June 7, 2013 By Leave a Comment

What Are You Shouting From Your Twitter Rooftop?

From our Twitter rooftopWe are living in a fast-paced world. We expect great service and if we don’t get it, we’ll jump onto our Twitter rooftop and shout it out to the world. More than ever businesses are embracing the impact of good customer service through their social media, especially Twitter and Facebook. It’s incredibly awesome to see companies like @Bufferapp and @Techsmith do it right and really shine in this area. I’m a loyal, paying customer to both. Whenever I reach out to them they respond promptly, providing me with good, quality care. CEOs of the world, are you listening? In this day and age of online broadcasting, we the consumer can share triumph and heartache with just a few quick keystrokes. So businesses big and small, please be advised that our reach is far and wide along the internet highway. Whether you want to believe it or not, everyone does pay attention. We are all listening. We’re looking down at you from our Twitter perch.


My tweet showing @bufferapp some love. The Founder/CEO promptly replied. It got his attention!

 

I was having an issue in need of assistance. Åsa promptly responded to my request and cheerfully helped me correct a problem on my end.

 

Techsmith, like Buffer, values its customers and goes out of their way to communicate with them on social media. I asked a question on Twitter and received a prompt response. This solidifies my relationship with the company.

 

What is the message you’re sending out? Are you yelling and screaming from your rooftop? Do you sing praise? Let me know. I’d love to hear what you think about this. Post a comment below to keep this conversation alive. I welcome your feedback.

Filed Under: Blog, Marketing, News, Social Media, Twitter Tagged With: , , ,
June 4, 2013 By Leave a Comment

Women Lead Men in Social Media Adoption

Interesting stats came across my desk today that show women leading the men when it comes to adopting social media. And no surprise women are still crushing it on Pinterest.

Women Lead Me in Social Media Adoption

Women Lead Me in Social Media Adoption

Chart courtesy of Statista

According to a March 2013 survey conducted by Burst Media, 65.4 percent of American adults have at least one social media account for personal use, with women being more likely than men to have an account with six of the Top 7 social networks. Especially visual services such as Pinterest and Instagram appeal more to women, whereas LinkedIn, a network predominantly used for professional reasons, is the only network that sees higher adoption among men.

Not surprisingly, the survey reveals Facebook as the most popular networking service. More than half of all respondents stated to have an account with the world’s largest social network. Meanwhile Google+, a service launched just three years ago, has established itself as the No.2 network in the United States. One quarter of the survey respondents have an account with Google’s Facebook rival, which continues to fight its image as a deserted wasteland.

I’d love to hear what you think about this. Post a comment below to keep this conversation alive. I welcome your feedback.

Filed Under: Blog, News, Social Media Tagged With: , ,
May 10, 2013 By Leave a Comment

Looking To Get Your Music Heard Around The World?

The Ultimate Indie BundleCheck out my favorite resource, The Indie Bundle.

This goes out to all the DIY (do-it-yourself) indie musicians. When it comes to marketing your music, it’s all about working it. And networking. Getting your band lots of exposure. Seeing results. And let’s face it. We need all the help we can get! My friends at The Indie Bible can help. Their resources have been helping the independent musician for over 14 years. I can attest to “The Bible” as being one of the best directories on the market with invaluable information serving the needs of musicians of every genre, all over the world. I buy a copy every year and use it constantly. It’s one of the best resources for your marketing toolbox.

You can now get your hands on The Ultimate Indie Bundle. It’s 4 directories in 1. It’s the Indie Bible and so much more!

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Filed Under: Blog, Marketing, Music Tagged With: ,