Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment is from @FeldmanCreative:
How do you make your content meaningful & stickier?
-Don’t always share an article’s title
-Mix it up
-Pull the nuggets out of it
-Share a quote
-Experiment
-Mix up your tweets#TwitterSmarterAssignment pic.twitter.com/wqN4r9ECaL— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with me @FeldmanCreative? You can watch the replay here: https://t.co/Wr1MK5YjbC pic.twitter.com/KXILEjQgMm
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
Please welcome our guest @FeldmanCreative. Topic: Taking Twitter Beyond Just Clicks. #TwitterSmarter pic.twitter.com/wjWy9FhiDY
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some Twitter video tips and ideas for business? #TwitterSmarter pic.twitter.com/VEFY2RXplC
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
1|2 Video is an exciting feature that helps you express your brand. Get creative and do something worth watching! Every business has something that people want to know about. Behind the scenes videos, anyone? #TwitterSmarter pic.twitter.com/6YTSAMaSJT
— Hootsuite (@hootsuite) 8 February 2018
2|2 One thing we've seen lately that has been cool is video replies. @MadalynSklar and many people on Twitter even take part in #VideoReplyDay to encourage that action! Learn more here: https://t.co/ia9LZhwEM8 #TwitterSmarter pic.twitter.com/zZzsHGOT3s
— Hootsuite (@hootsuite) 8 February 2018
Q1: How can Twitter help you convey your message to your audience? #TwitterSmarter pic.twitter.com/hwegFJL4bf
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A1: Twitter IS messaging. Use it, but don’t overthink it. PR won’t fly on Twitter. Authenticity will. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A1: 1/2 Another thing: you can’t convey your message unless you have one. Do you?…
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A1: 2/2 If so, can you tweet such that your narrative at large supports it? #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A1: Twitter is a great platform to listen, connect and share. Don't use it as a one-way street. Listen to people. #TwitterSmarter https://t.co/V5HbWmDuZC
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A1: #Twitter is a great platform to simply your messaging and get out the most important details. #TwitterSmarter https://t.co/YN0CEf7jWL
— Katelyn Brower ? (@BrowerKDnB) February 8, 2018
A1. Twitter can allow you to be creative and also get straight to the point of what you want to share with others #twittersmarter
— Cheval John (@chevd80) 8 February 2018
A1. Twitter is an easy way to communicate with your audience directly. Convey your message through infographics, polls, thought leadership and general conversation with your audience. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 8 February 2018
A1. The easy searchability and hashtag usage on Twitter makes it the perfect platform to grow awareness #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A1 Twitter lets you get your messages out fast and wide, and lets you respond quickly either individually or in a blanket message to keep your brand active and current. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 8, 2018
A1: Twitter is probably the closest Social Media platform for allowing real time one-on-one engagement with your audience. It allows you to have an open channel of conversation to better help humanize your brand to your audience #TwitterSmarter https://t.co/BMpTO9jmcY
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A1 Twitter is a great way to show the kinds of content you create, start a conversation such as this chat and also an easy place to create gifs #TwitterSmarter pic.twitter.com/43Zb10OwYZ
— Tony Overthinking Procrastinator (@SirKingofGifs) 8 February 2018
A1: Twitter gives you access.
Your audience has easy access to reach out to you and you to them.
You can provide quick updates as needed or more drawn out campaigns over time. #TwitterSmarter
— ?JMatt (@JMattMke) February 8, 2018
A1. Create content with a palette of subject matter targeted to your readers, viewers, and listeners for information, education, and community building. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) February 8, 2018
A1: You can show + tell your message again + again on Twitter. It has fast moving timelines, meaning it's "acceptable" to post more frequently throughout the day unlike other social counterparts. Get creative: images, video + hashtags engaging in chats work!#TwitterSmarter
— Bria Charlei Baylor (@Impact_Write) 8 February 2018
Q2: What are your tips for setting expectations for your content promotion on Twitter? #TwitterSmarter pic.twitter.com/1uJh4mO7Rg
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A2: 1/2 One option is to claim what you’ll tweet about in your profile and put some thought into it. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A2: 2/2 No duh, I guess, but many people will make a follow/no follow decision based on your profile.
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A2: 1/ A2: Also, potential followers are bound to look at your recent tweets, so if you rap about a variety of topics… #TwitterSmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A2: 2/2 …as I do, but specialize in a niche, be sure to have a heavy rotation of tweets relevant to that niche. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A2: I don't set high expectations. I share great content and experiment to see what can I do better based on the analytics.
For #VideoReplyDay, my expectation was to get people interested in connecting video video. It far exceeded what I thought it would do.#TwitterSmarter https://t.co/sQwYDlvOpb
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A2: Keep your audience in mind. You might have messaging you want to communicate but what do THEY want to read? #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) 8 February 2018
A2: Don't expect every piece of #content to perform exceptionally well or go "viral." Set reasonable expectations such as "have engagement or good reach numbers for each post." #TwitterSmarter https://t.co/8IUPw0qtno
— Katelyn Brower ? (@BrowerKDnB) February 8, 2018
A2. You need to understand that there is work involved to promote your content – influencers, lists, retweets, etc #twittersmarter
— carrie maslen (@carriemaslen) February 8, 2018
A2. Hashtags in your bio are a good way to inform followers of your interests and what you will likely be tweeting about #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A2: Don't expect every Twitter post to perform the same as the last. Timelines are busy with so much information. And you have to pay attention to what's working and what's not. #TwitterSmarter
— Express Writers (@ExpWriters) February 8, 2018
A2.
– Always remember that Twitter is a two-way street.
– Serving and nurturing one's community is important. #TwitterSmarter https://t.co/H4y1yBCke9— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 8, 2018
A2: Make sure it's genuine and organic. Even though you're trying to get eyes and ears on your content, Twitter is a good chat over tea. You can't treat it like a board meeting. Relax, it's not LinkedIn. Chill out, relate + pay attention to your audience.#TwitterSmarter pic.twitter.com/BmZg92aTdB
— Bria Charlei Baylor (@Impact_Write) 8 February 2018
A2: Don't set your expectations too high. While it's perfectly ok to WANT every single thing you put out into the Twittersphere to be a slam dunk, the reality is it won't. Just make sure you're putting your best stuff out there and celebrate the wins as they come. #TwitterSmarter https://t.co/27rTAX907h
— Danielle Mamagona (@PokeyLuWho) February 8, 2018
A2. In promoting content, aim to cut through the noise. Don't just chase numbers – know your audience, provide value where they want/need it. #TwitterSmarter
— Chris Santiago (@Chris_Santiago_) 8 February 2018
A2: Offering value and relevance should be the primary goal. Every tweet should solve a problem, not create new ones.
Also, it's important to strategise. We should experiment widely to see what works for us. #TwitterSmarter— Narmadhaa (@s_narmadhaa) 8 February 2018
Q3: What are some ways to source content ideas on Twitter for your business? #TwitterSmarter pic.twitter.com/3DBDIBOqhe
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A3: Use Buzzsumo. Setup Google Alerts. Your favorite blogs. Quora. Other social media. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A3: https://t.co/fARgvjVD3u (awesome new service for marketers).
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A3: Set up keyword and #hashtag searches in Hootsuite or any social media management platform to keep your finger… #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A3: …on the pulse of the topics that matter most to your business (and followers).
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A3: And… don’t refrain from sharing your best evergreen content continuously over time. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A3: My favorite sources for content ideas:
–@ZestisApp (my new fave ❤️❤️❤️ one!)
–@BuzzSumo
–@nuzzel #TwitterSmarter https://t.co/K0lJ5SMB7g— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A3. It’s important to follow like-minded people/businesses who are not direct competitors. Not only can you learn from each other, but you can use what works well for the others to help inform areas to test in your own content strategy. #TwitterSmarter pic.twitter.com/KpfqDMteDn
— Lisa ???? Social Media Specialist (@lisaboylesmedia) 8 February 2018
A3: It can be worthwhile to pay attention to what your competitors are doing on Twitter.
What are they doing right and where are they going wrong? How can you do a better job than they are? #TwitterSmarter
— Express Writers (@ExpWriters) February 8, 2018
A3. I use daily Google alerts for topics that are important to me and a lot of tools such as Refind and Flipboard #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A3 Listen to your competitors. Then figure out what you do better that adds value to readers. Create your own content and promote it independent of and without referring to your competitors. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 8, 2018
A3: Sharing trendy, relative topics through your brand. I always believe any piece of content should hit one of these E's: Engage, Educate, Entertain. Becoming the "go to" resource for your audience is a major key for success #TwitterSmarter https://t.co/3cwMeyA6sI
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A3. So many ideas.
– Create Twitter lists to follow relevant topics & people
– Use Twitter polls to survey your audience
– Join Twitter chats like #TwitterSmarter
– Listen & engage #TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 8, 2018
A3: I've found—to my own surprise at times—that Twitter chats give me so much to write about even days afterward. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 8 February 2018
A3: Follow and connect with like-minded people; go to conferences ans industry events; to some degree to afloat with a bit of pop culture: content that incorporates popular shows, music and lingo while still being relevant/educational tend to do well.#TwitterSmarter
— Bria Charlei Baylor (@Impact_Write) 8 February 2018
A3 Listen! Look for questions, ideas. ?
What @markwschaefer said yesterday on the show > you don't need to have all answers to what you talk about, you do need questions. To start conversations on topics you are passionate about #TwitterSmarter https://t.co/RQBpW3B0Jm— Zala Bricelj #SMMW18 here I come (@ZalkaB) February 8, 2018
A3: I help clients improve their blog content quality, so I retweet posts about #blogging, #writing and #contentmarketing. Lots of great sources: @smartblogger @problogger @contently, @buffer @ExpWriters to name a VERY few. #TwitterSmarter
— Darcy De Leon ??? Blog Editor (@darcydeleon) February 8, 2018
Q4: What are some less-used ways you can use Twitter to deliver helpful content to your audience? #TwitterSmarter pic.twitter.com/2RP9bKahbU
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A4: Pull a nugget out. A person. A graph. An amazing data point. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A4: direct users 2 places other than your website where you’ve flexed yer expertise muscles: Quora, forums, podcasts,etc
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A4: Twitter Moments! I'm so surprised more people are not using this method for content delivery. It's a great Twitter feature. Try it out.
FYI: I'm working on a Twitter Moments for Business online training class. DM me if you'd like details. #TwitterSmarter https://t.co/wFlRBVPCji
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A4: Each week now I'm posting a Twitter Moment recap for the #TwitterSmarter chat and #SocialROI too. People love them! Start using this feature! https://t.co/wFlRBVPCji
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A4: Believe it or not, I still have pals in the media that are surprised to get a Twitter Poll results email — and it's credible. #EasyPitchEveryTime #TwitterSmarter pic.twitter.com/4XNClFz0UG
— Shawn Paul Wood (@ShawnPaulWood) 8 February 2018
A4. Videos, livestreaming events, live videos. I feel like everything surrounding videos will be getting even bigger this year. #TwitterSmarter https://t.co/di1cziraP1
— Jordan Torr (@jordantorrISI) February 8, 2018
A4. You can not spam people with self-promotional type of content at every tweet. The great people share value the majority of the time #twittersmarter
— Cheval John (@chevd80) 8 February 2018
A4: Video Replies! To me, taking the time to send a video reply to a follower, customer, etc. adds that personal touch to your brand that will create a sense of personality to an other wise digital voice to your audience #TwitterSmarter https://t.co/okX9bs8wBO
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A4: I don't see #Twitter polls and moments used as often as they should be. That is a great way to repurpose content or showcase it for the first time. #TwitterSmarter https://t.co/6O8HJ8nLjs
— Katelyn Brower ? (@BrowerKDnB) February 8, 2018
A4. I like the approach of using Twitter Polls asking what type of content your followers would prefer to see, and then DELIVERING on that shortly after. #TwitterSmarter pic.twitter.com/KvssSqH6up
— Lisa ???? Social Media Specialist (@lisaboylesmedia) 8 February 2018
A4. Pinned tweets and using your bio link to drive traffic to a specific piece of content are great ways to highlight content #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A4.
– Twitter videos (Check out our #VideoReplyDay hashtag)
– Twitter moments
– Advanced Twitter search (i learned from @espirian of how powerful it is)#TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 8, 2018
A4. Twitter Search bar! Pretty simple way of seeing what users are discussing around keywords. Meet the audience where they are. #TwitterSmarter pic.twitter.com/mMHxndVavf
— Chris Santiago (@Chris_Santiago_) 8 February 2018
A4: Lists, moments, creating you own hashtags, making the most of your bio and background to let people know what your all about. #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 8 February 2018
Q5: What are some effective user-generated content ideas for Twitter that can help your brand recognition and generate sales? #TwitterSmarter pic.twitter.com/vEACdGxz59
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A5: Tough one. Share tweets/RT. Share photos. Create interactive promotions such as contests and share interesting entries. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A5: Perhaps the best way is to *foster* UGC and conversations by tossing questions out there… Surveys. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A5: Democratizing decisions, e.g., “What should we call this thing… What cover works best?”
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A5: Video. Think of creative ways to get your customers and followers talking (and taping, so to speak). V #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A5: Vine died, but video lives. And it’s underused on Twitter. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A5: Incentives like giveaways. @PatFlynn is doing one right now to win a free virtually coffee with him. Check this out: https://t.co/FLtrQslN0J#TwitterSmarter https://t.co/KiMk3j0bBJ
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A5. If UGC doesn’t come naturally for your brand, you can encourage it through an incentive/competition!
Then share, share, SHARE!
(And always thank, follow & acknowledge) #TwitterSmarter pic.twitter.com/sJyTjaSXd4
— Lisa ???? Social Media Specialist (@lisaboylesmedia) 8 February 2018
A5 Users can generate comments, photos, videos or any combination of those and other content. If it supports your vision and brand, ask permission to use it. Rarely will people decline the offer and compliment. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 8, 2018
A5: Consumers simply trust one another over brands, which means user-generated content gets much more engagement. Hosting photo/video contests. Focus on the Community Aspect. You're creating a persona for the brand that connects customers and advocates #TwitterSmarter https://t.co/D7KmNCdb3J
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A5: Engage with and share your #content that is being promoted by customers, partners and even potential prospects. #TwitterSmarter https://t.co/fIW3jmnLlx
— Katelyn Brower ? (@BrowerKDnB) February 8, 2018
A5. Short video testimonials work really well on Twitter and showcase the human element which is infectious! #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A5: Reviews and testimonials. Customers often take to Twitter when they're unhappy. If we can respond in kind and on time, we can convert a near-disastrous tweet into a customer success story—right there on a Twitter thread. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 8 February 2018
A5.
– Use the ASK method.
– Generating ideas/activities where you can involve your community & let them share their ideas.
– Offer incentives to them#TwitterSmarter— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 8, 2018
A5: Doritos always does a great way with crowd sourcing its Super Bowl commercials to consumers #TwitterSmarter
— Joe Martin (@joeDmarti) February 8, 2018
A5. Anything that creates a human connection – like sharing photos and experiences with your brand #twittersmarter
— Social Tribe (@socltribe) February 8, 2018
A5: Any human interest story associated with your product or brand. In previous roles, my goal was membership; not sales, per se. I would share stories of volunteer members, local groups' events, alumni career successes, etc. Anything that makes you: #TwitterSmarter pic.twitter.com/HM70C9EUul
— Julie Lichtenberg (@jalichtenberg) 8 February 2018
Q6: How can you use Twitter to help amplify your brand’s inbound marketing strategy? #TwitterSmarter pic.twitter.com/iu0N6xzvPT
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A6: create traffic. That’s essentially what inbound is. So create great content. Make it easy to share… #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A6: (contineud) Make it easy to share—buttons, click to tweet, highlight to tweet. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A6: Have a Call-To-Action in your tweet and send them to your website. #TwitterSmarter https://t.co/LeaYV5yiJu
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A6: not sure this fits the bill? I staged a competition at an event where we asked delegates to post pictures of themselves and our branded # on Twitter. It worked REALLY well #TwitterSmarter
— Nicole Osborne ? Lollipop Social (@Lollipop_Social) 8 February 2018
A6: You, and other mavens of this mechanism, do it well. Showcase a post, video, or takeaway from your website. Others see it, post it, share it… and backlinks give you the love. #TwitterSmarter pic.twitter.com/sNjn6iGpHZ
— Shawn Paul Wood (@ShawnPaulWood) 8 February 2018
A6. Twitter is the original amplifier…craft messages that engage your target audience and don't be afraid to jump into conversations that they are already having about topics that relate to your business. Be proactive! #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A6: Being more conversational means higher engagement, which results in additional activity for your Twitter account in the long run. Responsiveness is the No. 1 action brands can take to prompt consumers to buy #TwitterSmarter https://t.co/1ZXjzwmVvX
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A6: Twitter is a great place to develop a network and form partnerships. Working together towards a mutual goal such as exposure is a great way to get twice as much of it! #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) 8 February 2018
A6 This Moment is a great example, Crash course moment by @blogopcket https://t.co/FSiqG3d2lE#TwitterSmarter
— Alberto Gómez (@alberMoire) 8 February 2018
A6: If your goal is sales, don't tell someone they need your product—show them HOW it will help them. I'd rather buy a product from someone showing me how useful it is rather than someone only concerned about making the sale. #TwitterSmarter https://t.co/xWiAN41LJ4
— Danielle Mamagona (@PokeyLuWho) February 8, 2018
A6. Give-to get. Offer tons of value in solving problems, addressing paint points, helping your audience. #TwitterSmarter pic.twitter.com/2R8V4aTtcb
— Chris Santiago (@Chris_Santiago_) 8 February 2018
A6: don't let the conversation curl up + die on the #Twitter TL. You said your piece, now – what do you want the audience to do? Join your mailing list? Take advantage if your promo? Share your #TwitterChat recap? Say so! Don't expect them to read your mind!#TwitterSmarter pic.twitter.com/gbguGdhyZg
— Bria Charlei Baylor (@Impact_Write) 8 February 2018
A6: if you’re in the nonprofit space, your goals are changing hearts and minds, and gaining support through donations — show users why your work matters, tap into their story. #TwitterSmarter https://t.co/nG9XplQEEC
— ɴɪᴄᴍᴀʀᴛɪɴᴇᴢ (@nicmartinezva) February 8, 2018
A6 Social media is always good to improve content views and shares to achieve your inbound marketing strategy. #TwitterSmarter
— AMBA Communications (@AMBAcomms) 8 February 2018
Q7: How can Twitter help you convert content viewers to leads? #TwitterSmarter pic.twitter.com/D3jvgE8ss8
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A7: I’m tempted to say it can’t—or seldom does. I suppose this depends on what you call a lead… #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A7: … If a lead is an opt-in, you can promote the hell out of your offers. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A7: I propose you think of Twitter as just a door. When it opens, try to step through it and develop a relationship. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A7: DM. Email. Talk. Have a beer.
#twittersmarter— Barry Feldman (@FeldmanCreative) February 8, 2018
A7: Twitter used to have these great lead generation cards. It was an incredibly awesome and easy way to get people to opt-in to your lead magnet, giveaway, etc. But it's gone. Now you have to get more creative with CTAs. #TwitterSmarter https://t.co/ZEowyNlunk
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A7: Twitter has a virtually unknown feature called Media Studio. You can put meta tags in your videos. You can build-in a CTA. It's really cool. I'm creating an online course for this. Coming out soon. #TwitterSmarter
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) 8 February 2018
A7 for #TwitterSmarter: Twitter creates connections. It's up to you to leverage those connections.
— Knucklepuck (@KnucklepuckDC) 8 February 2018
A7. The idea is to educate them with your content, make it easy for them to know where/how to find you. If you see them actively engaging, you can reach out to them directly and start a conversation with them. #TwitterSmarter
— Jordan Torr (@jordantorrISI) 8 February 2018
A7. Retargeting Ads! #TwitterSmarter pic.twitter.com/oz0heeMPE7
— Lisa ???? Social Media Specialist (@lisaboylesmedia) 8 February 2018
A7: When using Twitter for lead generation, it’s important to understand your audience. When you know your Twitter buyer personas, you’ll be able to market to them more effectively to better help generate leads #TwitterSmarter https://t.co/xkGItyQ5OF
— Eddie Garrison #FacebookLive ? (@EddieGarrison) February 8, 2018
A7.
– Bring online connections off-life. Make an effort to get to know your people
– The open & public nature makes Twitter a great place to LISTEN. Do your homework. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) February 8, 2018
A7: #SocialMedia is a HUGE lead generator and if you don't think that in 2018, then YIKES.
Promote #content on #Twitter that requires your following to fill out a webform, such as ebooks, whitepapers, webinars and free trials.#TwitterSmarter https://t.co/PDCLoTzv4o
— Katelyn Brower ? (@BrowerKDnB) February 8, 2018
A7: Have a conversation with people and actually build a relationship. #TwitterSmarter
— Express Writers (@ExpWriters) February 8, 2018
A7 Cross promoting and calls to action may seem simple but help to shift the passive to engaged. #twittersmarter
— Carolina (@YoursTrulyCaro) 8 February 2018
A7: Twitter is useful for developing relationships. So you connect with content viewers on Twitter and by building a relationship they eventually become a paying customer. #twittersmarter
— Zachary Fenell (@zacharyfenell) February 8, 2018
A7. Twitter is micro blogging. Regularly share snackable content that intrigues and solves target audience painpoints and direct them to longer form content #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A7 It is a process. It will not happen in one take, but when you are willing to invest in providing knowledge and learning to your audience, they will come for more, even pay for qty services and content #TwitterSmarter https://t.co/SaOZTiuNIt
— Zala Bricelj #SMMW18 here I come (@ZalkaB) February 8, 2018
Q8: What is a non-obvious way to promote content that will boost engagement for your brand? #TwitterSmarter pic.twitter.com/5F7bo9kyrj
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A8: A famous Twitter user (rhymes with Dump) likes to boast, insult people and lie. You might try that. 😉 #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A8: I did a podcast about that (not Twitter specific) #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A8: Build your Twitter following by promoting that you’re active on Twitter. Do that everywhere. Online and off. #twittersmarter
— Barry Feldman (@FeldmanCreative) February 8, 2018
A8: Share great content. Always. #TwitterSmarter https://t.co/PKZj23UZMT
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) February 8, 2018
A8 for #TwitterSmarter: Try to get your employees to engage and share your content as well. If your #employees are happy to show off their work/where they work, it will automatically boost engagement and morale as a whole.
— Knucklepuck (@KnucklepuckDC) 8 February 2018
A8. Tagging or mentioning people who will find the content interesting and engage is a great tactic for increasing engagement with specific tweets and your overall profile #twittersmarter
— Rachel Miller (@rachelloumiller) February 8, 2018
A8: Look for people tweeting about the subject of your content. Engage with them back and forth. When fitting slide in the content you want to promote. #twittersmarter
— Zachary Fenell (@zacharyfenell) February 8, 2018
A8 Social is pay to play so if you want eyeballs start there, cultivate your advocates and they will do that work for you, try micro-influencers for adding credibility and reaching highly engaged audiences/niches #twittersmarter
— Carolina (@YoursTrulyCaro) 8 February 2018
A8: I'd say threads. They're one and many at the same time. I like the idea of making a thread of tweets, each with bits and pieces of the content I'm sharing. The link goes in the last tweet, but every tweet takes the link with it. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 8 February 2018
A8: If you are a #B2C marketer, create branded content that is easy for businesses to share directly with their customers – social posts, e-newsletters, and even *gasp* print material. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 8 February 2018
A8: Just being present is a great way self-promote. If people like you and what you have to say, there's a better chance that they'll keep you in mind for business down the road. #TwitterSmarter
— Sixth City Marketing (@sixthcitymktg) 8 February 2018
A8: really making sure EVERY post it adds value and opens a dialogue? Using ‘on brand’ emojis? ??? #TwitterSmarter https://t.co/FFkiWsxAHz
— Nicole Osborne ? Lollipop Social (@Lollipop_Social) February 8, 2018
A8: Using relevant hashtags, but not branded hashtags, could boost your engagement and draw in new fans. Don't use a hashtag just because it's trending (sure, that may get people to see your post, but it's not going to get them to stay), unless it makes sense. #TwitterSmarter https://t.co/2jFKegKYhJ
— Danielle Mamagona (@PokeyLuWho) February 8, 2018
A8: Taking part in Twitter chats, going over your analytics and making tweets pertain to that specific demographic. Use deeper hashtags #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 8 February 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.