#TwitterSmarter Podcast: How To Run A Twitter Chat with Brian Honigman [Episode 18]

Brian Honigman

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others.

Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere.

Today he joins the #TwitterSmarter podcast to talk about Twitter chats.

Episode Highlights:

  • Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role.
  • When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency.
  • Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat.
  • Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native.

Tweetables:

  • Avoid being generic by focusing on long-term impact of your chat topic from the beginning.
  • You have to work natively to give the best experience to the people viewing your content.
  • Buffer’s Daily app is like Tinder for content.

Links to tools and resources mentioned in this episode:

How To Reach Brian:
You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat.

Your Call To Action:
Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

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#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.

#TwitterSmarter Podcast: Leverage Social Selling with Kim Garst [Episode 17]

Kim Garst

Kim Garst is CEO of Boom! Social Media Marketing where she applies her 20+ years of experience to help small business owners, entrepreneurs, marketers and managers with building online traffic, increasing engagement, converting prospects into buyers and developing compelling content.

Kim is a respected author, leader of a 500K social media community, and has been listed as a Forbes magazine Top 10 Social Media Women Power Influencer.

In this #TwitterSmarter episode, she will share a few tips on social selling via Twitter to grow your bottom line.

Episode Highlights:

  • Social selling is all about relationships; use Twitter to strike up conversations. If you’re not talking with people, you’re not building relationships. Kim provides great tips for starting conversations in this episode.
  • By setting aside time each day to build relationships, Kim shares how she has been able to do many unimaginable things, including sharing the stage with Star Jones, Martha Stewart and Ariana Huffington in one afternoon.
  • Sharing good content and building a targeted following are two ways to attract the people you want to connect with to you. Kim shares excellent strategies and stories related to both – starting with her Christmas 2010 epiphany.
  • Twitter is Kim’s number one referral source. Learn how she leverages it for profit every day.
  • Periscope has introduced Kim to a whole new audience of people, while also enabling her to build a deeper connection with her existing community. Hear her insights on the potential future impact of this live streaming app.

Tweetables:

  • “Set aside time each day to build relationships. Spend 30 minutes reaching out to 10 people. Start a conversation.” click to tweet
  • “Make sure you are connecting with the right people. Don’t make it about the numbers.” click to tweet
  • “Sharing good content is critical. It’s what attracts the right people to you.” click to tweet

Links to tools and resources mentioned in this episode:

How To Reach Kim:
You can reach Kim on Twitter @kimgarst, or via her website: www.kimgarst.com. Kim’s Twitter chat, #SocialCentsChat, happens bi-monthly on Tuesdays at 1:00 p.m. Eastern. Visit www.socialcentschat.com to stay up-to-date.

Your Call To Action:
Following Kim’s example, reach out to ten people each day for at least one week to strike up a conversation. You’ll be surprised at how impactful this will be for your targeted growth strategy. Tweet me @MadalynSklar to share your results.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

Sponsors

317 Sound Design
Helping content creators navigate the podcasting world – the next frontier in storytelling, education and engagement. Get in touch to schedule a FREE 15 minute strategy session and learn how you can get in the ears, heads and hearts of your audience.

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.

#TwitterSmarter Podcast: Storytelling 140 Characters At A Time with Keith Quesenberry [Episode 16]

Keith Quesenberry

An active researcher and published author, Keith Quesenberry teaches marketing (traditional, digital and integrated) at Johns Hopkins University. Prior to that he spent 17 years as an associate creative director and copywriter for startups and Fortune 500 companies.

In this #TwitterSmarter episode, Keith shares his insights on the importance of one-to-one conversations on Twitter, and how to tell great stories 140 characters at a time.

Episode Highlights:

  • Twitter is crowded, with lots of noise. Keith believes that to stand out it’s critical we engage with people genuinely via one-to-one connections.
  • Direct messaging can be a powerful tool – if used in the right way. Keith explains why using automated services may not be the best option.
  • Research shows that people want complete stories, even if they are delivered over time. Keith shares great examples on how best to accomplish this throughout the episode.
  • When starting out, paid advertising, leveraging employee accounts and geo-targeting are three strategies that can help jumpstart efforts. Keith dives deeper into all three when discussing elements of a social media marketing plan.

Tweetables:

  • To stand out it’s critical we engage with people genuinely via one-to-one connections. Tweet: click to tweet
  • People want complete stories on Twitter, even if they are delivered over time. Tweet: click to tweet

Links to tools and resources mentioned in this episode:

How To Reach Keith:
You can reach Keith on Twitter @Kquesen, or via his blog: www.postcontrolmarketing.com.

Your Call To Action:
Think about ways you can storytell on Twitter. I want you to tell a larger story but in 140 pieces over time the way Keith described. Tweet me @MadalynSklar and share what you’re doing.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

Sponsors

317 Sound Design
Helping content creators navigate the podcasting world – the next frontier in storytelling, education and engagement. Get in touch to schedule a FREE 15 minute strategy session and learn how you can get in the ears, heads and hearts of your audience.

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.