, too! #TwitterSmarter
— Sue Duris (@SueDuris) May 18, 2017
A3: From a sponsorship standpoint, S/O event sponsors on Twitter can make sponsors happy & help expand your audience w/ RTs. #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) May 18, 2017
Q4: What steps are most important to take when leveraging Twitter as a part of Event Marketing? #TwitterSmarter pic.twitter.com/gWRVnRkRQs
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A4. Incentivize attendees to use the hashtag at the event. We gave away an awesome @SeaBagsMaine to 1 lucky attendee. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A4. Promote that hashtag before and during the event. Put it in the pre-roll, ask room monitors to mention it. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A4. Twitter really shines at events. There’s no platform better. Bring in a speaker w/a huge Twitter following. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A4: Have a plan. Put details in your bio. Have a well thought out hashtag. Promote the heck out of the event on Twitter. #TwitterSmarter https://t.co/2akj0EwdAD
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A4 Make sure event hashtag is unique and appropriate. Make sure WiFi works & is advertised. Have site available for support. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) May 18, 2017
A4: You must have a plan in place! Success takes time, especially when marketing an event. #TwitterSmarter pic.twitter.com/x1sVIEoskU
— Katelyn Brower (@KatelynBrower_) May 18, 2017
A4: I like it when people give live updates of presentations of the event or conference, it is almost like being there #TwitterSmarter https://t.co/99LOW0Wglp
— Josephine Borrillo (@70mq) May 18, 2017
A4: Keep the conversation going, give Twitter followers a way to engage even if they're not attending the event #momentum #twittersmarter
— Sabrina Cadini (@SabrinaCadini) May 18, 2017
A4 Make sure everyone has the "official" hashtag- LOTS of cross talk is lost in variations thereof #twittersmarter
— Chaim Shapiro🎤 I'll Help You Maximize LinkedIn!💻 (@ChaimShapiro) May 18, 2017
A4 Prepping is key: who is speaking? moderating? topics? Is it indoors? outdoors? Is Wifi provided? Do your research #twittersmarter
— Phil Siarri (@philsiarri) May 18, 2017
@MadalynSklar A4. The #smbhou event always trends on twitter because the attendees are live tweeting and the above is only once a month #twittersmarter
— Cheval John (@chevd80) May 18, 2017
A4: Promote, Promote, and Promote! Stay relevant without being too IN-YOUR-FACE if possible. Value works best! ⭐#TwitterSmarter
— Alex Harris (@iamspeedyalex) May 18, 2017
Q5: What content works best for expanding the reach of your Event Marketing Promotion? #TwitterSmarter pic.twitter.com/te5KBhNTnk
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A5. Leveraging people and brands on Twitter by tagging or mentioning them (assuming they’re involved.) #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A5. Make sure you test and measure. Best practices don’t always = best results. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A5. Use last year’s Photo Booth pics on #tbt to re-engage alumni attendees. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A5: Involve your event speakers. Tag them in your tweets. Ask them to send tweets out to their community. #TwitterSmarter https://t.co/JkVmuz35uC
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A4: Promote, Promote, and Promote! Stay relevant without being too IN-YOUR-FACE if possible. Value works best! ⭐#TwitterSmarter
— Alex Harris (@iamspeedyalex) May 18, 2017
@MadalynSklar A5: animated GIFs, #Periscope, #FacebookLive, blog posts, shoutouts from speakers. #twittersmarter
— Social Chefs (@socialchefs) May 18, 2017
A5: Visuals – Images, videos, whatever can bring the experience to your audience – You want them to be part of it and share #twittersmarter
— Sabrina Cadini (@SabrinaCadini) May 18, 2017
A5: Provide #quailtycontent and followers will find you. #beconsistent #visible #promoteothers #TwitterSmarter pic.twitter.com/4iz6iYrqKn
— Danielle Siarri (@innonurse) May 18, 2017
@MadalynSklar A5: VIDEO. More specifically, LIVE VIDEO. Use it. #twittersmarter
— Jayme Byrd (@jaymevbyrd) May 18, 2017
A5 Depends on your industry, however video works well for many activities based on many studies #twittersmarter
— Phil Siarri (@philsiarri) May 18, 2017
@MadalynSklar A5. Video works extremely well for expanding your reach during an event #twittersmarter
— Cheval John (@chevd80) May 18, 2017
A5: It's all about the visuals! Use images and video to grab attention on Twitter. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) May 18, 2017
A5. Video works best for me (outside of selfies & blogs) people love to see what's happening live. #TwitterSmarter pic.twitter.com/OsVDXXTXqS
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) May 18, 2017
A5 While you should test diff types, the content you use for #eventmarketing should be consistent across all mktg channels. #twittersmarter https://t.co/ENFjU087VR
— Sue Duris (@SueDuris) May 18, 2017
A5 Video. Teasers. Live video. SC & account take-overs. I am grateful to have "attended" so many conf virtually like this #twittersmarter
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) May 18, 2017
A5: Videos & photos! Rich media is the best. But key quotes from speakers are fantastic to mix up the rich media. #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) May 18, 2017
Q6: What are some tips to make Twitter work best for promotion before, during and after an event? #TwitterSmarter pic.twitter.com/CF0AZtdrpE
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A6. Before: Schedule promotional tweets leading up to the event, especially around price breaks and speakers. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A6. During: have an employee tweet under your biz account and retweet attendees’ tweets as appropriate. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A6. Also During: use a board (we use @Zoomph) that promotes attendee tweets and Instagram posts. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A6. After: Use tweets in storify and in marketing material for next year. Have someone take screenshots of the best tweets. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A6: Get a team together to help you work Twitter for every angle. And be sure to ask people for RTs. It works. #TwitterSmarter https://t.co/aFSCSeHiLw
— Madalyn Sklar (@MadalynSklar) May 18, 2017
@MadalynSklar A6. Have a twitter chat interviewing each of speakers before event #twittersmarter
— Cheval John (@chevd80) May 18, 2017
A6: Before #blogpost #tweetchat, during #vids #periscope pics, after #stofify and #blogpost. #TwitterSmarter pic.twitter.com/b5xmHZQVrR
— Danielle Siarri (@innonurse) May 18, 2017
A6 Keep Twitter alive. Follow up on tweets and hashtags long after event to reinforce coverage, maybe lead into next one. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) May 18, 2017
A6.
Before = Promotional Ad's
During = Engage, Engage, Engage
After = Continue to engage & measure #TwitterSmarter pic.twitter.com/yK8YY2Z1c7— Alesia Hendley 🎥🎙️ (@thesmoothfactor) May 18, 2017
@MadalynSklar A6:
1 – measure
2 – promote/manage specified hashtag for event
3 – thank & engage w. attendees/followers
4 – measure again#twittersmarter— Jayme Byrd (@jaymevbyrd) May 18, 2017
@MadalynSklar A6: Use a dashboard to help track who is talking about your brand or event – and respond to all tweets. #twittersmarter
— Social Chefs (@socialchefs) May 18, 2017
A6: Before: Speaker teasers & Promos
During: Snippets & Promotion o tweets by audience members
After: How went/to expect nxt#TwitterSmarter— Alex Harris (@iamspeedyalex) May 18, 2017
A6: Twitter cards, and yes Instagram/Facebook promotions. If ads target the event hashtag. #TwitterSmarter
— Janette Speyer – Artist, Digital Marketer (@JanetteSpeyer) May 18, 2017
Q7: How can we track and measure conversations around an event promoted on Social Media? #TwitterSmarter pic.twitter.com/rPJGnUbF36
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A7. (1/2) Use Google’s Campaign URL Builder to track EVERY tweet in Google Analytics. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A7. (2/2) Use a spreadsheet to ensure consistency in campaigns for better reporting if multiple people are tweeting. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A7: Twitter Analytics: https://t.co/wDWudJVfJ9 #TwitterSmarter https://t.co/L2ZE03gtSU
— Madalyn Sklar (@MadalynSklar) May 18, 2017
https://twitter.com/PolePositionMkg/status/865263398933737472
A7 Advanced search and notifications will help you keep tabs on event promotions. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) May 18, 2017
A7: Use advanced search around your hashtag and your local location! #TwitterSmarter
— JMatt (@JMattMke) May 18, 2017
A7: Look at company mentions that include the event hashtag, add the numbers up and determine the sentiment! #TwitterSmarter https://t.co/uhkXCfgIRc
— Katelyn Brower (@KatelynBrower_) May 18, 2017
A7 @TweetReachApp does a great job giving you just what you need for info on an event hashtag. #TwitterSmarter
— Ross Quintana💻 (@Ross_Quintana) May 18, 2017
@MadalynSklar A7: Thankfully, analytics are analyzed by the social media outlet you're using. Utilize this! It's super to understand. #twittersmarter
— Jayme Byrd (@jaymevbyrd) May 18, 2017
A7 Use some form of dashboard / analytics / follow up with participants #twittersmarter
— Phil Siarri (@philsiarri) May 18, 2017
@MadalynSklar A7: I use @tweetreachapp and @sproutsocial for influencer and event measurement. #TwitterSmarter
— Janette Speyer (@JanetteSpeyer) May 18, 2017
@MadalynSklar A7: Use tracking codes on URLs so you can quickly identify what is and isn't performing well during your event and correct. #twittersmarter
— Social Chefs (@socialchefs) May 18, 2017
A7: Google is great for tracking, hashtags as well, and we use @nuvi for post-event tracking. #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) May 18, 2017
Q8: What are some best practices used by businesses in creating impactful events? #TwitterSmarter pic.twitter.com/4gZdk7wrRR
— Madalyn Sklar (@MadalynSklar) May 18, 2017
A8. Focus on three things: Speakers, Sponsors, & Seats. (As in putting butts in them.) #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A8. Attendees love being retweeted. We have 1 employee on @agentsofchange and 1 on @flytenewmedia RT’ing the best stuff. #twittersmarter
— Rich Brooks (@therichbrooks) May 18, 2017
A8: Have a plan. And have an amazing team of people helping you every step of the way. #TwitterSmarter https://t.co/gIeZba8ecr
— Madalyn Sklar (@MadalynSklar) May 18, 2017
@MadalynSklar A8: Having an incredible team to promote these events! #davronlife #twittersmarter
— Jayme Byrd (@jaymevbyrd) May 18, 2017
@MadalynSklar A8. Best practices is to interact with audience and be transparent as possible #twittersmarter
— Cheval John (@chevd80) May 18, 2017
A8: Connecting with individuals is a great way to make people feel special and interested in look into your event! #TwitterSmarter
— JMatt (@JMattMke) May 18, 2017
A8 For most impact, businesses need to incorporate social media w/in their public relations strategy for comprehensive mix. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) May 18, 2017
A8: Interact with your audience, provide substance, and mix it up with all of your social media outlets #twittersmarter
— DAVRON (@davronlife) May 18, 2017
A8: It's all about getting quality attendees. Show them why they NEED to go – who is speaking? what companies are coming? #TwitterSmarter pic.twitter.com/BcnkDrfKKa
— Katelyn Brower (@KatelynBrower_) May 18, 2017
https://twitter.com/PolePositionMkg/status/865265491945959426
A8: Not forgetting to promote the event in the first place. Create clarity & hype around the event.#TwitterSmarter
— Alex Harris (@iamspeedyalex) May 18, 2017
@MadalynSklar A8 Engaging making people that come feel like they are part of not just attending & that they gained by attending ? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) May 18, 2017
A8: Creating #FOMO– Fear of Missing Out. This drives up engagement & gets more people interested in attending. #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) May 18, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
