Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment from @MadalynSklar:
-Go big with your top 3 types of content. Look at what is your most popular via your analytics?
-Our guest @RebekahRadice suggests you create more of your top performing content.#TwitterSmarterAssignment pic.twitter.com/aJCvxPr8hD
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 19, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with me and @RebekahRadice? You can watch the replay here: https://t.co/DfAV8FySwP pic.twitter.com/DW8H2chjKm
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 19, 2018
Please welcome our guest @RebekahRadice. Topic: How To Unlock Your True Twitter Potential in 2018. #TwitterSmarter pic.twitter.com/VXSCxisQlU
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some best practices for Social Listening? #TwitterSmarter pic.twitter.com/NsnKValJRw
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
1|2 Step one: Figure out what you should be listening for (and where)
Some ideas: Listen for what people say about your brand, your product, your industry, and your competition. Make sure listen on the networks your audience is using, otherwise you'll miss out #TwitterSmarter pic.twitter.com/ud4dV2kgPd
— Hootsuite (@hootsuite) January 18, 2018
2|2 Step two: Learn from what you're hearing.
Take notes based on the feedback you're hearing from your social listening. Review it and find any actionable tasks you can from it. Social listening can give you direction of where to go next ? #TwitterSmarter pic.twitter.com/DR67vL0QAt
— Hootsuite (@hootsuite) January 18, 2018
Q1: What makes Twitter a great channel for defining your unique brand message? #TwitterSmarter pic.twitter.com/oMeLjXhoGL
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A1 a: Twitter’s fast-paced, interactive environment makes it the perfect place to humanize your brand.
As you engage in conversation, your personality emerges. And THAT is the magnet to attract the exact right people to you. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A1 b: Twitter is a place to take your offline brand & merge it into the online world. Customize your #Twitter channel with a branded cover photo & headshot.
Craft a brand that expresses who you are, how your business helps & the benefits to working with you. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A1: Twitter is a great platform where you can be transparent and real. You can easily find people you share common interests with, like on Twitter chats. It's a place to showcase your brand and its message. #TwitterSmarter https://t.co/GaWH7rNJuo
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A1 Not only can you broadcast content, but create relationships too #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) January 18, 2018
A1 Twitter allows engagement in REAL time. #twittersmarter
— Chaim Shapiro ? Help you MAXIMIZE LinkedIn ? (@ChaimShapiro) January 18, 2018
A1 Twitter brings a conversational style to brands, giving them personalities not readily seen in other mediums. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 18, 2018
A1: I think Twitter is where people are the most honest. They voice their true opinions on topics and really put themselves out there! #twittersmarter
— Maria Marchewka (@_MariaMarchewka) 18 January 2018
A1. Fast communication. Ease of consistency. Tools to build community. Use of various media (gifs, vids, images, etc.). Links to other platforms and the ability to continue conversation offline/DM #TwitterSmarter
— Joynicole Martinez (@JoynicoleM) January 18, 2018
A1: It is so easy to engage and get your thoughts/ideas in front of those who share the same expertise and interests as you. #TwitterSmarter https://t.co/jHnNFP6Y36
— Katelyn Brower ? (@BrowerKDnB) January 18, 2018
A1. The ability to hear and understand what your audience is thinking at a moments notice. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) 18 January 2018
A1 Twitter allows for people to engage in real time conversation through signature traffic builders such as Twitter Chats! Twitter is also a great place to keep up with trending topics in your industry #TwitterSmarter
— Chelsea Krost (@ChelseaKrost) 18 January 2018
A1. If used correctly it’s a superior platform for having actual conversations. Then people get a real sense for who you are and what you’re all about. #TwitterSmarter
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) 18 January 2018
A1 Twitter is a great platform to develop and refine your voice, discover and cultivate your tribe or key stakeholder audience, and create opportunities to share and dialogue around relevant content/issues. #twittersmarter
— Mike Barzacchini (@MikeBarzacchini) January 18, 2018
A1: @Twitter is a great environment 4 micro blogging + establishing thought leadership.The feature that allows tagging people and companies, facilitates dialogue and partnerships of all kinds.Also think its the best 4 covering live events #TwitterSmarter
— BiaValle (@BV_DigitalBuzz) 18 January 2018
Q2: What should be the focus for brands on Twitter in 2018? #TwitterSmarter pic.twitter.com/txYgbLdPwd
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A2 a: 2018 is the year to focus on storytelling. It connects your message with emotions and helps strengthen the bond between you and your audience.
–> Go deep with your audience to build more meaningful relationships. #TwitterSmarter pic.twitter.com/CsrZcytshp
— Rebekah Radice (@RebekahRadice) January 18, 2018
A2 b: With 280 characters, you have more room than ever to showcase your voice.
If you’re still struggling to gain traction on #Twitter, make it your mission to let your unique message shine through. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A2 c: With 90% of Twitter video views happening on mobile, it's time to get busy adding them to the mix!
1. Tell your story
2. Solve a problem
3. Offer advice
4. Get real with your followers!#TwitterSmarter— Rebekah Radice (@RebekahRadice) January 18, 2018
A2: Your focus in 2018 should be: Video. Video. Video. Video. #TwitterSmarter https://t.co/GyhR6SNqzO
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A2
Video, clips and live video. Data shows that people share more video content than another format. #TwitterSmarter
— Alberto Gómez (@alberMoire) 18 January 2018
A2: Brands need to be more personal on Twitter and less yelling from a megaphone to the crowd! #twittersmarter
— AgoraPulse (@AgoraPulse) January 18, 2018
A2.
– Real time interactions
– Engagement
– Be authentic
– Active listening
– Be proactive
– Don't ever automate engagement. #TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
A2: I think being a real person on Twitter is going to be really important. People can see through everything these days, it's going to be important for brands to be authentic. #TwitterSmarter
— Monique Muro // Proofreading for Online Courses (@MoniqueMuro) 18 January 2018
A2. Taking @MadalynSklar 's advice to respond with video as much as possible on Twitter in 2018 #TwitterSmarter
— Dr. Tony Edwards ? (@DrTonyEdwards) January 18, 2018
A2 Engaging with the audience and provide educational, helpful content that helps to build social relationships #twittersmarter
— Michael Altiero (@MichaelAltiero) January 18, 2018
A2: REALLY understanding what your followers want. We can no longer just post to post. Give your followers the #content they want to see. Try:
?Social Listening
?Polls
?Performance evaluation – 6 months to a year#TwitterSmarter https://t.co/i3ZighviZO— Katelyn Brower ? (@BrowerKDnB) January 18, 2018
A2.
Brands
should focus
on:?? Engagement
?? Adding value
?? Consistent posting
?? Creative content
(multimedia, storytelling)
?? Timely responses
?? Active listening
?? Gathering insight + analytics
?? Collaborationon #Twitter in 2018!!!#TwitterSmarter pic.twitter.com/IAIVx8ewAY
— Gabriela Cardoza (@CardozaGab) January 18, 2018
A2 Echoing what many have said, and what @RebekahRadice mentioned > humanizing your brand in everything you do, create, put out. The more relatable you are, the more trust grows #TwitterSmarter
— Zala Bricelj (@ZalkaB) 18 January 2018
A2: Brands should focus on being approachable and providing excellent customer service. When I have a problem, I always use Twitter: Today, I sent a DM to @canva asking a question, and the rep responded immediately – and he/she was human, real. Cool, even. #TwitterSmarter https://t.co/JrRgfmpQ7K
— Darcy De Leon ??? Blog Editor (@darcydeleon) January 18, 2018
A2 Forgot to say hi, so "Hi!" ?
In 2018, brands should focus on:
✅ doing fewer things better
✅ understanding their users
✅ defining and communicating their USP, not blindly copying competitors
✅optimising content#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 18 January 2018
Q3: How can brands leverage Twitter to identify the areas to drive demand for their services? #TwitterSmarter pic.twitter.com/Z2n99wljU3
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A3 a: Search your keywords to see what your audience is tweeting about.
Use them to determine what they like, want, and need. Now go create it!
Your audience is telling you everything you need to know. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A3: I use Twitter polls to get insights from my community. It helps tremendously. I also reach out via DM. Listen + Ask = Powerful! #TwitterSmarter https://t.co/CNI5PDx6LN
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A3. They can look at trending topics on twitter since everyone get their news from here now #twittersmarter
— Cheval John (@chevd80) 18 January 2018
A3 Want to know what's in demand? Use the Poll feature! Twitter is a great place to ask your audience what they are looking for & what peaks their interest #TwitterSmarter
— Chelsea Krost (@ChelseaKrost) 18 January 2018
A3) Increased focus on customer experience, better video content… and more of it! @MadalynSklar Right-time marketing instead of real-time marketing. #TwitterSmarter
— James Mann ♉️ (@jamesmann23) January 18, 2018
a3 Identify their Target Audience
Provide Useful Content
Give a Powerful Call to Action #TwitterSmarter— Debi Norton (@BRAVOMedia1) 18 January 2018
A3: Use social listening to hop into "The Twitter Chatter"
Twitter is, and always has been a great place to jump into a conversation! Find pain points and discussions where your brand has the most leverage and just help people out!#twittersmarter— Jeff Higgins Is That Not Sure 10th Dentist (@ItsJeffHiggins) January 18, 2018
A3: It's all about social listening. If you pay attention, you can learn a lot from your audience. They'll tell you what they want from you. #TwitterSmarter
— Express Writers (@ExpWriters) January 18, 2018
A3 sometimes you leverage Twitter a little by accident also. We did a Tweet for Bubble Tea for an account as an afterthought and it took off, turns out far more bubble tea lovers than we realized. #TwitterSmarter
— Eric Patrick (@cherrydude) 18 January 2018
A3: Use hashtags accordingly, lists sufficiently, tweet the content you know will get people interested and talking. #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 18 January 2018
A3.
Utilize#twitter to
??share your passion
??share your purpose
??share your story
??share your value
??share your knowledge
??share your supportGIVE.
SHARE.
OFFER.That
builds:??credibility
??trust
??thought leadership
??visibility#TwitterSmarter pic.twitter.com/yNkCkvPbX7— Gabriela Cardoza (@CardozaGab) January 18, 2018
A3. Listen, listen, and listen some more. Follow your mentions, watch replies and don’t ‘just’ listen on your accounts. Listen to the conversations competing brands are having. #TwitterSmarter
— Joynicole Martinez (@JoynicoleM) January 18, 2018
A3: Social listening, defining the keywords/hashtags for your niche and listen…to connect, and engage #TwitterSmarter
— Katarina Andersson – Wine Writer, LiveStreamer? (@ricasoli99) January 18, 2018
A3: #Twitter #Analytics is great for figuring out who is your audience, which brand type prefer by it, what consumer products are your audience favorite and more segmentation details. I strongly advice to use it #TwitterSmarter
— Benny Gelbendorf (@BGelbendorf) 18 January 2018
Q4: What are your top tips for driving effective Twitter marketing campaigns? #TwitterSmarter pic.twitter.com/Acb5mLdH0k
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A4 a: Know your audience! This will allow you to create content that’s aligned with their interests and needs, and share it in a way that speaks directly to them.
Stop speaking to an audience of one, and get focused on an audience of ONE in 2018. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A4 b: Get a solid strategy in place before you launch your campaign.
Make sure you’re clear on the goals, expectations, exact steps, timing, and most of all… the outcome this campaign will provide for your audience. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A4: Listen to your audience so you can put together the right plan for them.#TwitterSmarter https://t.co/Y4JRoCD1bC
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A4 Start with great content: Best practices, self help, customer stories over brand bragging #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) January 18, 2018
A4: Be concise, stay focussed, have a plan and stick to it. Do it again. #twittersmarter
— YoPedro (@YoPedro) January 18, 2018
A4:
?Do your research
?Craft ? catching messaging & visuals
?Engage in real-time
?Measure performance #TwitterSmarter https://t.co/YiSEWv4dIF— Katelyn Brower ? (@BrowerKDnB) January 18, 2018
A4: Make sure your brand has a persona. Don't just be a boring CS representative!
Crack jokes, reach out after the conversations, and most of all have fun. Let your audience do the marketing for you.#TwitterSmarter— Jeff Higgins Is That Not Sure 10th Dentist (@ItsJeffHiggins) January 18, 2018
A4) Make sure you know/find your voice, join twitter chats, create conversations and please mix it up. #TwitterSmarter
— James Mann ♉️ (@jamesmann23) January 18, 2018
A4: Put out the right info that you want to reach people. Tweet at peak times to reach at the right times. Use correct hashtags and interact with people and listen to what they have to say #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 18 January 2018
A4: Plan and communicate your plan with your team so everyone is on the same page #twittersmarter
— Susan Chavez (@Susan_Chavez) January 18, 2018
A4: Be creative with your hashtags, engage with your followers, try something new. #TwitterSmarter
— Danielle Mamagona (@PokeyLuWho) January 18, 2018
A4 Tips for effective Twitter Campaigns:
– Story tell- who, what, where, when, why?
– Create a unique hashtag so that people can easily follow along!
– Promote a Twitter Chat based around the topic of your campaign
– Collaborate with Influencers in that space! #TwitterSmarter— Chelsea Krost (@ChelseaKrost) 18 January 2018
A4.
– Understand your business goals. – Align your social media effort with your overall goals.
– Tell good stories that are memorable and emotional
– Listen & engage
– A good hashtag #TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
A4. For a successful #Twitter #Marketing Campaign:
Define and Set Your Campaign Goals.
Use a unique #hashtag relevant to your event.
Promote Your Hashtag In Advance.
Ask For Retweets.
Engage Your Community
Compile User-Generated Content. #TwitterSmarter— Zen Yinger (@ZenYinger) January 18, 2018
Q5: How can Twitter help you consistently drive leads and traffic to your content? #TwitterSmarter pic.twitter.com/jNzeeztBlF
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A5 a: Any time you have a new piece of content, product, or asset, share it on Twitter.
Pair it with enticing copy, a branded image, and relevant hashtags. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A5 b: Use tools like @PostPlanner or @SproutSocial to put your evergreen (top performing content) on a consistent schedule.
Your audience is unique and not everyone is on at the same time… keep that content out in front of them! #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A5 c: Take your most relevant, best performing content (look to your analytics) and break it up into other forms/types of content.
– Images
– Videos
– Short tips
– InfographicsMake it helpful, beneficial, and valuable! #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
55% of people watch videos online every day. Create these 3 types of video to engage your #Twitter followers:
1. Live
2. Educational/How-to
3. Promotional#TwitterSmarter— Rebekah Radice (@RebekahRadice) January 18, 2018
A5: I'm echoing what others are saying. Must have GREAT content! A strong call-to-action is important. Above all, be transparent and real with your audience. That is your driving force. Stand out with video. Send out personalized video replies.#TwitterSmarter https://t.co/4lY4y9Q00O
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A5: Make sure you're sharing your content and other offerings here on Twitter. You can use relevant hashtags to get more traction on your tweets as well. #TwitterSmarter
— Express Writers (@ExpWriters) January 18, 2018
A5: #Twitter is fantastic because you can tweet links multiple times! Switch up your wording, and visual with the same link to continuously drive traffic to content #TwitterSmarter https://t.co/z5XEMatOCQ
— Dhariana Lozano (@DhariLo) January 18, 2018
A5: Evergreen content on Twitter is alive and well. Just ask @jeffbullas ! https://t.co/47j9KS1FUJ #TwitterSmarter
— AgoraPulse (@AgoraPulse) January 18, 2018
A5. If you are giving value to your audience here on twitter especially in twitter chats, people will naturally want to see what else you have to share #twittersmarter
— Cheval John (@chevd80) 18 January 2018
A5: Great visuals, messaging and clear CTAs will drive followers to your website for awareness and lead-magment #content. #TwitterSmarter https://t.co/tEMa1s2MIv
— Katelyn Brower ? (@BrowerKDnB) January 18, 2018
A5: Stay on the ball, stick to what you know people wanna see and tweet out that juicy or eye catching content sure to become ?. The better the content the more leads and reach you'll see. #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 18 January 2018
A5.
– Twitter is probably the only place that allows you to get a hold of anyone without any prior connections => that's a huge advantage
– Talk to your audience
– Offer quality content #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
A5 I have watched people become “thought leaders” by consistently putting their message out on Twitter. Tweet your blog posts, articles, helpful info, etc. #TwitterSmarter https://t.co/oBZfnfNqCL
— Grenae Thompson (@DGGT) January 18, 2018
A5 If you engage and build the right following, participate in industry twitte events (like twitter chats), and create original, quality content, you can quickly grow website traffic #twittersmarter
— Michael Altiero (@MichaelAltiero) January 18, 2018
A5: Your twitter account is the first thing that shows up on Google – it can help drive traffic to your site #TwitterSmarter
— Nisha Varghese (@Nisha360) 18 January 2018
A5: Be proactive, helpful, and keep conversations going.
You may think you're getting leads from broadcasting links but the quality of those are really REALLY low!#TwitterSmarter— Jeff Higgins Is That Not Sure 10th Dentist (@ItsJeffHiggins) January 18, 2018
Q6: What are some tips for creating useful, share-worthy content for your brand? #TwitterSmarter pic.twitter.com/JoNAeeaHWU
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A6 b: Create list-based posts. This type of content allows you to consolidate content, highlight your solution or just have fun. Most importantly… be relatable and show your audience that you’re a useful resource.
Here's an example of one of my recent tweets #TwitterSmarter pic.twitter.com/oVDNklwpKP
— Rebekah Radice (@RebekahRadice) January 18, 2018
A6: For creating share worthy #content you can take snippets from larger pieces you know your audience loves to create “snackable” content like quote or stats visuals, short videos etc. #TwitterSmarter https://t.co/9RBoOr9hL7
— Dhariana Lozano (@DhariLo) January 18, 2018
A6.
Share-worthy
content?GET
CREATIVE.??new insight
??new medium
??new viewpoint
??new platform
??new collaboration#TwitterSmarter pic.twitter.com/mxHWDjBqcx— Gabriela Cardoza (@CardozaGab) January 18, 2018
A6 Use Lessons learned, mini case studies, curate articles, book reviews, #TwitterSmarter https://t.co/qe6HamvjOV
— Grenae Thompson (@DGGT) January 18, 2018
A6: Quick, consumable, quality content is highly shareable. Even in 2018. #twittersmarter
— AgoraPulse (@AgoraPulse) January 18, 2018
A6: Be creative while sharing educational and problem-solving content for your audience – Use a mix of visuals to stand out #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 18, 2018
A6: Content that is helpful beyond your own brand has a unique shareability. For example, mentioning chats such as this one. #twittersmarter
— YoPedro (@YoPedro) January 18, 2018
A6 People love being motivated! Create quotes and content that have a motivational and educational aspect and it is sure to get a nice amount of shares #TwitterSmarter
— Chelsea Krost (@ChelseaKrost) 18 January 2018
A6: Create infographics or infographic explainer video that will appeal to many people. (^_^) #twittersmarter
— Oliver Vicente (@OliverVicente7) January 18, 2018
a6 Understand who your target audience is & provide content that supports their interests. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) 18 January 2018
A6: I would say in terms of content, contextualizing helps to increase reach and relevance is a driver of engagement. Content that entertains, helps and or educates tend to be popular #TwitterSmarter
— BiaValle (@BV_DigitalBuzz) 18 January 2018
A6:
Give your audience what they want instead of trying to sell them something. When they see the value, they'll pass it on.
Could be a share on social or WOM, but help and value spread!#TwitterSmarter— Jeff Higgins Is That Not Sure 10th Dentist (@ItsJeffHiggins) January 18, 2018
A6: Make 80% of your content brand relevant, without selling your products.
Include enticing photo's, exciting video's and jaw dropping Gifs!
Offer promotions to your core audience.#TwitterSmarter #Loyalty #Networking https://t.co/zRSPiaATMh— Scott Rust (@Scott1Rust) January 18, 2018
A6 tips for sharable content:
✅ create with a channel in mind
✅ create with an audience in mind
✅structure and format your content properly
✅ use multimedia to add versatility
✅ listen to user feedback about what's working or not#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 18 January 2018
A6. I recently read an article by @jaybaer that every single piece of content should be able to break down into 7 smaller pieces. I love it. create videos, visuals, tweetable texts, etc. #TwitterSmarter https://t.co/bACbKHGQVk
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
Q7: What are some mistakes that prevent brands from growing their Twitter? #TwitterSmarter pic.twitter.com/XazJF0n7Tc
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A7 a: Many people/brands share only promotional content. STOP broadcasting and start getting involved.
Mix it up, listen, be proactive in conversations. Always go in with a value-first mindset. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A7 b: Never tweet it and forget about it. In 2018 and beyond… you cannot tweet and run and expect to build a community.
Monitor your mentions and keep a constant ear out for what people are saying to or about your company. #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A7: Biggest mistakes: not listening to your audience, not knowing who your audience is, not be present enough, not being consistent. #TwitterSmarter https://t.co/ygheAcjrJn
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A7: An unrealistic reliance on automation. Ignoring their channel because they have been told that it's taken care of. #twittersmarter
— YoPedro (@YoPedro) January 18, 2018
A7: The biggest mistake a brand can make on Twitter (or any social platform) is to not engage with their audience. What is the point of being on social media if you are not going to interact with your fans? #TwitterSmarter
— Danielle Mamagona (@PokeyLuWho) January 18, 2018
A7 Not interacting with others, sounding “not human” in their content, unapproachable, always selling, out of touch with their customers / potential customers #TwitterSmarter https://t.co/F2B2SzWFZk
— Grenae Thompson (@DGGT) January 18, 2018
A7 Brands fail when they take consumers for granted, succumbing to "If you build it, they will come" without taking into account what people really want and need. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 18, 2018
a7 Dealing with this right now with a client – who's impression is that even tho their "Target Audience" is on Twitter – they believe that it is JUST the marketing dept & not the CEO's of these companies. #TwitterSmarter
— Debi Norton (@BRAVOMedia1) 18 January 2018
A7: Inconsistency. Lack of commitment. Losing touch with their audience. Broadcasting instead of engaging. Promoting instead of investing in relationships. Neglecting to practice #grace and #gratitude. #TwitterSmarter https://t.co/GRcoLyuIvh
— Mike Barzacchini (@MikeBarzacchini) January 18, 2018
A7. Boring, random tweets with too much time in-between. Especially when it’s just about their sales or up-selling. #TwitterSmarter
— Joynicole Martinez (@JoynicoleM) January 18, 2018
A7: Not engaging and just blasting content. We've all been there and done it, but no one follows a megaphone. #twittersmarter
— AgoraPulse (@AgoraPulse) January 18, 2018
A7: Having the wrong social media representative, automating all of their content, only broadcasting, not engaging #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 18, 2018
A7.
– Delayed response or NO response
– Relying too much on tools
– Content & social efforts are NOT consistent or aligned w/ overall business goals
– Chase after shiny objects without understanding why #TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
A7: They make 99% of their content about the products/services they sell and only 1% about their actual customers. Create content that provides value to your customers first and sell after. #TwitterSmarter https://t.co/CGaAJX7e7O
— Scott Rust (@Scott1Rust) January 18, 2018
A7. #TwitterSmarter
Not authentic. Not connecting audience with message, Not engaging (big no-no!). Not providing content that is valuable to audience (only one-way promo). Not adapting or using new features. Not speaking the audience's language. No customer service via social. https://t.co/D9d4KvOvnx
— Natasha G. (@nplusg) January 18, 2018
A7: I think that some of the brands treat social media as "one size fits all" and this is a mistake. #Twitter has it's own uniqueness – chats, short descriptions, on-the-fly updates, viral capabilities, curating and tagging options.
Know your #channel . #TwitterSmarter— Benny Gelbendorf (@BGelbendorf) 18 January 2018
A7 Twitter mistakes:
❌ using Twitter solely as a broadcast tool
❌ not monitoring your mentions
❌ chasing vanity metrics
❌ not making social part of content strategy
❌ not understanding customer service
❌ being a copycat! (Trust your own USP)#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 18 January 2018
Q8: What is your top tip for any size business to start implementing on Twitter in 2018? #TwitterSmarter pic.twitter.com/cbGvfb92Np
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A8 a: Stop over-analyzing and just do it! Start talking, sharing, learning, and building your name and following.
Nothing says, "I care" to potential clients, customers, and followers like addressing their pain. Get busy being helpful! #TwitterSmarter
— Rebekah Radice (@RebekahRadice) January 18, 2018
A8: Just get on Twitter and "Just Do It" as I like to say. Be present. Tweet consistently. Use Twitter lists. Join Twitter chats like this. Engage, engage, engage! #TwitterSmarter https://t.co/Eva8ujkp2l
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 18, 2018
A8: Be active in conversations around your niche. And reply to every mention you can. #twittersmarter
— AgoraPulse (@AgoraPulse) January 18, 2018
A8: Be yourself and get to know people. #TwitterSmarter https://t.co/5g4NAm7fK4
— Darcy De Leon ??? Blog Editor (@darcydeleon) January 18, 2018
A8: Be live when possible, don't respond with canned answers, be personal when possible. #twittersmarter
— YoPedro (@YoPedro) January 18, 2018
A8 Businesses need to concentrate on engaging as opposed to broadcasting. Social media is a two-way street, not a place to be beat over the head by marketers. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 18, 2018
A8.
– First, understand yourself first. Who are you, what are you offering, what problems are you solving?
-Then, understand your audience and the environment you are in
– Produce content consistently
– Engage, listen, CTA, measure , and repeat #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 18, 2018
A8: my top tip for businesses of any size to start implementing on #Twitter is to get in here and start tweeting and engaging with others! Start with a hashtag search to find others to interact with #TwitterSmarter https://t.co/ur8GrPMzE2
— Dhariana Lozano (@DhariLo) January 18, 2018
A8: create a simple-to-follow weekly social media plan and implement it effective #TwitterSmarter
— Nisha Varghese (@Nisha360) 18 January 2018
A8: Research by investing in yourself and not someones business, take notes, study and implement it with Action. #TwitterSmarter
— Oliver Vicente (@OliverVicente7) January 18, 2018
A8: Just start tweeting. Your audience/fans/followers will come. #TwitterSmarter
— Danielle Mamagona (@PokeyLuWho) January 18, 2018
A8: Start small, don't think or try too big and don't think too outside the ? #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 18 January 2018
A8 Know who you are, be consistent and optimize! #twittersmarter
— Carolina (@YoursTrulyCaro) 18 January 2018
A8: New on Twitter? Have a calendar, follow influencers, competitors, suppliers +prospects in your market. Listen 2 what people r talking about,engage in conversations, and most important, listen to what people are saying about your brand/ company. #TwitterSmarter
— BiaValle (@BV_DigitalBuzz) 18 January 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.