Debunking the 5 Myths of Influencer Marketing

This is a guest post by Pankaj Narang. He’s the Co-Founder of Socialert, a hassle-free way to track Twitter hashtags and keywords. Whose advice would you prefer more: from a close friend or a brand? Majority would answer, obviously from a friend. Today, the definition of friends has expanded to include influencers. Further, the power of […]

Houston’s Top 25 Social Media Power Influencers – 2017

It’s pretty cool that Houston, the 4th largest city in the US, was ranked by Forbes a few years ago as one of the “coolest” cities to live in. So it comes as no surprise that we are home to some of the coolest people in the social media marketing world. Did you know our city is filled […]

How to Become a Successful Entrepreneur

I was recently contacted by Two Digital, a UK digital marketing agency, and asked if I would contribute to a blog post about how I got started in business and became successful. This is a favorite topic of mine so of course I said yes! I’ve been an online digital marketer since 1996 and have lots to […]

Twitter Chat Case Study: #ChatSnap

by Kristy Gillentine, host of #ChatSnap I love Snapchat and I love Twitter chats, and I know the amazing ability Twitter chats have to bring people together around a shared interest. I searched for a Twitter chat specifically discussing Snapchat, but there wasn’t one. That’s when Madalyn Sklar encouraged me to start my own chat. I […]

Houston’s Top 25 Social Media Power Influencers – 2016

See the updated 2017 list! by Eric Tung The Methodology I took the score for each influencer from four tools: StatSocial Social Pull, Klout Score, Kred Score, and FollowerWonk Social Authority. Although similar, each tool approaches social influence and authority in a slightly different way, so I wanted to expand out and see how closely […]

Why It Sucks To Have 4,999 Facebook Friends

As a digital marketer over the past 20 years, I have met lots of people both online and in person. A great deal of this is from being the founder and fearless leader of GoGirlsMusic.com, the oldest & largest online community of female musicians. And it’s from being a popular social media marketer. I have traveled […]

Why Are We Excited About Ello? Because It’s Not Facebook!

By now you have probably heard about the latest and greatest (and perhaps hype?) surrounding the newest social network on the block: Ello. It’s been making the rounds all over our Facebook and Twitter news feeds. Mashable and Techcrunch has been reporting about it repeatedly. It made me wonder what was the big deal. “Why is […]