#TwitterSmarter Podcast: Twitter Strategies & The Power of Periscope with Sue B Zimmerman [Episode 20]

Sue B Zimmerman

Sue B. Zimmerman, the Instagram gal, is founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 eBook “Instagram Basics for your Business.” She’s also a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15, and highly sought after business coach.

Sue is passionate about teaching entrepreneurs, business execs, and marketing professionals how to easily leverage the power of Instagram for tangible business results. She uses her knowledge in social media, her lessons learned after starting 18 businesses, and her 30+ years of business experience to teach, mentor and empower others to be highly successful entrepreneurs as well.

In today’s #TwitterSmarter podcast she talks about the importance of building a community, sharing her tips and advice about Twitter, Instagram and her fave new app, Periscope, which happens to be owned by Twitter.

Episode Highlights:

  • Being visible on Twitter requires a deep content well – curated or owned – balanced with live interaction. Sue shares her tips for doing both efficiently.
  • Targeting messages is critical today. Sue’s explains why her Instagram strategy includes six separate accounts, with six different areas of focus… and why listeners should consider something similar.
  • Want to know how to post Instagram photos natively to Twitter at the click of a button? Sue’s got you covered.
  • Periscope has been a game changer for Sue. In this episode she details how it’s helped her expand her reach, engage more authentically, grow her community (faster than with any other platform, even her beloved Instagram), and monetize the results.

Tweetables:

  • Periscope is a powerful tool for authentically growth a community.
  • My community has grown faster with Periscope than through any other platform – including Instagram.

Links to tools and resources mentioned in this episode:

How To Reach Sue:
You can reach Sue on Twitter @SueBZimmerman,  Instagram @suebzimmerman, or via her website www.suebzimmerman.com. While there, pick up a free copy of: “The Official Instagram Strategy Guide.”

Your Call To Action:
Go to Sue’s personal Instagram account, find a picture you like, and leave a comment. Be sure to mention you heard her on the #TwitterSmarter podcast and tag me @MadalynSklar in the comment. And as always, please be sure to send me a tweet @MadalynSklar and let me know what you think of this episode.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Sponsors

#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.

#TwitterSmarter Podcast: Listening Effectively & Searching Like A Pro with Joe Manna [Episode 19]

Listening Effectively & Searching Like a Pro with Joe Manna

Joe Manna describes himself as a community leader whose passion rests in online media.

At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs.

Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management.

Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter.

Episode Highlights:

  • Unfollowing people on Twitter is a normal and healthy practice. Joe provides suggestions to know when it’s time to remove the noise.
  • The best way to manage Twitter is to take control of the experience. Joe breaks down several ways to do this with Twitter lists.
  • For those just starting out, Joe suggests two things: create a great bio and start sharing content that’s relevant to your life and business. He explains how to do both.
  • Twitter can be a powerful search engine for small businesses. Joe’s best practices for use cover everything from searching for unfiltered content with relevance to any niche to staying updating on industry trends to finding and engaging with influencers.

Tweetables:

  • Twitter’s undergoing a bit of user fatigue. Be comfortable unfollowing people.
  • Twitter is whatever you make of it.
  • Once you get a cool Twitter list going, it’s totally worth it.
  • The big win on Twitter is to be specific and intentional.

Links to tools and resources mentioned in this episode:

How To Reach Joe:
You can reach Joe on Twitter @JoeManna. To learn more about Infusionsoft, visit www.infusionsoft.com.

Your Call To Action:
I want you to try out the tools Joe mentioned, Xefer and Topsy. Please reach out to @JoeManna on Twitter, give him a shout out. And be sure to send me a tweet @MadalynSklar and let me know what you think of these tools.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Sponsors

#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.

#TwitterSmarter Podcast: How To Run A Twitter Chat with Brian Honigman [Episode 18]

Brian Honigman

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others.

Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere.

Today he joins the #TwitterSmarter podcast to talk about Twitter chats.

Episode Highlights:

  • Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role.
  • When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency.
  • Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat.
  • Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native.

Tweetables:

  • Avoid being generic by focusing on long-term impact of your chat topic from the beginning.
  • You have to work natively to give the best experience to the people viewing your content.
  • Buffer’s Daily app is like Tinder for content.

Links to tools and resources mentioned in this episode:

How To Reach Brian:
You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat.

Your Call To Action:
Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Sponsors

#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.