How To Build And Engage Your Audience on Twitter with Aaron Roth
#TwitterSmarter Chat Recap: 6-8-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
I had such a wonderful time last week with @ARKON_MOUNTS on the #TwitterSmarter "after chat" livestream on Facebook. https://t.co/AygLJAd2bB pic.twitter.com/wy71GDAeoQ
— Madalyn Sklar (@MadalynSklar) June 11, 2017
Please welcome our guest @ARKON_MOUNTS. Topic: How To Build And Engage Your Audience on Twitter. #TwitterSmarter pic.twitter.com/9TveSHJUIR
— Madalyn Sklar (@MadalynSklar) June 8, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some hashtags do’s and don’ts? #TwitterSmarter pic.twitter.com/yx5ipc0Wv8
— Madalyn Sklar (@MadalynSklar) June 8, 2017
1|5 When it comes to using/searching hashtags, do be specific and do be relevant. @madalynsklar #TwitterSmarter pic.twitter.com/yRhiEIbmwp
— Hootsuite (@hootsuite) June 8, 2017
2|5 Using hashtags not relevant to your brand doesn’t help you and can make you look tacky #TwitterSmarter pic.twitter.com/Sqk0iiVVIz
— Hootsuite (@hootsuite) June 8, 2017
3|5 On the flip side, don’t use too many hashtags and don’t use hashtags that are too long. @madalynsklar #TwitterSmarter pic.twitter.com/kvPRPRY6jk
— Hootsuite (@hootsuite) June 8, 2017
4|5 If your hashtag is too long, people won’t use it. They’re losing valuable real estate in their tweets! @madalynsklar #TwitterSmarter pic.twitter.com/6mfGqbUGYK
— Hootsuite (@hootsuite) June 8, 2017
5|5 Read our full rundown on hashtag usage here: https://t.co/OWoJybCzmh @madalynsklar #TwitterSmarter pic.twitter.com/HMmc8LmV9U
— Hootsuite (@hootsuite) June 8, 2017
#TwitterSmarter Chat
Q1: How can building your audience on Twitter help you boost your brand/business? #TwitterSmarter pic.twitter.com/H8Ab845ioF
— Madalyn Sklar (@MadalynSklar) June 8, 2017
It's all about the #hashtag #twittersmarter @MadalynSklar ?? pic.twitter.com/n8bHap4QFv
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
A1: Focus on building a strong community. Share free, valuable info. Be of service. Be a giver. That will boost your brand. #TwitterSmarter https://t.co/12ZjFw83Lx
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A1: Building your audience on Twitter helps to build credibility, gain trust and improves your brand's visibility. #TwitterSmarter
— Pinpoint Laser Systems (@PinpointLaser) June 8, 2017
A1 Anything you can do to boost your Twitter audience gives you that many more voices to spread and advocate for your brand. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 8, 2017
https://twitter.com/OmnipoTony/status/872865762649812993
A1. today's business is people-to-people. Twitter is one of the best tools to build trust & start conversations with people. #TwitterSmarter https://t.co/EQA35GnrXI
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) June 8, 2017
https://twitter.com/andreatorti90/status/872865841443983369
A1: It helps position your brand as a valuable resource, rather than just promotional. Brand awareness also = customers. #TwitterSmarter
— Alexia P. Bullard (@ap_bullard) June 8, 2017
A1: By building your audience on Twitter, you're giving your tweets more possible impressions, esp if they're retweeted! #TwitterSmarter
— JMatt (@JMattMke) June 8, 2017
A1: It can help you garner more exposure for your brand and/or business. You have to be engaging though. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) June 8, 2017
A1: Its a good way of meeting new people. Tweets are short and concise, which makes it much easier for people to open up. #TwitterSmarter
— Natx Wang 🇸🇬🍟 (@natxwang) June 8, 2017
https://twitter.com/terezadickson/status/872867523661844481
A1: Discovering a vibrant community passionate about #brandAdvocacy building #AdvoChat, helping me develop relevant services #TwitterSmarter https://t.co/MVmRciqf0h
— Stacey DePolo 🌻 (@sdepolo) June 8, 2017
Q2: Is keeping your audience engaged on Twitter different from other social media platforms? #TwitterSmarter pic.twitter.com/kQ8K2D443U
— Madalyn Sklar (@MadalynSklar) June 8, 2017
Yes, the massive flow of information makes it a lot more challenging. #TwitterSmarter @madalynsklar pic.twitter.com/M5WEnsYvKU
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
A2: Yes, because on Twitter the life of a tweet is much shorter than a post on say Facebook or Instagram. #TwitterSmarter https://t.co/gzFf3b7CBI
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A2: I think Twitter followers expect more out of a brand they follow. I know I hate when my tweets are ignored by brands! #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) June 8, 2017
https://twitter.com/PolePositionMkg/status/872867642582999040
https://twitter.com/OmnipoTony/status/872867754625445893
A2 Because of the reach of Twitter, keeping the audience engaged can be more challenging yet reach further. #TwitterSmarter
— Suzy Hartgrove (@kitdog) June 8, 2017
https://twitter.com/dmmacdougall/status/872868415312187392
A2 As Twitter's non-chronological algorithm kicks in, some tweets will surface later. May not need to repeat for engagement. #twittersmarter
— Mark Alves (@markalves) June 8, 2017
A2.Twitter you must be active & present. As on any other platform you choose. The way you create content is whats different #TwitterSmarter
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) June 8, 2017
https://twitter.com/terezadickson/status/872868823216664578
A2: Yes. More of a white space, and less of a visual-board experience for leading the conversations.#TwitterSmarter 😁
— Alex Harris (@iamspeedyalex) June 8, 2017
A2. Twitter is the perfect platform for audience engagement. Other focus more on aesthetics (FB, Insta, SC, Pinterest etc). #TwitterSmarter
— Khulekani Christian (@KhulekaniMj) June 8, 2017
Q3: What are your top tips to keep your audience engaged long-term? #TwitterSmarter pic.twitter.com/xzK13OjEnf
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A3. Compelling content, #giveaways and recognition to stars in your #livestreaming / #socialmedia community #twittersmarter @madalynsklar pic.twitter.com/2UqfaNxT0p
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
A3. Compelling content, #giveaways and #superfan or affiliate recognition. @arkonVP tip # 3 #TwitterSmarter @MadalynSklar ?? pic.twitter.com/gK5zQXhR3Y
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
A3: Make it about them, not you. Give value in everything you do. #TwitterSmarter https://t.co/geNkwMIBvR
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A3 Keep your audience engaged long-term by being active, engaging and helpful — addressing their wants and needs. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 8, 2017
A3: 1. Respond. 2. Tweet daily. 3. Have fun. 4. Retweet & engage with your audience. They don't always have to engage first. #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) June 8, 2017
A3. Giving personality to your tweets. For example, using GIFs and/or humor. And remember, listen your followers. #TwitterSmarter pic.twitter.com/522vFOyZdq
— Bruno Nunes (@brunostorming) June 8, 2017
A3: Be interesting, personable, transparent, & resourceful. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) June 8, 2017
A3: ALL ABOUT VALUE
If a consumer isn't getting info, a laugh, a smile, etc. – then why follow?#TwitterSmarter
— Jacob Benedict (@osubenedict) June 8, 2017
A3: Be authentic , be genuine, listen to them, make them feel appreciated #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
https://twitter.com/terezadickson/status/872870113887870977
A3: hold your own #TwitterChat. #TwitterSmarter
— Social Chefs (@socialchefs) June 8, 2017
A3.
Add YOUR personality in your tweets.
Add VALUE.
Respond in real time. Too much automation is boring! #TwitterSmarter pic.twitter.com/QDmW9dimYc
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) June 8, 2017
Q4: What type of content helps you increase your following and convert them into loyal fans? #TwitterSmarter pic.twitter.com/i916FpslzR
— Madalyn Sklar (@MadalynSklar) June 8, 2017
https://twitter.com/ARKON_MOUNTS/status/872871298438803456
A4: Helpful tips and advice. People want to learn what you know. Don't be afraid to share it. #TwitterSmarter https://t.co/2NKocbI25e
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A4: I like to blog and podcast to share my info. What platform do you like using? #TwitterSmarter https://t.co/2NKocbI25e
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A4: If you want to grow your following and encourage conversions, you need to share quality content that's relevant. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) June 8, 2017
https://twitter.com/aruthbovin/status/872870135039655937
A4. I like to watch the hot topics each day. If you talk about them and if you can link to your brand, then magic happens. #TwitterSmarter
— Bruno Nunes (@brunostorming) June 8, 2017
A4: Content that educates users & accentuates your business value to them. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) June 8, 2017
A4: Content that is informative & engaging. One which they find only through us #TwitterSmarter
— Dr. Shruti Kapoor (@kapoors_s) June 8, 2017
A4. Content that
1. Provides value to my audience;
2. Makes their life easier
3. Solves their pain points #TwitterSmarter https://t.co/4ywKMWgPAs— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) June 8, 2017
A4: UNIQUE CONTENT
People do always know what they want – but the average consumer loves something unique/new!#TwitterSmarter
— Jacob Benedict (@osubenedict) June 8, 2017
A4: Imagine if you recorded a quick, personalized video and tweeted it with a mention to that person… there's a loyal fan! #TwitterSmarter
— JMatt (@JMattMke) June 8, 2017
a4. No content specifically drives my following. Conversation, on the other hand, drives everything. #TwitterSmarter
— Jordan Scheltgen (@cavejordans) June 8, 2017
A4. Content that adds value to your customer. Blogs work very well! #twitterSmarter
— Cristina Moniz (@thatlondonmum) June 8, 2017
https://twitter.com/marketo/status/872875736134148096
Q5: How can brands use UGC and giveaways to create deeper connections with their audience? #TwitterSmarter pic.twitter.com/Ti37mnxDTH
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A5 Provide pre-formatted content (photos or video) to your #teeeting #affiliate community — Have #giveaways #twittersmarter @madalynsklar pic.twitter.com/YfW72RXk45
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
https://twitter.com/ARKON_MOUNTS/status/872872431198715904
A5: People love to win free stuff. And they love it when a brand shares their content. It's win/win all around. #TwitterSmarter https://t.co/QrXs02uaek
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A5: Branded hashtag campaigns help a tribe truly take ownership of brands, realizing the promise of #ClueTrainManifesto #TwitterSmarter https://t.co/mjSLcIQ2xw
— Stacey DePolo 🌻 (@sdepolo) June 8, 2017
A5: If you ask for UGC, it encourages your followers to get involved, which helps build a relationship between you both. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) June 8, 2017
https://twitter.com/dmmacdougall/status/872872038544879617
A5: UGC should be used to validate your credibility/value; giveaways as a gesture of appreciation to solidify brand loyalty. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) June 8, 2017
A5: By bringing the users into the process. Provide then the value of it.#TwitterSmarter 😁 pic.twitter.com/PpCCR10QAh
— Alex Harris (@iamspeedyalex) June 8, 2017
A5: UGC is allowing the audience to share their views and experiences and making them feel valued #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
https://twitter.com/aruthbovin/status/872873321150513153
https://twitter.com/andreatorti90/status/872873727402422272
A5: if your brand sees good UGC, you can publicly mention the author, tagging them of course. #TwitterSmarter
— Social Chefs (@socialchefs) June 8, 2017
Q6: To what extent does live video help brands cross-promote content across platforms, including Twitter? #TwitterSmarter pic.twitter.com/xUYO8ZeAGd
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A6. Encourage "sharing" on #twitter when #livesteaming on @PeriscopeTV @busker @streamLiveme #twittersmarter @MadalynSklar ?????? pic.twitter.com/sOodC0o8Va
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
https://twitter.com/ARKON_MOUNTS/status/872873704669159424
A6: I like to repurpose my live videos. I'll do a FB Live and use clips on Twitter and Instagram. Get creative with video! #TwitterSmarter https://t.co/bHtbDHeGDD
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A6: Here's a repurposed video on Instagram that started from a FB Live interview at a radio station. https://t.co/k60yrxC2hv #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A6: Live interaction is in. Showing people your live lets them know your active & wish to build & inform now. #TwitterSmarter
— Justin Bienvenue ? (@JustinBienvenue) June 8, 2017
A6: Video is the way. It gives audiences a different view into how you do things #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
A6.2: While you're live, if your audience is engaged with your content, you can suggest they go see your content elsewhere. #TwitterSmarter
— ?JMatt (@JMattMke) June 8, 2017
A6: I had the opportunity to use a live video from Facebook on Twitter to poke fun at a fellow brand. It was a huge success! #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) June 8, 2017
A6: Videos help out a lot to promote upcoming and currently happening events, blog post, or behind the scenes. #TwitterSmarter
— Jenn Baker Blog (@jennbakerblog) June 8, 2017
A6: Live video is a great way to promote your brand on different platforms: repurpose as quote, audio file, blog post, etc. #twittersmarter
— Sabrina Cadini (@SabrinaCadini) June 8, 2017
A6 Live video is instant access to people and brands, creating different kinds of connections & engagement real-time #TwitterSmarter https://t.co/i5ydnKlT1E
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) June 8, 2017
a6 Tremendously – video would really give a business a voice. SMB's are still reticent to provide video content that works. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) June 8, 2017
https://twitter.com/andreatorti90/status/872874150683136002
A6: This works really well. I see many from this very community supporting each others' #livestream broadcasts 📺🙇♀️🧚♂️ #TwitterSmarter https://t.co/koBtK0jbSd
— Stacey DePolo 🌻 (@sdepolo) June 8, 2017
A6: I find that live videos draws me into the conversation even more than text. Esp when combined with a Twitter chat. #TwitterSmarter
— Natx Wang (@natxwang) June 8, 2017
A6: Live video can help you drive viewers back to content on your site, a guest post, giveaway, podcast, etc. #TwitterSmarter
— Social Chefs (@socialchefs) June 8, 2017
Q7: What are some innovative ways for brands to show authenticity when engaging with their audience? #TwitterSmarter pic.twitter.com/IO9S6B8131
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A7. #livestreaming is #1 ?? way to convey authenticity. It's a face-to-face chat w/ your potential customers #twittersmarter @MadalynSklar pic.twitter.com/WdI1j7rA3E
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
https://twitter.com/ARKON_MOUNTS/status/872874726393171968
A7: You can't get more authentic than with live video. I do weekly Facebook livestreams after these Twitter chats. ❤️ it!! #TwitterSmarter https://t.co/rmOEL5aQSd
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A7 When engaging with your audience, always try to add value, even if it's just an endorsement of their content. Means much. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 8, 2017
https://twitter.com/PolePositionMkg/status/872873987252125698
A7. Personalisation always works! & do something quirky that no one else in your industry is doing. #TwitterSmarter
— Cristina Moniz (@thatlondonmum) June 8, 2017
A7: Be genuine. Don't auto-DM people. #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
A7: Authenticity can be shown by saying more than "thanks for sharing" & actually responding to an individual post! #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) June 8, 2017
A7: Tweet chats are another good way because you get to learn from other people too #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
A7: @ChrisStrub is one of the best at personalizing video responses. #TwitterSmarter
— VanderwagenMarketing (@VanderwagenM) June 8, 2017
https://twitter.com/andreatorti90/status/872875239625117697
A7: Face & Personality. I connect with a brand better when there's someone I can relate with who represents it. #TwitterSmarter
— Natx Wang 🇸🇬🍟 (@natxwang) June 8, 2017
A7: Building real-life relationships at events between customers and employees who meet online works well for @GoDaddy #TwitterSmarter https://t.co/79hi7vPc1M
— Stacey DePolo 🌻 (@sdepolo) June 8, 2017
Q8: What are your favorite apps for creating compelling content to post on Twitter? #TwitterSmarter pic.twitter.com/5mSMicrrOy
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A8. My favorite question! Good content is everything! These 3 apps make it easy! #twittersmarter @MadalynSklar #spliceapp #picplaypost pic.twitter.com/B4O7ESVAF0
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
A8. This video shows all my top 3 apps in action #TwitterSmarter @MadalynSklar #epic #livestreaming pic.twitter.com/wWxRfyOUzT
— ARKON MOUNTS (@ARKON_MOUNTS) June 8, 2017
https://twitter.com/ARKON_MOUNTS/status/872876503414980608
A8: I ❤️ using @AdobeSpark to create compelling images like this. #TwitterSmarter pic.twitter.com/yunMTewnmB
— Madalyn Sklar (@MadalynSklar) June 8, 2017
A8: @canva is great for quick graphics! Really saves you when you don't have @creativecloud to play with! #TwitterSmarter
— Charmayne Hefley (@CharmayneRoams) June 8, 2017
A8. Because I'm a true GIF addicted I would say: @giphy. Like a GIF google and you can make your own GIFs. #TwitterSmarter
— Bruno Nunes (@brunostorming) June 8, 2017
A8. @canva @buffer & its Pablo@hootsuite
Cannot survive without any of those tools! #TwitterSmarter https://t.co/5nwERr414c
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) June 8, 2017
https://twitter.com/PolePositionMkg/status/872875401038766080
https://twitter.com/andreatorti90/status/872875570975174656
A8: @Canva is great for making sure your graphics are formatted for your intended use! #TwitterSmarter
— JMatt (@JMattMke) June 8, 2017
A8: I like to use canva the most and then using an app to schedule my tweets about my site helps a lot. #TwitterSmarter
— Jenn Baker Blog (@jennbakerblog) June 8, 2017
A8. @PeriscopeCo, @canva, @Photoshop 🔝 #twittersmarter https://t.co/AtamUEQJUT
— Miguel Luís (@Migueluis) June 8, 2017
A8: I regularly use @canva, @AdobeSpark, and @buffer to create / schedule content #twittersmarter
— Sabrina Cadini (@SabrinaCadini) June 8, 2017
A8: I recently discovered @Flipboard for finding/saving #content to share, @Medium is a hotbed of goodness, too. #TwitterSmarter
— ?Northwest Writer (@tashastukes) June 8, 2017
A8. For graphic design or creating images @canva @SnappaIO @PicMonkey @befunky, and for scheduling I use @buffer @hootsuite #TwitterSmarter https://t.co/MCHwEx9ZHs
— Khulekani Christian (@KhulekaniMj) June 8, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
