The Power of Hashtag Marketing with Dan Mazzini of Hashtagify
#TwitterSmarter Chat Recap: 1-4-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment from @MadalynSklar:
-pick a hashtag to market for your business
Example: see how I’m using #TwitterSmarter for a chat, masterclass, podcast and sharing daily articles. pic.twitter.com/04Oza3UqWr
— Madalyn Sklar (@MadalynSklar) January 4, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with me and members of my team – @ZalkaB & @alberMoire? You can watch the replay here: https://t.co/9rNrEM8jHL pic.twitter.com/JOwxiFIIVL
— Madalyn Sklar (@MadalynSklar) January 5, 2018
Please welcome our guest Dan Mazzini from @hashtagify Topic: The Power of Hashtag Marketing. #TwitterSmarter pic.twitter.com/UlbMKiE7zt
— Madalyn Sklar (@MadalynSklar) January 4, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we attract more Twitter followers? #TwitterSmarter pic.twitter.com/h7cgwmrsGf
— Madalyn Sklar (@MadalynSklar) January 4, 2018
1|2 Well, congratulations to you all! Everyone who is part of this chat is already doing the right things to attract new Twitter followers.
You’re putting yourself out there. Engaging. Having conversations and building relationships ? #TwitterSmarter pic.twitter.com/09tGIPh4Ot
— Hootsuite (@hootsuite) 4 January 2018
2|2 With that said, other things you can consider doing to bring in new followers in 2018:
– Create original, interesting content (blogs)
– Share images, video, and GIFs
– Tighten up your brand. Know your brand and OWN IT!#TwitterSmarter pic.twitter.com/sdzfwmlZB3— Hootsuite (@hootsuite) 4 January 2018
#TwitterSmarter Chat
Q1: Why is it important to understand hashtag marketing for your business on Twitter? #TwitterSmarter pic.twitter.com/hXHxE5k06C
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A1: Compared to Facebook, Twitter is a very public space – a space where users tend to naturally look for new sources for the subjects that interest them. Hashtags is the main way for users to find new relevant conversations and communities. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A1: That's why Hashtag marketing gives your business some of the most powerful tools to reach your audience on Twitter, and to keep them engaged. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A1: Hashtags are a great way to connect with like-minded people. It's also a great way to brand. Look at how I've marketed #TwitterSmarter – it's a course, a podcast and a Twitter chat! https://t.co/B9QrsvS3qM
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A1: Hashtags allow you to increase your reach of a relevant targeted audience. #TwitterSmarter
— Jennifer Baker (@JenniferBakerCo) 4 January 2018
A1. Because having a unique hashtag will help you to stand out from the noise on Twitter #twittersmarter
— Cheval John (@chevd80) 4 January 2018
A1 it’s important to know which hashtag to use but also know if you have an event or campaign make it unique so people can understand it but also that no one else is using it. #TwitterSmarter pic.twitter.com/ZJuXZ4DC8L
— Tony professional Overthinker (@SirKingofGifs) 4 January 2018
A1. Our business relies heavily on Hashtag marketing. We use it for research, brand mentions, audience pulse and more! #twittersmarter
— Janette Speyer (@JanetteSpeyer) 4 January 2018
A1: Listening! If you’re following hashtags that are and could be relevant to you, it will help you expand and define your audience and help with content creation. #twittersmarter
— SEO.com (@seocom) 4 January 2018
A1. Using the right hashtags (in an appropriate way) can help your content to organically reach a broader, engaged audience. #TwitterSmarter pic.twitter.com/IYR3eqkyC4
— Lisa ??? Social Media Manager (@lisaboylesmedia) 4 January 2018
A1. Hashtags index your content in the conversations you want to be a part of. Step one: reach more people. Step two: engage with them. #twittersmarter
— allison ryder (@allisonryder) January 4, 2018
A1. Hashtags help with content distribution which leads to traffic to your site. Without understanding hashtags, you’re not making the most of Twitter #TwitterSmarter
— Chris Muccio (@CFOStrategist) 4 January 2018
A1 Mostly: to avoid any misunderstandings or fallouts when using a # that doesn't relate to your biz or content or when you try to ride the trending topic and it blows up in your face heavily. # are clickable, so do tripple check, always!#TwitterSmarter https://t.co/2U3GB6eie3
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 4, 2018
A1: Understanding what hashtags to incorporate in your tweets will allow you to properly target the exact audience you’re looking to market your specific product or service to. GOTTA BE SMART! #TwitterSmarter! pic.twitter.com/w6pFpNF0NC
— Logan Robins (@LoganAtWork) 4 January 2018
A1: You want your business to use hashtags correctly so that you’re able to reap their benefits of amplifying your message with them. It also hurts your brand image if a savvy Twitter user looks at your feed and sees sloppy hashtagging! #TwitterSmarter
— Laura Ferruggia ??? (@lauregg) 4 January 2018
A1: Hashtags can help your content get noticed on Twitter. Your post can be discovered by your target audience who might be searching that hashtag. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) January 4, 2018
Q2: How can you leverage hashtags to be beneficial for your business? #TwitterSmarter pic.twitter.com/5Z9o1trcAJ
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A2: The most obvious way to leverage hashtags is to use them correctly when sharing content; they are a great way to increase the reach of your message, going beyond your current followers. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A2: Using the right hashtags with great content also increases your followers, if you establish yourself as a worthy source of information for your audience.This also works when re-sharing: adding relevant hashtags to existing content is a useful service by itself #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A2: Hashtags also allow you to discover ongoing conversations where you can participate and add your insights. Just remember to be relevant and only participate if you've something interesting to say; you don't want to appear as a spammer. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A2: Last, but not least, hashtags are a great way to find and analyze both what your target audience is talking about, and who are their influencers. This information is invaluable to create the best content and to engage with the best influencers. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A2: Have an official hashtag for your events. It's a great use of them. #TwitterSmarter https://t.co/0wcLHXgz9o
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A2: If you're a new business, you can use popular hashtags to help people discover your brand. #TwitterSmarter
— JMatt (@JMattMke) January 4, 2018
A2: Use hashtags that are relevant to your content and your target audience so your post is discovered by the right people. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) January 4, 2018
A2: Consistency and regularly using the same #'s (compound effect) builds an awareness to your brand. #twittersmarter
— Peter Lopez (@YoPedro) January 4, 2018
A2. Make sure your # is
– Representative of who you are & what you do
– Unique
– Easy to remember
– Consistent#TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 4, 2018
A2: I like to pay attention to the trending hashtags and see how I could make them work for my brand. If I feel that it’s a stretch, I don’t use it. Overall, hashtags help you join in on conversations & meet new people. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 4 January 2018
https://twitter.com/LUCYrk78/status/948984346677055488
A2. Hashtags can be a great co-marketing tool; if you're partnering with another org, you can share a # to amplify your message and influence. Also great for Twitter chats where you can build a library of useful knowledge #twittersmarter https://t.co/NBepaHYRmW
— allison ryder (@allisonryder) January 4, 2018
A2: Finding a keyword/s that resonates with your audience is key.
##'s make tracking your account, chats, and content easier making you a trusted resource. #TwitterSmarter
— Jennifer Bulandr (@JenniferBulandr) January 4, 2018
A2 # can be used to engage your customers and non-customers into discussions around ur brand/ industry, seek feedback and address queries. Adds on to customer delight.#twittersmarter
— Rinku Agarwal Basu (@rinkutalk) January 4, 2018
A2 You are able to create brand recognition. Also, if you create your own hashtag, you can create a live twitter event and campaign for your brand. This can create brand awareness. #TwitterSmarter
— Tri-County Young Professionals Network (@tricountyypn) 4 January 2018
A2 Find trending hashtags + “hashtag games” (the ones on the sidebar) relevant to your market and engage! This is where the ACTION is on Twitter and where you have a chance to be retweeted by the thousands! #TwitterSmarter
— Mira Joleigh ? LifeCoach, BizMentor #Ambitionista (@MiraJoleigh) 4 January 2018
Q3: What are your tips for choosing relevant hashtags for your business and the content you’re sharing? #TwitterSmarter pic.twitter.com/ITqkpP6WzG
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A3: The most useful hashtags are those which your target audience is searching/following, but Twitter doesn’t publish this kind of information. The next best thing is having information about how much hashtags are used. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: My top tip is to search for hashtags which are popular enough, but not too much. Too popular, and the message will get lost. Not popular enough, and there won't be anybody listening. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: A search engine like hashtagify.me allows you to find the popularity of a given hashtag and its top related hashtags. You can start with keywords which are relevant to your target audience, check their popularity and that of their related hashtags. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: For most uses, the best hashtags have a popularity between 40 and 80 as measured on hashtagify.me #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: My second tip is to keep an eye on the top influencers in your field, and follow their cues. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: By the way, we have a brand new “automated suggestions” feature in private beta. It analyzes your account and your tweet, suggesting you relevant hashtags directly on Twitter. Willing guinea pigs can email helene@hashtagify.me and we’ll get back to you 😀 #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A3: Research hashtags. Don't use hashtags that others are using. You want to brand it as your own. #TwitterSmarter https://t.co/eRxlpu2vzx
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A3: Hashtags should be tied to the content you're sharing. You can also look to your audience to see what they're talking about and which hashtags they're using. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) January 4, 2018
A3. Make sure your hashtag is different and clever to the point of where people will take notice #twittersmarter
— Cheval John (@chevd80) 4 January 2018
A3. A great place to start is seeing how popular a list of your targeted keywords are on Twitter using @hashtagify #TwitterSmarter
— Chris Muccio (@CFOStrategist) 4 January 2018
A3: Do your research prior to publishing any content associated with a hashtag. Could be a PR nightmare if you choose a hashtag that has an unfortunate alternate usage. #TwitterSmarter pic.twitter.com/MiAVYlc05s
— Logan Robins (@LoganAtWork) 4 January 2018
A3: Ask “Does this make sense for my brand?” If you can’t answer “yes” right off the bat, it’s probably a good idea not to use it. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 4 January 2018
A3: In general, treat hashtags as keywords. Who are you trying to reach and what message are you trying to articulate? #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 4 January 2018
A3: hashtags should be short & sweet + unique! Even though twitter upped character count does NOT a mean you should have longer hashtags! #TwitterSmarter
— Darcy Boucher (@darcyboucher) 4 January 2018
A3: Don’t try to force it! Just because a hashtag is relevant to your business & used by your target audience, that doesn’t mean every tweet you make belongs in that hashtag’s feed. You’ll annoy users by being irrelevant. That’s what the spammers are always doing! #TwitterSmarter
— Laura Ferruggia ??? (@lauregg) 4 January 2018
A3 using @RiteTag is a cool way to see which hashtags would work and how often people use it. Also testing which hashtags seem to perform better with your content. #TwitterSmarter pic.twitter.com/OhzACr8n8i
— Tony professional Overthinker (@SirKingofGifs) 4 January 2018
https://twitter.com/LUCYrk78/status/948985555202781184
A3: Do your research. What hashtags do your competitors use? What hashtags do your target audience frequently use? Are there any hashtags currently trending that they would be a part of? #TwitterSmarter
— barbiana 🩷 (@khollemanpr) January 4, 2018
A3. #twittersmarter
Research keyword you want to use in #’s and that you want to link your brand to, research hashtag “availability” and possible previous use by others. Catchy, Ease of use. Be specific (brand name included?) & consistent in use (all promo aspects).
— Natasha G. (@nplusg) 4 January 2018
Q4: How can hashtags help you gain high-quality followers? #TwitterSmarter pic.twitter.com/FJFebBoNCa
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A4: Hashtags can't get you followers by themselves, but they are a great amplifier when you are already doing the basics right: sharing great content and insights, and adding value to the conversation on Twitter. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A4: When you're doing that, and add 2/3 relevant hashtags to each tweet, you'll gain more exposure and give more opportunities to your target audience to discover and follow you. They also allow you to be proactive with influencers you'd like to get as followers #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A4: You can analyze the hashtags that those influencers use to find their interests, and engage them with relevant comments on things you both like. After they get to know you as somebody worth knowing, a mutual follow is much more likely #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A4: If you keep your hashtags relevant to your business, you'll gain high quality followers. Make your hashtags interesting and understandable so they make sense. #TwitterSmarter makes sense. My other chat, #SocialROI, makes sense. https://t.co/a8VhjzDZSz
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A4: Using relevant hashtags in your tweets is part of the equation. The other portion is actually engaging with the other people who use the hashtags as well. Social is all about creation & engagement. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 4 January 2018
A4.
– Hashtags will help people discover you
– Using the right #s consistently can establish your thought leadership
– Sharing good content via #s attracts more people to your content #TwitterSmarter— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 4, 2018
A4. The right hashtags connect you to the right people. With the right people following it opens more opps for REAL engagment. People who engage with you & your brand are HIGH quality tweeps 👍💪👌#twittersmarter
— Alesia Hendley 🎥🎙️ (@thesmoothfactor) January 4, 2018
a4 If you are utilizing hashtags for your industry -consistently – people who have similar interests tend to follow like minded people. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) 4 January 2018
A4.2: You don’t necessarily have to create content around a hashtag, if it fits your brand, engage with people using that hashtag (commenting for best results) and they are likely to check you out! #TwitterSmarter
— ?JMatt (@JMattMke) 4 January 2018
A4: Anyone who is anyone on Twitter understands hashtags and use them strategically. Engage with high quality accounts/influencers and you’ll see a boost in your profile visits and follower count for sure! #TwitterSmarter
— barbiana 🩷 (@khollemanpr) January 4, 2018
A4: Hashtags are like community managers. They invite people to talk about a specific topic and they help people network within that niche. Also, be sure to use your hashtags wisely. Don’t abuse them. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 4 January 2018
A4: The right hashtag can open all the right doors. By identifying the one your ideal target audience use, then you increase your brands likelihood of having high-quality followers – users that actually CARE and can RELATE to your content. #TwitterSmarter pic.twitter.com/o1aZvvyYRm
— Logan Robins (@LoganAtWork) 4 January 2018
https://twitter.com/LUCYrk78/status/948987269884600320
A4: They allow you to stand out, be seen as an expert – Our own @MadalynSklar is a perfect example with #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 4, 2018
A4. #twittersmarter
They are your gateway to like-minded people that are interested in what you offer. They are your tool to creating a buzz around your brand. They are your *stand out* tool. What seals the deal is what you do once you get them to your community -> Engage.
— Natasha G. (@nplusg) 4 January 2018
A4: Because you are speaking to the people searching the hashtag topic that you would be using. Easy and free way to market to those people! #TwitterSmarter https://t.co/HCzOCNaOHI
— Aaron Kilby (@kilby76) January 4, 2018
Q5: What are some ways hashtags can be used to find and learn about influencers as well as your target audience? #TwitterSmarter pic.twitter.com/hoCEG12KuI
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A5: If you search a hashtag on Twitter, by default you’ll see the top tweets. Reading those tweets is a good starting point to manually find the top influencers and what they talk about, but it’s a very time consuming activity to also keep count manually. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A5: An alternative is to use automated hashtag trackers, like the one we offer. When you have a list of the top influencers and statistics about their activity, you can quickly find about their interests by checking the hashtags they use the most. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A5: Don’t just search for the top influencers; search for influencers that are likely to engage with you, based on common interests and the value you can add for them. Take a look at their friendships and how much they interact with other users. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A5: To better understand your target audience and its preferences, after you found hashtags which are very relevant to your field, you can check the top related hashtags and the trends there. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A5. If an “influencer” is a guest on a twitter chat, then you can find them there and interact with them #twittersmarter
— Cheval John (@chevd80) 4 January 2018
A5. This is where social listening on common hashtags for your industry/audience comes in handy! #TwitterSmarter pic.twitter.com/Y8IYVj2YoO
— Lisa ??? Social Media Manager (@lisaboylesmedia) 4 January 2018
a5 Research to find what hashtags are important to your audience. More than likely influencers will be utilizing the same. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) 4 January 2018
A5.
– #s make it easier to identify relevant influencers surrounding a topic.– Because #s tell who you are. They can attract the right audience to you. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 4, 2018
A5: Just a simple search of a hashtag on Twitter or even Instagram will give you IMMEDIATE access to an entire pool of users with similar interests and needs. Each one basically represents a specific focus group for a brand or subject. #TwitterSmarter pic.twitter.com/RfWQv5MXVd
— Logan Robins (@LoganAtWork) 4 January 2018
A5 Attract a larger (and new) audience to your podcast, youtube channel, blog or twitter chat by inviting influencers to be your featured guests! Bring value to both audiences — create WIN/WIN collabs #TwitterSmarter
— Mira Joleigh ? LifeCoach, BizMentor #Ambitionista (@MiraJoleigh) 4 January 2018
A5: On Twitter specifically, you can look up a hashtag and the 'Top' tweets will show you who has been retweeted/liked the most – they may be your influencers.
'Latest' tweets will show you the rest of your potential target audience. #TwitterSmarter
— JMatt (@JMattMke) January 4, 2018
A5: They can be used during a chat or if a certain person uses a popular hashtag and you find them and they influence you and you share info #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 4 January 2018
A5: Not strictly Twitter but you can follow hashtags on Instagram so also search for influencers that way, find their bio and their followers. #TwitterSmarter
— Dirkjan Hupkes (@dirkjanhupkes) 4 January 2018
https://twitter.com/sittingpretty61/status/948989552357773312
A5: Hashtags can help you identify the key players in your industry and put you in front of their audience which hopefully is your audience too! #TwitterSmarter
— barbiana 🩷 (@khollemanpr) January 4, 2018
A5) Top users of that hashtag often have influence. Then you can see who follows and interacts with them, not just who else uses the hashtag. #TwitterSmarter https://t.co/6FVGrxFGvE
— Jeremy Bond (@JeremyDBond) January 4, 2018
Q6: What are some of the most common fails when choosing hashtags for your content? #TwitterSmarter pic.twitter.com/LstPZbv4WU
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A6: The most common mistake is to think that big hashtags automatically bring better results. But when hashtags are too big, your message will most likely get lost in a multitude of similar messages, and creating any relationship becomes almost impossible. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A6: Another very common mistake is to overload your tweets with too many hashtags, hoping to reach more readers; you should usually use 2 or 3, even when you find more which are relevant. Too many hashtags will make you look like a spammer #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A6: Don’t try to always use new and different hashtags; it takes time for people to get to know you. But also, don’t try to use that great hashtag you found if the tweet isn’t relevant this time. People hate to waste time on irrelevant content. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A6: Common fails:
-not interesting
-not relevant
-being used by other brands#TwitterSmarter https://t.co/bbvi3OC42b— Madalyn Sklar (@MadalynSklar) January 4, 2018
A6: For clients of mine it’s been picking a hashtag that isn’t trending so it doesn’t get a lot of traction #TwitterSmarter
— The Singing Tech ? (@SingingTech) 4 January 2018
A6: Not doing research. Jumping on an inappropriate hashtag. #TwitterSmarter
— Jennifer Baker (@JenniferBakerCo) 4 January 2018
A6: Trying to adopt a hashtag that already has an audience not related to you or your content = FAIL! #twittersmarter
— Peter Lopez (@YoPedro) January 4, 2018
A6 misspelling them or typing too fast. I do that too much. #travel becomes #travl (and such) #TwitterSmarter pic.twitter.com/ryDF0xM1MD
— Charles McCool ✈️ #Travel #funness ✈️ Chat Host (@CharlesMcCool) 4 January 2018
A6.
– Too long
– Too hard to remember
– Someone already used it
– Too vague #TwitterSmarter— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 4, 2018
A6: Using too many and cluttering your post. It makes it hard to read! #TwitterSmarter
— Harrison J Hepp (@HarrisonJHepp) 4 January 2018
A6 – Choosing irrelevant or inappropriate #hashtags. Think carefully. #TwitterSmarter
— Jennifer Longworth (@JoysOfMercy) 4 January 2018
A6
Too many hashtags
Not a single hashtag
Wrong #s, trending # that are too overused
Hijacking a #
Inconsistent use of ##s that have a totally different meaning in a different language (and can be even offensive)
.
.#TwitterSmarter https://t.co/ig6LZ5yJSp— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 4, 2018
A6: Too generic, already in use, not clear on the purpose, difficult to remember, confusing to read #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 4, 2018
A6. Not doing research. Randomly using hashtags that no one follows. Not having a hashtag marketing strategy. #twittersmarter
— Janette Speyer (@JanetteSpeyer) 4 January 2018
A6:
✗ Hashtags that are misspelled
✗ Hashtags that run together unintentionally
✗ Hashtags that aren't relevant to your brand#twittersmarter pic.twitter.com/rWVw9MpZ24
— Jennifer Bulandr (@JenniferBulandr) January 4, 2018
A6 NEVER write a tweet where you hashtag every other word! Those hashtags are not relevant, it’s hard to read and it makes you look like a total amateur / spammer! #TwitterSmarter
— Mira Joleigh ? LifeCoach, BizMentor #Ambitionista (@MiraJoleigh) 4 January 2018
A6: Trying to be creative rather than simple. A simple hashtag is all you need and because you want to be catchy it gets long. When I attended Dreamforce they used #df17 at an event for 200K people. They could have done something crazy, but like its simplicity #TwitterSmarter https://t.co/AKB2xD8sW1
— Ryan Bennion (@RyBen3) January 4, 2018
A6) Hopping on trending hashtags, which are usually irrelevant. None of us appreciate #TwitterSmarter interlopers simply because they see we're trending. Even though we're awesome. https://t.co/9Mt0wPa2fh
— Jeremy Bond (@JeremyDBond) January 4, 2018
Q7: How can creating a custom hashtag for a campaign help you multiply the power of communication and engagement? #TwitterSmarter pic.twitter.com/jQVjTYGTDk
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A7: First tip: creating a custom hashtag doesn't make sense for everybody. It's only useful if enough people will have good enough reasons to use it, even if only for a short period of time. This isn't the case for most smaller marketing campaigns. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A7: But, when the motivations to share are there, eg for a live event where people want to comment live, a custom hashtag has a great power: all the followers of those who use the hashtag will see it, and many will be curious to learn more. ROI can be fantastic #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A7: In these cases, it's important to choose a hashtag that is memorable and that nobody already uses. Also, remember that there is no way for you to moderate the content that others, competitors included, can post using "your" hashtag: you don't really own it #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A7: If there is any possible reason for backlash on your custom hashtag, be ready to answer any relevant critique, but remember to ignore trolls. #DontFeedTheTroll #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A7: If you create a custom hashtag and get others to use it, it will multiple and grow your attention quickly. #TwitterSmarter https://t.co/nY8BuvXdfK
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A7: it’s something that is unique to ONLY your brand and becomes recognizable . #TwitterSmarter
— The Singing Tech ? (@SingingTech) 4 January 2018
A7: Uniqueness and one that is easy to remember and identify your campaign with #TwitterSmarter – Chanel
— Tenika (@TenikaSA) January 4, 2018
A7: Creating your own hashtag can be beneficial to you and your brand and if used sufficiently can get others to look into it and even use it themselves #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 4 January 2018
A7. You can track it! You can see performance by looking qualitatively at the comments made using it, find those users, continue to engage with them #TwitterSmarter https://t.co/XIOxQwzWSS
— allison ryder (@allisonryder) January 4, 2018
A7: it’s such a brilliant feeling when your campaign hashtag is used by an influencer and your audience. #TwitterSmarter
— Nicole Osborne ? Lollipop Social (@Lollipop_Social) 4 January 2018
A7: In a world when information needs to be fast, a custom hashtag allows for all information (pictures, tweets, links etc.) to be under one area. When you have a huge audience, content can be fast & easy, much like Instagram does with its content publishing. #TwitterSmarter https://t.co/9EaZbrTILE
— Ryan Bennion (@RyBen3) January 4, 2018
A7. #TwitterSmarter is a great example. How this hashtah has created an amazing & engaged community of people who share similar passions and interest. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) January 4, 2018
A7) Custom hashtags can be used to promote new arrivals/product launches as well as promotions, sales, and events. #TwitterSmarter
— James Mann ♉️ (@jamesmann23) January 4, 2018
a7 Well we saw this in action with the #metoo hashtag. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) 4 January 2018
A7: It gives you a way to reach unique/targeted audiences and allows people to follow along with your campaign! #TwitterSmarter
— Harrison J Hepp (@HarrisonJHepp) 4 January 2018
A7: Custom hashtags work great for events/seminars/conferences you're hosting – you can easily find people who attended your event. AND people can follow along if they couldn't make it. #TwitterSmarter
— JMatt (@JMattMke) January 4, 2018
A7 Bring your audience together around a shared interest or identity (such as my custom hashtag #Ambitionista) and your brand will be remembered as a hub for meeting great people. People who create NETWORKS create NET-WORTH ??? #TwitterSmarter
— Mira Joleigh ? LifeCoach, BizMentor #Ambitionista (@MiraJoleigh) 4 January 2018
A7:
Creating a custom hashtag helps you stick out from the barrage of everyday tweets and lets you build a segmented audience to further your relationships.#twittersmarter— Jeff Higgins (@ItsJeffHiggins) January 4, 2018
https://twitter.com/sittingpretty61/status/948991635601403905
A7. #twittersmarter
Establishes consistency ➡️ Becomes recognizable ➡️ used & referred by others ➡️ allows for conversations ➡️ establishes a community around it ➡️ becomes ”household name” ➡️ used by influencers & people that can help further promote it
— Natasha G. (@nplusg) 4 January 2018
Q8: What are your top tips for succeeding with hashtag marketing on Twitter? #TwitterSmarter pic.twitter.com/jIFmJHSu7q
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A8: Getting the best results takes some time and effort; invest in finding the right hashtags for your strategy and use them consistently, mixing them with trending hashtags from time to time. Keep in mind that it’s really worth it #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A8: When working on your hashtag strategy, use the right tools to automate the most repetitive parts of your job. That way, you’ll be able to focus on improving the quality of your content and on the dialogue with your audience and influencers. #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A8: Always keep analyzing and improving your usage of hashtags. Try different strategies and hashtags, check which ones work best in your specific case. Focus on your audience and how to add value for them, using reporting tools in a strategic way. Be relevant! #TwitterSmarter
— @hashtagify (@hashtagify) January 4, 2018
A8: Plan, research, execute, share. #TwitterSmarter https://t.co/9eDKT1slky
— Madalyn Sklar (@MadalynSklar) January 4, 2018
A8. Be relevant. Provide value. #twittersmarter
— Cheval John (@chevd80) 4 January 2018
A8: Create valuable content, engage with the users, and stick to the KISS method — Keep it simple, silly. The content will allow your hashtag to grow in popularity. #ContentIsKing #TwitterSmarter https://t.co/w04mhIpgYm
— Ryan Bennion (@RyBen3) January 4, 2018
A8. I would add to use hashtags consistently to amplify your message and brand #twittersmarter
— carrie maslen (@carriemaslen) January 4, 2018
A8:
Be consistent.
Follow up.
Keep the conversation going.
Nothing grows when you just walk away from it.#twittersmarter— Jeff Higgins (@ItsJeffHiggins) January 4, 2018
A8 As with everything – STRATEGY and long-term vision.
What's the end-goal for your #s – awareness, conversion, building community, creating stories via #s?Be very specific – that way your audience will know exactly what they search for.#TwitterSmarter https://t.co/XvNUakSmVq
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) January 4, 2018
A8: Research, test, repeat! #TwitterSmarter
— Harrison J Hepp (@HarrisonJHepp) 4 January 2018
A8: Research before you commit to using hashtags regularly!
Keep it to 2-3 hashtags per tweet. #TwitterSmarter
Monitor who uses the hashtags you like and engage with those people (when appropriate)!
— JMatt (@JMattMke) January 4, 2018
A8 BOTTOM LINE: Be the kind of Twitter influencer you would want to follow. Treat others the way you would want to be treated. Use integrity in all your #hashtag affairs ??? #TwitterSmarter
— Mira Joleigh ? LifeCoach, BizMentor #Ambitionista (@MiraJoleigh) 4 January 2018
A8. Be detailed and diligent! Do your research up front, follow through on building and maintaining community relationships, measure your efforts, use learnings for next time. #TwitterSmarter
— allison ryder (@allisonryder) January 4, 2018
A8:
? Be relevant!
? Do your research!
? Put it everywhere – your website, newsletter, Facebook, etc.#TwitterSmarter— Jennifer Bulandr ?Social Media Consultant (@JenniferBulandr) 4 January 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
