PR On A Shoestring Budget [Video]

I recently had the pleasure to speak on a social media panel in Houston, TX called PR On A Shoestring Budget. It was put on by the local NARIP (National Association of Record Industry Professionals) chapter. I was joined on the panel by Ami Blackwell (Spindrift Media & Entertainment), Nancy Byron (OGPR Marketing & Public Relations) and Barry Coffing ( We talked about ways to get the most out of your PR and do so on a budget.

Here are some of the things I discussed:

  • Importance of having a website (dot com) as well as Twitter, Facebook, ReverbNation and YouTube.
  • Educating clients with social media strategies.
  • Social media is about engaging, not selling.
  • Be compelling because your audience is listening.
  • How to stand out on Twitter: have a great bio and photo, seek out people in your industry and follow them.

Get in touch with me if you’d like to schedule a one-on-one coaching/consulting call to maximize your social media marketing and its reach to your audience. Click here for info.

Video by: Rebekah Tee, Director of KIPP Houston Art School

NARIP Welcomes Social Media Expert Madalyn Sklar

Today it was officially announced that I’m NARIP‘s (National Association of Record Industry Professionals) newest Board Member. I couldn’t be more excited or proud. The press release below is so wonderfully written by its fearless leader Tess Taylor, that I just had to share. -Madalyn

We are delighted to announce the appointment of Madalyn Sklar to the NARIP Houston Board. Madalyn joins NARIP Houston Executive Director Barry Coffing, Directors Lisa Schneider, Heidi Massin and Roxell Richards, and Marketing Managers Ohmare Washington and Bobbie Beasley.

In recent years, the words “Madalyn Sklar” have become synonymous with “social network maven” as this digital music marketing expert has grown her circles of influence.  We are delighted to have her on board with Team NARIP Houston (and in fact benefited from her shared expertise at a recent NARIP Houston program on using social media to market music).  She was also voted #2  Best New Media / Social Media Executive by her peers in NARIP’s 2011 Best in the Biz Survey (you can see results here).  This annual survey highlights outstanding executive talent and we are gratified to recognize people like Madalyn who have made superior contributions within our profession and community, and to have her officially on board with Team NARIP Houston.

Meet Madalyn July 16 in Houston, TX

Meet Madalyn at NARIP’s next Music Biz Brunch on Saturday, July 16, 2011 at 11:00 a.m. to take place at 2307 Lamonte Lane in Houston, TX 77004. Get details and register online here now.

About Madalyn Sklar

Madalyn is music business coach, consultant, blogger, social networks maven and fearless leader of She has spent over 15 years working with a wide range of independent musicians as well as music industry professionals all over the world. She’s helped countless businesses of all shapes and sizes, music and non-music, with her Internet marketing expertise. Her goal is to help people achieve greater success with social media by working smarter, not harder.

Madalyn has spoken on music panels all over the country and moderates many of them as well. She’s been heard at 2NMC, 8×10 Music Conference, Dewey Beach, Dfest, DIY Convention, Folk Alliance, Hyperactive Music Festival, Invasion of the GoGirls, Millennium Music Conference, MTEC, NARIP, NEMO, PLAY:stl, Rockrgrl, and South Park Music Festival. She has been named one of 10 Powerful Women in Music by Curve magazine and one of the 15 People You Should Know In the Biz by In 2011 she was voted #2 for NARIP’s Best in the Biz for Best New Media/Social Media Executive.

Madalyn founded, the oldest and largest online community of indie women musicians. Her mission is to promote, support and empower female musicians. She started the organization in 1996 with a vision of bringing together independent women musicians from around the world. 15 years later, has become a welcome destination for women in music through networking and events. She also runs Social Networks for Musicians and Social Networks for Biz where she helps musicians and all business types effectively create + manage their social networks.

You can find out more about Madalyn at

Spotlight on NARIP

As a music industry leader, I meet so many amazing people in the business. In doing so, I learn about a variety of companies and organizations that serve the needs of our musical community. I will start taking time here on my blog to spotlight various companies, organizations and services in hopes of connecting you with something that (or someone who) can help you. This week I spotlight NARIP (National Association of Record Industry Professionals).

It’s no secret that I just became an Officer of the Houston NARIP chapter. In this volunteer position, I’ll be running the social media to help connect our Houston members and to promote our events. Each month it will be my job to spend the first few minutes at our event, whether it’s a panel or brunch, teaching those gathered how to effectively use Twitter to communicate during these events. We just implemented the hashtag #NARIPHOU, which will help us broadcast information with one another and with those following us on Twitter. I’m quite excited about the prospect of teaching our members what I know about social media.

Let’s move on to what exactly NARIP is. The organization was founded in 1998 by Tess Taylor, an iconic authority on careers in the music and record industries. She’s referred to as a “super-connector,” as she’s brought countless people together in jobs and opportunities. It’s interesting to note she also founded the Los Angeles Music Network (LAMN) in 1988. To call Taylor a “go-getter” would be an understatement!

NARIP’s Mission

The National Association of Record Industry Professionals (NARIP) promotes education, career advancement and good will among record executives. With an emphasis on becoming better informed and more effective, NARIP offers professional development opportunities, educational programs and seminars, the opportunity to meet and interact with peers, a job bank, a member resume database for employers, a mentor network, a newsletter and other services.

NARIP was created specifically for record industry professionals. To qualify for membership, you must work at a major or independent label, record distributor, record marketing or personal management firm. Lawyers, publicists and consultants whose main client base is the record business are also welcome. Headquartered in Los Angeles, the entertainment capital of the world, NARIP has chapters in New York, San Francisco, Phoenix, Las Vegas, Houston, Atlanta, Philadelphia and London.

If you’re looking to broaden your network of industry professionals and educate yourself further on various areas of the music business, this organization is for you. NARIP hosts monthly network brunches and panel discussions with members having access to a wide variety of resources and contacts. I’m thrilled to be part of this worthwhile organization. I highly recommend you take some time to review their website and learn more about how they can help you.

National Association of Record Industry Professionals
Post Office Box 2446
Toluca Lake, CA  91610-2446  ~ USA
Tel: 818-769-7007
Email: info AT narip DOT com

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