My Thoughts on Twitter Wanting to Go From 140 Characters to 280

Twitter is testing its character limit from 140 to 280. What?? I think what makes Twitter so cool and great is the 140 characters. After thinking this through for the past 24 hours, going over the pros and cons, here’s my assessment. Twitter doesn’t need to be another Facebook, LinkedIn or Instagram. It’s unique that […]

Top Tips For Successful Community Building on Twitter

This article first appeared on Marketo’s blog. Click to Tweet this article Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A […]

Debunking the 5 Myths of Influencer Marketing

This is a guest post by Pankaj Narang. He’s the Co-Founder of Socialert, a hassle-free way to track Twitter hashtags and keywords. Whose advice would you prefer more: from a close friend or a brand? Majority would answer, obviously from a friend. Today, the definition of friends has expanded to include influencers. Further, the power of […]

#TwitterSmarter 2 Year Anniversary [Infographic]

Happy 2 years to the #TwitterSmarter Twitter chat! Here are some interesting stats from the past 2 years: 206,000 tweets 4.6 billion impressions 162,000,000 overall reach 76 influencer guest hosts Top participating influencers: @FreshSparks and @dmboutin (these are past guests who have participated regularly in the chat) Topics with the most tweets: 1. 8 Ways […]

Houston’s Top 25 Social Media Power Influencers – 2017

It’s pretty cool that Houston, the 4th largest city in the US, was ranked by Forbes a few years ago as one of the “coolest” cities to live in. So it comes as no surprise that we are home to some of the coolest people in the social media marketing world. Did you know our city is filled […]

#TwitterSmarter Podcast: #NewTwitter Rant & Rave with Madalyn Sklar [Episode 44]

Listen in iTunes, Soundcloud, GooglePlay or iHeartRadio. On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to […]

How to Become a Successful Entrepreneur

I was recently contacted by Two Digital, a UK digital marketing agency, and asked if I would contribute to a blog post about how I got started in business and became successful. This is a favorite topic of mine so of course I said yes! I’ve been an online digital marketer since 1996 and have lots to […]