Marketing Strategies To Get Seen with Laura Pence Atencio
#TwitterSmarter Chat Recap: 8-30-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from Laura Pence Atencio at @SocialSavvyGeek:
✔️ Find the top 5 influencers in your industry. 👀
✔️ Put them into a Twitter list and interact with them. ✍️#TwitterSmarterAssignmentSee next tweet for video recap 👇👇👇 pic.twitter.com/nd3KQ3xknn
— Madalyn Sklar (@MadalynSklar) August 30, 2018
Watch the #TwitterSmarter "after" chat replay: https://t.co/3sPuLLXhLi
And be sure to catch the #TwitterSmarterAssignment. Go to the 28:05 mark in the video to hear @SocialSavvyGeek share this week's assignment. ✍️ pic.twitter.com/mXMczZawKj
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 30, 2018
Please welcome our guest @SocialSavvyGeek. Topic: Marketing Strategies To Get Seen. #TwitterSmarter pic.twitter.com/Wa4prTMAgQ
— Madalyn Sklar (@MadalynSklar) August 30, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are your top tips for writing a great tweet? #TwitterSmarter pic.twitter.com/Prp6bbeANG
— Madalyn Sklar (@MadalynSklar) August 30, 2018
1|1 A great tweet:
? Is short and to the point
? Incorporates your content (blogs, videos, etc) https://t.co/R35mOex1O0
? Uses hashtags (like #TwitterSmarter)And don't forget to add an attention grabbing GIF! ? pic.twitter.com/zoS7SekL2e
— Hootsuite (@hootsuite) August 30, 2018
#TwitterSmarter Chat
Q1: How can social media help put your business on the digital map? #TwitterSmarter pic.twitter.com/nlT6o9QJOl
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A1: Social Media is top of funnel. It's a great way to gain awareness, build community, and drive traffic to your website. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A1: There is no barrier to entry on Social Media. Anyone can get their message out there. It takes work, but no one gets in your way but you. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A1: It's amazing how much data we have at our fingertips on social media. Want to know what ads your competitors are running? Done. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A1: We are social creatures who crave connection. Social media provides platforms for connection. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A1: Social media is free and easy to set yourself up with a presence that helps you and your business. It's a must for EVERY business. #TwitterSmarter https://t.co/pRpBZj7WRa
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A1: Social media provides an amazing opportunity to connect with your audience. You can easily engage with them here and spend time getting to know more about their wants and needs. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) August 30, 2018
A1. Social media is a key factor in driving awareness of your brand or business. Especially for a brand new biz. Plus if you have more of a global business, how else will you reach people? #TwitterSmarter
— Gene Petrov – headed to #INBOUND18 next week (@GenePetrovLMC) August 30, 2018
A1: In this day and age, if you don't have a presence on social media, you're virtually non-existent! Social media is the axis on which the world turns. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) August 30, 2018
A1. Social media has evolved, and it's by far the best way to create reach to a desired audience. You can target accounts strategically through #SMM analytics like those found in Twitter, and build your business simply through word of mouth (or taps of fingers) #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 30, 2018
A1: Directly interacting with your clients/customers. Also not being restricted to a 9-5 schedule. #TwitterSmarter pic.twitter.com/o9LXAFZx87
— Jennifer Bulandr?Social Media Consultant (@JenniferBulandr) August 30, 2018
https://twitter.com/raquelserrano_/status/1035216125313867783
A1: Everyone and anyone is on social media. Social media gives your business another outlet (a huge one) to create a brand and voice who you are/what you do #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
A1: Social media can help because it allows you to easily access people looking for the solutions you provide as long as you are providing content of value. Provide value, they share your content and name with their online network #TwitterSmarter https://t.co/kM0RNlXzX1
— Jim Fuhs #DealcastersLive #SMWL23 (@FuhsionMktg) August 30, 2018
a1 SM helps us to be near our customers, the brand lovers and even people who haven't heard of us. w/ a good & solid strategy, SM helps us to be part of the digital map #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 30, 2018
A1. It gives brands the ability to reach their audiences on a more personal level and develop relationships with them. #TwitterSmarter
— SourceMedia (@SourceMediaCo) August 30, 2018
https://twitter.com/LUCYrk78/status/1035216453539188737
https://twitter.com/MaitenPanella/status/1035216506379018242
A1 It’s like having a announcer that can send out personalized messages directly, #engagement and builds #brandawareness.
Trick is to not be spammy. #TwitterSmarter https://t.co/gUdMF5qwLN
— Musolé (穆索勒) 🪬 (@Musolek) August 30, 2018
A1: Social media is your entry door to your audience, it's how you build trust, relationships, and community #twittersmarter
— Sabrina Cadini (@SabrinaCadini) August 30, 2018
A1. Engaging within the appropriate community is step 1. Then engage some more! Having a solid hashtag strategy is also 🗝️. For ex, I tell my clients in the meetings & events "Don't ever Tweet without using the tag #EventProfs or you won't be seen." #twittersmarter https://t.co/Jky69WaHPz
— Megan Powers 💥 #EventProfs (@meganpowers) August 30, 2018
Q2: Share your top tips for getting seen by the right audience on social media. #TwitterSmarter pic.twitter.com/f8WKoVhcRD
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A2: Play nice with others. Track thought leaders, influencers, or potential power partners and develop relationships with them through consistent and meaningful interactions.#TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A2: Pay attention to your peers and competitors. People who follow and engage with them will likely follow engage with you, too. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A2: Take the time to develop your Avatar. Know who you are speaking to and do the research to find out where they are active. Don't guess or make assumptions! #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A2: Participate in peer activities (like this one!) Cross-pollinating with other people's audiences can create amazing visibility and opportunities. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A2: It's all about relationships. Spend time developing them. This is definitely a marathon, not a sprint. It takes time but it pays off big. #TwitterSmarter https://t.co/tpLZrUKyHI
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A2: My tips: know your audience, do polls, listen and then get seen by using video. Video is the best platform to get your audience to know, like and trust you on social media. #TwitterSmarter https://t.co/tpLZrUKyHI
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A2) I personally use the "lists" function on Twitter, it helps me to streamline my conversations. #twittersmarter
— Roxanne (@iamroxanneart) August 30, 2018
https://twitter.com/MaitenPanella/status/1035217326034042884
A2: Engage, join conversations, join chats, utilize hashtags/hot topics, curated lists, find your audience, engage with their content (like/retweet/comment), share your insight/knowledge. There are so many great ways #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
A2: Knowing where & when your audience lives on Social Media. Creating Consistent, Strategic, Quliaty Content directed at your audience that is Engaging, Educational, Evokes Emotion and/or Entertaining #TwitterSmarter https://t.co/b0Xs3Yrvz8
— Eddie Garrison (@EddieGarrison) August 30, 2018
A2: Start by knowing your audience & being on the right social channel to reach them. Understand their needs & develop compelling engaging content. #TwitterSmarter https://t.co/4dEHtUEfY2
— Shannah Hayley (@shannahhayley) August 30, 2018
https://twitter.com/LizzyRoseKnight/status/1035217557102514176
A2. The first thing to remember is do not automate your engagement in an inauthentic way. People can tell when you’re just copying/pasting a message
Once you’ve nailed that, dig into relevant hashtags or search terms. Find existing communities. #TwitterSmarter pic.twitter.com/gfgXEcN1Mm
— Lisa ???I like big gifs & I cannot lie (@lisaboylesmedia) August 30, 2018
A2. There are SO many tools available through #SMM that can target an ideal audience. Facebook ads have done a great job on pin-point accuracy when targeting those interested in your business. Twitter still needs a little work as far as location based targeting. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 30, 2018
A2. Find out what your audience is up to on social media:
-Hashtags used
-Keywords searched
-Thought leaders followed
Use those to connect!#TwitterSmarter— SourceMedia (@SourceMediaCo) August 30, 2018
A2: Find your lane, full of stories and people you care about, and vice versa. Stick to it as much as the journey allows, but don’t be afraid to veer out of it now and then. Enjoy meeting like-minded travelers along the (digital) way. #TwitterSmarter pic.twitter.com/aA9zM902SC
— Cortez Brothers (@cortezbrothers) August 30, 2018
A2: The 2 most important I would say is 1) HASHTAGS! They are the heart beat to your tweet, and that is how your tweet can be seen my everyone! 2) The people you follow and the followers you are attracting. They should be within your industry! #twittersmarter
— kununu US (@kununu_US) August 30, 2018
A2 : Be yourself, give your opinion and do not simply retweet with 'standard' headline … And ideally engaged with someone in order to get a conversation going … #TwitterSmarter
— Kevin O'Donovan (@Kevin_ODonovan) August 30, 2018
A2 : it is important to do your research to see where your target market spend the time and then invest time in the community building relationships and in gauging before you ever even consider trying to market to them! #twittersmarter https://t.co/FoeTP5FxjP
— 🟣 Tristan Griffiths #ImTristanG (@ImTristanG) August 30, 2018
A2: It is platform dependent but use:
– live video with a CTA
– hashtags appropriate to the platform
– join groups and communities that share your interests
– search and engage#TwitterSmarter https://t.co/OfMqALsXNH— Jim Fuhs #DealcastersLive #SMWL23 (@FuhsionMktg) August 30, 2018
Twitter Chats are my top pick.
There is one or more for every business.
A2: #TwitterSmarter— Lori Anding 👑 Introverted SoMe Extrovert (@southbaysome) August 30, 2018
A2.
– Grab attention using eye-catching & relevant visuals
– Research the most appropriate hashtags to reach your audience
– Engage in Twitter Chats where your audience might be
– Start conversations & be social
– Post regularly & consistently #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 30, 2018
Q3: What are some innovative ways to get traction on social media? #TwitterSmarter pic.twitter.com/ndrYEBjaC5
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A3: Create marketing, content, and editorial calendars and then follow them. Don't be afraid to ask for help. There are too many moving pieces to manage and scale solo. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A3: Stop looking for short cuts, magic pills, and easy solutions. Just do the work. Small consistent actions add up over time. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A3: Stop trying to keep up with fads! Create solid, quality content that will stand the test of time. Show up. Dive deep. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A3: I have found that utilizing what's new in social media gets you great traction. Right now IGTV is new and exciting. Go venture into that. Twitter Live video is available but no one uses it. Go use it. 📽️ = traction. #TwitterSmarter https://t.co/nTmVvrHBIU
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A3 – we helped one client use Snapchat in it earlier days to make $11,000 in just 10 days which arose to $67,000 over the following eight weeks, all about being innovative new technology #twittersmarter https://t.co/D9WKR0gxYq
— 🟣 Tristan Griffiths #ImTristanG (@ImTristanG) August 30, 2018
A3: Do something that no one else is doing. Find your lane. It's easier to be the best at something no one is doing than something that's already done.#twittersmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
A3. All content needs to be relative. Know your audience, and give them relatable info. #TwitterSmarter pic.twitter.com/9KJGPHwr6q
— Christopher Tompkins (@chrisgoagency) August 30, 2018
A3: Utilize visuals and get creative! Videos, infographics, live streams are great. Also, find ways to involve your audience: ask questions, have them participate in polls, etc. People love brands that make them feel like they are part of the big picture #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
https://twitter.com/raquelserrano_/status/1035219048068509697
A3 Whenever possible, create content that highlights other people and give them credit. When publicizing what you produce, do it on an assortment of platforms, making sure to tag your subjects each time. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 30, 2018
A3: Uniqueness and originality will make you stand out in a crowded marketplace. Being the first to experiment with new programs and gaining new certifications can also give you a fresh edge. #TwitterSmarter https://t.co/01s1CI7UY6
— Candice Allie (@CandiceChamplin) August 30, 2018
A3. Involve
🗣️ Voice
and
❤️ Choice
Adding emoji's to highlight important words works wonders! #TwitterSmarter
— Meredith Johnson (@mjjohnson1216) August 30, 2018
https://twitter.com/TimElliottUK/status/1035219696054927360
A3
Create, curate and interact consistently.
Repurpose your content for each channel.#TwitterSmarter https://t.co/jZy3w02yz1
— Alberto Gómez (@alberMoire) August 30, 2018
A3: Polls are good on Facebook and Twitter. I have had some success with question posts with multiple choice answers. It’s quicker and easier for someone to post A, B or C than to think up an response at times #TwitterSmarter
— Suze Cooper (@BigTentSocial) August 30, 2018
A3 : As context, my target audience is intersection of IT/Energy Industry … What I find works best is original 'interesting' picture/selfie/video in front of new tech, a cool location photo that's different … otherwise your post could get lost in the noise … #TwitterSmarter
— Kevin O'Donovan (@Kevin_ODonovan) August 30, 2018
A3: Perhaps not “innovative” any longer but…
– join in on chats where you can contribute & meet new people
– use videos in your tweets, or a picture, at least (not just a text)
– be a guest on a chat or podcast, co-host (or host) a chat,#TwitterSmarter https://t.co/EwKSEVdfkX— Mark Carruthers (@MarkC_Avgi) August 30, 2018
Q4: What are your tips for successfully turning your audience’s attention into leads? #TwitterSmarter pic.twitter.com/ttfIHnzDvi
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A4: Think ahead and plan out the customer journey. Be intentional in your marketing. We use a 90 Day Launch System to plan out content and funnels in advance. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A4: This is where the power of tools comes in. Marketing automation and systems allow you to plan, test, and scale. @Infusionsoft #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A4: Pay attention. Speak directly to your ideal client. ONE ideal client at a time. ASK them to take action. LISTEN to them. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A4: Make sure you have a simple funnel in place that works! You can fancy it up later. @Infusionsoft #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A4: I listen to what my community wants and needs. I will periodically do polls which helps me better understand how I can serve them. It becomes instant leads! #TwitterSmarter https://t.co/6GJzNDQTBk
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A4: Is it innovative to work w/ influencers? Yes if you are in the gov sector. We also carefully track engagement metrics & tweak posting style, time & frequency to move forward in our efforts. #TwitterSmarter https://t.co/4jRxiSxCqB
— Shannah Hayley (@shannahhayley) August 30, 2018
A4. I'd say listen to your audience. As you develop your brand, you will receive input from your audience, never take that for granted. Listen to what they have to say and see if you can build ideas off of them. They are the secret weapon to growth! #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 30, 2018
A4: Good funnel maintenance. Know where your audience is at, give them what they need at each step to go from awareness to closing. @hubspot is our favorite for this.#TwitterSmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
A4: You have to focus on providing value and establishing a trusting relationship first. Don't immediately start pitching people on your product/service. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) August 30, 2018
A4: Play the long game. Don't instantly ask for sales. People will buy from you anyway if they like you. #TwitterSmarter
— Kristina Adams (@KristinaAuthor) August 30, 2018
A4: I just ask. You have their attention. Ask what was it you said that appealed to them (because there's so much more where that came from). #TwitterSmarter
— Shawn Paul Wood (@ShawnPaulWood) August 30, 2018
A4: Listen to their needs, provide them with value, provide them with offers, and have strong CTA's where applicable. #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
A4: Having clear & concise CTA's that are easy to understand & follow. Don't go overly "salesy" with it. People don't want to be sold — But they are willing to buy. Make it intising to where they have F.O.M.O syndrome #TwitterSmarter https://t.co/JNObQw7S4m
— Eddie Garrison (@EddieGarrison) August 30, 2018
https://twitter.com/LizzyRoseKnight/status/1035220174629220352
A4: taking time to nurture relationships. For example video replies work well #TwitterSmarter
— Nicole Osborne ? #SweetLikeSocial (@Lollipop_Social) August 30, 2018
A4: We look at our social media feeds as a voice and brand rather than just a flow of information. When people hear our voice and lean in closer to hear more by following us, then we are on a road to a relationship (that then sometimes converts into a lead). #TwitterSmarter
— Cortez Brothers (@cortezbrothers) August 30, 2018
https://twitter.com/sittingpretty61/status/1035221045781954560
A4: I really don’t look at social in terms of sales. Social is where I show what I do and love and I build and nurture relationships. Working this way I have had several leads and opportunities come my way #twittersmarter
— Suze Cooper (@BigTentSocial) August 30, 2018
A4: Give out something for free, such as tips, and ask them to sign up for more by visiting your website or subscribing to something you offer, then go from there. #TwitterSmarter
— Cindy Li (@ckyli) August 30, 2018
Q5: What marketing strategies can help you leverage UGC (user-generated content)? #TwitterSmarter pic.twitter.com/jlhOBeLUTE
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A5: Asking the right questions and iteracting with your audience is key to getting useful responses and engagement. We recently added a skilled community manager to make this happen. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A5: People love to tell you about themselves and share their experiences. Make it about them, not about you and give them the space to share. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A5: Listen… because people are talking about you, your service, your product. Do regular searches for this. And then leverage it by resharing/retweeting and then ask if you can use it as a testimonial. #Bam! #TwitterSmarter https://t.co/tM9WxkDkoS
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A5 competitions are fantastic way to create even more user generated content however if you have a strong brand users will want to create it for you with no encouragement so concentrate on providing value as a #brand first !! #twittersmarter https://t.co/NgV6Pzs9IA
— 🟣 Tristan Griffiths #ImTristanG (@ImTristanG) August 30, 2018
A5: If your business sells a tangible product you potentially give some followers free product and have them post it on social and RT. But if you sell intangibles then maybe you can look into testimonials and RT those! #TwitterSmarter
— kununu US (@kununu_US) August 30, 2018
A5. Use a competition to get it started. People are more receptive to sharing if they get something out of it. #TwitterSmarter pic.twitter.com/y348ieYli7
— Lisa ???I like big gifs & I cannot lie (@lisaboylesmedia) August 30, 2018
A5: Make it easy for people to create content around your brand. Create a @GIPHY warehouse. Like/comment/share good UGC. Ask for more! #TwitterSmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
A5: Collaboration and teamwork are a great way for my clients to shine light on others. We often bring in everyone that worked on a project and highlight them all.
✨💫 It’s a Win-Win-Win! 💫✨
— Lori Anding 👑 Introverted SoMe Extrovert (@southbaysome) August 30, 2018
https://twitter.com/LizzyRoseKnight/status/1035221318944350208
https://twitter.com/ncs_katie/status/1035221436695105536
A5: ask customers for 1 minute video testimonials and share it across channels. Run campaigns to get guest blogs, case studies and reviews on G2Crowd, Capterra #TwitterSmarter
— Nilesh Surana ? (@nileshsurana) August 30, 2018
A5: Make your users feel like they are part of the big picture through what they can provide. Share their content, give back where you can, engage with it. Even just simple validation goes a long way #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
A5. Videos. Videos. Videos. Pay attention to your audience. If they post quality content that includes your brand never let the opportunity pass to use it! Always keep in mind that your audience want's to be involved in your brand, so have them become involved! #TwitterSmarter
— Justin Nartowicz (@JustinNartowicz) August 30, 2018
A5: We offer channel takeovers, have users join us to be on our Live broadcasts & other video pieces, plus we pull them into offline areas to strengthen relationships. We’re all about #LovePlano. #TwitterSmarter https://t.co/bO0PmdRCob
— Shannah Hayley (@shannahhayley) August 30, 2018
A5 Get your audience to participate in your content strategy…Ask questions via polls, surveys, opinions and then repurpose that content to draw their attention !! #TwitterSmarter
— Shruti Deshpande (@shruti12d) August 30, 2018
A5: If you are on @GoogleMyBiz ask your customers to leave a 30 second testimonial video and upload to your location. #TwitterSmarter https://t.co/XCDN7DHG7U
— Jim Fuhs #DealcastersLive #SMWL23 (@FuhsionMktg) August 30, 2018
a5 and dont be afraid of finding bad comments about you: look at it as a way of finding out if you can improve / change something. be humble 🙂 #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 30, 2018
Q6: What marketing tools should we know and use? #TwitterSmarter pic.twitter.com/wFpwA3e9N5
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A6: I love tools! I have my favorites for sure. Top for me are @Infusionsoft and @CoSchedule with @Buffer I literally can't imagine my business without them! Marketing automation combined with social promotion are foundational.#TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: We regularly use @Animoto and @Canva for video and social graphics, @Thinkific for hosting courses, @SamCartApp for checkout pages #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: We run @ThriveThemes on @WordpressDotCom because we are conversion focused and love the ease of use. Everything integrates seemlessly with @Infusionsoft #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: For podcasting we love @Libsyn and @iTunes We use #SmartPodcastPlayer to display episodes on https://t.co/hm7Wi6Xhtv For webinars we use @WebinarJam and @Everwebinar #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: We pretty much run everything through @Apple and @Google ecosystems and @Sanebox keeps my inbox near zero. It easily sorts and prioritizes email so that my assistant can spend her time on more high value tasks. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: @Crowdfire and @Triberr help us find quality content to share that gets great engagment, shares, and clickthroughs. We aren't about vanity here. We want results. 😉 #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A6: Here's a few: @ManageFlitter @AgoraPulse @nuzzel @VideoshopApp #TwitterSmarter https://t.co/ZHWl4gjlvy
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A6: Not necessarily a marketing tool, but a great one in general: CALENDARS! I love @sunsamaHQ because it allows me to add tasks, events, and reminders! It helps me better manage my social, graphic design and PR projects! #TwitterSmarter
— Katie Orong (@ncs_katie) August 30, 2018
#Twittersmarter a6 Using Tweetdeck & Hootsuite are great because you can have a column for hashtags and whether you use it for a chat like this or just monitoring your brand, it's easy to use.
— QuestLearningOnline (@ArdellaQuest) August 30, 2018
A6:@canva for quick and easy design@SproutSocial for scheduling and analytics@teambiteable for animated videos@PomodoroTech for productivity#twitterSmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
A6: Most shceduling tools such as Hootsuite, Sprout, Buffer, etc. all have Social Listening modules. Keeping your eyes there will tell you who & where your best advocates are talking about your brand on Social Media #TwitterSmarter https://t.co/Vr10dwC4MF
— Eddie Garrison (@EddieGarrison) August 30, 2018
A6: Of course I'm going to say @hootsuite when it comes to an integrated social marketing strategy, but in the name of shaking it up @answerthepublic is an awesome tool that really helps you understands questions being asked around particular topics! #TwitterSmarter pic.twitter.com/pRXUvu4srS
— Elizabeth KW (@LizzyRoseKnight) August 30, 2018
A6: @canva I can't live without that one! @LumenFive is pretty useful too! #TwitterSmarter
— Bug Bear Marketing (@bugbeardigital) August 30, 2018
A6: The go-tos would be GA (Google Analytics) and scheduling ones such as CoSchedule and Buffer. But another which we use for priority purposes is Trello! There are MANY more but these are my favorite..and they are cost effective (most are free)! #twittersmarter
— kununu US (@kununu_US) August 30, 2018
https://twitter.com/raquelserrano_/status/1035222924125458434
A6: We use @MeetEdgar for scheduling. In terms of analytics, built-in analytics from Twitter and Facebook are very helpful. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) August 30, 2018
A6 @hootsuite @canva @buffer @wavve @anchor @vidIQ All game changers right now! 🙌 #TwitterSmarter
— Andy Church (@wrestlingandy) August 30, 2018
A6: I use @ContentStudioio and love it. @airtable isn't a marketing tool per se but it's super useful to keep everything organized #TwitterSmarter
— Cecilia M. (@cmoraleswrites) August 30, 2018
A6: Of course budget comes into play for some small biz but
– @TweetDeck for Twitter
– @canva and @AdobeSpark for graphics
– @bruceleetags for hashtags
– @apple clips for video
So many that are useful, just a few that I like#TwitterSmarter https://t.co/EzArSKx5jF— Jim Fuhs #DealcastersLive #SMWL23 (@FuhsionMktg) August 30, 2018
https://twitter.com/sittingpretty61/status/1035224617349251073
A6. Cool tools for social:
?@Hootsuite and @Planoly for scheduling
?@Trello for planning.
?@canva and @picmonkey for images and graphics
?@Filmora_Editor and @imovie for video editing#TwitterSmarter— Caroline Webb ? Socialeyes for results (@uk_socialeyes) August 30, 2018
A6.
– Scheduling tools for productivity (@Buffer/@hootsuite)
– Analytics to check on effectiveness
– Visual tools (@canva/@teameasil/@PicMonkey)
– Link shorteners (so useful for link tracking)
– A great ESP like @MailChimp
– Content research tools ➼ @semrush #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 30, 2018
Q7: What are some mistakes businesses make in trying to build their online presence? #TwitterSmarter pic.twitter.com/57UDizkJPY
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A7: Trying to go it alone is a huge mistake. Coaches, mentors, and masterminds all have key roles in building smart and scaling. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A7: Not having a business plan, marketing plan, or budget for your business is crazy! You save so much time, energy, and money by planning ahead. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A7: Waiting too long to bring in outside help is common. You can outsource so many things effectively. Stay in your genius and get help with the stuff you don't love. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A7: I've seen Subject Matter Experts who undervalue themselves and wait longer than they should to step into their influence. It's okay to put yourself out there. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A7: Done is better than perfect. You are human. Own that and show up! Be consistent. Way too many people just simply give up. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A7: Biggest mistake – wanting it all now. It takes time. No one is an overnight success on social media. It takes time. Work it every day. Stay on track. Have a plan and get back to me in a few years. You'll be a rockstar. #TwitterSmarter https://t.co/x9ns0xQIIT
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A7: Trying to build an audience of 1 million in 1 day. Build the right way, which isn't usually the fastest way.
Also jumping in on every freakin' hashtag holiday. Do the ones relevant to you, not every one that trends.#TwitterSmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
A7 – lack of research and thinking that everything is about them.
When you make it all about the other person, that is when the magic really happens on #socialmedia
— Tristan Griffiths #ImTristanG (@ImTristanG) August 30, 2018
A7: Failing to engage with their audience. If you aren't responding to people, you're missing out. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) August 30, 2018
A7 Businesses go online with the intent to sell from the start — not understanding that social media is called social for a reason. Those who get the hang of it, will sell eventually after building relationships first. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 30, 2018
A7: IMO, pushing for a sale as soon as the initial connection has been made, particularly via auto DM’s. Depending on the content of the DM & the quality of the connection, I have stopped following some, immediately after the DM. #TwitterSmarter https://t.co/6lzF1lcwYx
— Mark Carruthers (@MarkC_Avgi) August 30, 2018
https://twitter.com/raquelserrano_/status/1035223912366460934
A7: Joining every social platform immediately, without doing research or creating a strategy for content, distro or engagement! It's easy to think 'being on social' means being EVERYWHERE, but it's about being in the RIGHT place – where your target audience is! #TwitterSmarter pic.twitter.com/oDzTA7UhJZ
— Elizabeth KW (@LizzyRoseKnight) August 30, 2018
A7: Constantly selling without first offering any real value. #TwitterSmarter
— Kristina Adams (@KristinaAuthor) August 30, 2018
A7: They send auto DMs which is not a good practice. They try to do too much and get ahead of themselves sometimes leaving their audience confused #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) August 30, 2018
A7) They join irrelevant engagement groups and get too "spammy." #twittersmarter
— Roxanne (@iamroxanneart) August 30, 2018
A7: Relentless self-promotion is great content for you (and your mom), but you need to widen your messaging if you want more of an audience. #TwitterSmarter pic.twitter.com/xkySid1vGn
— Cortez Brothers (@cortezbrothers) August 30, 2018
a7 no strategy is the #1 mistake. i see it all the time: people / brands don't know why, what, when, how… they don't think or research.
being on SM takes more than creating a profile. #twittersmarter— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 30, 2018
A7: They copy others without adding personality – they blast without engaging – they annoy with irrelevant, useless, boring or too much content #TwitterSmarter pic.twitter.com/o7EcK5lpkE
— Sabrina Cadini (@SabrinaCadini) August 30, 2018
https://twitter.com/TimElliottUK/status/1035224168969760768
A7. The number of users you follow means nothing if they aren't within your audience. It's much more likely your content shows up in their feed and they skip right by it. If I was a barber and I used Twitter for that, I wouldn't care at all about #SMM accounts. #TwitterSmarter
— Justin Nartowicz (@JustinNartowicz) August 30, 2018
A7: Not posting consistently and only talking about themselves. The biggest mistake is assigning the wrong person to do the job, such as the boss, who does whatever they want without any #marketing knowledge; or the intern who doesn’t know much about the business. #TwitterSmarter
— Cindy Li (@ckyli) August 30, 2018
A7.
– I'd imagine trying to be 'all things to all people" instead of finding their niche
– Posting onto social media and not engaging with their audience
– Seeing social media as a 'magic pill'
– A lack of consistency and patience. It takes time! #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 30, 2018
Q8: What are your top tips for building your brand online? #TwitterSmarter pic.twitter.com/KRmcV0tqPB
— Madalyn Sklar (@MadalynSklar) August 30, 2018
A8: Value your business from the beginning. Invest in your brand strategy. Have brand standards that allow you to present an intentional, consistent brand voice. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A8: Your brand may grow and change over time. Do the best you can with what you have and keep improving over time. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A8: Make sure that the brand you develop aligns with the audience you are attempting to attact. Just because you like something doesn't mean it will work. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A8: Just because you can doesn't mean you should. Oursource your weakest skills as soon as you can, whether that's graphic design, copy writing, etc. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A8: Overpromotion. It's not all about you. Make it that way and your audience will find someone else. #TwitterSmarter
— Laura Pence Atencio (@SocialSavvyGeek) August 30, 2018
A8: My top tips on building your brand online:
✔️ be consistent
✔️ have a clear message
✔️ know your audience
✔️ start building your email list today
✔️ stay the course#TwitterSmarter https://t.co/ENujDiW3st— Madalyn Sklar (@MadalynSklar) August 30, 2018
A8: They make it all about them. Engage with your audience, share content from others, don't just become a link farm. #twittersmarter
— Tamara (@itstamaragt) August 30, 2018
A8. I think patience is key. Don't get discouraged. Find your crew/tribe/network. Be plugged in. Support each other and grow together. No need for a competition mindset. Collaboration is the key these days. #TwitterSmarter
— Gene Petrov – headed to #INBOUND18 next week (@GenePetrovLMC) August 30, 2018
A8: Find a common theme of content, and being consistent. That way when an audience sees more of the same from you they can put a name to that content, and that creates more value and retention! #TwitterSmarter
— kununu US (@kununu_US) August 30, 2018
A8: Consistent @ handles, consistent brand voice, consistent frequency. Consistency is big. Also creating content that people WANT, not just stuff that you're trying to push. #TwitterSmarter
— CHARGE (@CHARGEgoforward) August 30, 2018
https://twitter.com/LizzyRoseKnight/status/1035225027069792256
A8. In the words of Hamilton:
“check it against your list and see, CONSISTENCY” ✋? #TwitterSmarter pic.twitter.com/o78y6aKweH— Lisa ???I like big gifs & I cannot lie (@lisaboylesmedia) August 30, 2018
https://twitter.com/raquelserrano_/status/1035225063426088961
A8 To build your brand online, be you. You are the product you're selling personally and professionally. Then be available and a trusted source of good information that will make your audience want more. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 30, 2018
a8
– find your tone of voice
– adapt that tone to each platform, taking advantage of their uniqueness
– try new things
– remember: you have to give, first – you'll receive later
– don't usain bolt yourself: it's a long run
– have fun
– be authentic#twittersmarter— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 30, 2018
A8: Consistency in your look/brand/voice. The endurance to see your goals through. Embrace what makes you unique. #TwitterSmarter https://t.co/iRpSzN0aFE
— Candice Allie (@CandiceChamplin) August 30, 2018
A8. Consistency builds trust, which builds relationships, which in turn create opportunities #TwitterSmarter
— Caroline Webb ? Socialeyes for results (@uk_socialeyes) August 30, 2018
A8: Consistency, but also authenticity. Especially if you're building your own brand. It's easier to be consistent if you're not pretending to be someone you're not or trying to make a brand work with a voice that doesn't represent it #TwitterSmarter
— Cecilia M. (@cmoraleswrites) August 30, 2018
A8: Engage, Engage, Engage
– Be yourself
– Listen to your audience
– Keep on top of changes#TwitterSmarter https://t.co/JbOeUC4GQT— Jim Fuhs #DealcastersLive #SMWL23 (@FuhsionMktg) August 30, 2018
A8: Build on your own speed, use time wisely and make the most of any opportunity you get to help build your brand #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) August 30, 2018
A8: Understand that it takes time to build a brand even with a great strategy. Don’t set overly high expectations like thinking once you start up an account to post, your business will skyrocket in no time. #TwitterSmarter
— Cindy Li (@ckyli) August 30, 2018
A8.
– You CAN grow your business organically but it takes time ?
– Use visual content to grab eyeballs online ?
– Be consistent with your brand style and be true to your own personality
– Don't copy others – it won't work
– Do what you LOVE ?#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 30, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/htvfZlN8yS
— Madalyn Sklar (@MadalynSklar) August 30, 2018
Are you planning to go to Social Media Marketing World? Get your tickets now so you can take advantage of the lowest cost AND if you use this link you'll get access to my private meet-up in San Diego. Come hang with me! #SMMW19https://t.co/yFbYX43RXt #TwitterSmarter pic.twitter.com/WOEAx8DFne
— Madalyn Sklar (@MadalynSklar) August 30, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @SchellerAnna. pic.twitter.com/hWl8zhcycu
— Madalyn Sklar (@MadalynSklar) August 30, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
