A lifelong passion for music and technology led to my being an entrepreneur. Since 1996, I’ve been at the head of GoGirlsMusic.com, promoting, supporting and empowering our members through music showcases and networking events worldwide, which allowed me to weave technology into music in groundbreaking ways. I’ve evolved into a social media consultant, music business coach and blogger over the years, working with independent musicians as well as companies inside and outside the music industry. I also launched Orbit Web Design in 1996, and became well-known for expertise in leveraging my Internet marketing experience into gaining customer traffic for my clients. Orbit has transitioned into Social Networks for Musicians, where I help musicians and music businesses effectively create & manage their social networks holistically, from design to messaging to maintenance.
My overarching goal in everything I do is to enable my clients to work smarter, not harder.
I love integrating marketing with social media to showcase what my clients can do best. I understand the challenges that are faced by solo artists, bands of every genre, and companies alike, and love to share what I know at music industry conferences, where I’m often invited to speak and participate on discussion panels. Professionally, I was named one of 10 Powerful Women in Music by Curve magazine and one of the 15 People You Should Know In the Biz by Indie-Music.com. I have served on the Board of Directors for NARIP (National Association of Record Industry Professionals) and was voted #2 for NARIP’s Best in the Biz for Best New Media/Social Media Executive.
I’ve spoken on music panels all over the country and have moderated many of them as well – 2NMC, 8×10 Music Conference, Dewey Beach, Dfest, DIY Convention, Folk Alliance, Hyperactive Music Festival, Invasion of the GoGirls, MEISA, Millennium Music Conference, MTEC, NARIP, NEMO, NERFA, PLAY:stl, Rockrgrl, SongU.com, South Park Music Festival and SXSW.
I co-host the widely popular weekly Twitter Chat – #ggchat – every Thursday at 9pm EST/6pm PST. I also started #TwitterRockstars, a Twitter hashtag used to share lots of valuable information for those who wish to learn more about how to use this incredibly useful social network site.