Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment.
Do this for an upcoming event or conference you can’t attend in person.
-Get the “official” hashtag.
-Live tweet.
-Make amazing new connections.It’s a great way to participate when you can’t be there in person. pic.twitter.com/6nnqwQWUIu
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
Did you miss today's #TwitterSmarter "after" chat livestream with @CathyWassell? You can watch the replay here: https://t.co/pqeZDP76lB pic.twitter.com/q6nImSTotm
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
Please welcome our guest @CathyWassell. Topic: Using Twitter To Live Tweet An Event. #TwitterSmarter pic.twitter.com/s5GYfXe3Du
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: In addition to Hootsuite, what are some other great Twitter tools? #TwitterSmarter pic.twitter.com/Vrii94FDGb
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
1|2 Hmm, outside of Hootsuite… ? There are a number of great Twitter tools out there! We recommend you check out: @keyholeco, @Brandwatch, and @Canva for starters #TwitterSmarter pic.twitter.com/rbEth48b2A
— Hootsuite (@hootsuite) December 7, 2017
2|2 Keyhole is great for hashtag analytics, Brandwatch is an all-encompassing social listening tool, and Canva is super helpful when creating your own images for Twitter! Find our whole list of recommendations here: https://t.co/yWMjAv6l5N #TwitterSmarter pic.twitter.com/M4GThCTXMs
— Hootsuite (@hootsuite) December 7, 2017
Q1: What makes Twitter a perfect platform for promoting your business events? #TwitterSmarter pic.twitter.com/GywLGMGy9H
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A1: Twitter’s highlight is its immediate nature.
Everyone looks to Twitter now for breaking news – including journalists – and if you want people to know about your event, this is the place. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A1: Twitter is a highly successful B2B platform as well as B2C, so whatever your audience it’s likely they are on here, and it’s simple for you to reach out to them if you have already built an engaged audience. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A1: Twitter reaches high volumes of people without needing to be directly connected with them, unlike Facebook which depends on friends and connections to spread awareness.
Perfect for your business events. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A1: Twitter is a great place to connect your audience to your events. I use features like Twitter lists, videos, chats and Moments to do this. #TwitterSmarter https://t.co/yOkGH60H9d
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A1) It's immediate and offers a play-by-play window to those who aren't present — as well as a quick opportunity to contribute along the way. #TwitterSmarter https://t.co/cKcPCgjcGj
— Jeremy Bond (@JeremyDBond) December 7, 2017
A1: It's the first place people go when they see a hashtag and it's a real-time platform that suits events #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) December 7, 2017
A1: If your audience is on Twitter, it's a great platform to promote your events, content, etc. It's all about being where your audience is. #TwitterSmarter
— Express Writers (@ExpWriters) December 7, 2017
A1: Twitter allows you to reach and engage with a targeted audience. It is also a great place to showcase who you are and what you do #TwitterSmarter
— Tamara (@itstamaragt) December 7, 2017
A1: If you've got the right owned audience, it's easy for them to share the news by smashing that RT button – though if I'm being honest, event marketing is significantly easier, cheaper, and more effective on Facebook. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) December 7, 2017
A1.
Real time interactions
Easiness to connect w/ people
Community building
Engagement #TwitterSmarter— Ai Addyson-Zhang, Ph.D ?Edu Tech Evangelist (@aiaddysonzhang) December 7, 2017
A1: #Twitter is a quick and engaging. It is perfect for events when hashtags are utilized because you can see what is trending and going on in real-time. #TwitterSmarter https://t.co/TaCxSTuz9T
— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A1: The ability to use hashtags, graphics, video, and links to get in front of an audience that is not following you and can be quickly shared via RT #TwitterSmarter https://t.co/sNnqLGKXdO
— Jim Fuhs of Fuhsion Marketing (@FuhsionMktg) December 7, 2017
A1: You can develop and show your brand voice! Having a conversation is an amazing lens to show a voice. From responses, to emojis to gifs and images, it’s YOU. #TwitterSmarter
— Jen Oleniczak Brown (@JenOleniczak) December 7, 2017
Q2: What are the benefits of using Twitter to live tweet an event you're organizing or attending? #TwitterSmarter pic.twitter.com/DuGm9busfI
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A2: Getting the event hashtag trending will take you to a new audience. But unless Brad Pitt is coming to your event this only happens with preparation! #TwitterSmarter pic.twitter.com/VKbjWNn3ii
— Cathy Wassell (@CathyWassell) December 7, 2017
A2: Actually @madalynsklar attending your event would also help your hashtag trend! #TwitterSmarter pic.twitter.com/o8myhZsvVG
— Cathy Wassell (@CathyWassell) December 7, 2017
A2: Live tweeting shares your in-person experience of the event, and helps grow your reputation as well as grow brand awareness of the event. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A2: I wrote an article – How to Tweet Your Way Through a Conference https://t.co/reMpThJ64X
It's great exposure for you when you live tweet an event. You'll get seen as an industry insider. Read more about this in my article.#TwitterSmarter https://t.co/eaNkZNCxPi
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A2: You can utilize the hashtags surrounding the event which in turn aid with reach and engagement! #TwitterSmarter
— Tamara (@itstamaragt) December 7, 2017
A2: People love to be in the know. Giving them real time updates keeps them from having to google the event etc. It builds the hype! #twittersmarter
— maddie c (@MaddieCrook) December 7, 2017
A2.
* A great way to grab people's attention & to network
* Even if you are NOT attending the event, you can still join via hashtag
* Create quote images during live events. learned this from @CraigCarpenter #TwitterSmarter— Ai Addyson-Zhang, Ph.D ?Edu Tech Evangelist (@aiaddysonzhang) December 7, 2017
A2: People crave a behind-the-scenes look and live tweeting invites people to see first-hand what's going on. Twitter as a whole is all about quick updates and live tweeting mirrors this idea perfectly. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) December 7, 2017
A2) When you live-tweet and invite guests to do so it’s a great opportunity to gather UGC. #TwitterSmarter
— Liliana H (@Liliholl) December 7, 2017
A2: You can stay in the loop with other individuals at an event, create a list of such folks, and follow up with them afterwards. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) December 7, 2017
A2: distributing news or sound bites via Twitter allows for singular messages within tweets, going live instantly – it's an easy win for all. Just make sure they're relevant to digital audiences – no one wants random event photos. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) December 7, 2017
A2. #TwitterSmarter
Allowing your audience to take part at and experience the event, with or without being there.
Allowing your audience to actively share that common interest and engage with others.
Promoting all aspects of the event, to all.
Reaching new people. https://t.co/ZbQvfTrU5G
— Natasha G. (@nplusg) December 7, 2017
A2. Live tweeting at an event helps you connect with other attendees and join the conversation around the event! This is a very valuable means to connect to people online, then be able to connect offline at the event. #TwitterSmarter https://t.co/gYsKzgRMjv
— Anh Nguyen (@AnhTNguyen) December 7, 2017
A2: I live tweet from events using the hashtag to connect with other attendees and to document key points I want to remember. I can always refer back to my own tweets and lists. #TwitterSmarter https://t.co/YN3nINrmIF
— Melissa Reyes @MizMeliz Delivering Inspiration (@MizMeliz) December 7, 2017
Q3: What are the steps to take when preparing for live tweeting an event? #TwitterSmarter pic.twitter.com/qOjypDaQK4
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A1: Twitter reaches high volumes of people without needing to be directly connected with them, unlike Facebook which depends on friends and connections to spread awareness.
Perfect for your business events. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A3: If you are live tweeting an event, the first thing you want to do is find out the official hashtag. I would then set up a Twitter list and put the speakers in it. I would set up another one with attendees you are connecting with before the event. #TwitterSmarter https://t.co/NrovD70qbZ
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A3: Listen to my podcast episode of Tweeting Your Way Through a Conference. https://t.co/TwgyRSI7mY #TwitterSmarter
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A3) Get standards tweets drafted e.g. what’s the event, who’s attending, greetings, Q’s, agenda, house rules, if needed. #TwitterSmarter https://t.co/23Cyv7MOkN
— Liliana H (@Liliholl) December 7, 2017
A3. Create a unique hashtag and a twitter list of all attendees and speakers and make sure everyone knows about them. A Twitter wall on the day can really help encourage people to tweet. We know about that @CathyWassell ? #twittersmarter #cmalive18
— Anne Johnston ? (@Annejphotos) December 7, 2017
A3 Before live tweeting events, check to see if event hashtags are available, if Wi-Fi is adequate and if any presentations are off limits due to proprietary information. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 7, 2017
A3.
* Research the hashtag ahead of time.
* Engage w/ people & speakers even before the event starts
* Monitor the hashtag closely during the event
* Engage
* Create visuals #TwitterSmarter— Ai Addyson-Zhang, Ph.D ?Edu Tech Evangelist (@aiaddysonzhang) December 7, 2017
A3: Know your beats / reveals ahead of time. Have assets prepared long before the reveals, so you're ready to go. When I worked on @CommunityTV, we had framed quote cards for each actor – we'd just type their quote, export, then BOOM. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) December 7, 2017
A3:
?Have a plan (sessions you'll attend, pre-event tweets, influencers attending)
?Engage (before) with those attending like influencers or potential prospects
?Open your social calendar – strictly make your tweets event-focused
?Be prepared to sweat! #TwitterSmarter https://t.co/uf6lZCwGKJ— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A3: Research!
Don't only check the event hashtags but similar ones that may be used by brands attending.
Tweet ahead of time to let others know you'll have real time info.
Quote relevant tweets surrounding the event. #TwitterSmarter— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A3. Make sure you've got the correct event hashtag! If you're live tweeting during a speaker's session, be sure to have their Twitter handle. If you're live tweeting in general, be sure to tag attendees, vendors, sponsors who are at event. #TwitterSmarter https://t.co/xZoRywhyRB
— Anh Nguyen (@AnhTNguyen) December 7, 2017
A3: Know the kind of content your audience would be interested in before posting. You don't want to flood their feeds with fluff content. #TwitterSmarter
— Express Writers (@ExpWriters) December 7, 2017
A3. #TwitterSmarter
Organize/plan your live tweeting.
Focus/target on key aspects.
Prepare material (visuals, etc) although being spontaneous also pays.
Listen to the pulse & what your audience is eager to see. Learn from the event and focus on that. https://t.co/3f083fKTcA
— Natasha G. (@nplusg) December 7, 2017
Q4: How important is creating a special hashtag for an event to boost its visibility and reach? #TwitterSmarter pic.twitter.com/pfthVZ5v7Y
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A4: If it’s your event, choosing the event hashtag is really important.
It must convey the experience to all, not just those in the know, so avoid acronyms if possible, but keep it short. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A4: The event hashtag is to engage your audience & grow it, so avoid any hashtag or promotion that leaves you open to trolling & spoils all your hard efforts.
(Example: https://t.co/o1NaDxI29b) #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A4: The event hashtag is super important – but it’s no good if nobody knows what it is.
Make sure it’s everywhere on the website/literature/graphics & tell the world what it is in advance. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A4: You can use the hashtag for a giveaway or promotion too to encourage participation – it’s so important to be able to track its use. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A4: I would create a hashtag that is reflective of your brand and event. You might want to include the year. Like Social Media Marketing World is #SMMW18. As soon as you decide the official hashtag, be sure you announce it. I cannot stress this enough. #TwitterSmarter https://t.co/fugCzHAa6X
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A4. It is very important to create a hashtag for the event because it can help you stand out from the noise #twittersmarter
— Cheval John (@chevd80) December 7, 2017
A4: As we inch closer to 2018, this is probably the most important part to the #marketing strategy for your event. No hashtag? No lively/good social engagement. #TwitterSmarter https://t.co/uz8o7Ne9Qn
— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A4. VERY important! An event hashtag creates a conversation around and a search tool for your event. Don't have an event without one! You can also use the hashtag for tracking purposes and identifying influencers. #TwitterSmarter https://t.co/pmCDvP1ESh
— Anh Nguyen (@AnhTNguyen) December 7, 2017
A4 Event hashtags give occasions their social media identity that can reach far beyond your niche. The right hashtags can be more memorable that cumbersome event titles, making them easier to refer to and pass along. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 7, 2017
A4: Branded hashtags are easier to track AND easier for the audience to remember.
Depending on the size of the event, you could start trending and attract a whole new audience. #TwitterSmarter— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A4: Very important. Not only does it help you identify the traction your event is getting on social, it helps form a community around your event. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) December 7, 2017
A4 Crucial. Take time & do research to find the perfect #, be mindful that sometimes it can have a totally (contra-productive) meaning, so be careful. Also promote lonf before the actual day. #TwitterSmarter https://t.co/3hrvBxCegI
— Zala Bricelj (@ZalkaB) December 7, 2017
A4) This is what an event will look like without a hashtag … #TwitterSmarter pic.twitter.com/n7nP26cBbQ
— Liliana H (@Liliholl) December 7, 2017
A4: Having a hashtag for you event is crucial. It encourages online discussion, but also makes it easy for people to find content regarding your event. #TwitterSmarter
— Express Writers (@ExpWriters) December 7, 2017
A4: Creating a specific hashtag is vital to identify and magnify it especially for an annual event. The hashtag is the key to the castle. It’s the secret password everyone wants to know. It works across platforms and lasts so the easier to remember the better. #TwitterSmarter https://t.co/gDg90a2kUb
— Melissa Reyes @MizMeliz Delivering Inspiration (@MizMeliz) December 7, 2017
A4: Creating a hashtag helps build a community around your event. It becomes the place where people can engage with one another and share their POV of what's going on. Plus, it helps you understand the event's traction via social. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) December 7, 2017
Q5: What type of content works best when you're live tweeting an event? #TwitterSmarter pic.twitter.com/v4aqAJl1Jl
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A5: For your event, you can live tweet upcoming sessions & activities so everyone knows what’s coming up.
Keep it focussed on the most exciting stuff. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A5: For your own event, try running a competition for the best live tweeting to encourage participation.
The more times that hashtag is used the more likely you are to be trending. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A5: Make sure you get some good photos of the participants and tag them, this kind of content is much more likely to be shared and to create a memory that might be re-shared later. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A5: Pick inspiring tweetables from each session to tweet, with a picture of the speaker or a relevant slide. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A5: Get everyone involved so they're using the event hashtag. Come up with fun ways to use it, maybe even a giveaway. Create a Twitter Moment to capture the tweets generated by your community. They will love it! #TwitterSmarter https://t.co/yNKvAAmus1
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A5: Incredibly important as long as you tell people what that is. I’ve seen too many orgs use a hashtag and not tell audience to use it…maybe it’s not being used because no one KNOWS ABOUT IT? #TwitterSmarter ? https://t.co/Uu7XZVr9j8
— Jen Oleniczak Brown (@JenOleniczak) December 7, 2017
A5: Pictures, videos, live-stream – though wi-fi speed can be a real issue… #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) December 7, 2017
A5:
?Quotes from sessions
?Pictures of your booth
?Live video of product demos & booth games/events#TwitterSmarter https://t.co/mnQjwiJoiW— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A5: The #1 mistake for event-based Twitter is assuming everything that's cool in-person translates to digital audiences. Random event photos of random people aren't cool. You should have a clear plan prior w/ a capture list. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) December 7, 2017
A5:
Slide and presentation photos.
Impactful quotes.
Upcoming talks.
The wiFi password!
Most importantly, summary of the presentations.#TwitterSmarter— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A5 Live tweet with visuals — still photos, videos. Visuals break of the gray on social media. If you do video, be sure it's of quality worth watching rather than distracting. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 7, 2017
A5: Media tweets for an event will generate more excitement and engagement that text alone. Share a picture or a quick video #twittersmarter
— Laura Denny (@ldcreativemedia) December 7, 2017
A5. Nuggets of wisdom from speakers/conference sessions. Photos; live video snippets. Content that will invite people to converse with you about the event. #TwitterSmarter https://t.co/NpAvivsyss
— Anh Nguyen (@AnhTNguyen) December 7, 2017
A5. #TwitterSmarter
Interactive content.
Video? LIVE? Images? You name it. Make an impression. https://t.co/jJ3DlfM4Is
— Natasha G. (@nplusg) December 7, 2017
A5: Depends on your audience and what type of content they typically click with. However, quick video clips and unique pictures that give a behind-the-scenes look can help pique interest. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) December 7, 2017
Q6: What are your top tips for live tweeting an event catering to audience / followers not attending the event in person? #TwitterSmarter pic.twitter.com/bksZIA21m4
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A6: Make sure tweetables show the main takeaways from each session, with a clear image & with the speaker tagged. #TwitterSmarter pic.twitter.com/pCn8R5mpTa
— Cathy Wassell (@CathyWassell) December 7, 2017
A6: Try to convey the excitement of the event using video if possible, and images of happy attendees. (Only the happy ones!) #TwitterSmarter pic.twitter.com/Sf6uLazjI1
— Cathy Wassell (@CathyWassell) December 7, 2017
A6: Make sure your content stands out.
With 6000 tweets a second this is a challenge but you can succeed with some imagination.
Makes your event images visually exciting and provide relevant information on them. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A6: Add value with opinion pieces, breaking news, guides relevant to the day or thought-provoking pieces under the hashtag banner. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A6: For those not attending an event but are following the hashtag, you are their lifetime. Share the best takeaways. I attend lots of events via the hashtag. While I'm not there in person, I feel like I am through the amazing connections with those sharing. #TwitterSmarter https://t.co/7K7tBGDPyZ
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A6: Make sure plenty of background is given in tweets that doesn't need conference attendant knowledge. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) December 7, 2017
A6: External links to slides, data, brands, and presenters.
Not being at the event gives that audience a lot more time to research while following it.#TwitterSmarter— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A6: Share what's going on at the event and make it feel like they're with you. If there are speakers, you can tweet the most important points they talked about. #TwitterSmarter
— Express Writers (@ExpWriters) December 7, 2017
A6: Use video snippets of sessions (if allowed.) This will let followers not attending feel as if they are live at the event with you. May create some serious FOMO, but that's ok! #TwitterSmarter https://t.co/FMvmnsipzF
— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A6: Popping in here because that's a great question. Honestly, we like to give our followers a heads up, apologize for the increased number of posts, and give some context for the event. #TwitterSmarter
— Scraawl (@Scraawl) December 7, 2017
A6 When tweeting events, make sure each tweet can stand alone and makes sense within its context so readers aren't left wondering. With 280 characters, everyone can tell a story that's complete and understandable. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 7, 2017
A6: #TwitterSmarter
1. Craft a special experience for digital audience
2. Don't let your content create FOMO, where people are annoyed they missed out
3. Think bigger than photos – do some live video
4. Plan ahead
5. HAVE PROPER LIGHTING FOR PHOTOS.— Jack Appleby (@JuiceboxCA) December 7, 2017
A6: Before the actual event, you'll want to tease out that you'll be there live tweeting on a particular day(s). That way, you give your audience a heads up and if your content is interesting enough, it could pique their interest. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) December 7, 2017
A6. #TwitterSmarter
Make them feel like they ARE there. Be creative. Visually, Descriptive. Envision who you are talking to and be detailed, engaging, authentic, and lets not forget fun… cause a little fun never hurt anybody ? https://t.co/atDr0VPMuu
— Natasha G. (@nplusg) December 7, 2017
A6) Share links to resources. Reply to people and include them in Storifys, blogs, etc. whether they were there or not. #TwitterSmarter https://t.co/zkzUfUA09o
— Jeremy Bond (@JeremyDBond) December 7, 2017
Q7: What are your top tools to use when live tweeting an event? #TwitterSmarter pic.twitter.com/jDvJe2ZF0r
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A7: I use my smart phone – there’s no time to take pro photos, so leave that to the professional photographer you have hopefully engaged to cover your event, and use the speed of your phone to snap then tweet. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A7: You can use a tool like Hash Tracking to test the effectiveness of your live tweeting campaign & find the most powerful tweets. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A7: Twitter polls can be a good tool to use to encourage involvement with the hashtag.
Pick a relevant one or deliberately keep something to be decided live by Twitter poll. #TwitterSmarter— Cathy Wassell (@CathyWassell) December 7, 2017
A7: Not really a tool, but bring back ups of everything you need for the day – chargers especially! Don't be without a powerbank… #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A7: Me and my trusty iPhone via the Twitter iOS app. It's fast and easy. #TwitterSmarter https://t.co/yAc82NJHFM
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A7. If you are using a computer, @hootsuite is the perfect tool to live tweet an event #twittersmarter
— Cheval John (@chevd80) December 7, 2017
A7: Live does not need to be a major production (authentic/real live is better than staged,) SO my iPhone and the #Twitter app. #TwitterSmarter https://t.co/sXjrCQ5IM1
— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A7: Probably not the first you would think of but @AdobeSpark Post lets you import .pngs to lay over photos you take at an event. Helps with on the fly branding.#TwitterSmarter
— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A7 Twitter client or app, Tweetdeck, Twitter Video, TW Moments, Boomerang, Periscope or other livestreaming opps. Also #PicsArt #CTDesign and @AdobeSpark #TwitterSmarter https://t.co/DGuL1Ytc6o
— Zala Bricelj (@ZalkaB) December 7, 2017
A7. Usually I'm on my mobile (warm up those fingers!). In the rare instance when I have an area to use my laptop, I'll use both. #TwitterSmarter https://t.co/yQwLQUNw9X
— Anh Nguyen (@AnhTNguyen) December 7, 2017
A7: My cell phone and a selfie stick are my best friends at events. I love getting that group shot and tweeting it out on the fly! #TwitterSmarter https://t.co/YNi8vQds2z
— Melissa Reyes @MizMeliz Delivering Inspiration (@MizMeliz) December 7, 2017
A7 always my phone when tweeting from an event. If it's an online event – I'm on my phone and computer #TwitterSmarter
— Tiffany Williams (@trwinc) December 7, 2017
A7. #TwitterSmarter
Mobile – quick, effective, productive and and handy ? https://t.co/l5O64jAbcB
— Natasha G. (@nplusg) December 7, 2017
A7 prescheduled tweets outlining: daily itinerary, speakers’ pix taken in advance with some quick quotes, giveaways/ door prizes, comfortable shoes and headache tablets ?#TwitterSmarter SLR?? https://t.co/yjX5fIKVc4
— SirLeprechaunRabbit®???? (@leprchaunrabbit) December 7, 2017
Q8: What are some of the mistakes people / brands make when live tweeting an event? #TwitterSmarter pic.twitter.com/IOq0KhE32c
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A8: The main mistake has to be not using the hashtag, or not publicising it before and during the event. It needs to be everywhere, it’s no use if nobody knows it. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A8: As usual with events, insufficient preparation is a big mistake. Don’t allow anything to chance, and make sure your literature on the day & all the speaker slide intros have their twitter handle on so that participants can easily find them. #TwitterSmarter
— Cathy Wassell (@CathyWassell) December 7, 2017
A8: Biggest mistake is not tagging people. Always tag people you are tweeting about. #TwitterSmarter https://t.co/oVjfsmAtqT
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 7, 2017
A8: Going for a overly hard to remember hashtag and not showing the hashtag/speaker twitter ids anywhere. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) December 7, 2017
A8. They are tagging people hoping for them to retweet to their audience #twittersmarter
— Cheval John (@chevd80) December 7, 2017
A8: Spamming the newsfeed, not using the event hashtag, tagging incorrect speaker/company handles, taking AWFUL pictures … this list can go on & on. #TwitterSmarter https://t.co/pEU7izwkAZ
— Katelyn Brower ? (@BrowerKDnB) December 7, 2017
A8 When live tweeting events, be sure your facts are correct, including people's names. You are in effect a reporter and should follow journalistic standards. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 7, 2017
A8: Talking too much about themselves than the actual event they're at.
Personable is good, but use it wisely!#TwitterSmarter https://t.co/BHHBQfczZX— Jeff Higgins Obviously Doesn't Work Out (@ItsJeffHiggins) December 7, 2017
A8: They don't show anything that's unique. You want to almost give your users exclusive access to what you're seeing. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) December 7, 2017
A8.
Instead of engaging with others, do too much self-promotion that is irrelevant to the conference. Annoying.Use the wrong hashtag #TwitterSmarter https://t.co/v5POWb9Xuf
— Ai Addyson-Zhang, Ph.D ?Edu Tech Evangelist (@aiaddysonzhang) December 7, 2017
A8: Bad lighting for photos. Plan ahead at events and make sure all lighting rigs are appropriate for live audiences and content capture. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) December 7, 2017
A8 Posting just one format content, tagging ppl all the time and not including any of the fun parts of the event (networking, friends getting together, party, handouts, etc). Tweet the whole story, not just lectures #TwitterSmarter https://t.co/g2UfnLS4Zg
— Zala Bricelj (@ZalkaB) December 7, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.