Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
If you missed today's #TwitterSmarter "After" chat video with guest @lisa_marcyes from @marketo, no worries. https://t.co/EaR9AbPu9v pic.twitter.com/kI5F2GgrmT
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
Please welcome our guest @lisa_marcyes. Topic: Using Twitter to Execute Your Business Social Strategy Effectively. #TwitterSmarter pic.twitter.com/XaUvLcsEf5
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How do you drive more engagement using multimedia? #TwitterSmarter pic.twitter.com/Yy9lIgGWgP
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
1|4 Let's start by laying out the options you have when adding multimedia to your tweets: videos, images, and GIFs #TwitterSmarter pic.twitter.com/x4i9Hb6RsE
— Hootsuite (@hootsuite) 20 July 2017
2|4 Videos let you bypass the 140 character limit. Encourage more engagement via video by telling a story/asking questions ? #TwitterSmarter pic.twitter.com/kzwlc7AWjq
— Hootsuite (@hootsuite) 20 July 2017
3|4 Images & GIFs help add personality to your tweets or help express your ideas further (like how we added an image here) #TwitterSmarter pic.twitter.com/pPPT82FVWE
— Hootsuite (@hootsuite) 20 July 2017
4|4 What do you think? In what ways can multimedia drive more engagement for your Twitter channel? #TwitterSmarter pic.twitter.com/4F2LWTYzS1
— Hootsuite (@hootsuite) 20 July 2017
Q1: Why is developing a Social Strategy important for any size business? #TwitterSmarter pic.twitter.com/E62ADFvlTY
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A1. Let’s start with the old adage: “fail to plan, plan to fail.” Having a strategy is important in any business endeavor. #TwitterSmarter pic.twitter.com/pjefsua2CR
— Marketo (@marketo) July 20, 2017
A1. A social strategy will help you: 1) Analyze your channel health 2) Help you clearly outline goals 3) Measure your ROI #TwitterSmarter pic.twitter.com/3pVeKmsiCx
— Marketo (@marketo) July 20, 2017
A1: It's important to have a plan to execute. Social Media is a goldmine so focus on a plan and make things happen! #TwitterSmarter https://t.co/4uZaZsYssQ
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A1: Being intentional is SO important. You can't reach your audience if you are not being strategic about #socialmedia. #twittersmarter
— Becca Duvall (@beccaduvallpr) 20 July 2017
A1 Having a social strategy for any size business helps build influence, add customers and achieve business goals. #TwitterSmarter
— Suzy Hartgrove (@kitdog) July 20, 2017
A1: It's a great way to implement and organize goals and maximize your reach! #twittersmarter
— Tamara (@itstamaragt) 20 July 2017
A1. Without a strategy, you may only see the trees, never the forest. #TwitterSmarter https://t.co/O6GfJyoBj1
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 20, 2017
A1 Social strategy should be an integral part of your overall business strategy so all communication flows in sync. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 20, 2017
A1: Strategies are important to ensure that you are meeting end goals like getting more engagement #TwitterSmarter pic.twitter.com/dfe1XWX7fN
— Elise Hudson (@Elise__Hudson) 20 July 2017
A1: Without SM strategy, your marketing dollars aren't working for you as efficiently as the can be. #twittersmarter
— Amanda Robinson (@shewakeboards) July 20, 2017
A1: Having a social media strategy in place is essential for keeping you on track to hit your goals. #TwitterSmarter
— Express Writers (@ExpWriters) July 20, 2017
A1: You need to have:
? vision
? goals
? direction
? reach
? engagement
? strategies #TwitterSmarter pic.twitter.com/mPSLMfAuvj— Jennifer Bulandr (@JenniferBulandr) July 20, 2017
A1 Making best use of resource. Consistency, better workflows, logical KPIs. Agreeing where we are now versus our team goals #TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 20 July 2017
#twittersmarter A1 "fail to plan, and you plan to fail"
— J'nay Hector (@iMomMAO) July 20, 2017
A1 You need to know why your business is on social media and how it's benefitting your biz and audience/customers.#twittersmarter pic.twitter.com/OYn9ADtklf
— Maria Tereza Dickson (@terezadickson) July 20, 2017
A1 you're flying blind with no strategy. No idea how to measure what you're doing or how close you are to goals #TwitterSmarter https://t.co/15qS4TM8zo
— LUCYrk (@LUCYrk78) July 20, 2017
Q2: How can Twitter enable you to execute the Social Strategy successfully? #TwitterSmarter pic.twitter.com/IHialFUbJe
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A2. Twitter has about 317M monthly active users. That’s a lot of potential consumers you can reach and engage with! #TwitterSmarter pic.twitter.com/2Audx5BQg6
— Marketo (@marketo) July 20, 2017
A2. Twitter’s a great place to grow increase brand awareness! (50% of active Twitter users follow businesses) #TwitterSmarter pic.twitter.com/rDKqZa9N12
— Marketo (@marketo) July 20, 2017
A2. You can adopt faster #customerservice. 77% of users feel more positive about a brand when their tweet is replied to. #TwitterSmarter pic.twitter.com/lxpGSNbcRi
— Marketo (@marketo) July 20, 2017
A2: Twitter is the best real-time platform that is made for connecting with like-minded people having real conversations. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A2 social listening! People are GREAT on twitter to tell you what they need or want in/from a company. #TwitterSmarter gr8 rel'p builder! https://t.co/gh6oZMorPj
— LUCYrk (@LUCYrk78) July 20, 2017
A2. Twitter is a great place for engagement, conversations, and content distribution. #TwitterSmarter https://t.co/ZA3HrWDfXf
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 20, 2017
A2. It's lightning quick for communication, allows you to stay in the loop, and being personable is key here #TwitterSmarter
— Top Uniforms (@topuniforms) 20 July 2017
A2. You can participate in twitter chats and provide value to the community there which will help your career in long run #twittersmarter
— Cheval John (@chevd80) 20 July 2017
A2 #Twitter is the BEST #SocialMedia engagement tool…. #twittersmarter
— Chaim Shapiro (@ChaimShapiro) July 20, 2017
A2: Twitter is big on opening a conversation with the consumer! Plus, it gives brands a customer service opportunity! #TwitterSmarter
— ?JMatt (@JMattMke) July 20, 2017
A2: The most open/free tool for listening and engagement of any the social networks #twittersmarter
— Mr Kampmann ??? (@mrkampmann) 20 July 2017
A2: It's a great place to have conversations with your audience so you can create a plan around the personal engagement #TwitterSmarter pic.twitter.com/Q9cwzDZQtE
— Mind of a Diva (@MindofaDiva) July 20, 2017
A2: A huge advantage of twitter is the use of lists and hashtags. They're a good use of strategy #TwitterSmarter
— Garcia Media (@GarciaMediaSA) July 20, 2017
A2. #Twitter pathway to engaging, listening & understanding audience.
▶️ Listen
▶️ Adapt
▶️ Deliver
▶️ Convert#TwitterSmarter https://t.co/iGhzlUmQgY— Natasha G. (@nplusg) July 20, 2017
A2: Twitter is the social media water cooler. It's the place to talk with people in the same niche as you! #twittersmarter https://t.co/iMD0bKEDxA
— Jeff Perry (@PodcastingSpark) July 20, 2017
Q3: In what ways can Twitter be used to create leads and converting it into sales? #TwitterSmarter pic.twitter.com/nFHUoGdfjz
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A3. Having a consistent presence is key. 60% of users purchase from a business because of something they see on Twitter. #TwitterSmarter pic.twitter.com/ahFCXRov2g
— Marketo (@marketo) July 20, 2017
A3. Engage with prospects, customers, advocates, and employees. Join conversations, reply, create 2-way dialogues. #TwitterSmarter pic.twitter.com/5Agz0U83uF
— Marketo (@marketo) July 20, 2017
A3. Search on industry related questions-answer them, search for tweets about your competitors-join the conversation. #TwitterSmarter pic.twitter.com/h8Y9zTKIvY
— Marketo (@marketo) July 20, 2017
A3. Post gated content, use relevant hashtags, participate in tweet chats! #TwitterSmarter pic.twitter.com/IpokInDflK
— Marketo (@marketo) July 20, 2017
A3: I love how easy it is to connect with prospects and leads on Twitter because of the 2-way real-time conversations. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A3: It's not easy getting people to follow a Call-To-Action on any social network. But #Twitter works best because of trust. #TwitterSmarter https://t.co/XOrg8hVF4G
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A3: Can become seen as an expert/authority and answer people's questions on Twitter. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 20 July 2017
A3. Twitter is extremely useful in catching leads, all you have to do is publish valuable landing pages! #TwitterSmarter
— Chris Muccio (@CFOStrategist) 20 July 2017
A3: Twitter is a great way to show the authoritative figure behind your business as well as providing easy customer service #twittersmarter
— Tamara (@itstamaragt) 20 July 2017
A3 Twitter is the perfect place to build relationships and answer questions in real time #twittersmarter
— Louise Upchurch (@Loulou_Uberkirk) 20 July 2017
A3: Twitter is like a gateway drug… it can be the first step in a long term social media relationship with potential leads #twittersmarter
— Amanda Robinson (@shewakeboards) July 20, 2017
A3 Same as other channels. Consistent/relevant/high quality conversations or content, directing people to a CTA/funnel. #TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 20 July 2017
A3: follow trends and industry-leading hashtags. Influencers can be useful too. Make conversation with your leads #TwitterSmarter
— Garcia Media (@GarciaMediaSA) July 20, 2017
A3: Focus on building relationships here. Twitter chats present an amazing opportunity to make new connections. #TwitterSmarter
— Express Writers (@ExpWriters) July 20, 2017
A3: Selling these days are driven from expertise. #Twitter provide easy to use platform for experts and their followers. #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 20 July 2017
A3: Whether B2B or B2C, use @Twitter to drive awareness and conversation around your company's products or services. #TwitterSmarter https://t.co/7ibVVMj9dn
— Carlos Gil (@carlosgil83) July 20, 2017
A3: Twitter shows us what kind of products consumers are looking for. A proper search can/will generate countless leads! #TwitterSmarter pic.twitter.com/PCKgMwm1MH
— Logan Robins (@LoganAtWork) 20 July 2017
Q4: How can Twitter help you increase long-term organic social engagement? #TwitterSmarter pic.twitter.com/k4lUgR5mNc
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A4. Providing consistent, quality content can drive engagement with advocates and brand awareness with prospects. #TwitterSmarter pic.twitter.com/xga5H8x39G
— Marketo (@marketo) July 20, 2017
A4. Executive involvement can drive thought leadership, establishing the brand as forward thinking. #TwitterSmarter
— Marketo (@marketo) July 20, 2017
A4. Customer support allows for quick responses which can lead to higher retention rates and overall customer satisfaction. #TwitterSmarter pic.twitter.com/6dL6twBAKA
— Marketo (@marketo) July 20, 2017
A4: It starts with Know, Likes & Trust. That is the key to long-term relationships and engagement. Get seen & heard. #TwitterSmarter https://t.co/w5Q7jXRvgG
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A4: Start using #Twitter video. It's the best way to connect and utilize organic reach. Then watch your metrics explode! #TwitterSmarter https://t.co/w5Q7jXRvgG
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A4 With Twitter you can really build a community with loyal followers/customers. #TwitterSmarter
— Suzy Hartgrove (@kitdog) July 20, 2017
A4: Cross pollinate across social media platforms. Link to LI, blog posts, website, FB w/helpful, valuable content. #TwitterSmarter https://t.co/5ca9qLB01Z
— Wendy Terwelp (@wendyterwelp) July 20, 2017
A4: Encourage conversation. People enjoy others responding to them and will seek you out in the future #twittersmarter
— Mr Kampmann ??? (@mrkampmann) 20 July 2017
A4: Through consistency/daily tweeting… you are building trust and loyalty with your audience, they will in turn – engage! #TwitterSmarter
— ?JMatt (@JMattMke) July 20, 2017
A4 Don't forget that #Twitter lists help long-term engagement.
-create topic lists
-engage on said topic w/ list members#TwitterSmarter— Susannah the Geek (@greatergoodgeek) July 20, 2017
A4: Good customer service/positive interactions on Twitter lead to long-term brand loyalty… & in turn, social engagement. #TwitterSmarter pic.twitter.com/5I1g859luo
— Venture Icon Media (@VentureIcon) 20 July 2017
A4: To build long term, you have to stay active and engaged, Twitter does that with lists, and the visual content. #twittersmarter
— Fuhsion Marketing (@FuhsionMktg) 20 July 2017
A4 Consistency/authenticity/authority. Twitter chats. Conversations. Good brand storytelling. Rather than always promoting. #TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 20 July 2017
A4. When u are giving value on a daily basis here on twitter, ur organic growth will happen due to people liking your work #twittersmarter
— Cheval John (@chevd80) 20 July 2017
A4: Presence, frequency, engagement, cross-promotion. #TwitterSmarter
— Scott Allen (@ScottAllen) July 20, 2017
Q5: What are the benefits of using Twitter for promoting live and virtual events, including webinars? #TwitterSmarter pic.twitter.com/YYN1P3APfF
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A5. Twitter is a fantastic platform to create buzz around any #event. #TwitterSmarter pic.twitter.com/yEmXJxzxLS
— Marketo (@marketo) July 20, 2017
A5. Event hashtags encourage attendees to share content, videos & tweetable takeaways to further showcase your brand/event. #TwitterSmarter pic.twitter.com/adFbHIDlAX
— Marketo (@marketo) July 20, 2017
A5. Livestreaming at events are a content win/win! You’ll get real time engagement and replays for continued exposure. #TwitterSmarter pic.twitter.com/AIsKnhjcbD
— Marketo (@marketo) July 20, 2017
A5: I've been hosting LIVE "after" chats for both #TwitterSmarter and #SocialROI. They've been a HUGE success. Live events work on social! https://t.co/D10ZH4zhiL
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A5: If you have a dedicated hashtag for your event, it makes it easy for people to have a real-time conversation on Twitter. #TwitterSmarter
— Express Writers (@ExpWriters) July 20, 2017
A5. Easy to share, easy to watch, easy to participate – it's just so easy! #TwitterSmarter pic.twitter.com/8a0g0zfwtk
— Top Uniforms (@topuniforms) 20 July 2017
A5: When you promote upcoming LIVE events, you are giving your audience a heads up and they can plan to attend! #TwitterSmarter pic.twitter.com/Ng6BTpvgz3
— ?JMatt (@JMattMke) July 20, 2017
A5: Twitter is immediate. Creating your own hashtag, as we have, helps your followers keep up-to-date with your happenings #TwitterSmarter
— Garcia Media (@GarciaMediaSA) July 20, 2017
A5 You can have a unique event hashtag that people can jump on and join in the conversation – plenty of great content #Twittersmarter
— Louise Upchurch (@Loulou_Uberkirk) 20 July 2017
#twittersmarter A5 Realtime feedback and potential for engagement growth as others see the #twitterchat on their feed. pic.twitter.com/D3tOLEQ6Xt
— J'nay Hector (@iMomMAO) 20 July 2017
A5: Builds a truly immersive experience for the attendees. Increases engagement by making them feel apart of something BIG. #TwitterSmarter
— Logan Robins (@LoganAtWork) 20 July 2017
A5: real time content, global reach, solid combo. Reuse content for future content opportunities #Twittersmarter https://t.co/GnCptGaRhc
— Mordecai Holtz (@mordecaiholtz) July 20, 2017
A5. #TwitterSmarter
▶️Show presence
▶️Gather new & existing community
▶️Interact
▶️Promote
▶️Increase following
▶️Convert https://t.co/gbH0W7AMS6— Natasha G. (@nplusg) July 20, 2017
A5: Twitter is the place to be for events, using the hashtag like Twitter does is incomperableto FB, IG, etc. #twittersmarter https://t.co/xytzACvZkB
— Jeff Perry (@PodcastingSpark) July 20, 2017
A5. Hashtags help w/ promotion but it helps build the community & then everyone is interacting. We promote w/o realizing it #TwitterSmarter pic.twitter.com/VFHSeSY9nh
— Alesia Hendley (@thesmoothfactor) July 20, 2017
A5: Twitter is quick and easy. Utilizing trending hashtags is helpful to invite a new audience to events as well. #TwitterSmarter
— Babble On, Brooke (@BabbleOnBrooke) 20 July 2017
Q6: What are your top tips to identify opportunities for long-term collaborations (blogs, interviews, etc.) with Twitter? #TwitterSmarter pic.twitter.com/ZSDvHj581y
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A6. We look for potential collaborations in several areas: influencers, customers, partners, industry experts. #TwitterSmarter pic.twitter.com/6ykYinRikg
— Marketo (@marketo) July 20, 2017
A6. Some things to consider:1)Tone & style match the brand 2) Large & engaged following 3) Authentic 4) Relevant to audience #TwitterSmarter pic.twitter.com/1kESyHCPDe
— Marketo (@marketo) July 20, 2017
A6. Develop ongoing relationships. Talk about future projects and follow up to keep the momentum going. #TwitterSmarter pic.twitter.com/KpivAy53kp
— Marketo (@marketo) July 20, 2017
A6. ABC. Always Be Collaborating! Webinars, blogs, tweet chats, events, podcasts, ebooks. The list can go on and on. #TwitterSmarter pic.twitter.com/2iYtaSDxsj
— Marketo (@marketo) July 20, 2017
A6: It starts with building relationships on Twitter. Things don't get handed to you. You have to get out there & connect. #TwitterSmarter https://t.co/qp61YlJBEs
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A6: Twitter Advanced Search and Twitter chats are great places to look for people to cooperate with… #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) July 20, 2017
A6: #Twitter is the easiest social network to find people to network, collaborate, and do business with. Just run a search. #TwitterSmarter https://t.co/EDmJJmsaH8
— Carlos Gil (@carlosgil83) July 20, 2017
A6 Follow people/hashtags/chats for a while before diving in. A bio is a sales pitch. You need to see things in action 1st. #TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 20 July 2017
A6. Look for ppl with similar interests or connections – start small, engage with them and the relationship comes naturally #TwitterSmarter
— Top Uniforms (@topuniforms) 20 July 2017
A6.
Join #Twitter Chats like #TwitterSmarter
Engage w/ people
Reach out & connect
Relationship building FIRST
Give first & receive later https://t.co/LCmGKOZ4cZ— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 20, 2017
A6: By simply engaging with users (around a similar niche) you're building a relationship that could lead to cross-promotion #TwitterSmarter
— ?JMatt (@JMattMke) July 20, 2017
A6: Find collab opportunities by participating in Twitter chats, looking at industry lists & searching for relevant hashtags #TwitterSmarter pic.twitter.com/ahWQ7Z8WUn
— Venture Icon Media (@VentureIcon) 20 July 2017
#TwitterSmarter A6. Use Twitter convo to warm up the next step in building relationship. Expand convo into real world
— Mic V Adam (@micadam) July 20, 2017
A6: Follow thought leaders/experts whose subject matter can benefit your audience. Connect; reciprocal arrangement. #TwitterSmarter https://t.co/C8W0zoChvF
— Wendy Terwelp (@wendyterwelp) July 20, 2017
A6. Starts w/ engagement. Nurture it. I have friends I met on Twitter that I speak daily BEHIND the curtains of Twitter. #TwitterSmarter
— r/ruby (@SocialSMktg) July 20, 2017
A6. Find people & brands aligned to your purpose. Don't blindly trust. Ink the deal & details. Deliver. #TwitterSmarter
— Ishieta (@Ishieta) 20 July 2017
A6: Reach people when they're engaging. They may be hard to get via email but will engage w/relevant convo in realtime. #TwitterSmarter
— Scott Allen (@ScottAllen) July 20, 2017
Q7: In your opinion, what are the main reasons for a Social Strategy to fall short on Twitter? #TwitterSmarter pic.twitter.com/Oos7DHQ059
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A7. Poor planning or execution. Don’t go in without goals: Establish your objectives, goals, and ways to measure success. #TwitterSmarter pic.twitter.com/9zNHhVFBiv
— Marketo (@marketo) July 20, 2017
A7. Lack of dedicated resources. To do it right, you need a dedicated resource listening, engaging, posting, replying. #TwitterSmarter pic.twitter.com/6w2nlbTexS
— Marketo (@marketo) July 20, 2017
A7. Assuming every channel is good for your business. It’s critical to understand how and when your buyers are using social. #TwitterSmarter pic.twitter.com/Uy7ggg0ALG
— Marketo (@marketo) July 20, 2017
A7: It can fall short with poor or no planning. And if you make it all about you. It needs to always be about them. #TwitterSmarter https://t.co/Z5LeH7kUGW
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A7: Lack of consistency and not posting enough or in the right places. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 20 July 2017
A7: Too much automation! Social Media Managers take on a lot and they think it will make them more efficient. #TwitterSmarter pic.twitter.com/TTb2xMaT5v
— ?JMatt (@JMattMke) July 20, 2017
A7. By being NOT
Consistent
Engaging
Auditing, measuring, & adapting #TwitterSmarter https://t.co/btpePUqKMe— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 20, 2017
#TwitterSmarter a7. Using Twitter as a one way channel. Don't stop the convo
— Mic V Adam (@micadam) July 20, 2017
A7: If you aren't providing valuable content and engaging with your audience, you're setting yourself up for failure. #TwitterSmarter
— Express Writers (@ExpWriters) July 20, 2017
A7: Inconsistency. We're working on ours. Too many auto-scheduled tweets, without making conversation. People like people #twittersmarter
— Garcia Media (@GarciaMediaSA) July 20, 2017
@MadalynSklar A7 failure to analyze what is working, failure to reply and engage with audience. #twitterSmarter pic.twitter.com/sPmaVHCDwG
— J'nay Hector (@iMomMAO) 20 July 2017
A7: From my experience, it is lack of consistency. You cant tweet for a day or two and fall off the earth and expect results #twittersmarter https://t.co/W95qyy4hjR
— Jeff Perry (@PodcastingSpark) July 20, 2017
A7 Lack of buy-in, silo working, not reviewing the plan/not referring back to KPIs or goals. Not matching to skills in team #TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 20 July 2017
A7. Not taking into account the parameters which impact your business specifically. #TwitterSmarter
— Ishieta (@Ishieta) 20 July 2017
A7: A poorly executed/inconsistent strategy. If planning to execute a marketing plan on twitter you have to be all-in! #TwitterSmarter pic.twitter.com/q8qf9wGiPJ
— Logan Robins (@LoganAtWork) 20 July 2017
A7: Poor customer service and failing to utilize helpful Twitter tools such as hashtags and live streams. #TwitterSmarter pic.twitter.com/5tGoSjHrxJ
— Venture Icon Media (@VentureIcon) 20 July 2017
A7: Not following the 80/20 rule, too much emphasis on sales instead of value, lack of genuine engagement, lack of visuals #TwitterSmarter
— Fuhsion Marketing (@FuhsionMktg) 20 July 2017
A7: Not enough creative or unique content #TwitterSmarter pic.twitter.com/SWamTlg9QO
— Elise Hudson (@Elise__Hudson) 20 July 2017
Q8: How can launching a livestreaming program – like #MarketoLive – help you grow your Twitter Presence? #TwitterSmarter pic.twitter.com/kSzUFD8ECA
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
Q8: And also like this week's Twitter video initiative #VideoReplyDay. How can video and live video help your presence? #TwitterSmarter https://t.co/kTTt8Epfjs
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A8. Live video offers brands the opportunity to connect with customers in an organic, real way. #TwitterSmarter pic.twitter.com/k3R27wBlFs
— Marketo (@marketo) July 20, 2017
A8. Giving customers a way to interact & ask questions with a company representative in real time leads to higher engagement.#TwitterSmarter pic.twitter.com/CMv8CW6boC
— Marketo (@marketo) July 20, 2017
A8. We stream announcements, interviews, cover events and create educational broadcasts. Great content = more followers. #TwitterSmarter pic.twitter.com/iGHO0Ao7ET
— Marketo (@marketo) July 20, 2017
A8: Livestreaming it ??? right now! Take advantage of it. You WILL get seen & heard if you do this regularly! #TwitterSmarter https://t.co/kTTt8Epfjs
— Madalyn Sklar ? (@MadalynSklar) July 20, 2017
A8 Livestreaming takes visual to the next level, putting personalities with messages, making them come alive and personal. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 20, 2017
A8: Hard to do a live video without a person on screen… Live Streams makes your brand HUMAN! #TwitterSmarter
— ?JMatt (@JMattMke) July 20, 2017
A8: Allows you to show you are a genuine, knowledgeable, authoritative figure in your field ? #twittersmarter
— Tamara (@itstamaragt) 20 July 2017
A8: Live video can show your audience how your team does different projects #twittersmarter
— Garcia Media (@GarciaMediaSA) July 20, 2017
A8. Have a strategic plan > Every social media move you take needs to move you closer to your goal
Understand your "why"#TwitterSmarter https://t.co/slQczA9dRK
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 20, 2017
A8 If it's a regular time & setup it's a great way to get together 1:1 with your customers, audience & share exp, content #twittersmarter https://t.co/0vbLq86KAn
— Zala Bricelj (@ZalkaB) July 20, 2017
A8: Breaks out from the noise. A nicely made video will grab attention. Live video is great to engage people directly. #TwitterSmarter pic.twitter.com/UtuPgBFFBD
— Erik Heldebro (@heldebro) 20 July 2017
A8. It always begins with a plan. And mirror it in whatever your business goal is – not just your social media goal.#TwitterSmarter
— r/ruby (@SocialSMktg) July 20, 2017
A8. #TwitterSmarter
▶️Interactive & 'real' connection
▶️H2H engagement
▶️Build Presence ▶️Trust ▶️Relationship ▶️Loyalty ▶️Following https://t.co/coJtvxStwK— Natasha G. (@nplusg) July 20, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.