Debunking the 5 Myths of Influencer Marketing

This is a guest post by Pankaj Narang. He’s the Co-Founder of Socialert, a hassle-free way to track Twitter hashtags and keywords. Whose advice would you prefer more: from a close friend or a brand? Majority would answer, obviously from a friend. Today, the definition of friends has expanded to include influencers. Further, the power of […]

#TwitterSmarter 2 Year Anniversary [Infographic]

Happy 2 years to the #TwitterSmarter Twitter chat! Here are some interesting stats from the past 2 years: 206,000 tweets 4.6 billion impressions 162,000,000 overall reach 76 influencer guest hosts Top participating influencers: @FreshSparks and @dmboutin (these are past guests who have participated regularly in the chat) Topics with the most tweets: 1. 8 Ways […]

Houston’s Top 25 Social Media Power Influencers – 2017

It’s pretty cool that Houston, the 4th largest city in the US, was ranked by Forbes a few years ago as one of the “coolest” cities to live in. So it comes as no surprise that we are home to some of the coolest people in the social media marketing world. Did you know our city is filled […]

#TwitterSmarter Podcast: #NewTwitter Rant & Rave with Madalyn Sklar [Episode 44]

Listen in iTunes, Soundcloud, GooglePlay or iHeartRadio. On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to […]

How to Become a Successful Entrepreneur

I was recently contacted by Two Digital, a UK digital marketing agency, and asked if I would contribute to a blog post about how I got started in business and became successful. This is a favorite topic of mine so of course I said yes! I’ve been an online digital marketer since 1996 and have lots to […]

#TwitterSmarter Podcast: Embracing Twitter with Christin Kardos [Episode 42]

Listen in iTunes, Soundcloud or GooglePlay. See audio transcription down below. Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter […]

#TwitterSmarter Podcast: Systems, Strategies and Tools to Maximize Twitter with Lilach Bullock [Episode 41]

Listen in iTunes, Soundcloud or GooglePlay. See audio transcription down below. Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels […]