Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment from Madalyn Sklar
Part 1:
-Search for people talking about you.
-Tag people so they know you’re talking about them.Part 2:
-Create a branded hashtag.
-Put hashtag in your bio.Thank you to our guest @espirian for sharing great insights pic.twitter.com/mCn1efqBBZ
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
Did you miss today's #TwitterSmarter "after" chat livestream with @espirian? You can watch the replay here: https://t.co/zKAoWI9l0D pic.twitter.com/hCdCqZrngw
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 15, 2017
Please welcome our guest @espirian. Topic: Best Tips For Using Twitter as an Advanced Search Engine. #TwitterSmarter pic.twitter.com/RR9w8xF3oN
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some basics for writing a great tweet? #TwitterSmarter pic.twitter.com/8Hm8k3mZFM
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A couple of key guidelines to help you write a great tweet:
1) Help your audience
2) Keep it brief
3) Incorporate content curation
4) Use a relevant hashtag like #TwitterSmarter to help your reachMore tips here: https://t.co/BrVvOj7L58 pic.twitter.com/LGyIETuhu5
— Hootsuite (@hootsuite) 14 December 2017
Q1: What makes Twitter such a valuable search engine? #TwitterSmarter pic.twitter.com/qyyUYNZh4H
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A1 You can be highly targeted in Twitter searches.
Remember that you're searching a public directory, and search scope isn't limited as it is on LinkedIn – plus Facebook's search isn't that great. #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A1 I love the advanced searches you can run in the main search panel.
Examples:
? Add "filter:videos" (without quotes) to search only for tweets containing videos.
? Add "filter:images" (without quotes) to search only for tweets containing images.#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A1: Twitter's Advanced Search is incredibly powerful. You can use it to strategize your Twitter marketing. #TwitterSmarter https://t.co/wXMyF8a6gF
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A1: It's public and you can interact with any of the tweets you find easily. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) 14 December 2017
A1: Twitter Advanced Search is quite deep – maybe the best search engine in all of social. It's easy to search by topic, user, keyword, or any combination of them. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) 14 December 2017
A1. When looking for news, many turn to Twitter first for real-time updates. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
A1: Your ability to set Search Filters that can narrow your results to your location (+Advanced Search of adding keywords, removing words, specific people, and date range)! #TwitterSmarter
— ?JMatt (@JMattMke) December 14, 2017
A1: Twitter makes it so easy to see the conversations that are surrounding the keywords that matter the most to you. It's an instantaneous/real-time way to dig into the conversations. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 14 December 2017
A1. Yes. Love how everyone is so approachable on Twitter. #TwitterSmarter
— Darcy De Leon ? (@darcydeleon) 14 December 2017
A1 "Twitter-place 2 listen, collaborate, share ideas, gather new knowledge beyond walls of classrm/school/community-easily accessible, open 24 hrs 4 global networking" via article I wrote, Professional Wonder at The Robb Review: https://t.co/u6Tr82nA6n #TwitterSmarter pic.twitter.com/OL9U1pGKMc
— Carol Varsalona (@cvarsalona) 14 December 2017
A1) You are able to connect with your target audience in an individual way! You are able to be transparent and open with your target audience! Also, you display your brand on here. You are not selling anything but your brand! #TwitterSmarter https://t.co/CIbuLcxlVs
— Tri-County Young Professionals Network (@tricountyypn) December 14, 2017
A1: It's the real-time viewpoints and the non-stop conversations that makes Twitter such a great search engine. When you have volume, variety and velocity of data, search is powerful #TwitterSmarter
— Hey Dip Your Toes In (@dipyourtoesin) 14 December 2017
A1) Twitter's Advanced Search is absolutely brilliant, maybe the best search engine in all of social. It's easy to search by topic, person, keyword, or even a combination of them all #TwitterSmarter
— Chris Watson (@ChrisAWatson_) 14 December 2017
Q2: Why is it important to keep track of your mentions on Twitter? #TwitterSmarter pic.twitter.com/3L60EbFqoz
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A2 It's a great way to discover the people who are sharing your content. And thanking people is a basic courtesy, but most people don't do it.
Always show gratitude: people will be more likely to remember you and share more of your content in the future.#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A2 a proportion of your brand advocates on social media will turn into customers. You'll make it easier for them to make the transition if you nurture relationships with them, and that means paying attention to mentions.#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A2 … which is coincidentally one of my frustrations with LinkedIn, which doesn't notify you when someone shares your content.
But Twitter does notify you, and you should be grateful to all who take the time to do that. #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A2: In your mentions lies your community, prospects, people who can make an impact on your career. It's essential to keep track of this. #TwitterSmarter https://t.co/JcQdsl5bGo
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A2: It's a great opportunity to make and build-upon connections and to give thanks… #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) 14 December 2017
A2: Mentions are the people who want to hear from you! Reply to them to ENGAGE!
As a business, you may also be able to provide customer service through mentions! #TwitterSmarter
— ?JMatt (@JMattMke) December 14, 2017
A2. Social listening is the first step to social media marketing.
If you don't listen, how are you going to engage and serve your audience?#TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
A2: Social media is meant to be social. You should pay attention to your mentions and actually engage with those who respond to you. #TwitterSmarter
— Express Writers (@ExpWriters) December 14, 2017
A2 Mentions are one of the best ways to learn who is paying attention, and who might just be looking for attention. #twittersmarter
— YoPedro (@YoPedro) December 14, 2017
A2 Tracking your mentions gives you an idea of your social media footprint. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 14, 2017
A2. Participating in conversations on Twitter can help you build relationships, credibility and trust in your brand. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
A2. I am thinking it can be a way to show your track record of your impact on twitter when proposing to potential clients #twittersmarter
— Cheval John (@chevd80) 14 December 2017
a2 ? So you can acknowledge when someone has reached out or mentioned, shared, liked, followed you and reciprocate as sharing on social promotes growth. ? #twittersmarter
— Debi Norton (@BRAVOMedia1) 14 December 2017
A2 For me personally it's great to see where my name & content shows up & how far it reaches and how it's shared. I say it's like keeping track of your digital map ? #TwitterSmarter https://t.co/7yYogkh9cP
— Zala Bricelj (@ZalkaB) December 14, 2017
A2: Marketing as I precieve it, is about engaging people rather than pushing content. By tracking mentions I can engage people in #Twitter . #TwitterSmarter
— Benny Gelbendorf (@BGelbendorf) 14 December 2017
A2: Mentions can alert you to a problem or let you know you are making a difference to your audience. #twittersmarter
— Laura Denny (@ldcreativemedia) December 14, 2017
A2) The fact that someone mentioned you on Twitter is huge! They wouldn't mention you unless it was importan and on their mind. It could either be for bad or good. Either way, you need to check it out for customer service and branding. #TwitterSmarter https://t.co/GOJP1QpbNg
— Tri-County Young Professionals Network (@tricountyypn) December 14, 2017
Q3: Is search on Twitter limited only to mentions of your name or can we dig deeper? #TwitterSmarter pic.twitter.com/MQAoVeIuQq
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A3 Sometimes, people will share your content without tagging you. But you CAN search for untagged mentions of your name and untagged mentions of your content.
I've got you covered: https://t.co/NshIIyYzqD#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A3 If you create a branded hashtag, make sure to search for that too. If others use this without tagging you, you won't receive a notification #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A3 I recommend saving a search of any branded hashtags you create. e.g. I've created #MicroMacTips, #LearnPlentyIn20 and #UnclogYourBlog. I save hashtag searches via desktop Twitter #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A3: You can go far beyond searching for mentions on Twitter. Twitter's Advanced Search is incredibly comprehensive. Bookmark this: https://t.co/AlblkERngK. #TwitterSmarter https://t.co/xgwVj2jzLK
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A3: How to use Twitter's Advanced Search: https://t.co/xOTgb7Az0Y #TwitterSmarter https://t.co/xgwVj2jzLK
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A3. You can dig deeper because you can look at the analytics and see how much of an impact your tweets had #twittersmarter
— Cheval John (@chevd80) 14 December 2017
A3. There's so much more you can do on Twitter search. Not just search your name, but #, target audience, interest, visuals, videos, event, etc#TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
A3: Your notifications should be checked daily (if not more often), but you can search for your business (or personal) name on Twitter too. Perhaps consider a hashtag around a service you offer to search. #TwitterSmarter
— ?JMatt (@JMattMke) December 14, 2017
A3: You can search your username or brand name, hashtags, topics, etc. There are plenty of ways to find the content you're looking for. #TwitterSmarter
— Express Writers (@ExpWriters) December 14, 2017
A3. Searches can include your name, products, services, events, etc. Advanced Twitter Search allows users to include or NOT include keywords, too. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
A3: Yes, you can narrow your search more. I did this recently when I was look for a specific tweet. I knew a key word an the month, so I focused in those things and found it. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) 14 December 2017
A3: There are so many different ways you can use Twitter search to really capture some great insights here. Lots of advanced + behavioral metrics you can gather here with just this one function. #TwitterSmarter https://t.co/HS0WHHEnam
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) December 14, 2017
A3. Hashtags are your best friend on Twitter! Search for common interests, phrases, events, locations and more using these. #TwitterSmarter pic.twitter.com/3wndUj4GqM
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A3. Your engagement can be targeted & endless, can quickly improve branding w/ appropriate Hashtag & grow ur audience. Great tool for direct engagement; creating communities leading to conversions & easy to use analytic tools. #TwitterSmarter
— Melissa A ? (@mz_rocko) 14 December 2017
A3: I dig deeper all the time for specific products related to my business, I search apple varieties, respective fruit seasons, and see who is talking about what, it can help develop business and more contacts #TwitterSmarter
— Eric Patrick (@cherrydude) 14 December 2017
Q4: What type of searches are most valuable for our personal brand or business? #TwitterSmarter pic.twitter.com/CDo4qU7gzd
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A4 Searches that include a question mark will let you look for tweets that contain questions #TwitterSmarter pic.twitter.com/OtPX9E3zQO
— John Espirian ☕️ (@espirian) 14 December 2017
A4 Questions can be your route in to new business – answer someone's query well and you can display your knowledge about a topic. Position yourself as the expert in the space and you'll be top of mind when they need your service.#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A4 remember to search for misspellings of your name and business name. People tag me incorrectly all the time, and it means I don't see notifications.
Learn what misspellings people use and save them #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A4: For me it's the #TwitterSmarter hashtag. I branded this to be a big part of my business. I have search terms that I monitor in @hootsuite. It's been a great strategy for me. https://t.co/Ip78QbW9HZ
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A4: I think it's important to search for your brand name from time to time. People won't always tag you in their posts, so this is the only way to see what everyone is saying. #TwitterSmarter
— Express Writers (@ExpWriters) December 14, 2017
A4: You have to perform searches based on the keywords that you're trying to get involved with. Personally, I do a lot of searches aroudn #contentmarketing, #MarketingStrategy etc. I see the trends and what people are saying and add my spin on it. #twittersmarter
— Maria Marchewka (@_MariaMarchewka) 14 December 2017
A4. Mentions (with correct and incorrect spellings so you can catch all conversations), topics associated with your brand (@mentionmapp does this very well w/ their hashtags), and search for your competitors as well. Need to have a 360 strategic approach. #TwitterSmarter https://t.co/yq9SlmqcmB
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) December 14, 2017
A4: If you're a small business or especially concerned with your local presence, you can filter your searches to "near you" to see what people in your area are tweeting about regarding the specific query. #TwitterSmarter
— ?JMatt (@JMattMke) December 14, 2017
A4: relevant hashtags and phrases, i.e., people looking for answers or help in your niche #TwitterSmarter
— Jim Fuhs of Fuhsion Marketing (@FuhsionMktg) 14 December 2017
A4 Searches for particular terms or hashtags will give you an idea about what topics are generating the most conversations and how you might inject helpful info into the flow. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 14, 2017
A4. Variations (and misspelling) of your brand name and products/services.
Also, the main interests of your target audience. #TwitterSmarter pic.twitter.com/ZGkW0uBWGQ
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A4. Positive and negative/critical feedback. It's importance to hear people's feedback on your content so that you can improve and understand what your audience wants. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
A4: Searches focusing on business interests which are important to the people you service. It's how you can identify key players you want to engage. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) 14 December 2017
A4. Searches involving industry keywords and topics are important to know what's trending and what you should be talking about, as well as what questions you can answer for your target #audience. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
A4: industry-related hashtags for content. For me: #marketing #socialmedia #SMB #nonprofit. Also keeping tabs on your #competitors and #influencers. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 14 December 2017
A4. Searching for similar industry, technology, clients, competition, influencers. Identifying communities where you can offer value/learn from. This ultimately will help expand ur brand & identify new business. #TwitterSmarter
— Melissa A ? (@mz_rocko) 14 December 2017
Q5: What are your tips for saving searches on desktop and mobile? #TwitterSmarter pic.twitter.com/VCarBMBOdf
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A5 You can't save searches in the Twitter mobile app but you can on desktop. Make the search, then look for the vertical dots icon in the top-right corner and click 'Save this search' #TwitterSmarter pic.twitter.com/SS8ZLDvXpJ
— John Espirian ☕️ (@espirian) 14 December 2017
A5 Then when you click into the search field again, the saved search will be listed in the dropdown options.
Saved searches are displayed in the Twitter mobile app, though you might not see the full string because of limited space (though it will work). #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A5 You can save a search on mobile Safari (iOS) by going to https://t.co/YaOcpNwIBL and using the Request Desktop Site feature to temporarily load the desktop version. Seehttps://t.co/OajsHK9a4l #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A5: On mobile, it will save your recent searches. On desktop you can save searches. #TwitterSmarter
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) 14 December 2017
A5: You can create a search column in @TweetDeck to keep up with all the latest posts. #TwitterSmarter
— Express Writers (@ExpWriters) December 14, 2017
A5 I use PowerMode in #ManageFlitter and as a column in #hootsuite often too. #TwitterSmarter
— Stevie Puckett (@SteviePuckett) December 14, 2017
A5. I use Sprinklr for monitoring the work accounts, so I have a dashboard set up with all the searches and profile lists I need.
If you’re on a budget, can do similar (to a degree) with Tweetdeck.#TwitterSmarter pic.twitter.com/G23x1KQeSF
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A5. Tweetdeck is a great tool – I use @hootsuite as a great tool for saved searches. Really an excellent platform to monitor key words, hashtags, and even account mentions. #TwitterSmarter https://t.co/5l54wF8PQm
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) December 14, 2017
A5 I started to use this. I use interesting conversations and threads and topics and every time I open the app, it shows me the latest convos > easy to catch up ?♀️ #TwitterSmarter https://t.co/IowP7hItnk
— Zala Bricelj (@ZalkaB) December 14, 2017
A5: @hootsuite is my go-to for saving searches #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 14 December 2017
A5: Using bookmarks and organising them into folders in your browsers bookmark manager is one way to do it #TwitterSmarter
— Hey Dip Your Toes In (@dipyourtoesin) 14 December 2017
A5. Evernote is my life saver when it comes to organizing content.
Do you all use it? just curious #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
Q6: What are some underused tips for searching on Twitter? #TwitterSmarter pic.twitter.com/bLiaqPjQS8
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A6 Use the – symbol as the equivalent of 'don't show this'. The same trick works in Google searches #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A6 Use quotes "" around terms to look for an exact match for that term, not just for the words appearing anywhere in the tweet #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A6 remember to use the advanced operators creatively.
Want to search for tweets from a person with a certain minimum number of retweets (i.e. popular stuff only)?
Try a search like this: from:espirian min_retweets:3#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A6: Using the Advanced Twitter Search is what's underused. Go here: https://t.co/AlblkERngK. It's so much more than the search bar at the top of the page. #TwitterSmarter https://t.co/vdmeU62GFG
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A6: Search for website domains that are relevant. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) 14 December 2017
a6 Twitter's own advanced search, in google organic serps #twittersmarter
— Debi Norton (@BRAVOMedia1) 14 December 2017
A6. The biggest one is looking at your analytics and seeing what is trending around certain business events #twittersmarter
— Cheval John (@chevd80) 14 December 2017
A6. I think one that is underused is to search for mispellings of names. I have found there have been many conversations I could have missed if I didn't search for different spellings of my last name (everyone wants to put another e or u in Freberg!) #TwitterSmarter https://t.co/7jloO1UASL
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) December 14, 2017
A6. Finding @ mentions of your competitors account by searching their Twitter handle WITHOUT the @.
For example, if you search ‘lisaboylesmedia’ you’ll get all the mentions people have sent me (IF they have a publicly accessible account).#TwitterSmarter pic.twitter.com/KtPw8ID7z0
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A6 not really a search but maintaining and checking my various lists helps me find trends/content/requests being shared by different groups eg journalists, other bakers etc #TwitterSmarter
— The Epsom Bakehouse (@EpsomBakehouse) 14 December 2017
A6 Location based searches. A lot of times this can generate do many interesting opportunities #TwitterSmarter
— Zala Bricelj (@ZalkaB) 14 December 2017
A6. Use OR to separate keywords when you want to search for multiple keywords in one go. #TwitterSmarter
— Meera Sapra (@meerasapra) 14 December 2017
A6: Filtering search results by photos or video can occasionally turn up some great content and accounts to follow. #twittersmarter
— Hey Dip Your Toes In (@dipyourtoesin) 14 December 2017
A6 I search under multiple names, we work on marketing for Union Gap, WA and I can find tweets with people using uniongap, union gap, uniongapwa #TwitterSmarter
— Eric Patrick (@cherrydude) 14 December 2017
Q7: How can different searches help us with content creation for our business? #TwitterSmarter pic.twitter.com/1zJ9ZgQuZE
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A7 If you have an idea of what you want to write about, search for tweets on the topic to see what's popular and what adds a new angle. #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A7 Remember that you can embed anyone's tweet in your blog. In WordPress, just paste the direct link to the tweet – you don't need to use the full embed code – and it will automatically expand when the post is viewed. #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A7 If you do use the full embed code, there's a trick here to centre-align your tweets: https://t.co/XOi0pukavC #TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A7: By monitoring keywords in your industry, you can stay in the know as to what content you should be sharing. #TwitterSmarter https://t.co/m1AKrhkv6e
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A7. You need to undertake research for REAL insight into the content your audience wants to see…
… not just what YOU think they might want.
Searching and listening on topics of interest to your audience is essential.#TwitterSmarter pic.twitter.com/63ZSMngxpb
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A7. Understand what's trending, what's popular, what matters to your audience => so that you can serve your people better. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
A7 It's a great brainstorming tool…as a bonus you are brainstorming with people who didn't even realize they were playing. 😉 #TwitterSmarter
— Stevie Puckett (@SteviePuckett) December 14, 2017
A7 Different searches on different topics can help you create content specially targeted to niches of your products and services. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 14, 2017
A7. Validation, verification, veracity and vision #TwitterSmarter
— Gerard F. Corbett (@gerardcorbett) December 14, 2017
a7 Always helpful to check out the competition & produce content that is greater or equal to engage the ideal target audience #twittersmarter
— Debi Norton (@BRAVOMedia1) 14 December 2017
A7. Inspiration from other brands and insight into what works and what doesn't in terms of content creation for your industry. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
a7. It helps out tremendously – and as someone who teaches #SM classes, I use this not just for myself, but help my students create content that is 1) relevant for their personal brands, 2) key to amplify their expertise in the area, and 3) connect w/ fellow pros. #TwitterSmarter https://t.co/HxHM3q8hK2
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) December 14, 2017
A7 searches for the questions your potential customers want answers to can lead to content eg a blog or live video giving help. #twittersmarter
— The Epsom Bakehouse (@EpsomBakehouse) 14 December 2017
Q8: What are some tools that can help us stay on track with Social Listening and mentions? #TwitterSmarter pic.twitter.com/Q16Q8HDIHu
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A8 The ones I hear about most often are:
? Mention
? BuzzSumo alerts
? Brand24
? Google AlertsDon't forget to search regularly for untagged mentions of your name and content: https://t.co/NshIIyYzqD – it's free!#TwitterSmarter
— John Espirian ☕️ (@espirian) 14 December 2017
A8: I use @ManageFlitter and @hootsuite for social listening and mentions. These tools rock! #TwitterSmarter https://t.co/lMDwx044eI
— Madalyn Sklar ? Speaker. Podcaster. Chat Host. (@MadalynSklar) December 14, 2017
A8: I use Echofon, used to use Hootsuite but it keeps asking me to login all the time. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) 14 December 2017
A8. A social media management platform of your choice!
As I mentioned, Sprinklr is mine.
But I also hear those guys at Hootsuite are kinda cool… ?#TwitterSmarter pic.twitter.com/1fQaLbRgjL
— Lisa ??? Social Media Manager (@lisaboylesmedia) 14 December 2017
A8. With TweetDeck, you can create timelines specifically for certain hashtags in order to track industry news. Setting up Google Alerts also helps keep track of mentions, both on social media and in general. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 14 December 2017
A8. I am a big fan of @Hootsuite and @TweetDeck. I use them all the time to monitor content. I recently also got my hubby hooked on Hootsuite. 🙂 #TwitterSmarter https://t.co/ARwfEr5TTm
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) December 14, 2017
A8 Find a way / tools that suit your needs. Either way, most important to keep track consistently and to use / apply findings to your content / biz #TwitterSmarter https://t.co/NXq3BJqUIA
— Zala Bricelj (@ZalkaB) December 14, 2017
A8: I can be a little old school. I do screen captures and have a powerpoint file I maintain them in. Then, when doing a presentation it's easy to grab that slide. Especially useful for a local advertising class I teach at our local college #TwitterSmarter
— Eric Patrick (@cherrydude) 14 December 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.