#TwitterSmarter Podcast: How to Create Compelling Content with Rebekah Radice [Episode 45]

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Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.”

Her work specializes in helping businesses develop online marketing with a scalable business strategy to transform results and revenue. As an International Keynote Speaker, she’s been featured at over 200 events and is listed as a Top Ten Social Media and Content Marketer by Onalytica, and most recently, a Top Marketer of 2017 by Brand24.

In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement.

Episode Highlights:

  • Leverage Twitter video. 82% of Twitter users are watching video on the platform. Make them attractive to your audience. Use videos to showcase behind the scenes, product information, insider secrets, how to use your products and so much more. You can get really creative with your Twitter videos.
  • Repackage your content into tweetables. The key to making it appealing is to take content you already created and repurpose it into different formats in different channels. Make it tweetable content, quick to digest and easy to share.
  • Apply automation in moderation. Use it to support your actions on a daily basis, determine your high-value followers, build relationships strategically and deep dive into your community.

My Favorite Quotes:

“If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.”

“Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.”

“Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.”

Links, Tools and Apps Mentioned:

  • PostPlanner – Try out this powerful content curation tool. Find the best content for your audience.
  • SproutSocial – Check out this social media management tool created to help businesses grow their social media presence.
  • Brand24 – Discover what people are saying online about your brand – as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.
  • Slack – It is an amazing tool for any size businesses. It brings all your communication together in one place. It’s real-time messaging, archiving, search and collaboration tool for modern teams.
  • ManageFlitter – Helps you work faster and smarter with Twitter. Reach more of your followers with every Tweet.
  • SocialFave – Comprehensive platform for Twitter Management – organize your activities, discover content, high-value followers and communities, engage with your audience.
  • IFTTT – free platform that helps you do more with all your apps and devices. You create a chain of conditional statements called applets that trigger changes.
  • Article: How to Rate and Review a Podcast on your iPhone or iPad
  • #VideoReplyDay – check out my new initiative to get more people using Twitter video to connect with one another.
  • Click here to “share the love” for this episode! Tweet: Check out #TwitterSmarter podcast Ep. 45 with @MadalynSklar & @RebekahRadice. It's so good! https://ctt.ec/sM9yZ+

How to Reach Rebekah:

You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting.

Your Call-to-Action:

Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my video below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you!

Ask Me Anything!

I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Share The Love For This Podcast:

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

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Thanks For Your Attention!

I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks! Not sure how to rate & review a podcast? Click here to learn how.

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Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

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