#TwitterSmarter Case Study with Musician/Blogger Martina Fasano

#TwitterSmarter Case Study Webinar

It all started with a free webinar I hosted back in December.

I knew Martina Fasano, a musician/music blogger, from the GoGirls Twitter chat (#ggchat). She’s a regular on there, always friendly and eager to share valuable information. 

She stood out to me because she was more than a musician. She was a rock music blogger with a cool Twitter profile image. [Note: the image she has on there now is ever cooler!]

#TwitterSmarter Online ClassMartina recently took my #TwitterSmarter online class. She zipped through the 4 modules in less than a week. What impressed me is that she went right to work. She followed my instructions, did the daily homework and saw results. Amazing results. She learned how to streamline her content and in this process she increased her followers. And the best part, she got the attention of the people she sought out – the editors of music publications.

I’m going to let her explain this in her own words. I hope you enjoy this case study and I hope it inspires you.

“Remember, nothing will happen unless you put what you learn into action. (click to tweet)
If you 
follow what I teach, you will get results.” ~Madalyn Sklar

From Martina Fasano:

Martina FasanoI stumbled upon the GoGirls community some time ago on Twitter. I have to admit, I was not a very avid Twitter user. I simply followed some of my favorite rock stars and used to browse through my Twitter feed and check out what they had to say. I had no idea about how powerful a connection you could make on this social media platform because for the most part, I had never tried to connect with anyone for any purpose. I was what I like to call a passive user of Twitter.

I started to realize the importance of Twitter once I started my blog in June of 2013. I noticed that a lot of sites, PR reps, and bands had Twitter accounts and would “follow” me once I did a story on them or asked about a product. This got me thinking that if I could increase the number of people that followed me, I could increase traffic to my blog, and vice versa. Problem: aside from randomly adding people to follow, I had no real sense of how to go about extending this network of mine.

That’s where the name Madalyn Sklar comes in. I got to read some of Madalyn’s tweets and comments via the GoGirls chat that she hosts every Thursday on Twitter. I had joined in on the GoGirls chat several times, and each time I made new friends/contacts and I also noticed my Twitter following grew a little at a time.


Madalyn posted a free 1-hour webinar/case study about getting new followers on Twitter. I’m a busy person and I’m constantly chasing my tail, but I figured this might be something that will help me grow my legion of rock’n’roll worshippers, so I sat down and I watched/listened to the webinar. The strategies presented seemed simple enough, but I figured that if I did what Madalyn said, I may get some more followers, but not a whole heck of a lot. I started doing the smart searches she taught in the webinar, and I noticed that over the course of a week or so, I was up about 30 followers. That got my attention. I spent a little time each day (about 10 minutes) to add people that I thought had something in common with me and/or my blog. I was astounded when after month or so, I had gone from 67 followers to 180.

Martina Fasano Twitter

I kept using the strategies from the webinar but I wanted to make another leap. I enrolled in the #TwitterSmarter class and went through each module. The class originally was broadcast in 4 separate sessions a week apart, but I was able to watch all 4 modules and do the “homework” over the course of a week. Note: The homework never ends, and as a teacher, I appreciate the value in this! I’m still doing homework from the course on a daily basis, since that is how to #TwitterSmarter.

Let me explain.

Martina's Twitter listsMadalyn went over the creation of Twitter lists, integration with Hootsuite and Buffer, follower analytics and tracking through JustUnfollow, and the inclusion of quality content through newsfeed curation apps such as Feedly. As a result, I have a one-stop shop on my screen that I can visit just once a day to set up my tweets, follows, and contribution to my twitter account. I have also integrated my Facebook and Instagram posts so that I can have my followers “see” or “read” about my content on various platforms.

There is a lot of material and so much that you can do with the apps and sites Madalyn guides you through. That alone keeps people like myself happy because it streamlines my workload and allows me to do more in less time, and more effectively. I was also able to fine-tune my profile so that potential followers can find me and find out what I do. My Twitter page “looks” more professional than it did before I started, and the results have spoken for themselves. I was approached by the owner of another blog to write for him and he commented that “you know how to utlilize twitter which is a definite plus.” He was able to gather this simply by looking at my tweets, profile, and setup. All things I learned from the course.

Martina's massive user reach increaseWhat about my followers? Using Madalyn’s techniques, I am now up to 562 followers (as of 5-13-14). That number grows on a daily basis, and in the week that I took the course and did the homework she assigned, I was able to get on the radar of 4 editors-in-chief of major guitar and music industry magazines. I have gotten retweets, mentions and favorites from these industry movers and shakers, and I feel as though my following is starting to catch up to the quality content I have to offer on my blog. More important than followers however, is the reach that I am now getting with my Tweets. I signed up with Sum All some time ago, which tracks analytics and keeps statistics on the various tweets, retweets, etc. for various social media platforms. My reach for one week used to be only the people that followed me, if that! Implemented the things I learned in Madalyn’s course, my reach for the week of April 28-May 4 was 387,000! That means 387,000 unique Twitter users were exposed to one of my tweets in some shape or form. That is an incredible number for someone who had just 80 followers in June.

The #Twitter Smarter course was definitely something that I would recommend to anyone wanting to jumpstart their Twitter account or to see results. If you put in the work for even 15 minutes a day, you will begin seeing results that you never thought possible.

#TwitterSmarter Online Class
Elevate your presence on Twitter with leading social media industry expert Madalyn Sklar. She’ll teach you how to be a Twitter Rockstar. Learn her tips & tricks that make her stand out. No fluff, just good stuff! Click here to sign up.

Sign up for Madalyn’s next #TwitterSmarter webinar!

Learn how musician/music blogger Martina Fasano went from learning strategies on a FREE webinar, to taking Madalyn Sklar’s #TwitterSmarter course, to dramatically increasing her followers, reach and getting the attention of industry leaders.

Click here to register!


Why Twitter? Madalyn Sklar On Indie Music And Building Relationships

I was recently interviewed by the fine folks at Brown Paper Tickets for my thoughts and advice on helping indie artists with Twitter. As you know, I’m a big Twitter fan and advocate on a quest teaching people how to become #TwitterSmarter. I’m thrilled to share this interview with you.

Madalyn SklarMadalyn Sklar is a music business and social media coach. Though her focus is do-it-yourself for independent artists, she creates, curates and shares content that could be a resource for any small business, especially those working in events. Sklar’s over-arching goal in everything she does (and it shows) is: to enable people to “work smarter, not harder.”

Brown Paper Tickets Q: We came across an infographic about how certain bands were “break-outs” at SXSW if you look at the Twitter numbers around their shows. Since you were in Austin for SXSW and have been in the music industry, would you say that musicians use Twitter well?  If not, what obstacles or misperceptions do they have?

Sklar: There is a segment of musicians using Twitter quite well; however, I have found that a good number of DIY independent artists have not fully embraced it. It’s because they either don’t get it at all or they are somewhat using it but don’t see the real value or benefit. They are not getting a return for their time spent. I have made it my mission over the last several years to teach artists why Twitter plays an important role in their overall marketing for their music. I show them how to reach new fans and music industry professionals. Once they see the real value in Twitter, they begin to invest time on the platform.

Brown Paper Tickets Q: For bands or musicians you’ve worked with that resisted mightily at first, what finally converted them into Twitter fans?

Sklar: I run a popular Twitter chat (#ggchat) for musicians and music biz. I find that a good number of our first-time participants are new to Twitter. There is such a big buzz about the chat that it piques their interest. They are using the Twitter chat to get their feet wet on the platform. What better way to learn than to surround yourself with like-minded musicians and music industry professionals! And the best part is you make instant connections with people. You see immediate results. The chat is fast-paced and really keeps you on your toes. After an hour of discussion in this format, you start learning how to maneuver in Twitter. This is part of taking small steps to learn. From there I have seen participants really blossom on Twitter.

Brown Paper Tickets Q: How do you coach people to allow for an organic momentum-building route to Twitter success when they are in a big hurry to make their names known?

TwitterSklar: When it comes to social media, you rarely see overnight success. I teach people how to create a social media plan but nothing happens unless you take action. Once you do that the key then is to work it consistently. That’s really the secret sauce in all this. Have a plan, take action, be consistent. You do that, you’ll attain Twitter success. The more you put in, the more you get out of it. Consistency is incredibly important. I started the GoGirls Twitter chat in 2011 as a way to bring people together in the music industry. It started small and grew over time. Three years later we are consistently hitting 18 million timelines each week, reaching over 300K people, businesses and brands. Another key component to Twitter success is to listen. Listen to conversations and find opportunities to contribute. Twitter’s advanced search is one of the most underutilized features and is so powerful. When people educate themselves on how to properly use Twitter, they will see amazing results. I did a recent case study with a rock band looking to organically increase their Twitter followers. I gave them two simple strategies to employ. They saw dramatic results. We recorded a free webinar, which is available here.

Brown Paper Tickets Q: Whether involving social media or not, which are the most painful business and promotion lessons for all bands and musicians to learn?

Sklar: The music business is a relationship business. It’s all about making those key connections with industry professionals as well as fans. There are no short cuts. It’s building one fan at a time. I encourage musicians to attend music conferences and events so they can educate themselves and also make valuable connections with people who can help their music career.  Show your appreciation to everyone you meet. After an event, be sure to send a handwritten Thank You card to the promoter or booker, whoever helped you. It’s little things like this that will make you stand out.

Brown Paper Tickets Q: What one thing could almost any indie band do right now to start selling more tickets to their shows?

Sklar: Hustle! So many musicians are waiting for opportunities (and ticket sales) to fall into their laps. The best way to sell more tickets to your show is to get out and spread the word. Generate a huge buzz. Find something that makes you stand out from the masses. Come up with a contest. Find ways to involve your fans. They love to help. Get your “super fans” on board to help sell tickets. Whoever sells the most wins a prize or maybe a private party with the band. Send them your swag. You make them feel special, they will become a driving force in selling tickets.

Madalyn Sklar hosts a GoGirls Twitter chat #ggchat Thursdays at 3 PM and 9PM ET—all musicians and music business people are invited.

Use Brown Paper Tickets to sell tickets to any music event.

5 Super Simple Steps That Will Make You Money At Your Next Show

5 Super Simple Steps That Will Make You Money At Your Next Show

You write great songs. You record killer albums. You put on the most kick ass show. Yet your merch sales fall flat. Over the years I have discovered…

“The best way to make money at your show is by simply asking people to buy.” click to tweet

I have spent the last 18 years booking, promoting, producing or having something to do with thousands of shows all over the world. My fascination with the psychology of selling is beyond conventional. I have learned an incredible amount over the years and am happy to share what I’ve learned from running the door and merch table at these shows.

If you follow these 5 simple steps, you will make money at your next show.

Step 1 – Greet Them At The Door

I have rarely seen artists do this but the few that do make quite an impression with fans. The best way to get ahead in this business is networking. There is no better place to network than at the door of your show. For many years I ran a monthly GoGirls showcase event in Houston, TX. I had the coolest job, not just booking and promoting it but running the door and merch table too. I met amazing people. But I wasn’t the talent on stage. I was just the girl charging cover or selling merchandise. The ticket holder is there to see you. It would be so unexpected for them to witness you greeting people at the door. It shows you are approachable and way cool. And in return you will see more sales. Cha-ching!

“Most fans have you on a pedestal. If you didn’t know this, better start believing it.” click to tweet

For those who already know it, don’t be a dick about it. Treat your fans with respect and love. Always.

Step 2 – Mention You Have Merch For Sale From The Stage

I know this one sounds like a no brainer but I hardly see bands telling their audience they have merch for sale. They always tell me they forget to announce it from the stage. Keep in mind that the majority of people at your show are not mind readers so it’s helpful to let them know that not only do you have merch for sale but you’ll be happy to sign a CD or poster for them. The next time you’re on stage, mention you have a merch table with lots of fabulous stuff. The best way to ensure you don’t forget this is to incorporate it right into your set list. It’s super easy to do. When making your set list, pick two spots and mark it as “Merch Reminder” that way you will not forget once you hit the stage.

Step 3 – Bundle Your Merchandise

Fans like things simple. So why not make it easy for them to give you a $20 bill or swipe on your Square (for credit/debit cards) by bundling two things together. I’ve seen bands put together simple bundles that make the deal look too good to pass up. You can offer 2 CDs and a sticker for one low price or maybe a CD and a t-shirt combo. You can easily increase your earnings just by playing it smart with bundling. Get creative and have fun with it.

Step 4 – Be At The Merch Table Immediately After Your Set

After your show, get yourself to your merch table immediately. Run to it if you have to because this is your optimal selling time. Don’t piddle around on stage. Don’t head out back to smoke weed. I see far too many artists not capitalizing on this immense opportunity to make money. And don’t think you’re too good to hang out with your fans. Get someone to pack your guitar and mic while you go talk to your admirers. This shows you care about them. Think of yourself as a salesperson because if you want to make money, you just inherited the title. Be approachable. Smile. And listen. You do this, I guarantee you will make a huge impression on everyone including the people who own/run/bartend/book the place. And, cha-ching!, you will make more money.

Step 5 – Walk Around And Ask For The Sale

Whenever I counsel an artist, I ask them to do this and then report back to me. It never fails that they make money with this plan. After your set, when you’re done talking to people at the merch table, get some CDs in one hand and your mailing list in the other and go walk around and talk to people. Don’t be timid. Many artists tell me they are super shy off stage. If you would like to earn more money, you need to get bold after your set and go talk to people. In all my years running the merch table at GoGirls shows, I was fascinated with watching people. You’ll be amazed to know that there are always people in the audience who never leave their seat, many times too shy to walk over to the merch table. But if you walk up to them, strike up conversation, and simply ask them if they would like to join your mailing list and buy a CD, most times the answer will be a resounding “Yes.” Try it because you have nothing to lose. The worse thing that will happen is they say no. It’s no big deal. Smile and move on to the next person.

If you have already implemented all five steps, my hat goes off to you. If not, give these a try and report back to me. I’d love to hear how it works out. Making money in the music business is always within your reach. Now go get some cha-ching!