What Will Happen To Twitter’s Brevity With Expanded Tweet Count?

photo: Craig Carpenter, RelayThat It’s official. Twitter has expanded its character length from 140 to 280 characters. They did a test launch back in September that received a lot of criticism because let’s face it, 140 characters is what made Twitter, Twitter. Many users argued that increasing the tweet size would make Twitter less readable as […]

7 Powerful Ways to Use Twitter for Marketing

This is a guest post by Pankaj Narang. He’s the Co-Founder of Socialert, a hassle-free way to track Twitter hashtags and keywords. Do you know 64 percent of twitter marketers generate leads using the platform with 20 percent conversion rate. Brands use Twitter to promote their events, content, to generate leads and engage with prospects and […]

Top Tips For Successful Community Building on Twitter

This article first appeared on Marketo’s blog. Click to Tweet this article Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A […]

Debunking the 5 Myths of Influencer Marketing

This is a guest post by Pankaj Narang. He’s the Co-Founder of Socialert, a hassle-free way to track Twitter hashtags and keywords. Whose advice would you prefer more: from a close friend or a brand? Majority would answer, obviously from a friend. Today, the definition of friends has expanded to include influencers. Further, the power of […]

How to Become a Successful Entrepreneur

I was recently contacted by Two Digital, a UK digital marketing agency, and asked if I would contribute to a blog post about how I got started in business and became successful. This is a favorite topic of mine so of course I said yes! I’ve been an online digital marketer since 1996 and have lots to […]

My Secret Sauce Cooking Class with Madalyn Sklar

by Nicole Osborne Over the last ten years, there has been a profound change in the way we do marketing. I burst onto the scene as a marketer before the explosive evolution of the social media marketing world. So you can say that my skills were a little outdated in recent times. I decided to bridge […]

How I More Than Doubled My Number of New Twitter Followers In One Week

[Updated 9-6-16: SumAll no longer offers a free account. It’s paid only. These days I use Cyfe, a robust analytics tool, as well as my Twitter analytics to track stats. I like Cyfe so much that I now have a paid premium account.] I’m doing an experiment. In the past week I’ve been spending time (a few minutes here and […]