#TwitterSmarter Podcast: Listening Effectively & Searching Like A Pro with Joe Manna [Episode 19]
Joe Manna describes himself as a community leader whose passion rests in online media.
At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs.
Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management.
Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter.
Episode Highlights:
- Unfollowing people on Twitter is a normal and healthy practice. Joe provides suggestions to know when it’s time to remove the noise.
- The best way to manage Twitter is to take control of the experience. Joe breaks down several ways to do this with Twitter lists.
- For those just starting out, Joe suggests two things: create a great bio and start sharing content that’s relevant to your life and business. He explains how to do both.
- Twitter can be a powerful search engine for small businesses. Joe’s best practices for use cover everything from searching for unfiltered content with relevance to any niche to staying updating on industry trends to finding and engaging with influencers.
Tweetables:
- Twitter’s undergoing a bit of user fatigue. Be comfortable unfollowing people.
- Twitter is whatever you make of it.
- Once you get a cool Twitter list going, it’s totally worth it.
- The big win on Twitter is to be specific and intentional.
Links to tools and resources mentioned in this episode:
- Xefer – user search and analysis
- Topsy – advanced search, user analysis and trends
- BuzzSumo – trending content analysis
- Two ways to access Twitter’s advanced search feature:
How To Reach Joe:
You can reach Joe on Twitter @JoeManna. To learn more about Infusionsoft, visit www.infusionsoft.com.
Your Call To Action:
I want you to try out the tools Joe mentioned, Xefer and Topsy. Please reach out to @JoeManna on Twitter, give him a shout out. And be sure to send me a tweet @MadalynSklar and let me know what you think of these tools.
Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.
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