Twitter Chat Case Study: #ChatSnap

by Kristy Gillentine, host of #ChatSnap I love Snapchat and I love Twitter chats, and I know the amazing ability Twitter chats have to bring people together around a shared interest. I searched for a Twitter chat specifically discussing Snapchat, but there wasn’t one. That’s when Madalyn Sklar encouraged me to start my own chat. I […]

Houston’s Top 25 Social Media Power Influencers

by Eric Tung The Methodology I took the score for each influencer from four tools: StatSocial Social Pull, Klout Score, Kred Score, and FollowerWonk Social Authority. Although similar, each tool approaches social influence and authority in a slightly different way, so I wanted to expand out and see how closely the tools aligned, and if […]

Why It Sucks To Have 4,999 Facebook Friends

As a digital marketer over the past 20 years, I have met lots of people both online and in person. A great deal of this is from being the founder and fearless leader of GoGirlsMusic.com, the oldest & largest online community of female musicians. And it’s from being a popular social media marketer. I have traveled […]

Why Are We Excited About Ello? Because It’s Not Facebook!

By now you have probably heard about the latest and greatest (and perhaps hype?) surrounding the newest social network on the block: Ello. It’s been making the rounds all over our Facebook and Twitter news feeds. Mashable and Techcrunch has been reporting about it repeatedly. It made me wonder what was the big deal. “Why is […]

Jab, Jab, Jab, Right Hook Is A Must #SocialMedia Book

I’m a big fan of Gary Vaynerchuk. You may remember his widely popular book a few years back called, Crush It! Check out his latest edition – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. He has over 80 case studies in here. If you’re into marketing yourself […]

How I Became The #2 Social Media Power Influencer in Houston, TX

Back in June I had the pleasure of learning I was named the #2 Social Media Power Influencer in Houston. And if you didn’t know, Houston is the 4th largest city in the US. So this my friend, is a pretty big deal. I’ve been a Social Media Strategist since 2005 and an Online Marketer […]

What Are You Shouting From Your Twitter Rooftop?

We are living in a fast-paced world. We expect great service and if we don’t get it, we’ll jump onto our Twitter rooftop and shout it out to the world. More than ever businesses are embracing the impact of good customer service through their social media, especially Twitter and Facebook. It’s incredibly awesome to see […]