Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Did you miss me on today's #TwitterSmarter "after" chat livestream? You can watch the replay here: https://t.co/FYdB8i1C7v
I did a deep dive into Q1:
What role does automation play in your overall content strategy for social media, including Twitter? #TwitterSmarter pic.twitter.com/qNjQFy9u37— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 2, 2018
Please welcome our guest Leah DeKrey from @CoSchedule.
Topic: Make Social Media Automation Work for Your Brand #TwitterSmarter pic.twitter.com/Zd9CtgyRd1
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some Twitter stats marketers need to know in 2018? #TwitterSmarter pic.twitter.com/PXFiNrWirL
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
1|2 Let’s begin with some demographic stats:
– There are 330 million monthly active users (lots of new connections to make!)
– They’re likely to be millennials (Twitter says 80% of its users are “affluent millennials”) ?#TwitterSmarter pic.twitter.com/3uzXeNgTjh— Hootsuite (@hootsuite) 1 February 2018
2|2 – According to Twitter, the top reason people visit their site is to “discover something new and interesting”
– Even with 280 characters to work with, 1% of Tweets hit the limit! Kinda like this one…
Check out more cool stats here https://t.co/kcEsFhdfVj#TwitterSmarter pic.twitter.com/YN3UYxmf89— Hootsuite (@hootsuite) 1 February 2018
Q1: What role does automation play in your overall content strategy for social media, including Twitter? #TwitterSmarter pic.twitter.com/eUqTIR8brN
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A1a: It plays a pretty big part. One of the most important things it does for me is unsure that there’s a consistent flow of traffic coming to our blogs. It also means that I can spend more time on strategy than tactics. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A1b: I view automation as one the the vehicles that lets me be more efficient and proactive with my time. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A1c: We try hard to produce a lot of evergreen blogs, so without automation I'm confident that constantly promoting would take up at least 50% of my time. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A1d: Automation is also great for content curation makes it easier to have a balanced flow so it's not all your own stuff. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A1: Automation plays a part in my overall strategy. For Twitter, I schedule articles and information. It saves me so much time (⏰=?). #TwitterSmarter https://t.co/taoZcUNFyG
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A1: And people who knock automation are fooling themselves. We all have evergreen content we want to share on social media. Why waste time sharing one at a time when you can automate it. #TwitterSmarter https://t.co/taoZcUNFyG
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A1 automation is essential for global 24/7 brands #twittersmarter
— David Pepper (@thedavepepper) February 1, 2018
A1. Important part of my strategy. I want to be discoverable even during the times I can’t be on social media. #TwitterSmarter
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) 1 February 2018
A1. Automation is really important, as it allows me to spend more time engaging with my community, with a clean conscious that I have all my basis covered. #TwitterSmarter
— Lenka Koppová (@lenkakopp) 1 February 2018
A1 While that ensures I make "on target" Tweets at the right times, I make sure to be available live to respond #twittersmarter
— Chaim Shapiro ? Help you MAXIMIZE LinkedIn ? (@ChaimShapiro) February 1, 2018
A1. We use automation to schedule our content 1-2 months ahead. HOWEVER, we review the outgoing content quickly each morning.
Never schedule and leave it! #TwitterSmarter pic.twitter.com/w6wLXbUZrp
— Lisa ??? Social Media Manager (@lisaboylesmedia) 1 February 2018
A1.
– Automate evergreen content
– Don't ever automate engagement. Be human instead. #TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 1, 2018
A1: Automation is key for visibility when you are unable to post at certain times your audience may not be online when you are. Staying visible at all times, especially on twitter is a major key to brand awareness & reach #TwitterSmarter https://t.co/ZivNWJgult
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A1: Automation allows me to be present when I am not available. It encourages engagement that I can tend to on my schedule #twittersmarter
— YoPedro (@YoPedro) February 1, 2018
A1: Automation is essential for getting content out throughout the day. After all, we can't be present on social media 24/7.
However, it doesn't take the place of genuine engagement. #TwitterSmarter
— Express Writers (@ExpWriters) February 1, 2018
A1: Automation is great for visibility, but don't forget the live component. Be sure to connect in real-time too. #twittersmarter
— Laura Denny (@ldcreativemedia) February 1, 2018
Q2: How can social media automation help you save time and be more creative and strategic with content? #TwitterSmarter pic.twitter.com/WnZqqLs7Vs
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A2a: Well, it means that you don’t have manually try to remember to re-promote items to try to manually find content to make sure your channels are stagnant. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A2b: When you’re not bogged down with all these monotonous tasks you have a lot more time to devote to producing quality blogs, organically engaging with meaningful conversations, creating video content, etc. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A2c: I have created multiple buckets with our ReQueue feature like evergreen blogs, quotes, influencer content, CoSchedule culture posts, etc. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A2: I save so much ⏰ that I can be much more productive with my work. I can spend more time connecting and engaging on social media. #TwitterSmarter https://t.co/RgNeWvHJTv
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A2 for chats, @TweetDeck helps me get the Qs and As out there on time allowing me to focus on interacting with guests. #travel #TwitterSmarter
— Charles McCool ✈️ (@CharlesMcCool) 1 February 2018
A2: Automating a portion of your content can free up time to engage with your audience & work on other projects while maintaining your visibility across your Social Media accounts #TwitterSmarter https://t.co/zLLbAas2gk
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A2: Social media automation is great for evergreen content. These post should be supplemented with custom, real-time, engaging content. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 February 2018
A2: Using our Queue categories I've been able to ensure a wide variety of content is spread through out the week/day/month so it's more enoyable and consumable for followers. #twittersmarter https://t.co/KxYvvUExpg
— AgoraPulse (@AgoraPulse) February 1, 2018
A2. Feel like automation can clear up some of your day to do necessary tasks. It can also give you the time to build your following and finding the right people to connect with (from my job's perspective). #TwitterSmarter https://t.co/W2qkPmkRIB
— Jordan Torr (@jordantorrISI) February 1, 2018
A2: Find a balance between automation and custom content. This will help keep a constant flow of relevant content on your feed. A good tip to keep in mind is to reserve automation for evergreen content. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 1 February 2018
A2: You can schedule the evergreen and "no brainer" content to free up more time to be interactive, and have the flexibility to jump on trends. #TwitterSmarter
— PolishinPRPrincess (@PolishinPRprinc) February 1, 2018
A2: #SocialMedia automation helps you better execute campaigns. Instead of wasting time manually posting each day – you can take that time to craft a creative/strategic plan. #TwitterSmarter https://t.co/gmu2pFBaww
— Katelyn Brower ? (@BrowerKDnB) February 1, 2018
A2: It takes some creativity to create automated content. But if you know the voice of your brand and you have a good grasp of your audience, automation will save you loads of time esp if you know how to repurpose your content quickly. #TwitterSmarter
— Kim Fox, ? The Podcast Professor (@KimFoxWOSU) 1 February 2018
A2. @Buffer made me realise how I can share the same blog post over and over again without annoying/boring my audience. With feeds, @Hootsuite takes it to a whole different level. Opens my mind to get more creative with both time-based and evergreen content. #TwitterSmarter
— Ankitaa G Dalmia (@Anki_Live) 1 February 2018
Q3: What are your best tips for social media automation that eliminates multitasking and tedious manual work? #TwitterSmarter pic.twitter.com/f1SKXf3cx3
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A3a: I use something we have built into our platform called social templates. It creates the social campaign schedule for you based on your one-time input. I always have our automation feature toggled on in these templates so I don’t even have to think about it. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A3b: Another tip is to only put evergreen content in your automation buckets. This prevents old and outdated content from being pushed out. It also means that you don’t have to go in and do a clean out as often. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
You could also look for an automation solution that has a Web Extension. This helps you throw stuff into your automation bucket without a lot of tabs open. We have this with ReQueue and i'm sure others do too. #TwitterSmarter
— CoSchedule (@CoSchedule) 1 February 2018
A3: I use @SocialJukebox for my evergreen automation. It works so great! And now I've been turned on to some newer features on @AgoraPulse that are blowing me away. Set it and forget it. But not completely. You should do periodic audits. Don't forget completely! #TwitterSmarter https://t.co/S9j5xdqdgC
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A3: Preplan and schedule #socialmedia posts to match your overall marketing plan..Always keep focus on the bigger #MarketingStrategy #TwitterSmarter
— Shruti Deshpande (@shruti12d) 1 February 2018
A3: Utilizing the 'Draft' functions in scheduling applications. Drafts allow you to create your content once — Then schedule daily/weekly/monthly without having to recreate each piece of content every time you want to post to your Social Media accounts #TwitterSmarter https://t.co/5gO0iDdWcD
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A3: Batch schedule your content. Once you're in that zone of creating social media content, it's easier to continue scheduling and fill up your queue.
Then, you don't have to worry about it later on! #TwitterSmarter
— Express Writers (@ExpWriters) February 1, 2018
A3: Schedule out evergreen content and content related to holidays/events for 6 months, or even the whole year. When new #content comes, strategically schedule it out when it makes the most sense. #TwitterSmarter https://t.co/l7oGLiLp08
— Katelyn Brower ? (@BrowerKDnB) February 1, 2018
A3: A content calendar is imperative. It helps stick to a theme and repurpose already existing content. #TwitterSmarter https://t.co/Klj0C3HFog
— PolishinPRPrincess (@PolishinPRprinc) February 1, 2018
A3: As with anything in the social media world, it boils down to organization and speed. When you can align both, you'll be able to accomplish more in less time. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 February 2018
A3: As with anything in the social media world, it boils down to organization and speed. When you can align both, you'll be able to accomplish more in less time. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 February 2018
A3 Be personable; use a “To Tweet File” to record quotations, tips, etc., that you come across & want to share; monitor engagement from time to time on automated Tweets #TwitterSmarter https://t.co/I7FxEDd3yB
— Grenae Thompson (@DGGT) February 1, 2018
A3: Set aside a portion of your day/week to schedule everything you can in terms of "repeat" content. Example: If you post something motivational every day, pick a bunch of quotes for X number of days and get them all scheduled out. #TwitterSmarter https://t.co/BnRSoz0vTL
— Danielle Mamagona (@PokeyLuWho) February 1, 2018
A3: Automate a week or two worths of content routinely. Yes, you'll need to engage in real-time but you'll never be in the dark when you can't be live. #twittersmarter
— Javier Sanabria (@SanabriaJav) 1 February 2018
Q4: What are some best practices when it comes to social media automation done right? #TwitterSmarter pic.twitter.com/fYJAjqcPzQ
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A4a: I say don’t automate engagement… ever. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A4b: Use a smart automation solution that will take into account what you’ve manually scheduled – You don’t want an old blog trumping any current campaigns. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A4: Do no automate your engagement. Periodically audit your automations. #TwitterSmarter https://t.co/bK2B3SwW4P
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A4: Also schedule the same links with different captions and possibly images to mix it up. Go back into your Queue and edit them or remove low performing posts. #twittersmarter https://t.co/vXWU6YsIfq
— AgoraPulse (@AgoraPulse) February 1, 2018
A4: When you are sharing content that Engages, Educates & Entertains. Even when it is evergreen content you automate, these three factors are still key to adding value to your audience via your Social Media accounts #TwitterSmarter https://t.co/MqtLVq0vvm
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A4. Make sure that you are keeping an eye out for responses to your tweeted article because most of the time, most businesses will not respond #twittersmarter
— Cheval John (@chevd80) 1 February 2018
A4. According to Doz:
1. Be engaged.
2. Be alert.
3. Be present.
4. Be selective.
5. Be informed.#TwitterSmarterhttps://t.co/VRFgHdj6eH— SourceMedia (@SourceMediaCo) 1 February 2018
A4. Don’t overdo the automation. Posting every minute on Twitter will turn people off and probably raise red flags #TwitterSmarter
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) 1 February 2018
A4.
Pre-schedule (but regularly review) your proactive contentIf you’re a business, use automation tools to support customer service. A simple auto-reply to confirm when a customer can expect a human-advisor response is very useful! #TwitterSmarter pic.twitter.com/zvkiydcxID
— Lisa ??? Social Media Manager (@lisaboylesmedia) 1 February 2018
A4: The more organized you are the better! Create a content calendar and schedule it! #TwitterSmarter
— Meghan Higgins (@MHig06) February 1, 2018
A4: Don't automate engagement with your audience. That's needs to be in real-time and genuine. People detect when something is a bot. #TwitterSmarter
— Express Writers (@ExpWriters) February 1, 2018
Remember: automate evergreen content, content that is still relevant and valuable, use your trusted application of choice for automation but never forget to follow up, update and of course ENGAGE! https://t.co/FzyPZD7KD5
— Natasha G. (@nplusg) February 1, 2018
A4: DON'T rely solely on automation. Use it with tact and put yourself in the shoes of your audience. Ask yourself, "Do you like being served automated messages?" If the answer is, "no" your audience likely doesn't either! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 February 2018
Q5: What is the best combination of automation, scheduling and real-time engagement and conversations on Twitter? #TwitterSmarter pic.twitter.com/TjLwoFgVwZ
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A5a: Our ReQueue automation fills any gaps it finds between what you have manually scheduled, so that’s an easy balance. The more you have scheduled, the less gaps there are, so your automated messages never take precedence over your real-time campaigns. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A5b: I never automate engagement/conversations. If CoSchedule likes your tweet or comments, that’s actually me, Leah, manually commenting. It important to us as a company that there is an actual person to connect with behind the social platform. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A5c: Luckily, using social automation and social templates mean that there is enough time to manually comment and engage. If you’re doing everything manual, there probably isn’t time for this. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A5d: So yeah… When you get a response from CoSchedule on social there's a 90% chance that it's me! Just say "Hey, Leah!" ? #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A5: You have to find your balance and it's different for everyone. I automate my evergreen content like blog posts, podcast show notes, etc. I schedule all the articles I read daily that I want to share. And I converse and network in real-time every day. #TwitterSmarter https://t.co/DNXK9PFdGL
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A5. I personally prefer always doing real-time engagement and conversations. I'd like to start automating some of my daily content posts, so that's a work in progress. #TwitterSmarter https://t.co/U8yfriyim5
— Jordan Torr (@jordantorrISI) February 1, 2018
A5: Automation for your evergreen content. Scheduling to free up time for engagement & real conversations with your audience. Participate in tweet chats & utilize your twitter lists to stay in "the know" of your industry #TwitterSmarter https://t.co/6cDVdQlFpr
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A5. A great example would be how we run Twitter chats. You can schedule the questions, for time-saving purposes, but you'd never automate or schedule engagement with the participants. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 1 February 2018
A5 IMO, never automate engagement (did anyone actually like getting auto DMs after following someone???), scheduling tweets is perfectly fine, but leave time each day for real-time engagement like Twitter Chats #TwitterSmarter
— Michael Altiero (@MichaelAltiero) February 1, 2018
A5. I would say schedule an automated tweet (important article from a trusted source) once a day and then the rest of the day, interact with your community #twittersmarter
— Cheval John (@chevd80) 1 February 2018
A5: difficult to say. Daily engagement important. Worth experimenting and watching Twitter analytics to guide best approach. I love the ‘social’ in social media management ? #TwitterSmarter
— Nicole Osborne ? Lollipop Social (@Lollipop_Social) 1 February 2018
A5: Schedule your content, monitor feeds throughout the day for engagement, and create conversations! #TwitterSmarter
— SEO.com (@seocom) 1 February 2018
A5: Since it is just me, I like to schedule articles that I find interesting and automate "shout outs", which frees me to manually engage in real-time. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 1 February 2018
A5) If there's any takeaway message from this chat, it's that there's no one best. Only that lack of any engagement defeats the entire enterprise. Automation shouldn't be where you focus your energy. #TwitterSmarter
— Jeremy Bond (@JeremyDBond) 1 February 2018
A5: Automate content 1-4x/day depending on your audience: curated (w/ your own copy), engaging questions or comments, a surprising related stat/ news, etc.
Then, use the rest of the day to answer questions, repost, follow(back) industry peers and leaders, etc.#TwitterSmarter pic.twitter.com/iGnoNqBVCt
— Bria Charlei Baylor (@Impact_Write) 1 February 2018
Q6: What are the biggest misconceptions of social media automation that leads to poor strategy and execution on Twitter? #TwitterSmarter pic.twitter.com/Rp72jfDrkC
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A6a: People sometimes shy away from automation bc it can feel like a runaway vehicle. Like you’re not in control. I get that… #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A6b: A lot of social automation tools don’t take into account your actual content calendar and just post stuff all willy nilly… 7 posts all going out at the same time, etc. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A6c: This misconception leads people into not using automation, with means that they are stuck with manual tasks and can’t break out to do more strategic things. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A6d: There’s also a misconception that you can or should automate everything, this is not a good idea, in my opinion. It can end up hurting your brand’s reputation in the long run and can cause a decline in social following. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A6e: After all, social is one of the few ways that we can actually connect with brands in a meaningful way. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A6: Biggest misconception is that automation is bad. When done right it's not bad. It saves you time and allows you to focus on engagement. #TwitterSmarter https://t.co/jPHS5buZCK
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A6. Accounts that ONLY automate their posts. This causes an emotional disconnect between the brand and its target #audience. Lack of engagement = lack of trust, loyalty, etc. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 1 February 2018
A6. Too much automation can lead to spamming all of your social media channels. Automated DM's are effective but people can tell (and they're not effective). #TwitterSmarter https://t.co/jB2WurNf0Z
— Jordan Torr (@jordantorrISI) February 1, 2018
A6.
– Should avoid automation completely
– Automation turns people offIn fact, automation, done right, helps amplify your impact and reach. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 1, 2018
A6: Too many people believe automation is all you need. You can't simply schedule posts and walk away.
You need to be present. You need to be SOCIAL. #TwitterSmarter
— Express Writers (@ExpWriters) February 1, 2018
A6: Believing that automation is a replacement for real engagement for your brand. Automation is brilliant for saving time allowing you to work on other projects, etc. Don't automate your engagement. Real conversations still rule with your audience #TwitterSmarter https://t.co/Pt8lDOkCl9
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A6: It's easy. That mentality is setting you up for failure. Automation requires strategy just like any other social campaign! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 February 2018
A6. The idea that automation can replace everything, especially engagement… #TwitterSmarter ? pic.twitter.com/G6t7ZhQ3nu
— Lisa ??? Social Media Manager (@lisaboylesmedia) 1 February 2018
A6: that it is totally ‘hands-off’ you still need to carefully manage it. #TwitterSmarter
— Nicole Osborne ? Lollipop Social (@Lollipop_Social) 1 February 2018
A6 A lot of Tweeps use automation like a water sprinkler, hope their garden will grow independently once you activate it.
#twittersmarter— YoPedro (@YoPedro) February 1, 2018
A6 Cross-posting to #Facebook, #LinkedIn and Twitter. Looks TERRIBLE when not designed for EACH site. #twittersmarter
— Chaim Shapiro ? Help you MAXIMIZE LinkedIn ? (@ChaimShapiro) February 1, 2018
A6. #TwitterSmarter
It has gotten a bad rep because many have used & abused a way to broadcast & NOT engage instead of a way of delivering valuable content that triggers engagement. Evergreen & scheduled content (to have reach at peaks globally) is good automation. https://t.co/aCwuq1T77L
— Natasha G. (@nplusg) February 1, 2018
Q7: How can social media automation help you reach your different audiences across different channels and time zones? #TwitterSmarter pic.twitter.com/YcEV8tk5EL
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A7a: Automation means we can post when people in other timezones are online and active, not just when I’m at work. Twitter is crowded – there isn’t a chance someone is Asia is going to see that post we did 6 hours ago. It’s got to go out when they are active. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A7b: #funfact: The average life of a Twitter message is only about 5-10 minutes. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A7c: If you’re trying to gain traction in a new market, automation is a good way to get yourself in front of that audience when they are online, rather than just hoping they scroll far enough down to see your message. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A7: I have a posting schedule that is outside of my regular work day to reach people in other parts of the world. It's smart marketing. #TwitterSmarter https://t.co/qozyruIvnc
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A7 automating the same content across platforms can diminish its value. Tailor content to fit the channel #twittersmarter
— David Pepper (@thedavepepper) February 1, 2018
A7. Scheduling automation means you don’t have to wait up until midnight to hit that optimum time for your audience in another country.
(Always a bonus!) #TwitterSmarter pic.twitter.com/IHi7FHGLIK— Lisa ??? Social Media Manager (@lisaboylesmedia) 1 February 2018
A7: Automation allows you to reach your audience when THEY are online, not you. Reaching your audience when they are on [insert Social platform here] is everything for your brands visibility #TwitterSmarter https://t.co/4Ip1vOwJsl
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 1, 2018
A7.
– Schedule content to be shared during off-hours so that you can reach a global audience #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 1, 2018
A7: Automation is key when trying to get in front of your global audience. #SocialMedia is ALWAYS ON, but that doesn't necessarily mean YOU need to be always on it. Schedule out posts at all times of the day – your audience can be anywhere. #TwitterSmarter https://t.co/nbetOHClFB
— Katelyn Brower ? (@BrowerKDnB) February 1, 2018
A7: It's great for helping others see your content, and for sending an automatic message to someone letting them know you will be responding as soon as you are back in the office. #twittersmarter
— SEO.com (@seocom) 1 February 2018
A7. The answer is here in the question with automation you can reach multiple audiences across time zone and customize while saving time to create, engage, and hopefully convert. = Cash #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) February 1, 2018
A7: By scheduling posts to go out at different times of the day, you can reach people across multiple time zones.
That'll help you increase engagement and get more traction. #TwitterSmarter
— Express Writers (@ExpWriters) February 1, 2018
A7. #TwitterSmarter
When you have analyzed, monitored traffic, target, engagement, high reach areas, peak times etc. You can schedule the content to be sent out at those times according to each country, target etc. to deal so as to reach & deliver to everyone https://t.co/opKIDMxkBJ
— Natasha G. (@nplusg) February 1, 2018
A7: With automation tools, you are able to tailor each post to each social platform: content, language, time sent, and graphics. A post that would do well on Twitter doesn't mean it will do well on LinkedIn. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 1 February 2018
Q8: When is it necessary to shut off all automated campaigns? #TwitterSmarter pic.twitter.com/SF5m7D6noY
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A8a: You want to shut off your automation if there is a tragedy of some kind or if there is a PR crises with your organization. Would seem callus and unaware to be posting that blog about the best time to post one social media in the midst of a nat'l tragedy. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A8b: My goal with automation is to always make it seem like things aren’t automated. It becomes pretty obvious that there is automation going on when the posts are painfully untimely and unaware of wider things happening. #TwitterSmarter
— CoSchedule (@CoSchedule) February 1, 2018
A8: Shut off your automations during times of tragedy. @buffer has a "Pause Queue" feature which is brilliant. I hope other tools follow suit if they don't already have this in place. #TwitterSmarter https://t.co/Q5FTtXO5Py
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 1, 2018
A8. During times of tragedy. I’m thinking something like a 9/11 type event. You don’t want to accidentally send out something improper. #TwitterSmarter
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) 1 February 2018
A8. Crisis situation. Whether for your brand & you need to monitor your messaging closely
Or if something major has happened within your community that could render your content insensitive/inappropriate. (For example in UK: Manchester Bombing/Grenfell Tower)#TwitterSmarter pic.twitter.com/3ZfZsF7Bur
— Lisa ??? Social Media Manager (@lisaboylesmedia) 1 February 2018
A8
When your social media profiles are only making noise or when you're unable to engage after automations. #TwitterSmarter
— Alberto Gómez (@alberMoire) 1 February 2018
A8. If you have a social media crisis you need to handle that immediately as well as listen and monitor connect to respond strategically. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) February 1, 2018
A8: Typically during a crisis. For example, if you are a media org and there is a global tragic event. It would be best to pause scheduled posts bc your audience will come to your social platforms for relevant updates on the breaking news. #TwitterSmarter
— Kim Fox, ? The Podcast Professor (@KimFoxWOSU) 1 February 2018
A8. During any crisis or in times of a tragedy. Better shut it all off and not to risk any issues or inappropriate posting! #TwitterSmarter https://t.co/9E7j5lxVsO
— Lenka Koppová (@lenkakopp) February 1, 2018
A8.
– When there are crises, tragedies, or major national or global disasters happening
– Be culturally sensitive & considerate of others
– Think of "them" not just "you" all the time. #TwitterSmarter https://t.co/ri5H127t8w
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 1, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.